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Confessions of a Pageant King
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Confessions of a Pageant King

Author: I help pageant queens win in pageantry AND in life.

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Pageant coaching and a healthy dose of pageant tea with Adrian Kwan, Founder of The Pageant Project.

Over the last decade, Adrian has interviewed over 300 pageant contestants from around the world and coached titleholders from every major pageant system including: Miss Universe, Miss USA, Miss America, and more.

He is a qualified Tony Robbins life-coach, serial entrepreneur, and an Amazon Best-Selling Author.

Adrian is currently based in Sydney, Australia.

www.thepageantproject.com
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Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribeI want to start with two real women I know and respect. Not theory. Not gossip. Actual results on actual stages.One is Sheridan Mortlock here in Australia. She earned the Miss Earth Air title—first runner‑up at one of the biggest internationals. That’s no consolation prize; coming from Australia, that placement was an enormous deal and—at the time—our best result at that pageant.The other is Presly Pedigo in the Miss USA system. Within weeks, she went from not placing at Miss Tennessee USA to top three at Miss South Carolina USA. Same woman. Same résumé. Different stage, different night—wildly different outcome.If those two data points don’t make you question the way we talk about judging, I don’t know what will.Two Women, Three Results: Why the Math Doesn’t Add UpSheridan’s story messes with the tidy narrative that a single result defines your ceiling. First runner‑up at an international like Miss Earth is an elite outcome by any measure, yet in a different system she didn’t replicate the same success. Presly’s back‑to‑back experiences are even starker: no placement in Tennessee, then top three in South Carolina barely two months later.What changed? Not Presly. Not in any meaningful way. But the panel, the preferences, the night, the room—they changed. That alone should tell you something: pageant judging is not a universal measuring stick. It’s a snapshot taken by a small group of humans with their own habits, blind spots, and personal scales.This is the part most people in the industry say they understand, but keep forgetting when results go up. A different panel can (and often will) produce a different outcome for the same woman. That’s not scandal; that’s statistics.The Myth of the All‑Knowing JudgeLet me say the quiet part out loud: most judges don’t really know what they’re looking for—at least not in a precise, shared, defensible way. They’re not running a calibrated rubric; they’re picking favorites (often without realizing it) and writing numbers that feel right in the moment.When I say that, I’m not accusing anyone of bad faith. I’m pointing at normal human psychology. We all carry biases—conscious and subconscious. Think about how polarizing topics like politics, climate change, and gender can be. You can sincerely believe you’re being neutral while your personal values are steering the wheel.Now add another layer: scoring scales. If you put ten judges in a room and ask, “What score does a solid-but-not-outstanding contestant deserve?” you’ll get ten different answers. Some judges live in the 7–10 range and hand out eights like Tic Tacs. Others reserve 9s for unicorns and think a 6.5 means “good.” When those numbers get averaged, the composite can reflect scale habits more than contestant quality.Totals look objective. They aren’t. They’re a mash‑up of personal sliders that no one bothered to normalize.What the Scores Don’t Show (And What Systems Claim to Want)Listen to how systems describe their ideal: We want a role model. We want an advocate. We want a brand ambassador. We want a woman who’ll do the job. Great—show me where that’s measured.If your criteria say 25% interview, 25% evening gown, 25% swim/fitness, 25% talent (or whatever your flavor is), explain to me how that rubric actually selects for the qualities you say you value. Don’t just say “we know it when we see it.” Define it. If “advocacy” matters, where is it evaluated? If “community impact” matters, where does it live on the sheet?Without that connection, judging becomes a vibe check: we end up rewarding pageant‑night performance over the year‑long job. That’s how you get whiplash outcomes like Sheridan and Presly—phenomenal women by any reasonable standard, shifted around by which slice of the job a panel unconsciously prioritized on a given night.Why ‘Totals Lie’: A Quick Reality CheckLet me give you a simple way to think about this. In school, we talk about percentiles to account for difficulty and cohort. Your raw mark doesn’t exist in a vacuum; it’s compared against everyone else’s. Pageant judging rarely does that level of normalization. We add up scores as if a 9.2 from Judge A means the same thing as a 9.2 from Judge B.It doesn’t. Judges live on different scales. Some avoid tens on principle. Some won’t go below a five because it feels “mean.” If we don’t anchor those scales or calibrate before the show, the final spreadsheet is a confidence trick: it looks scientific, but it’s mostly preference packaged as maths.None of this means pageants are “rigged.” It means they’re human. And when you accept that, your strategy changes.Stop Twisting Yourself Into a PretzelHere’s where I’m going to upset a few people: “I know what judges want” is one of the most misleading sales pitches in our industry. You’ll see coaches post win after win on Instagram, which creates the illusion of a predictive formula. But you’re only seeing the wins. You’re not seeing the many clients who didn’t place—or who placed well in one system and not at all in another. That’s survivorship bias dressed as expertise.If 90% of a panel is operating on gut and habit (and yes, I’m being blunt on purpose), contorting yourself to chase their taste is a losing game. You can spend your time and money sanding off your edges in hope that a hypothetical panel might like you more, or you can spend that energy becoming unmissable on your own terms.Pick one.Be Unmissable: Branding and Meaning Over BeigeThis is where the Taylor Swift comparison is useful. There are countless singers who can sing as well as Taylor and write songs as well as Taylor—and you’ve never heard of them. Why? Because meaning travels further than raw ability. Taylor’s brand is clear, repeatable, and emotionally legible. You know what she stands for before she opens her mouth.Translate that to pageantry. If I asked your friends or work colleagues for three words that describe you, would they say something sharp and specific—or some combo of “nice/quiet/friendly”? If it’s the latter, you’ve branded yourself beige. Beige gets lost on stage. Unmissable women get remembered even when they don’t win.That’s not a call to be fake; it’s a challenge to clarify. Define your message in plain English. Show it consistently across your socials. Live it in interview. Let your wardrobe, walk, and on‑stage answers deliver the same story. Then choose systems that actually align with that story instead of forcing yourself into a template that doesn’t fit.How I Want You to Think About ResultsWhen a result doesn’t go your way, don’t rush to burn everything down. First ask:* Did the panel’s unspoken preferences simply tilt away from what I bring?* Did the scoring emphasize pageant‑night performance over the year‑round job I’m actually built for?* Am I competing in a system that matches my strengths, or am I trying to be someone else’s idea of a winner?If you can answer those honestly, you’ll stop taking one night’s spreadsheet as a moral verdict on your worth. You’ll also become a better strategist: choosing the right stage, for the right reasons, with a brand that doesn’t rely on a perfect panel to make sense.Sheridan and Presly didn’t become better or worse women based on where they placed. The judging lens changed. And it will keep changing. Your job is to be so clear, so consistent, and so unmistakably you that when the right lens shows up, the decision is obvious.—AdrianTimestamps* 00:00 – Intro: the ugly truth about judging* 00:45 – Case study: Sheridan Mortlock & Miss Earth Air* 05:01 – Case study: Presly Pedigo (TN → SC swing)* 09:18 – Bias 101: politics, climate, gender* 11:58 – “Show me where it’s measured” (the rubric challenge)* 12:40 – Percentiles analogy: why totals lie* 19:19 – Do judges really know what they’re doing?* 22:28 – Strategy pivot: stop formula-chasing → build your brand* 23:22 – Taylor Swift lesson: meaning beats raw talent* 38:13 – Closing: maybe it’s luck—so focus on brand & deliveryI offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribeQuick housekeeping: We’re in the middle of the launch for The Beginner’s Guide to Pageantry. If you want early access and daily chapter breakdowns, head to secretpageantbook.com for early access to the book and our private Facebook group.Behind the Scenes of a Post That Lit a FuseRecently I posted about the so‑called Big Four in pageantry—Universe, World, Earth, and International. When I first entered the pageant world nearly a decade ago, I had no idea what “Big Four” even meant. An Australian titleholder told me to interview more queens from the Big Four and I genuinely thought she meant giant landmarks—Big Ben, the Big Banana (yes, that absurdly large Australian banana tourists pose in front of).Who decided there are four? Should it be five? Six? Honestly—who cares. I rarely post about international pageantry because, frankly, I’m not that interested in it. I’m extremely specific about the kinds of pageants I follow and the kinds of women I want to interview and promote. International pageantry, as a whole, is not my cup of tea—and the aftermath of that post is a good example of why.The moment you mention systems like Miss Earth or Miss International, the comments section lights up with the pageant fandom. This is why I always say I’m not a pageant fan. I don’t behave the way many of these “fans” do, and I don’t condone it. I’m a fan of certain women who compete and of certain parts of pageantry—the parts that actually empower: real advocacy, genuine education, actual skill-building. The walk and the pretty gowns? Lovely, but ancillary. Feeling amazing in a dress is great; it doesn’t change the world.Under that Big Four post were the usual inane takes: slagging off a director, claiming one system is “irrelevant,” dictating what does or doesn’t count. None of it furthers the conversation. It’s just noise.What I Hear When the Cameras StopI’ve conducted 350+ interviews with contestants from the US, UK, Australia, Canada, New Zealand, South Africa, the Netherlands, Denmark, Norway—you name it. What you see on camera is only half the story. After the recording ends, I usually end up talking just as long—often longer—off camera. That’s when I hear the things that still can’t be said publicly. They’re taboo, and the climate around certain topics makes people reluctant to speak up.Scroll any heated post and you’ll notice a pattern: accounts with no profile photo, no content, zero followers—troll burners—lecturing others. One example: someone commented that Miss America should be mentioned among the big pageants because it’s the OG. I’ve interviewed many Miss America contestants and I love its scholarship model. Then a “pageant expert” jumped in: “Miss America isn’t international, it doesn’t count, you should know better.” That attitude is exactly the problem: gatekeeping from anonymous critics who have never stood on a stage or sat in a real interview.Why I’m Selective About SystemsI don’t name‑and‑shame, but here’s why I’m so picky. A “relevant” new pageant—one some fans insist is the only one worth entering—has left two of my friends traumatized on back‑to‑back years. One friend had previously competed at Miss World and felt she could be friends with almost everyone there. At the “relevant” pageant, she felt she could be friends with no one. Shallow. Surface. Toxic.Another friend returned from the same system the following year and used the word traumatized to describe it. Meanwhile, glossy websites and loud fan pages paint it as the second coming. This disconnect is why I keep my ear to the ground—not for gossip, but so when a client or friend asks, “What have you heard about X?” I can steer them away from landmines.On more than one occasion, someone has come to me absolutely buzzing about a system because of the marketing, only for me to share what I’ve heard firsthand: interviews used to berate contestants for more money after a sponsor fell through; promises to sponsors (like being featured in the program) that didn’t materialize until months after the pageant; contestants considering legal action.That’s why I say I’m not a “pageant fan.” I’m a fan of integrity. If a system says advocacy is its core, then advocacy must be the core—especially in interview. If it isn’t, I can’t in good conscience recommend it to anyone.Here’s what I would personally want from any system:* Integrity and transparency. If you say something matters, prove it in your scoring and in the way you run the show.* Scoring criteria upfront. Tell contestants what each component is worth.* Scores returned afterward (without a fee). This keeps judges honest and helps contestants improve.* Judging done properly. More time between contestants so judges can actually judge. (You’d be shocked at how often speed and spectacle win out over accuracy.)I’ve sat next to judges being outright horrible to five‑ and six‑year‑olds because they were on a power trip. If you truly believe your judging has integrity, you shouldn’t be afraid of accountability.Know Your Pageant Why (and Guard Your Mental Health)Here’s the practical part. Get crystal clear on what you want and what you don’t want from your pageant journey. Write a list of 5–10 for each. Then circle the musts—not the “nice‑to‑haves,” but the non‑negotiables. For me: integrity, aligned judging criteria, scoring transparency.This clarity becomes your filter when the noise ramps up. If you compete in a national‑only system and avoid the international fan machine, life is usually quieter. But if you jump into an international system, you’re stepping into the world of hot picks and fandom rankings. It gets noisy fast, and it can be awful for your mental health.When you know your musts, you can look at the chaos and say: “You do you—I don’t care about that.” You protect your energy, your focus, and your joy.Hot Picks: Why I Don’t Play That GameFans can do what they like—it’s a free world. My issue isn’t that hot‑pick pages exist; it’s how contestants engage with them.I’ve interviewed phenomenal women from countries that aren’t pageant powerhouses. They almost never get picked up by hot‑pick pages. Meanwhile, someone with a 20‑person media team and a professional videographer gets shared everywhere. What happens? The woman doing the actual advocacy and the real work feels invisible. Watching others get hyped—when you’re having to do everything by yourself—can wreck your head. If you claim to care about mental health and empowerment, why fuel a culture that makes people feel ignored?Even with my longform interviews, I still don’t feel comfortable declaring, “She should win.” An hour or two isn’t enough to truly know someone, and I haven’t interviewed every other contestant. At best, hot picks are opinions based largely on a photograph and a short bio. Let’s be honest: many picks come down to who looks prettiest in a polished headshot. That’s the opposite of what I care about—real empowerment, skill‑building, interviews, confidence that translates to real life.Here’s my ask of contestants: stop sharing hot picks. They’re a distraction. They feed the ego. If social media is part of judging, systems should clearly state what metrics count (followers? engagement?). If they’re going to consider hot picks (I’ve never seen this explicitly), they should say so. Otherwise it’s a gray area that promotes sycophancy—the “you pick me, I’ll share you” loop that helps nobody.If you think I’m being dramatic, look at pro sport. The US tennis Open is on right now in New York. You can tag a player as your pick to win; they’re not going to share it. Why? Because it's irrelevant and distracting. Thank your fans, sure—but don’t tether your focus to strangers’ predictions.The Bottom LineI’ll say it forever: I’m not a pageant fan. I’m a fan of certain women and certain aspects of pageantry—the parts that build people, not just profiles. Know your pageant why, define your musts, and use them to filter out the fandom static. Protect your mental health. Prioritize systems with integrity. And if the Big Four debate pops up again? Remember: glossy arguments don’t change lives—your choices and your standards do.Let me know your thoughts, and I’ll speak to you next week.Timestamps* 00:00 Intro & Housekeeping* 00:44 The Big Four Debate* 07:03 Why I’m Selective About Systems* 11:29 Hot Picks & Pageant Fandom* 11:54 Know Your Pageant Why* 14:07 Behind the Scenes Off-Camera* 16:45 The Bottom LineI offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, and Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribe👑 About KennedyMeet one of the newest crowned queens in the Volunteer America family, Kennedy Fewell, your reigning Virginia Volunteer America. She’s sitting down with us to share the heart behind her crown—opening up about her goals for the year, the national partnerships she's passionate about, and why she chose to be part of this empowering organization. From how pageantry has shaped her life to the personal and professional experiences that brought her here, Kennedy is stepping into this role with purpose, drive, and a genuine love for service. As a dedicated businesswoman and advocate, she’s ready to make an impact—and this is just the beginning.👉 Follow Kennedy on Instagram:https://www.instagram.com/missvavol/https://www.instagram.com/kennedy.fewell/⏱️ Timestamps* 00:00 Intro – Kennedy Fewell crowned Miss Virginia Volunteer* 04:30 Overcoming ADHD, dyslexia & failing kindergarten* 07:50 How pageantry helped her find her voice* 13:50 Serve Initiative: More Than a First Impression* 19:20 13-year journey to the crown & emotional crowning moment* 27:30 Talent performance and her priorities for the year ahead* 33:00 Girl Scouts partnership & expanding her platform* 40:00 Entrepreneurial spirit, business goals & scholarships* 50:00 Wellness hacks, routines & Final 10 QuestionsI offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
#314 Thom Brodeur Interview

#314 Thom Brodeur Interview

2025-08-2601:16:15

Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribe👑 About ThomThom Brodeur is an American businessman, brand builder and philanthropist. Brodeur is the founder and chief executive officer of Brodeur Beauty – a company that brings disruptive beauty brands to market and that owns the internationally renowned Reina Belleza Universo [Queen Beauty Universe] beauty competition, and award-winning BRODEUR BEAUTIES, a pageant coaching, talent management, publicity and marketing company that specializes in strategy, personal branding, styling and social media strategy for pageant queens, models, actors, and beauty influencers from all over the world. Brodeur is a founding shareholder of The Queen Beauty Network [QBN] - a streaming TV network dedicated to beauty, fashion and pageant content.Finally, Thom is also the founder and CEO of PageantFans™ - the pageant industry's first-ever creator and fan app through which Brodeur is taking aim at meeting the needs of the 700 million+ pageant fans and nearly 10 million beauty pageant contestants and queens who compete in hundreds of thousands of pageants around the world every year. PageantFans is the only app of its kind tailored to the global pageant ecosystem, combining content, community and commerce all under one digital roof.👉 Follow Thom on Instagram:https://www.instagram.com/officialthombrodeur/⏱️ Timestamps* 00:00 Intro: Thom Brodeur’s background in business, beauty, and pageantry* 02:30 How a scholarship pageant changed his life and career path* 09:40 Lessons from GoDaddy and mentor Bob Parsons* 20:00 Moving into the business of pageantry & working with Chelsea Smith* 26:20 Miss Universe 2016 and realizing his true calling* 30:00 Launching Queen Beauty Universe & the Pageant Fans app* 34:30 The future of pageantry: disruption, technology & global growth* 47:00 What new directors and leaders need to know* 54:40 Why pageantry is self-care, empowerment & entrepreneurship* 01:03:30 Coaching philosophy: honesty, grace, branding & mindset* 01:06:10 Mentors, shoutouts & life lessons* 01:10:50 Final 10 Questions + closing thoughtsI offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, and Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribe👑 About SophiaSophia Sargent—sometimes known simply as Sophie—is a dynamic media personality and model who currently holds the title of Miss New Hampshire Volunteer 2026. She serves as an ambassador for volunteerism across the state and frequently shares her journey on social media platforms including Instagram, Threads, YouTube, TikTok, X, and LinkedIn.Sophia’s creative footprint extends into digital content and media. Her work has been featured in Bold Journey Magazine, and she has contributed to wellness-focused projects such as Biohack Yourself Media. She also has professional experience in modeling—signed with Tandem Models (NYC Agency) and NEMG (Mother Agent, Boston)—and has worked as an on-camera host for outlets such as NESN's Dirty Water TV, red carpet interviews, TV commercials, and entertainment segments.Beyond her media presence, Sophia is actively involved in community causes. She is partnering with the Miss Volunteer America team to support the St. Jude Walk/Run in Boston, helping raise awareness and funds for childhood cancer treatment in partnership with St. Jude Children’s Research Hospital.👉 Follow Sophia on Instagram:https://www.instagram.com/sophiesargent/https://www.instagram.com/missnhvol/http://tiktok.com/@sophiesargent19⏱️ Timestamps* 00:07:38 – Crowned early; determined to maximize her year* 00:08:13 – Discovering Pilates and the power of posture* 00:09:27 – Cold plunges, athletic family, and a Lyme diagnosis* 00:10:03 – Home sauna and daily wellness routines* 00:11:48 – Lyme disease journey: missed signs, ER visits, family struggles* 00:24:47 – Black belt, TV dreams, and breaking into modeling* 00:35:12 – Rethinking social media and virality* 00:36:05 – Content creation: filming on her phone, editing with VN app* 01:05:48 – First pageants: Miss Greater Hooksett and Miss NH (MAO)* 01:06:46 – Last-minute entry into Miss New Hampshire Volunteer* 01:07:23 – Winning the crown and feeling seen* 01:08:16 – Plans for the year: connections, MVA team, St. Jude walkI offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, and Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribe👑 About BrittneyBrittney Putman, Miss Ohio Volunteer 2026, is using her crown to confront one of the issues closest to her heart: substance abuse. Having witnessed its impact within her own family, Brittney is determined to break the stigma, promote prevention, and offer hope to others walking a similar path. Guided by her faith and resilience, she brings both authenticity and compassion to her reign, showing Ohio that even the hardest stories can be transformed into purpose.👉 Follow Brittney on Instagram:https://www.instagram.com/thebrittneyputman/https://www.instagram.com/missohvol/⏱️ Timestamps* 00:00 – Introduction and welcome* 00:36 – The surreal moment of being crowned Miss Ohio Volunteer* 04:44 – Sharing her life story and connection to substance abuse* 07:28 – How family experiences shaped her advocacy platform* 11:05 – Breaking stigma and encouraging prevention* 14:22 – Faith and resilience as the foundation of her journey* 21:57 – Balancing advocacy, school, and titleholder responsibilities* 33:18 – Meeting people affected by addiction and the impact on her mission* 50:55 – Plans to connect with teens across Ohio* 01:12:47 – Closing reflections, gratitude, and encouragementI offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, and Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribe👑 About ChloeChloe Campbell is the newly crowned Miss Ohio Teen Volunteer 2026. A lifelong dancer with dreams of Broadway, she brings her passion for performance and service to the Volunteer stage. Guided by faith and family, Chloe hopes to inspire others through her love of dance, her dedication to giving back, and her belief in shining light wherever she goes.👉 Follow Chloe on Instagram:https://www.instagram.com/chloecampbell_official/https://www.instagram.com/missohteenvol/⏱️ Timestamps* 00:00 – Introduction and welcome* 00:21 – The surreal feeling of being newly crowned* 00:56 – Life after crowning: photos, brunches, media appearances* 03:32 – How Chloe first got into pageantry* 06:07 – Walking through the pageant weekend experience* 12:19 – Talent performance and evening gown moments* 14:59 – Reflections on winning and perfectionism* 16:22 – Chloe’s lyrical dance talent and creative process* 20:33 – Dreams of Broadway and a lifelong dance career* 24:04 – Thoughts on opening number dances* 26:51 – Why simple moves can be the hardest in dance* 29:50 – Fear, family support, and learning new skills* 32:30 – Staying busy with school, dance, and cheerleading* 34:15 – Connecting with audiences through relatable dance moves* 40:33 – Closing thoughts and shoutouts to family and faithI offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, and Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribe👑 Looking for Test Readers!My new book, The Beginner’s Guide to Pageantry, is ready — and I’m inviting a select group of readers to preview it, give feedback, and even have the chance to be featured in the acknowledgments and win a free print copy when it launches later this year.👉 All you need to do is head over to:https://www.secretpageantbook.com/Pop in your email address (it’s free), and you’re in.Starting Friday, Aug 22 (US) / Saturday, Aug 23 (Sydney) I’ll be going live every day for seven days inside our private Facebook group — giving you an exclusive behind-the-scenes look at how and why I put the book together.You’ll be able to:* Ask questions* Share feedback* Leave a testimonial (please!)After 14 days, access to the book, the group, and all the lives will disappear.This is a time-sensitive opportunity as we gear up for the book’s official launch later this year — and I’d love for you to be part of it.AdrianPS that link again is:https://www.secretpageantbook.com/I offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, and Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribe👑 About MorganMorgan Murchland is a dedicated Firefighter/Paramedic and most recently Miss Ohio for America 2024. After surviving a suicide attempt, Morgan made it her purpose to advocate for increased mental health support within the Fire and EMS communities. As a second-generation first responder, she understands the unique pressures of the job and uses her platform to bring awareness, reduce stigma, and encourage other women in male-dominated career fields. Morgan is also the author of “To, You” a devotional book that details her experience with trauma, faith, and finding her purpose. Beyond the uniform and sash, she’s a passionate runner and a self-professed crazy cat mom, often spending downtime with her two cats Louie and Peaches. Through every role she plays—on the job, on stage, and on the page—Morgan continues to prove that strength isn’t the absence of struggle, but the decision to keep showing up in spite of it.👉 Follow Morgan on Instagram:https://www.instagram.com/morg_murchland/https://www.tiktok.com/@mo_murch⏱️ Timestamps* 00:00 Intro & Morgan’s story* 01:54 Joining the fire service at 18* 05:00 Facing sexism as the only woman in her station* 13:36 Lack of female-focused mental health resources* 15:38 Suicide attempt & turning point in faith* 22:59 Trapped in a for-profit psychiatric facility* 30:00 Family’s persistence to get her released* 40:59 Choosing hope over bitterness* 49:23 Discovering pageantry & its healing impact* 59:38 How her experiences shaped her missionI offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, and Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.https://thepageantproject.com/subscribeA couple of weeks ago—on my birthday, no less—I posted something I almost never do: my favourite Bible verses for pageantry.It was a personal post, not meant to convince anyone or spark debate. I made that clear in the caption: I’m not here to tell you what to believe. This is just something meaningful to me.Most people enjoyed it. A few even shared it. But one person reshared with the comment that posts like this from coaches make them feel excluded because “not everyone turns to religion for guidance.”That made me pause. And it got me thinking—not about whether I should have posted it, but about whether religion (or belief in anything) has a place in modern-day pageantry.My Complicated Relationship with ReligionI was brought up Christian—but not in an especially devout family. Church on Sundays was mandatory, baptism wasn’t a choice, and to be honest, I didn’t see the point. People acted pious in the pews and then turned rude in the carpark.For most of my life, I kept my distance from religion. But during the pandemic, stuck at home with too much time and too few answers, I decided to read the Bible. Not to “find God” but out of curiosity. If a book has survived thousands of years, maybe there’s some wisdom in it.And there was. Especially in Proverbs, I found timeless guidance—about truth, integrity, and resilience—that felt more relevant than ever.Surprising Connections in PageantrySomething unexpected happened. As I interviewed more contestants, I realised I often had deeper, more meaningful conversations with those who were open about their faith—Christian or otherwise.It wasn’t about religion itself. It was about a shared sense of values, a grounding in something bigger than ourselves.But here’s the thing: I’m not a fan of overt religious displays in pageantry—like pre-show prayer circles that might make non-Christians feel excluded. My connection to faith is personal, and I believe it should stay that way.It’s Not About Being RightReligion can be weaponised. People argue over who’s “right” instead of focusing on what makes life better.If your beliefs—religious or otherwise—make you kinder, happier, and more resilient, then they’re working. If they make you judgmental, bitter, or arrogant, they’re not.Pageantry is the same. Your journey doesn’t have to look like anyone else’s. You don’t win by being “right” about how to prepare—you win by doing what makes you your best.What This Means for You as a CompetitorWhether your guiding belief comes from the Bible, the Quran, a mentor, a personal philosophy, or something else entirely—find something that helps you:* Handle the disappointment of a loss you didn’t see coming.* Stay grounded when you win.* See meaning (or at least purpose) in the struggles along the way.Without that, pageantry—and life—can start to feel like meaningless suffering.Final ThoughtsDo I think religion has a place in pageantry?Yes—but only as a personal compass, never as a tool to judge or exclude others.You don’t need to share my beliefs. You just need to have something you believe in that makes your life, and the lives of those around you, better.📹 Want the full story?This article is the short version. In the video, I go deeper into my own journey with faith, how it’s shaped my work in pageantry, and the reactions (good and bad) I’ve received along the way.Your turn: Do you think religion belongs in pageantry? Hit reply and let me know your thoughts—I’d love to hear your perspective.Timestamps* 00:00 Welcome and why this topic matters* 03:48 The birthday post that sparked debate* 08:13 Why I read the Bible during the pandemic* 12:53 How faith deepened my pageant interviews* 18:19 The real question does your belief make life better* 26:40 The role of humility and higher accountability in pageantry* 33:07 Final thoughts find what works for you and your journeyI offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Book in if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching to help you win—on stage and off. After 300+ interviews and coaching titleholders in Miss Universe, Miss USA, and Miss America, this isn’t theory. It’s what works.https://thepageantproject.com/subscribe👑 About AvaAva Cooper is a 20-year-old junior at Wofford College, where she is pursuing a degree in Biology with aspirations of becoming a Medical Laboratory Scientist. At Wofford, she is a dedicated member of both the Division 1 Track and Field team and the Dance Team. Passionate about creativity and movement, she also enjoys upcycling, thrifting, photography, and all things sports.Ava is the founder of the S.E.R.V.E. Initiative, Mind Over Medal: Empowering Athletes Beyond the Podium, through which she advocates for mental health in athletics via her podcast and mentorship program. Now serving as Miss South Carolina Volunteer, Ava is excited to use her platform to uplift others and make a lasting impact across the state.👉 Follow Ava on Instagram:* https://www.instagram.com/_avacooperr_/* https://www.instagram.com/missscvol/⏱️ Timestamps* 00:00 Adrian introduces Ava Cooper as Miss South Carolina Volunteer* 02:00 Is this actually me Ava recounts her emotional crowning moment* 05:45 Pageant journey from high school debut to third runner up to winner* 08:30 Talent deep dive lyrical contemporary Whitney Houston solo* 10:33 Athletic identity specializing in high long and triple jump* 14:30 Technical breakdown triple vs long vs high jump technique explained* 21:46 Mindset shift choosing fun over fear and hitting new personal records* 27:10 Mind over Medal founding Avas athlete mentorship initiative and podcast* 30:55 Competing for an audience of one coping with comparison* 31:50 Talking to her idol interview with Team USA high jumper Dontavious Hill* 38:26 A day in the life 6 am hill sprints classes and upcycling downtime* 45:41 Final ten questions favorite word superpower dream job etc* 55:12 Closing and nationals look ahead final thoughts and whats nextReady to take the next step—on stage and beyond? I offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching to help you win—on stage and off. After 300+ interviews and coaching titleholders in Miss Universe, Miss USA, and Miss America, this isn’t theory. It’s what works.https://thepageantproject.com/subscribeIt takes five seconds—if that.That’s all the time you get to make an impression when someone taps on your Instagram profile. It could be a judge. A director. A sponsor. A brand. Or even just someone you’d love to work with in the future. If your bio doesn’t instantly communicate who you are and why they should care… they’ll click away. And you won’t get that chance again.This week I sat down with my good friend Gracie Pfaff from Influentialist Marketing to talk through her brand new Instagram audit service—designed specifically for creators, pageant contestants, and anyone building a personal brand. The best part? It's just $49.👉 https://www.influentialistmktg.com/profile-auditGracie’s not only a social media strategist—she’s also a former Miss Tennessee Earth, UGC model, nonprofit founder, and pageant girl through and through. She’s someone who’s built her own personal brand from the ground up, learned from experience, and now helps others do the same.Here’s what we covered in our conversation—and why I think her audit service might be one of the smartest investments you can make.The Bio BreakdownYour Instagram bio isn’t just a space to list your hobbies. According to Gracie, it’s “your hook”—the elevator pitch for who you are and what people can expect from your content. She walks clients through what she calls the “bio glow-up,” starting with:* Your name (real, stage, or both—make sure people can find you)* Your hook (something short and punchy to stop the scroll)* Your roles (model, advocate, founder, etc.)* Your offer (what people get by following you)* Your CTA or link (where to go next)And no, you don’t need to cram your entire resume into those few lines. In fact, don’t.Gracie recommends breaking it up visually (yes, emojis can help), and staying laser-focused on clarity and connection. Think of your bio like a trailer—not the whole movie.Link Strategy 101Gone are the days of “link in bio” meaning just one lonely URL. You can now add multiple links directly in your Instagram profile, but that doesn’t mean you should dump your entire Amazon storefront in there.Gracie’s advice?Keep it simple, current, and relevant. She suggests:* Your portfolio or personal website first* Any live opportunities (e.g. pageant voting, sponsorships)* One or two extra links that support your niche—nonprofit, Amazon list, media feature, etc.Audit yourself: if it’s out of date, confusing, or no longer aligned with your goals, it’s time to clean house.Highlight with IntentionIf your highlight section looks like a rainbow explosion of 47 different stories, you’re not alone.Gracie’s tip: “You don’t need that many.” She recommends no more than 5–6 neatly themed highlight covers, all on-brand and aesthetically consistent with your feed. Think of them like chapters of your story—easy to scan, on theme, and visually cohesive.What to Pin (And What Not To)The first three posts on your grid matter more than most people think.Gracie’s rule of thumb: one can be your most viral content (for reach), but the other two should represent your average and best content—what someone will see more of if they follow you.If your pinned post went viral but doesn’t reflect who you are or what you post 90% of the time, it might be doing more harm than good.What the Audit IncludesGracie’s audit is more than just a list of tweaks—it’s a personalized video review delivered within 72 hours.👉 https://www.influentialistmktg.com/profile-auditYou’ll get:* A screen recording of your Instagram profile walkthrough* A custom breakdown of what’s working—and what’s not* Actionable suggestions on bio, links, highlights, pinned posts, and content strategyYou can also add optional extras like content ideas or upgrade to their full Viral Reign coaching program, where her team helps you redesign everything from highlight covers to posting schedules.You Don’t Need to Be a Pro (Yet)Whether you’re just starting your pageant or creator journey—or you’ve been around a while but feel stuck—Gracie emphasizes that you don’t need a perfect aesthetic or pro-level equipment to get started. You just need clarity and direction.Small fixes can make a massive difference.Even simple things like cleaning your camera lens, using natural lighting, or removing outdated links can upgrade your profile from “confusing” to “compelling.”My Favorite Takeaway?When I asked Gracie what really makes a strong profile, she didn’t say flawless graphics or aesthetic filters.She said: Personality.In fact, her most popular reel wasn’t a glossy beach shoot or an edited promo—it was her sitting on a bed eating a burger, talking about being allergic to aluminum foil.Authenticity connects. Don’t be afraid to show your sense of humor, your behind-the-scenes moments, or even your bloopers. Your audience wants to see a real human—not just a highlight reel.Want Your Own Audit?You can book in an Instagram audit with Gracie here:👉 https://www.influentialistmktg.com/profile-auditWhether you're chasing brand deals, building a platform, or just trying to get noticed—this could be the fastest way to start showing up the way you want to be seen.Timestamps* 00:00 Meet Gracie Pfaff* 02:43 Why Branding Matters in Pageantry* 03:55 What You Get in a $49 Instagram Audit* 05:51 Bio Breakdown: What to Include (and Avoid)* 07:24 First Impressions: Why Your Bio Is Make-or-Break* 09:12 The Hook, the Offer, the Aesthetic* 11:01 Beyond the Audit: Full Coaching Upgrades* 14:17 Link Strategy: What to Put in Your Bio* 16:49 Highlight Covers: Clean, Cohesive & On-Brand* 20:03 What to Pin (and What Not To)* 22:25 Feed Vibes: Personality, Humor & Humanity* 26:49 The Three Pillars of Pageant Content* 28:45 For Beginners: Where to Start Without Overwhelm* 30:00 What Most Pageant Girls Get Wrong About Social MediaReady to take the next step—on stage and beyond? I offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching to help you win—on stage and off. After 300+ interviews and coaching titleholders in Miss Universe, Miss USA, and Miss America, this isn’t theory. It’s what works.https://thepageantproject.com/subscribe👑 About MorganMorgan Morgan (yes, really!) is an evidence-based, online fitness coach dedicated to helping clients build sustainable, lifestyle-friendly wellness plans. With a BA from Penn State, multiple Personal Training and nutrition certifications, and a Master’s degree in psychology, she blends scientific insight with real-world coaching experience.Morgan’s fitness journey is deeply personal. After struggling with plans from working with personal trainers that encouraged restrictive diets and excessively long workouts, she vowed to design a coaching philosophy rooted in flexibility, freedom, and balance. She’s crafted customizable, do-anywhere workouts and champions flexible dieting—helping clients enjoy an occasional night out and eating their favorite carbs without derailing progress.As a pageant prep coach, Morgan has worked with some of the most accomplished women in the industry, including Miss USA 2022 Morgan Romano, Miss America 2024 Madi Marsh, Miss Volunteer America 2024 Hannah Perrigan, and Miss Volunteer America 2025 Berkley Bryant. She’s also the creator of “Lean In 16,” a 16-week hybrid HIIT and LISS training program, and proudly embraces her role as a professional waist-snatcher.👉 Follow Morgan on Instagram:https://www.instagram.com/morganmorganbonafide/⏱️ Timestamps* 01:00 – Why Morgan became a coach after bad experiences with personal trainers* 09:55 – The moment she accidentally re-entered the pageant world* 15:00 – How she customizes plans (and responds to “I want a Meg Thee Stallion booty”)* 24:55 – “It’s a Jesus thing”: The real reason she shows up for her clients* 31:40 – Her devotional: helping pageant women reconnect with their worth* 36:45 – “God can’t drive a parked car”: On finding your purpose* 43:00 – Unconditional support and the women who feel they have none* 50:00 – If talent was required: spoken word, Bible verses, or blocking your future husband* 55:50 – Top fitness myths debunked: bulky muscle, protein fears, and diet soda panic* 1:13:10 – Why she stopped posting before-and-afters (and what real progress looks like)Ready to take the next step—on stage and beyond? I offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
#307 Hannah Cross Interview

#307 Hannah Cross Interview

2025-08-0201:36:32

Each week, I share no-nonsense pageant coaching to help you win at pageants AND at life. With clients across Miss Universe, Miss USA, and Miss America, this isn’t theory—it’s what works.https://thepageantproject.com/subscribe👑 About HannahHailing from the coastal town of Mount Maunganui, New Zealand, Hannah Cross is a vibrant multidisciplinary creative with a heart for connection and community. A professional model, costume and fashion designer, and mixed-media artist, she holds a Bachelor of Fine Arts from the University of Auckland and is best known for her joyful energy, expressive style, and uplifting spirit.In 2025, Hannah founded Creativity For Community, an initiative that turns art into advocacy—raising awareness and support for causes across Aotearoa, from charity events to cancer fundraising (including a skydive for awareness!). Her work reflects a deep appreciation for heritage, storytelling, and meaningful collaboration.Now representing New Zealand on the international stage, Hannah is set to compete for the Miss Asia Pacific International 2025 crown. If successful, she hopes to use her reign to promote creativity as a universal language—one that builds bridges, sparks joy, and leaves a lasting legacy of kindness and purpose.👉 Follow Hannah on Instagram:https://www.instagram.com/han.nahcross/⏱️ Timestamps* 00:00 – Intro: Meet Hannah Cross, Miss Asia Pacific International NZ 2025* 03:58 – What is the haka? Māori culture and pageantry on the world stage* 07:40 – How Hannah got into pageants (and why she came back to the stage)* 10:58 – “Paint at the Pub”: Her first charity event and creative advocacy* 14:44 – Skydiving for cancer: Turning adrenaline into awareness* 24:45 – The impact of discouraging creativity in childhood* 30:23 – Why creativity matters (especially when there’s no right or wrong)* 43:00 – Art elitism and critique: Who gets to decide what’s “real” art?* 1:00:30 – Can AI ever be truly creative? Hannah shares her take* 1:03:35 – Off to the Philippines: What to expect at Miss Asia Pacific InternationalIf you're looking for one-on-one coaching, I offer a limited number of private sessions. It’s ideal for women who want to take that next step—on stage and beyond. Click the button below to book.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-nonsense coaching tips to help you win at pageants AND at life. With clients across Miss Universe, Miss USA, and Miss America, this isn’t theory—it’s what works.https://thepageantproject.com/subscribeNot every crown fits every queen.So why do so many contestants sign up for a pageant before asking the most important question of all:Is this the right system for me?After conducting over 300 pageant interviews in the last decade, here’s the truth I’ve landed on:The right pageant feels different.Not easier—but aligned.With this year’s pageant season drawing to a close, I want to challenge you to stop signing up on autopilot. Before you re-enter the same system you’ve always done, or jump ship to one that looks shinier on Instagram, take a moment.Let’s break down the questions you should be asking—before you invest blood, sweat, and tears into your next pageant journey.1. Stop chasing your childhood dream—if it’s no longer your dreamYou wanted to be Miss Universe because someone told you that was the pinnacle. Maybe a favorite titleholder inspired you. Maybe it was the glamour. But ask yourself:Is that still what I want?Or just what I’ve always thought I SHOULD want?Miss Universe and Miss USA used to be household names. Winning meant instant celebrity status. But times have changed. New leadership, new values, and a lot of behind-the-scenes drama mean that chasing a title from 10 years ago might leave you with a very different experience than you imagined.2. Know what you want—and what you don’tGrab a pen. Make two lists:- What are 5–10 things I want from my pageant experience?- What are 5–10 things I don’t want?Then go through and highlight the non-negotiables—the musts and the must-nots.💡 Want to promote your advocacy on a national stage?Model-focused systems may not be the best fit.💡 Want to graduate debt-free?You’re probably looking at scholarship systems like Miss America or Miss Volunteer America.💡 Don’t want to compete in swimsuit?That rules out a number of systems right away.Your clarity here will save you months of misaligned effort—and possibly a world of heartache.3. If you wouldn’t do the work without a crown, don’t do it at allLet’s be honest. Only one woman walks away with the title. If you don’t win, will you still feel the journey was worth it?Would you still be proud of the preparation? Of the growth, the friendships, the work you did? If the answer is no—if the title is the only thing keeping you motivated—you’re walking a dangerous line.4. Your priorities will change. That’s not weakness—it’s wisdom.Maybe you’ve been in pageantry five years. Maybe ten. If you’ve grown as a person, your goals have probably grown too. Your choice of pageant system should reflect that.After watching Miss Volunteer America firsthand, I realized I’d become fascinated by two things:- Scholarship opportunities for young women- Talent performances as storytellingThat wasn’t true five years ago. But it is now.Your goals evolve. Let your pageant journey evolve with them.5. Understand what the whole journey requiresIt’s not just the state or national title. It’s what happens if you win. Some systems (like Miss Earth, Miss World, Miss Grand) require you to take a full month off to compete internationally.If that’s a dealbreaker for your career, your family, or your lifestyle—be honest with yourself. Don’t enter a system you can’t commit to just because it sounds prestigious.6. Don’t enter a system just to try and “change” itIf you don’t agree with the system’s values or mission, don’t enter it hoping to reform it from within. That rarely ends well.You’re not a villain for saying, “This system isn’t for me.” You’re smart. And there are enough systems out there now that you can find one that aligns with your values without compromising them.7. Pick the system that feels like a partnership, not a pushWhen you’ve found the right fit, you’ll feel it.That doesn’t necessarily mean it’s easy—you’ll still have to put in the work. But you won’t feel like you’re swimming against the tide. Things will click. You’ll feel energized—not drained. You’ll stop feeling like just another number.So Before You Sign Up Again…Do me favor and jot down:* 5–10 things you want in a pageant experience* 5–10 things you don’t want* Highlight your non-negotiables in bothEven the act of jotting these down will get your brain working. And then, next time you're thinking about entering a pageant, pause. Reflect. Re-read the list.And ask yourself:Does this system align with who I am now?Because if it doesn’t, you don’t need to justify walking away. You’ve grown. And maybe it’s time your pageant strategy grew with you.Timestamps* 00:00 – Why this matters more than you think* 03:11 – What are you really looking for?* 05:55 – Make this list before you sign up* 07:03 – Would you still do it if you lost?* 10:15 – How your priorities will change* 12:44 – What talent performances taught me* 15:18 – Know the full commitment before you win* 17:59 – Your dream title might not be your best fit* 20:45 – The right system just feels differentIf you're looking for one-on-one coaching, I offer a limited number of private sessions. It’s ideal for women who want to take that next step—on stage and beyond. Click the link below to book.https://thepageantproject.com/coaching This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching to help you lead, speak, and leave a legacy. With 300+ interviews and coaching across Miss Universe, Miss USA, and Miss America, this isn’t theory—it’s what works.https://thepageantproject.com/subscribe👑 About ClaudiaClaudia Michelle is the reigning Miss New York Volunteer and a seasoned titleholder, having earned over 15 crowns across local, state, national, and international pageant systems. Deeply committed to the spirit of service, Claudia was recently honored with the Presidential Lifetime Achievement Award for community service during her time on the Miss Volunteer America stage.Beyond the crown, she works for an international social media marketing agency while also leading her own influencer and creator agency—combining her passion for digital strategy with purpose-driven impact.👉 Follow Claudia on Instagram:https://www.instagram.com/missclaudiamichelle/⏱️ Timestamps* 00:00 – Pageant hangover vs. pageant depression* 05:18 – Miss Volunteer America prep and first impressions* 08:15 – The power of production value on stage* 13:39 – Talent night and a tribute to her younger self* 17:58 – Earning the Presidential Lifetime Achievement Award* 23:30 – Advice for girls starting authentic community service* 27:33 – How to stay grounded through a long pageant career* 43:00 – Harsh truths about Miss USA under current leadership* 1:00:00 – What prize packages should actually offer today* 1:05:00 – Why pageant women never really retireIf you're looking for personalized coaching, I offer a limited number of private sessions. It’s for women who want tailored strategy, mindset support, and real accountability—on stage and beyond.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching to help you lead, speak, and leave a legacy. With 300+ interviews and coaching across Miss Universe, Miss USA, and Miss America, this isn’t theory—it’s what works.https://thepageantproject.com/subscribeLet me start with this:If you walked away from your last pageant feeling gutted, questioning everything, maybe even a little embarrassed—you're not broken. You're not weak. You're not dramatic.You're just human.And you cared.This week, I wanted to talk about something we don’t talk about nearly enough: why losing a pageant hurts so much.Because it does. And unless you’ve experienced it firsthand, it’s hard to explain the emotional whiplash that comes from pouring yourself into something for months (or years), then walking away empty-handed.So, let’s unpack it.Here are ten reasons why the loss hits harder than you expected—and what to keep in mind the next time you're processing it.1. It only happens once a year.Most pageants are annual. That means if you didn’t walk away with the crown this time, you’re looking at a 12-month wait—if you’re still eligible.That’s a long time to sit with disappointment.Unlike sport, where you get another shot next weekend, pageantry often feels like a once-a-year audition for your dream role. High stakes. One shot.2. You don’t get unlimited tries.There’s a time limit. A literal one.Whether it’s the official age cap or the internal sense of "I’m aging out of this phase of my life," you know deep down that your pageant window won’t stay open forever.And when you feel like you’re running out of time, the pressure amplifies.3. You gave it everything.Most competitors don’t half-ass their prep.You train. You fundraise. You volunteer. You rehearse your talent piece until your feet blister. You practice mock interviews until your voice gives out. You pour your heart and soul into being your best—and that level of investment comes with emotional risk.So when the result doesn’t match the effort? That stings.4. Everything hinged on one outcome.If I win, then I’ll launch my nonprofit. Then I’ll finally feel seen. Then I’ll feel like it was all worth it.See the problem?When your entire future plan hinges on a single result—one decided by a handful of judges over a few short days—you're setting yourself up for heartbreak.5. It feels personal.Unlike sport, which is objective (you either crossed the line first or you didn’t), pageantry is deeply subjective.You don’t just lose a title. It can feel like someone looked at the totality of who you are and said, "No thanks."That’s not what actually happened. But in the moment? That’s what it feels like.6. Everyone was watching.You posted it on socials. You told your friends and family. Maybe they flew in to watch.So now you’re not just dealing with disappointment—you’re also feeling responsible. You feel like you let people down. And honestly, sometimes that hurts more than letting yourself down.7. Comparison culture is brutal.The girl who won? She walked worse. She didn’t speak as well. Her advocacy wasn’t as strong.That inner voice gets loud, fast. Even if you don’t want to go there, you do.And unlike sport, where there’s often a clear reason someone else won, pageant results can feel mystifying. You want to be gracious, but you’re also screaming inside: Why not me?8. You just came off a massive high.The adrenaline. The bonding. The outfits. The stage lights.Then—boom. Silence. You’re back home. On your couch. Alone.This is the infamous post-pageant crash. And it can hit just as hard whether you won or lost. Because let’s face it, real life doesn’t feel nearly as sparkly.9. You didn’t plan for what’s next.All your focus was on getting to pageant weekend. But now that it's over?You don’t know what to aim for. You don’t have the next adventure planned. And without a sense of direction, that post-pageant slump only deepens.10. You tied your worth to the result.This is the big one.If you only feel proud of yourself when you win, you’re building your self-worth on a foundation that can crumble with a single announcement.You’ve got to learn to feel good about yourself regardless of outcome. Because here’s the truth:When you can find gratitude and pride in yourself without needing external validation—that’s when you become unstoppable.And the sooner you believe that, the better off you’ll be—not just in pageantry, but in life.If any of this sounded familiar, I hope you’ll take a deep breath and remember: you’re not alone. Pageantry is beautiful, but it can also be brutal.Processing the loss doesn’t make you less of a queen. It makes you honest.So mourn it if you need to. Then pick yourself up, dust off the rhinestones, and remember why you started in the first place.You’ve got more in you.Crown or no crown.Timestamps* 00:00 – Intro: Why Losing a Pageant Hurts So Much* 03:04 – #1: It Only Happens Once a Year* 04:33 – #2: You Don’t Get Unlimited Tries* 05:30 – #3: You Gave It Everything* 07:09 – #4: Everything Hinged on One Outcome* 08:40 – #5: It Feels Personal* 11:12 – #6: Everyone Was Watching* 12:47 – #7: Comparison Culture Is Brutal* 15:50 – #8: You Just Came Off a Massive High* 17:29 – #9: You Didn’t Plan for What’s Next* 18:58 – #10: You Tied Your Worth to the Result* 23:32 – Conclusion: Self-Worth, Reality, and Moving Forward* 28:03 – OutroIf you're looking for personalised coaching, I offer a limited number of private sessions. It’s for women who want tailored strategy, mindset support, and real accountability—on stage and beyond.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching to help you lead, speak, and leave a legacy. With 300+ interviews and coaching across Miss Universe, Miss USA, and Miss America, this isn’t theory—it’s what works.https://thepageantproject.com/subscribeThis week, we’re discussing some of the most common — and costly — mistakes experienced competitors make. These aren’t beginner errors. In fact, most of them appear productive on the surface. But they often lead to stagnation, burnout, or disconnection from the very reason you began competing in the first place.The list that follows is not about shame, blame, or making you feel bad for doing it "wrong". It’s about awareness. Because when you're stuck despite doing "everything right," the problem usually isn’t effort — it’s misdirected effort.Here are the seven patterns that may be holding you back:1. You're in the Wrong SystemSystem alignment is one of the most overlooked factors in long-term success. Each pageant system has its own priorities. If you’re constantly adjusting your style, message, or personality to fit a system, the issue may not be your preparation — it may be the system itself.Just because a friend found success in a particular system doesn’t mean it will suit you. Take a look at the kind of titleholders that system rewards. What do they value? What kind of advocacy do they support? Does their mission align with yours — or are you just chasing the metaphorical views?Research and observation can help, but there’s no substitute for firsthand experience. If you’re forcing it, it may not be the right fit. The right system should complement your strengths, not suppress them.2. You're Still Chasing ApplauseVery few people consciously admit they’re seeking validation. But when a competitor insists that a title is the only way to build a platform, grow visibility, or be taken seriously, it’s usually a sign that validation is driving the decision.There’s nothing wrong with wanting to be recognized — the problem is when recognition becomes the only goal. That’s when it starts to erode your motivation and distort your choices. If you're constantly hoping that the next win will make you feel worthy, confident, or successful, it won’t. It just moves the finish line.Titles can open doors, but they’re not prerequisites for impact. If your mission is genuine, you can begin now — without a crown. Validation-driven competition often leads to disappointment, no matter the outcome.3. You're Thinking Too MuchResearch is useful. Strategy is helpful. But taken too far, both become counterproductive. Overthinking leads to paralysis and predictability — the opposite of what resonates with judges and audiences.There’s a tipping point where preparation becomes performance — and not the good kind. Instead of showing up fully present, you show up rehearsed. Instead of answering questions from the heart, you search for the “correct” answer. And ironically, this quest for perfection makes you forgettable.There is no perfect formula. Your preparation should inform your performance, not replace your presence. If you’re relying on planning to manufacture confidence, it may be time to let go of the script, at least a little bit.4. You're Majoring in the MinorsWardrobe, stage presence, and styling matter — but not at the expense of your substance. If 80% of your time is spent choosing a gown and only 20% is spent refining your advocacy or communication, it’s likely your priorities are misaligned.What tips the scales for judges isn’t a dress or a walk — it’s a presence, a story, a mission that feels deeply rooted and personally meaningful. The elements that feel safest to prepare are often the least transformative. Real growth comes from doing the uncomfortable work: improving your speaking skills, clarifying your advocacy, and confronting your own blind spots.Judges can’t see how many hours you spent preparing a look. But they can sense whether your message is rehearsed or real. Invest more in the areas that carry over beyond the pageant — public speaking, networking, clarity of purpose.5. You're Not Living — You're Just CompetingA compelling competitor draws from a rich, meaningful life. If pageantry is the only thing on your calendar — and your only source of fulfillment — your relatability and credibility suffer.You can’t connect with an audience when you have nothing real to pull from. Your platform will lack weight if it’s based on ideas, not experience. Ask yourself: what would my life look like without pageantry? If that thought leaves you uneasy, you may be too reliant on the crown to feel complete.Evaluate your well-being across three key areas: health, wealth/career, and relationships. The stronger these foundations, the stronger your platform. The most effective titleholders are those who bring something substantive to the stage, not those who rely on it for meaning.6. You're OvercoachedGood coaching amplifies your voice. Overcoaching replaces it.When every move, answer, and expression is filtered through multiple external opinions, the result is usually a loss of authenticity. If you struggle to make decisions without guidance, it may be time to rebuild your trust in your own instincts.You don’t need a full-time coach on speed dial. Some competitors thrive with one or two check-in sessions, others prefer more structure. But if you can’t hear your own voice anymore — if every answer sounds like it came from a pageant playbook — it’s time to hit pause and re-evaluate.The goal isn’t to avoid feedback. It’s to ensure you don't lose your own voice in your preparation.7. You Don't Know When to StopCompeting endlessly isn’t a sign of passion. Sometimes, it’s a sign of avoidance. If your résumé hasn’t evolved, your advocacy hasn’t deepened, or your goals remain static — a pause may be more powerful than persistence. It may take more courage as well.Pageantry isn’t like traditional sports, where more repetition automatically builds skill. It’s a platform for showcasing growth. If you’re not actively growing, more competition won’t help.Stepping away — temporarily or permanently — doesn’t mean failure. It means you’re giving yourself space to grow into the best titleholder you can be. And if you do return, it will be with renewed clarity and purpose.If any of these resonated, take it as an opportunity — not a judgment.You may not need another title. You might simply need perspective.Because the goal isn’t just the crown. It’s the person you become in pursuit of it.Timestamps* 0:00 What are the 7 Deadly Pageant Sins?* 01:07 – Sin #1: You're in the Wrong System* 03:40 – Sin #2: You're Still Chasing Applause* 06:43 – Sin #3: You're Thinking Too Much* 09:29 – Sin #4: You're Majoring in the Minors* 13:21 – Sin #5: You're Not Living — You're Just Competing* 16:44 – Sin #6: You're Overcoached* 20:32 – Sin #7: You Don't Know When to Stop* 24:01 – Final Thoughts and Self-AwarenessIf you're looking for personalised coaching, I offer a limited number of private sessions. It’s for women who want tailored strategy, mindset support, and real accountability—on stage and beyond.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching to help you lead, speak, and leave a legacy. With 300+ interviews and coaching across Miss Universe, Miss USA, and Miss America, this isn’t theory—it’s what works.https://thepageantproject.com/subscribe👑 About CarolineCaroline Jones is a woman in business, 4x author, TEDx speaker, and leadership/organizational coach based in Philadelphia, PA, USA. She was a pageant competitor and titleholder for over a decade, most recently as Miss Pennsylvania Volunteer 2022. She currently serves on the Miss Pennsylvania Volunteer Board, along with her national role as the Miss Volunteer America President's Service Award Coordinator.Caroline is also currently pursuing her second Masters degree - A Master in Science in Organizational Dynamics with a concentration in Leadership and Organizational Coaching at the University of Pennsylvania.When she's not working, studying/researching, or spending time in the pageant world, you can find her traveling the world (she's explored about 50 countries!), training for her next marathon, playing the piano, or planning her wedding which is later this year in Scotland!👉 Follow Caroline on Instagram:https://www.instagram.com/carolinemariesophia/🎤 Caroline’s TEDx talk:https://www.ted.com/talks/caroline_jones_educating_leaders_changing_futures⏱️ Timestamps* 00:05:23 — Life After the Crown: Intentional Transitions* 00:07:23 — Why She Started Competing: A Platform with Purpose* 00:09:30 — “The Line Leader” and Kids Who Don’t See Themselves as Leaders* 00:13:00 — How I Got My TEDx Talk (And What You Need to Know)* 00:17:33 — Book #3: A Bipartisan Children’s Book on STEM and Unity* 00:25:00 — Coaching After Pageants: Helping Others Take Off the Crown* 00:33:39 — Using Your Voice Despite Fear* 00:37:06 — Pageants Let You Be Multifaceted* 00:42:00 — Pageant Identity Loss: “Can I Still Make an Impact Without the Crown?”* 00:50:33 — Why Miss Volunteer America Is So Different (And Growing Fast)If you're looking for personalised coaching, I offer a limited number of private sessions. It’s for women who want tailored strategy, mindset support, and real accountability—on stage and beyond.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
Each week, I share no-fluff pageant coaching to help you lead, speak, and leave a legacy. With 300+ interviews and coaching across Miss Universe, Miss USA, and Miss America, this isn’t theory—it’s what works.https://thepageantproject.com/subscribeI started learning the violin at the age of two. Now I don’t know how much you know about Asian stereotypes when it comes to discipline and classical music, but suffice to say I didn’t get much choice in the matter, and "enjoyment" was a dirty word. It certainly didn’t factor into the equation when I was forcefully conscripted into several high school orchestras simultaneously, having to attend practices six days a week at one point.A Viral Violin Performance (for the Wrong Reasons)So when I came across a viral talent video of a former Miss Mississippi playing the violin, it was with a mix of excitement and trepidation—although if I’m honest, it was mainly the latter. I was pretty sure the video wouldn’t have gone viral if she had played at least moderately well.Sure enough, it was… interesting. One might call it "unique," or "a bold reinterpretation." On the other hand, I think one of the YouTube comments said it best:"My teeth shattered."Now I don’t want to heap blame on the poor girl. I’m sure she must have been nervous, and whilst I’ve played in front of some big audiences, I’ve never had to play in a couture gown whilst beaming from ear to ear. That being said, if that had been her audition for the orchestras at my high school, she wouldn’t have been asked back.My Misconceptions About Pageant TalentSo that probably wasn’t the best introduction to the world of pageant talents. For one reason or another, I’d never really stumbled across many pageant systems in Australia that had talent sections, and for whatever reason, they never really sparked my interest. I almost viewed it as the dancing monkey section, where contestants were forced to perform for the audience just to have a chance of winning the crown.Well, I’m happy to say that I was wrong.The Talent That Changed My MindIn fact, I’d say the highlights of my recent trip to the Miss Volunteer America pageant revolved mainly around the talent section. There was the energy and effortless stage presence of Berkley Bryant’s "Blue Suede Shoes" tap routine, the sheer quirkiness and tongue-twisting wizardry of Baylee Joy Martin’s ventriloquism act to "Sold (The Grundy County Auction Incident)," and then Emma Bachman’s operatic performance of "Parla Piu Piano (The Godfather Theme)," which deservingly received a standing ovation. There were even a couple of violin performances which I’m happy to report didn’t cause my teeth to shatter, but instead made me want to start practising again.What I Overlooked: Personality and PresenceBut what exactly did I get wrong?In one word: personality. What I didn’t account for was the unique opportunity the talent section affords the contestants to showcase not only their personality, but also their story. Sometimes that could be implied by the choice of talent itself (performing a drum solo versus an aerial routine), whereas at other times, the choice of song or the original lyrics written might more explicitly point to dreams, hopes, and desires—or even obstacles overcome.I often say that the on-stage components of pageantry don’t really give the judges much insight into your personality. I stand by that—I mean, how could you possibly convey a history of being bullied over your speech impediment in your swimsuit walk?But talent? 100%. And on top of that, the talent section really gives the judges a chance to see which contestants have genuine stage presence and charisma. Emma Bachman’s performance of The Godfather Theme wasn’t even in English, yet the drama and raw emotion garnered her an encore performance on Finals night.Consider Me ConvertedSo, whilst there still might be the occasional talent performance that causes me to cringe a little, it’s safe to say I’ve been converted into a talent section fan.Now excuse me whilst I go practise my violin for a few hours.Want more than the episode?If you're looking for personalised coaching, I offer a limited number of private sessions. It’s for women who want tailored strategy, mindset support, and real accountability—on stage and beyond.https://thepageantproject.com/coachingPageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thepageantproject.com/subscribe
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