Generally speaking, the more eyeballs on your offer, the more purchases you will get. While this is true (to a degree), what’s equally important as driving traffic and new leads is making sure that anyone who *does* see your offer is primed to purchase based on what they’re experiencing while in your funnel. Is the design on point? Is the copywriting tight? Where are people dropping off inside the funnel? In this episode, I explore those questions along with the main question of “I’ve launched…now what?”In this episode, you’ll learn: Why does the way you frame your launch and funnel goals matter for determining what’s working with your funnels How to determine where your funnel is performing based on industry benchmarksBest practices for making tweaks and changes to your funnel to optimize it for peak performanceTo read the full show notes for this episode, including a full transcription, click here.
It’s the moment you’ve been busting your tail to get to — it’s time to turn your funnel on so you start seeing sales roll in! Of course, it’s not as simple as clicking the “publish” button on your funnel’s sales page, as we’ve already discussed a lot more goes into getting the sale and a big piece of the process is launching! In this episode, we’re going to delve into what it means to “launch,” why it’s necessary and some considerations and tips for planning that will help you decipher your launch style and zero in on your game plan so you can give your funnel the best chance of initial success whether you’re running an open/close cart launch or keeping your product open and for sale from here on out.In this episode, you’ll learn:Why launching is a non-negotiable part of the process for getting your funnel up and running and your product in your initial customer’s handsHow to determine the launch mechanism that’s going to work best for you and key questions to consider to help you choose what style of launch you’ll run withUnderstanding which assets you need to create leading up to your launch so that you can focus on being there for your initial customers and providing top-notch customer serviceTo read the full show notes for this episode, including a full transcription, click here.
Dun, dun, dun…it’s the piece that easily triggers frustration and can keep your perfectly positioned offer from ever achieving true lift off. That’s right, in this episode of Compel & Convert, we’re talking about tech.Your “tech stack” is online business lingo for the group of software tools you’ll use to take someone through your sales funnel and deliver your digital product, and while this can be a complex bit of the puzzle to configure, my goal is that once you’ve listened to this episode, we’ll have knocked out tech intimidation so you can move forward with getting your tech set up with confidence and for success.In this episode, you’ll learn: The core four functions you need your tech stack to be able to deliver The one tool that is non-negotiable for every business owner to have, and it’s the one you need to have set-up asapConsiderations to make when choosing which software platforms are going to be the best fit for you, your business, and your needs My top tech tools and platforms recommendations plus my number one go-to recommendation for keeping all your tech under one platform for ultimate simplicity and easeTo read the full show notes for this episode, including a full transcription, click here.
When working with beauty and wellness experts who are bringing their digital product to life, I find that you’ll typically fall hard on one side of the spectrum - either you’re obsessing over the design of your funnel and it’s holding you back from launching. Or, you haven’t given design much thought, if any, and you’re wondering why people aren’t buying your product. As I talked about in Episode 6 of this season, copywriting and design for your funnel work hand-in-hand, and while I do believe copy has a slight edge over design when it comes to the importance meter, design is still a crucial make-or-break element to your funnel. In this episode, I’m sharing the most important design considerations you need to keep in mind to build a funnel for optimal conversion. In this episode, you’ll learn: The five key elements of design that apply to literally anything and everything you could design - these are the elements that ensure a design works for a reader’s eyes and brain What funnel-specific design element is unique to a sales page and that primes it for conversionWhy you need clearly define sections throughout your funnel, specifically on your sales page for greater information comprehension The two factors of your funnel design that are most essential - yes, even if you’re going the most simple design route of popping your copy into a Google docTo read the full show notes for this episode, including a full transcription, click here.
If you’ve ever had a case of Blinking Cursor Syndrome when attempting to write marketing or sales copy, especially for your digital product, you’re not alone. Copywriting is a tough piece of the process to nail when it comes to building out your funnel, but hopefully after listening to this episode, you’ll find it a lot simpler. See, copywriting is both an art and a science, but the most important thing to understand is not the intricate mechanics of copywriting, but the intricacies of your ideal client. If you have a solid understanding of them, the four key components of high-converting copy for your sales page will come together seamlessly and inevitably lead to more sales. In this episode, you’ll learn: The four key components that are crucial to crafting copy for your sales funnel to lead to conversionsThe importance of deeply understanding your ideal client or customer and how to dig into the real issue that’s driving them to seek change and/or a solutionHow to utilize pain points in a way that’s ethical while also demonstrating to your reader that you understand where they are at in their journey The key differences between benefits and features, and why you need to present bothTo read the full show notes for this episode, including a full transcription, click here.
You’ve got a solid idea for your offer, now it’s time to build that funnel and start selling it, right?! Well, not quite yet. Before you run full-speed-ahead to build out your funnel, what will actually be in better service to your potential clients and customers (and to your business since this will help you with your sales in the long run) is to begin the process of filling your funnel. Yes, even before it (or your offer) is officially built. Tune in as I talk all about how to kick start your marketing efforts utilizing the entry phase of your funnel – the lead magnet – so that you can grow your audience, create deeper connections and start forging relationships with your audience so that when it comes time to sell, you’ve got engaged folks ready to fork over more than just their email address. In this episode, you’ll learn: Why you’ll want to start your audience-building efforts before you begin your digital product funnel build-outThe steps to take if you’re starting your audience-building efforts from scratch The steps to take if you’ve already got a preliminary audience available to pre-market towardHow to craft a lead magnet that kicks off an aligned journey to your offer Plus tips on pre-marketing, pre-selling, and beta testing your offer To read the full show notes for this episode, including a full transcription, click here.
You’ve gotten crystal clear on your audience and mapped out your offer strategy, now it’s time to build out the funnel that will help sell your digital product! Except, you’re not quite sure what type of funnel you should build. There’s webinar funnels, quiz funnels, summit funnels…how in the world are you supposed to know the best option to run with? Well, first, it helps to start with the big picture. In this episode, I’m covering the top 3 types of funnels from a categorical perspective so you can see what types of funnels are going to be best suited for where your ideal customer is at in their journey and how to move them closer to purchasing your product. In this episode, you’ll learn: The three primary categories or buckets that funnels can fall into and how they can work independently or together depending on your goalsThe nuances and purposes of the three types of funnels and distinctions on why they should be tailored to fit your ideal customer and your offer What types of niche funnels fall within the three main funnel categories To read the full show notes for this episode, including a full transcription, click here.
When you think of a digital product, what’s the first thing that pops into your brain? My guess is “online course” as this is one of the most widely talked about digital products, not to mention, you may have enrolled in a few yourself. And while online courses are a fantastic format for building out a digital product that helps you guide your ideal customer to a desired result as well as convey your expertise in a concrete way, there are plenty of other digital product formats to explore! In this episode of Compel & Convert, tune in to get an overview of 10 different types of digital product offers that are most conducive for beauty and wellness experts and my insights and tips around finding the best fit. In this episode, you’ll learn:Why it’s critical that you get clear on your offer format and strategy before building out your sales funnel The 10 types of digital product offers that are most conducive for beauty and wellness experts The pros and cons of various types of offers and the common elements they consist of Key things to consider when choosing what type of offer is the best fit for your audience, you and your businessTo read the full show notes for this episode, including a full transcription, click here.
“Build a funnel,” they said. “It’ll bring you sales on autopilot!” Hold the phone, because while sales funnels can bring you sales on autopilot, the reality is that in order for a funnel to operate on its own, it needs to be functioning at peak performance. And before you can get your funnel optimized to that point of running like a well-oiled and semi-automatic machine (because nothing is ever 100% passive, let’s just put that out there front and center), you first need to know the core components of a sales funnel. In this episode of the Compel & Convert podcast, I’m breaking down the five key parts every functioning sales funnel needs to succeed so that you can make sure you’re not trying to fly a plane with only one wing (spoiler alert: that doesn’t work). So, let’s cover all the key pieces and ensure that your offer is ready for take off!In this episode, you’ll learn: The key components that you need to have to have a complete and functioning sales funnel Why you have to start at the end and work in reverse, plus my top resource for helping you do this An explanation of what each component consists of so that you not only have a holistic view of a complete funnel, but also understand its core foundational partsHow the key components of a funnel are always necessary, but the ways in which you present them can varyTo read the full show notes for this episode, including a full transcription and links to resources mentioned, click here.
So, you’ve heard funnels are the secret to creating a passive income stream that provides you with profits on demand like a digital ATM. Well, you know that saying about something being too good to be true…right?Now I’m not here to burst your bubble – while there is a lot of big talk and buzz around funnels that isn’t exactly accurate, they are a highly valuable mechanism to have working within your business to bring in clients, customers, and sales. That is, when you understand how to structure them properly. But before you can begin building funnels, like with any structure you want to stand tall and securely, you’ve got to set a firm foundation first, which is exactly what we’ll do in this episode. Let’s go! In this episode, you’ll learn: What a funnel does and how it works to draw in your ideal client and convert them into being a paid client or customer How a funnel helps you to build trust and rapport with your audience and why they’re critical for making the sale (ahem, a payment page alone doesn’t cut it!)Why it’s critical to consider the different types of buyers that exist within your audience and how that determines what type of funnel you’re going to build learning up to your product To read the full show notes for this episode, including a full transcription, click here.
I'm backkkkk! After a little over 6 months of being on creative and business hiatus, I'm back (and with a brand new podcast name, structure and focus). Wondering if this pod is (still) for you? Tune in to get all the details on what's shifting and why, but in a nutshell, if you're a beauty or wellness expert who's looking to add e-commerce and/or digital products as a revenue stream into your existing business, or you want to launch a new brand in the online space that leverages your expertise, you're going to want to stay tuned in (and invite your industry friends to subscribe 😉). Season 1 officially drops on January 31, I'll see you then!While you wait for Season 1, Episode 1, sign up for my free private podcast audio series, Clarity to Convert, where you'll get a complete 10,000 foot view of the process you can use to establish a standout online presence whether it be with your brand, website, or funnel.
Have you been feeling like you’ve been pulled in every direction lately? That trying to handle changes in your life (Hello pandemic I’m looking at you!) has become A LOT? If this resonates with you, then you need to listen to today’s episode!Today I’m sharing why I’m taking a hiatus from the podcast. I’ve been debating telling you all this because I felt like a fraud for always preaching consistency when, in fact, I’m the one who needs a break. So this podcast is breaking down why I’m taking a hiatus, what I hope to accomplish during the hiatus and why it’s okay if you need to take a break too. Oh, and I share how you can easily get back into the swing of things when you are ready!
Tying in your client’s journey is key to making your marketing strategy work. But how do you map that out? Today, I’m breaking down how you can easily put together your spa’s marketing to match your client journey!Here are some highlights:- The 3 key phases the potential client goes through before purchasing - How people become aware of your spa- My #1 way to get someone to consider you and your offer- And so much more!Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.
Do you know what a realistic timeline is for your marketing strategy? And once you’ve hit that timeline, do you know how to gauge if it’s working? If this is something you’ve been struggling with, then this episode is for you! Today, I’m talking about how to understand and set realistic marketing timelines and to gauge if it’s moving the needle in your business.I talk more about:The #1 metric that will tell you if your marketing is working One part of marketing that no one likes (but everyone needs to understand!)My top tip for seeing success in your strategyWhy getting creative around how you create your content is keyHow to analyze if your marketing strategy was working once your timeline is completeAnd so much more!Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.
Is there a right time to do a rebrand? On this week’s episode, I let you in on the 3 big signs that will tell you if it’s time to rebrand your spa! I cover: The biggest sign that you need to rebrand Why having to always explain things surrounding your business is a problemGetting clear on your whyHow to stop attracting the wrong people And more!So if you’ve been wondering if it’s time for a rebrand, then this episode is for you! Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.
Running short on time these days? If 2020 taught me anything, it was that when you have limited time for your business, you need to make the most of it. Today, I’m breaking down 4 of my favorite ways to save major time on your marketing. You don’t want to miss this!Here are some highlights:Taking the guesswork out of how to direct your audience to where you want them to go Creating a story bank to pull ideas fromWhy batching is one of the best ways save timeTurning one piece of content into multiple pieces on different platformsAnd more!Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.
Instagram has changed a lot since its inception in the early 2010s. It has become a platform that tends to reward those who pay to play, especially as things become more saturated. So if this news has got you down, don’t worry! There are 3 key areas that you can focus on to grow both your Instagram AND business. On today’s episode, I’m letting you in on these 3 key areas and how you can start to act on them starting today. Here are some highlights:+ The area that will allow you to gain the most traction with those who aren’t currently following you+ Easy ways to approach doing reels+ Funneling people into your DMs through stories+ Two of my favorite ways to get more people to share your stories and posts+ Why hashtags are not dead (and which ones you should be using!)+ And so much more!One person to follow on Instagram: @rachaelkayalbersClick here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.
Are you struggling with why your website isn’t converting or why your social media isn’t getting the traction you were expecting? If so, then this episode is for you! Today, I’m sharing how these issues can almost always be traced back to flaws in your copy or design and what you can do to fix them ASAP!I cover:+ The most important part of your design+ What needs to be included in your copy+ Why both are intertwined for success+ A hidden 3rd reason why you might be struggling with converting potential clients
It’s been one year since the pandemic started. It’s also been one year since I started this podcast! I started this podcast because I saw a real need to get information to as many spas and salons as possible when our world was changing. Today is no different!On today’s episode, I’m sharing the lasting impact the pandemic has had on the spa industry. I break down four of the biggest things that have changed the way you run your business in today’s world.Here are some highlights:The buzz work I hate (and why!)One important marketing tool that is here to stayThe biggest pivot you might have to had make during the pandemicLinks discussed on this episode: Defining Your Spa's Brand Message2021 Spa Marketing State of the UnionClick here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.
What is marketing, really? It sounds so simple, but so many people get it wrong! On today’s short and sweet episode, I’m breaking down what marketing truly means and how to use it effectively in your business TODAY!You’ll hear more about:Distinguishing between marketing and sales What you must understand before focusing in on marketingThe biggest misconception of marketing What the act of marketing actually is And so much more!