Claim OwnershipConfessions of a B2B Entrepreneur
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© Tom Hunt
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All Tom does is think about and start B2B businesses.
This podcast is his excuse to talk about it.*
*With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
This podcast is his excuse to talk about it.*
*With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
177 Episodes
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Koby Conrad about scaling Rupa Health from $5M to $75M by driving Negative CAC. Koby explains how he turned their media (podcast, Rupa University) into a profitable asset, not a cost center. The core strategy involved hiring superstar doctor-influencers as full-time employees with equity, rather than paying them small cash fees. This solved the influencer's biggest problem—audience monetisation—and ensured deep buy-in for the company's mission. He details how this focus on talent built immense trust and cut the blended CAC by two-thirds. Koby shares how he now applies this blueprint at his latest venture, the B2C health app Sunflower.
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Thibault Louis-Lucas (Tibo), the founder of Revid AI, Taplio, and Tweet Hunter. Tibo is now focused on growing five bootstrapped SaaS products concurrently, aiming for $100k MRR each. He shares his highly unconventional, "messy" approach to founder-led distribution, where he lets the environment and co-makers dictate his workflow, rather than sticking to a rigid plan. They discuss the power of his personal brand on X for growth and how he structures deals with "co-makers" who handle the building. Tibo reveals why he avoids hiring and instead maximizes freedom, utilizing AI tools to scale his output. His hyper-efficient, no-hiring model makes him a must-follow case study for the future of building B2B SaaS.
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt shares his personal playbook for building a SaaS business that sells itself, drawing on key lessons from a recent guest interview. He explains why he's learned to prioritise product-led growth to avoid wasted effort and how to build a business that gets more valuable over time. The episode also breaks down the five-step 'Fame Flywheel' framework, reveals why customer and employee retention are the true foundation of sustainable growth, and exposes the biggest mistake most B2B marketers make with their content.
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Sze Wong, a B2B entrepreneur with over 20 years of experience and co-founder of Zenith Venture Studio, to uncover the truth about building wealth in business. They discuss why a long-term approach to solving "unsexy" problems with powerful tech can lead to lasting financial success. Sze shares insights from his journey of building and selling multiple software companies, highlighting the importance of harnessing unstructured data and the future of AI in the B2B landscape.
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt welcomes the show's first-ever VC, Manish Patel of Nava Ventures. Manish provides a masterclass on fundraising and the realities of company building. He reveals why VC is the most expensive way to finance your business. He explains how VC is like "nitrous oxide," a fuel that makes you go fast, but is not for every company. You'll learn why "all revenue is not equal" and why the "art of the Series A" is a critical moment for a company's foundation. He also shares how a founder's vision can become diluted as they raise more capital. Discover the key questions to ask yourself before taking on a partner you're stuck with for life.
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt is joined by Vahagn Sarksyan, who leads marketing and sales at Krisp. Vahagn challenges the idea that marketing is a cure-all, explaining it's only an amplifier of a product's value. He reveals how a data-driven approach, using marketing insights, can directly influence the product roadmap and boost retention. The conversation also explores how Krisp used the ICE framework to prioritise ideas and created a new product category on G2. Finally, Vahagn discusses the shift from a product-led to a sales-assisted growth model for the enterprise market.
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Arto Minasyan, co-founder of Krisp, to explore the journey of building a deep tech company from the ground up. Arto shares how he went from a PhD in mathematics to a tech entrepreneur and the pivotal moment a random idea for noise cancellation led to a viral product. He provides invaluable insights on how a business can succeed after past failures and navigate the challenges of pivoting from a single-feature company to a multi-product powerhouse. Arto also discusses his hands-on leadership style, the strategic benefits of their dual-location team in Silicon Valley and Armenia, and why external funding isn't always the primary goal of a business. Finally, he offers his predictions on the revolutionary future of voice AI.
In this episode of Confessions of a B2B Entrepreneur, host Jamie Pagan, from the Revenue Career Ladder podcast, speaks with Tom Hunt, founder of the B2B podcasting agency Fame. They discuss Tom's unconventional career journey, beginning with early jobs frying chips and washing dishes, which instilled a strong work ethic. The conversation traces his path through large consulting firms like Ernst & Young, and Accenture, where he learned invaluable soft skills and remote management. It then covers his entrepreneurial ventures, from a failed male leggings company to a successful SaaS business, before he finally doubled down on his passion for marketing and audience building to create Fame. This episode provides an honest and tactical look at how a non-linear career path can lead to entrepreneurial success.
In this episode of Confessions of a B2B Entrepreneur, Jeff Rudner, host of 5 to 50: Financial Strategies for Growing Companies, interviews Tom Hunt, Founder and CEO of Fame, to reveal how he built a B2B podcast agency to £4M ARR without external funding. Tom shares lessons from 17 previous business attempts, emphasizing the critical role of financial discipline and the power of hyper-focus on core services. Discover his unique risk assessment framework, practical EOS implementation, and the vital role of culture in scaling. This episode delivers actionable strategies on cash flow, profitability, operational efficiency, and team incentives, demonstrating why doing less exceptionally well is the key to lasting growth.
In this episode of Confessions of a B2B Entrepreneur, Shenandoah Chefalo, the host of Mindful Management: Creating a Trauma-Informed Work Environment, welcomes Tom Hunt, the Founder and CEO of Fame. What happens when a CEO admits they're figuring it out as they go? Tom candidly shares his blueprint for building a thriving 70-person remote company, emphasizing the power of trust over micromanagement and delving into the essence of trauma-informed leadership. Discover Fame's innovative strategies for fostering team cohesion, including empowering employee autonomy and unique initiatives like the 'Culture Club'. This episode offers practical wisdom for leaders on manager training, building genuine connections, and why embracing vulnerability can be your most authentic leadership strategy in the modern workplace.
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Marc Seitz, the Co-Founder of Papermark. Discover how Papermark disrupted the virtual data room market, scaling from $20K to £60K MRR through a unique combination of open-source innovation, strategic SEO targeting established competitors, and a powerful product-led viral growth model. Marc shares invaluable insights into rapid customer support and feature development, showcasing how bootstrapping can lead to significant success and accelerate product-market fit. This is essential listening for B2B founders seeking sustainable growth strategies without external funding.
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Alex Heublein, President of Innovation Business at Netsurit, to explore how businesses can effectively implement AI solutions that accelerate productivity and drive growth. Alex shares practical insights on optimising internal processes and enhancing customer research, demonstrating how AI can be a "bicycle for the mind" for your team. Discover how to leverage internal and external data to boost efficiency and make customers happier, all while maintaining data security and privacy.
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Boobesh Ramadurai of LatentView Analytics explore how AI is revolutionising B2B marketing. Discover how enterprises can leverage AI for media mix modelling to optimise spend, significantly reduce customer acquisition costs, and boost lifetime value. The episode covers the pivotal shift from SEO to "generative engine optimisation" and the power of combining diverse data for deeper insights. Learn practical applications of generative AI for creative content and prototyping, plus insights into personalised B2B content and audio-first marketing intelligence. Essential listening for marketers keen to enhance ROI and adapt to the evolving digital landscape.
In this episode of Confessions of a B2B Entrepreneur, Sam Dunning, host of Breaking B2B, interviews Tom Hunt, CEO and founder of Fame, to uncover the actionable steps for building a 7-figure B2B service business. Tom outlines a practical, six-step framework for growth, starting with gaining expertise by working in an existing B2B company and securing the first client. He stresses the critical role of sales, defining it as one-on-one influence, and provides a simple four-step sales conversation framework to fast-track learning. As the business scales, Tom highlights the importance of strategically delegating operations through effective hiring and system building, identifying the least liked or easiest tasks to outsource first. Finally, he discusses smart marketing investments, advocating for demand-driven channels like Google Ads and SEO to capture clients actively searching for services.
In this episode of the Confessions of a B2B Entrepreneur, host Tom Hunt chats with Mehdi Tehranchi from KnowledgeNet.ai, an AI expert and seasoned entrepreneur. They discuss how AI is transforming businesses by improving efficiency , turning knowledge into actionable insights , and optimising sales processes by combining internal and external data. Mehdi also highlights the crucial role of human critical thinking when utilising AI's power. The conversation delves into AI's ability to surface the right information at the right time and its use internally within businesses to get better results and improve business outcomes.
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's 'plug and play' SDR teams for scalable B2B growth, and his unique journey from SDR to CEO. Essential listening for B2B founders, sales leaders, and marketing professionals looking to innovate their demand generation and future-proof their revenue engine.
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Nick Huber, founder of Bolt Storage and Somewhere.com, to uncover how he leveraged social media to raise over $40 million and build multiple seven-figure businesses. Discover Nick's "sweaty startup" philosophy, emphasizing executing common business models exceptionally well rather than chasing novel ideas, and how radical transparency on platforms like Twitter transformed into tangible business success. This conversation provides invaluable insights for anyone looking to build a personal brand, scale traditional businesses, or convert online influence into real-world opportunities. Nick shares his strategies for managing multiple ventures simultaneously, his unconventional path to entrepreneurship, and why focusing on "boring" businesses can often outperform trendy tech startups.
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt chats with the legendary Rob Walling. A true veteran of the SaaS bootstrapping world, Rob shares insights from his two decades in the game, from building and selling Drip, starting the influential MicroConf community and the TinySeed accelerator, to hosting the 'Startup for the Rest of Us' podcast. They discuss the power of compounding effort, the crucial lesson of following market feedback, iterating your approach based on what the market wants, and the journey of building multiple successful ventures without relying on traditional VC. Rob reflects on the lessons learned over twenty years, offering invaluable perspective for any entrepreneur looking to build sustainable, long-term growth.
In this episode of Confessions of a B2B Entrepreneur, Adam Robinson, host of the UnF*ck My Startup, CEO of Retention.com & RB2B, and Pete Crowley, Head of Growth at RB2B, interview LinkedIn virality expert Tom Hunt, who shares his 7-step formula for achieving significant engagement on the platform (300,000+ likes and 175 million views), providing actionable advice on crafting compelling hooks, choosing effective visuals, and leveraging simplicity in writing, as well as strategies for driving business growth by engineering comments and avoiding the pitfalls of long paragraphs.
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.
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