Claim OwnershipConfessions of a Creative Director
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Description
Kate and Anna at Girlfriend Creative discuss the life of being a creative director in the music industry in 2023. Chatting all things music, managing an artist project and how to create visual content.
website: https://www.girlfriendcreativeagency.com
IG: https://www.instagram.com/girlfriendcreativeagency/
Girlfriend Creative - a creative agency run by artists for artists. We work with our artists to help develop from their core artistic values upwards helping them realise the true creative potential that lies within their own unique identity and artistic personas.
website: https://www.girlfriendcreativeagency.com
IG: https://www.instagram.com/girlfriendcreativeagency/
Girlfriend Creative - a creative agency run by artists for artists. We work with our artists to help develop from their core artistic values upwards helping them realise the true creative potential that lies within their own unique identity and artistic personas.
23 Episodes
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As an artist these days you can't go a single day without hearing the words 'social media content', social media can be the bane of your life or the ticket to success so its important to get it right. So how do we get it right? How do we make knock out content? Kate and Anna discuss what goes into a social media content day and what happens behind that pristine social media page.
Let’s chat about failure! It’s common to learn and chat about SUCCESS , we all want it and strive for it, however, it’s less common to hear about a CRUCIAL step that makes us successful, which is, you guess it right, failure.
In this podcast Anna and Kate chat trough important tips on how to navigate hardship and failures that arise on our path to creative success. They share a discussion on how to understand and fully accept those moments and more importantly how to turn them into ambition and creative power that will enrich your artistic career.
“The first step towards success is FAILURE”
We know the title of this podcast may sometimes feel like a distant concept but what if we CAN be happy and on our creative A game? Perhaps within this crazy challenging and often hostile industry we can find balance? Kate and Anna discuss their experience and thoughts around the topic of happiness as creatives in the music industry.
Now that you've gotten to know us, let's chat about relationships. The dating world in our personal lives can be a minefield to navigate but what about 'dating' in the creative industry. Anna and Kate discuss similarities between dating and finding the right creative team for you.
So let's set the scene: The music is finished, the single is sounding great, you love the mix and your shoot the other day went perfectly. What next? How do you release your content in a way that gives it the best chance of success? Kate and Anna discuss a step by step on how to strategise your creative campaigns.
Our tone of voice is vital to how we communicate outside of music and a necessity in order to portray ourselves as visuals. So what IS our tone of voice? This could anything from being interviewed on national TV to writing your next Instagram post...how do you come across? How to set the tone? Let's discuss.
In todays podcast Anna and Kate discuss an absolute classic - the dreaded creative block. But what causes the blockage and how do we change the narrative and use it help us grow as an artist? Listen to todays episode for some tips and thoughts around this topic.
Who are we as artists and how far does this wonder from our own real life persona's? Anna and Kate discuss the art of having your own artist persona and where to start when it comes to deciding which sides of our personality we wish to present to our audiences.
How do you achieve consistency within your branding? How do you keep innovating when you've found the formula that works for you? And why should you?! Anna and Kate discuss how being an artist is a constant push and pull of momentum and how to keep moving forward within your art and your career.
What does success look like to you? In a world full of numbers, stats and social media pulling upon our human nature and its need for validation, Kate and Anna discuss the 4 most common mistakes they've come across during their time in the music industry.
What is the core message and narrative of your music and creative campaign? In an industry bursting with individuality, Kate and Anna discuss how we can tell our own stories in an interesting and relatable way by building a creative campaign and setting an authentic narrative that tells our individual stories how we wish them to be told.
Anna and Kate discuss the importance of getting the music right before entering the next stages of your campaign. So what is the metric? How do you know when your sound is officially 'discovered'? The artist journey is a complex and sensitive one, there is no rule book just experiences and what we learn from them. Listen to the pod to hear Anna and Kate's take on the initial stages in a project when discovering your own sound.
Anna and Kate discuss their concept of 'the anti campaign' and how this is a means of thinking outside the box when it comes to your artist campaigns.
Anna and Kate discuss how to approach a music video on a budget
Kate and Anna chat awkward conversations and how to have them within the creative space. How to deal with that awkward turtle.
Anna and Kate discuss the relationship between an artist and collaborator and how to keep it sweet
Kate and Anna chat about being assertive and what that means in this society. As two women running their own business, there's been plenty of ups and downs over the years and we discuss how being assertive is such important topic that so many of us struggle with
How to Speak up for yourself - Adam Galinsky
https://youtu.be/MEDgtjpycYg
Kate and Anna discuss all things going wrong and how to deal with a creative f*ck up when it inevitably arrives throughout the creative process
Kate and Anna chat through the 7 absolutely ESSENTIAL things to think about when planning your perfect photoshoot
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