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© 2021 Condo Artist: The Other Side of Real Estate
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Tune in now to discover a world of real estate where other podcasts leave off. Condo Artist: The Other Side of Real Estate delivers a wealth of information on topics including selling, marketing and developing condominiums in today’s housing market. This in-depth look at condominium real estate pulls back the curtain on what it takes to market, sell and develop condos in today’s environment. Listen to condominium expert Uri Vaknin and his long-term colleagues, Mark Bunton and Shahn Douglas, as they take you on a journey of how they’ve sold over 1200 condos across five condo communities in Las Vegas coming out of The Great Recession to today - and thousands of others around the country since 2001. Hear how they’ve turned around financing, reimagined communities, survived a tragic event and what they do daily to continue on a path to sales success. Currently based in Las Vegas, this team of condo experts have 53 years of combined experience marketing, selling and developing condos - from concept to closing - all over the US through the good times and the very bad. Listen as they share valuable insights, strategies and best practices on how to develop, market and sell condos!
19 Episodes
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Objections raised by condo buyers can often be a challenge, but for the expert salesperson, they are a welcome sign of interest. It's all in how you handle them. In this episode of Condo Artist: The Other Side of Real Estate, condo sales and marketing experts Uri Vaknin, Shahn Douglas, and Mark Bunton discuss how objections, properly met, can result in a condominium sale. They explain the five stages of handling objections, give specific examples of how to address them, and reveal the four re...
You've qualified your condominium buyer prospects. You've taken them on the physical path of presentation throughout the community, and now you're at the door to a home - possibly their next home. What do you do?In season 2, episode 6 of Condo Artist: The Other Side of Real Estate, condo sales and marketing experts Uri Vaknin, Shahn Douglas and Mark Bunton take you though the exact steps of demonstrating a condominium home. They start with the four things a condo demonstration should acc...
How skilled are you at presenting condominium communities - both online and in person? Condo sales and marketing experts Uri Vaknin, Shahn Douglas and Mark Bunton take listeners, step-by-step, through the order of an effective sales presentation. Whether you are an on-site condo sales agent or a general brokerage agent helping clients find a home, you'll learn how to sell a condo community from the outside in using the using the "funnel" sales techniqueBy the end of this episode, you'll under...
In this episode of Condo Artist: the Other Side of Real Estate, hosts Uri Vaknin and Shahn Douglas continue last week's conversation with Justin Cohen, Executive Vice President of award-winning marketing agency, REQ. Justin expands on his idea that "digital marketing" today should simply be called marketing, and offers the one key to success that no advertiser can afford to overlook. He also discusses:How to communicate with prospective condo buyers once they've submitted their informationWha...
Get your digital notepads ready, because this week we're going to school with Justin Cohen, Executive Vice President of REQ, an award-winning digital marketing agency and one of Adweek's 100 Fastest Growing Companies. Justin has been leading digital marketing efforts in the luxury condo space since 2006. He, along with hosts Uri Vaknin and Shahn Douglas, recap the history of digital condo marketing and discuss how to reach and attract today's digitally-forward home buyers. You'll learn:How co...
Individual condos can be notoriously difficult to position against others, whether in the same or a different building. In season 2, episode 2 of Condo Artist: The Other Side of Real Estate, hosts Uri Vaknin, Shahn Douglas and Mark Bunton help listeners overcome "white box" thinking and show how to differentiate a condo product to attract a specific buyer. They describe their success with designing limited edition "collections" of condos within a building, and their process for building ...
Welcome to Season 2 of Condo Artist: The Other Side of Real Estate! In this episode, condo sales strategists Uri Vaknin, Shahn Douglas and Mark Bunton give their perspective on where condo buying is headed in 2021. After a difficult year defined by social distancing and isolation, they predict that condo living - and the access to amenities, connectedness, and attachment to community that come with it - will make a strong comeback in the last three quarters of 2021. Uri, Shahn and Mark examin...
In episode 12 of Condo Artist: The Other Side of Real Estate, condo sales and marketing strategists Uri Vaknin, Shahn Douglas and Mark Bunton discuss what has changed in condominium development and sales in the last year, and which changes are here to stay. They discuss five major lessons learned in 2020 and how to carry them forward to continue reaching and connecting with today's (and tomorrow's) condo buyers. They include: Identifying and demonstrating a designated work-from-home spac...
Think your prospects need to sell their home before they purchase a condo? Think again. In episode 11 of Condo Artist: The Other Side of Real Estate, condo sales strategists Uri Vaknin, Shahn Douglas and Mark Bunton explain why we sometimes need to toss conventional real estate thinking out the window. Empty nesters are one of the fastest growing buyer demographics for condominiums, and it's often these buyers who have a difficult time selling their existing homes of so many years. In th...
In episode 10 of Condo Artist: The Other Side of Real Estate, hosts Uri Vaknin and Shahn Douglas explore social media marketing with Marsha MacEachern Tempesta and Lokelani Higa of Las Vegas-based PR firm, The Warren Group. They discuss why social media, as a strategic marketing initiative, works so well for condo communities, how to set up a successful social media program, how to handle questions, comments and feedback, and trends and predictions for 2021. Join us as we dive into the s...
In episode 9 of Condo Artist: The Other Side of Real Estate, condo sales strategists and hosts Uri Vaknin and Mark Bunton follow up on episode 7 and take a deep dive into the inner workings of condo homeowners associations (HOA). In an interview with Lisa, a community association manager at a prominent downtown Las Vegas condo high-rise, they break down:What an HOA is and why it must be formed as a legal, not-for-profit corporationWhat kind of information is contained in HOA condo docs, and w...
In episode 8 of Condo Artist: The Other Side of Real Estate, condo sales strategist and host Uri Vaknin speaks with Lee Bryan, principal of Lee Bryan Interior Design, about using models to increase condo sales velocity and pricing. Uri and Lee, along with co-host Shahn Douglas, discuss the strategy behind using modeled homes to transform your sales program, including:The more models, the betterStatic models vs. a model move programCreating condo buyer profilesWhich homes to model firstWhen an...
Did you know that homeowners association (HOA) fees are the number one objection to buying a condo? Does the term "HOA fees" give you pause, either because you don't want to sell them, or don't want to pay them? In episode 7 of Condo Artist: The Other Side of Real Estate, condo sales specialists Uri Vaknin and Mark Bunton break down exactly what HOA fees are in condominium buildings, why they carry so much value for the homeowner, and if you are an agent, how to sell them to your condo buyers...
This week, condo sales strategist and host Uri Vaknin welcomes a very special guest - Mike Leipart, Managing Partner of The Agency Development Group, based in Beverly Hills, CA. Mike and Uri have a 10-year friendship and working relationship. In Episode 6: Condo Sales Philosophy, they take a trip down memory lane to recount one of the most significant periods in condominium sales and American real estate in general - the formation of ST Residential during the Great Recession. You'll learn how...
This week's episode pulls back the curtain on the complicated yet critical world of condo financing. In episode five of Condo Artist: The Other Side of Real Estate, host Uri Vaknin speaks with special guest Dino Schulatz, Vice President of The Federal Savings Bank*, to help listeners gain clarity about the fine details of mortgage types, condo building qualification, interest rates, tax write-offs, and more.You'll learn about the trifecta of mortgage financing - Fannie Mae, FHA and VA - and w...
In a continuation from last week's episode, condo sales strategist Uri Vaknin offers a series of real-life stories about challenged buyers who would close on their homes only because his sales team gained an intimate understanding of their financial situations. In episode 4 of Condo Artist: The Other Side of Real Estate, Uri and his long-time colleagues, Shahn Douglas and Mark Bunton, discuss why it's critical to have a deep understanding of your buyers' financial abilities, even if that mean...
In the follow-up to Who Is Your Buyer?, episode three of Condo Artist: The Other Side of Real Estate details the T.I.R.E. method of getting to know your condo buyer. Learn how condo strategist Uri Vaknin, along with his long-time colleagues Shahn Douglas and Mark Bunton, gather important information about each of these four qualifiers as part of their natural conversations with prospects. They'll give you the exact tertiary level of questions to ask in order to penetrate your buyer's mind, ge...
In episode two of Condo Artist: The Other Side of Real Estate, hosts Uri Vaknin, Shahn Douglas, and Mark Bunton walk condo marketers through the steps of identifying their best buyers and explain how to use data to make sales faster and more efficiently. Learn how Uri and his team, through real-time data analysis, identified a seismic shift in traffic to one community and started selling condos to buyers relocating from Northern California even before the Raiders' announced their move to Las ...
In the premier episode of Condo Artist: The Other Side of Real Estate, condo sales and marketing strategist Uri Vaknin takes listeners through a journey of rapid adaptation and flawless execution that resulted in continued condo sales and closings at the height of the COVID-19 pandemic in Las Vegas. Uri, along with his colleagues and co-hosts Shahn Douglas and Mark Bunton, shares details of how they pivoted their marketing and sales strategies in a matter of days to pique interest and meet e...
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