Claim OwnershipConfessions of an SEO®
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© Carolyn Holzman
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When I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more - so that customers who do not KNOW a business or service by name, and when looking for a solution to the problem seemingly "stumble" across the perfect fit for them. My story starts at the point when I decided to offer the same energy and effort to help other businesses who I thought were like me and my own business.
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Thank you to Ahrefs for sponsoring this episode. Use Ahrefs for Competitive Intelligence. You can get started with Ahrefs for free today!https://ahrefs.com/use-cases/competitive-intelligence?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic is about where Google stops and Chrome begins and much like the judge in the antitrust case brought by the DOJ, its not clear.What actually IS the relationship between Google, Chrome, paid ads and search??? Equally not that clear. Google has to share and in that sharing they will get to keep custody of "Thor's hammer" also known as Chrome.Mentioned in the show:https://www.vanderbilt.edu/jetlaw/2025/05/25/googles-chrome-antitrust-paradox/https://www.reuters.com/sustainability/boards-policy-regulation/google-must-pay-425-million-class-action-over-privacy-jury-rules-2025-09-03/https://www.seobythesea.com/2013/06/google-patents-on-author-signature-values-and-authority-scores/Last week's episode - https://www.confessionsofanseo.com/podcast/the-google-crawler-crisis-of-august-2025-season-5-ep-35/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform - https://ahrefs.com/use-cases/competitive-intelligence?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Web Analytics. You can get started with Ahrefs for free today!https://ahrefs.com/web-analytics?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's topic is about the recent incident where Googlebot and even Bingbot stopped crawling some particular sites. Lots of information that is was happening since August 8, 2025.But what REALLY happened? Why did Google not know it was happening? How do we know it wasn't the failure of some server side rendering (SSR) hosting platforms? How do we know Google fixed it?All this and more in this week's episode.Mentioned in the show:Primary News Coverage & SEO Industry ReportsSearch Engine Roundtable (Barry Schwartz - most comprehensive coverage):https://www.seroundtable.com/google-crawl-rate-decline-40013.htmlSearch Engine Land (official confirmation):https://searchengineland.com/google-fixes-reduced-crawling-issue-impacting-some-websites-461334PPC Land (detailed analysis with data):https://ppc.land/google-crawl-rate-declines-affect-multiple-hosting-platforms/Search Engine Journal (technical analysis):https://www.searchenginejournal.com/googlebot-crawl-slump-mueller-points-to-server-errors/553715/Last week's episode - https://www.confessionsofanseo.com/podcast/is-mo-content-mo-better-season-5-episode-34/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform - https://ahrefs.com/web-analytics?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Brand Radar Addon. You can get started with Ahrefs for free today!https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I share my thoughts about the opening at Google for the New Google Search Liason position. It has a new name and depending on where you live - that salary is going to either make you or break you apparently.Then I delve into the exciting world of content - whether its word count or seo as a service feature - do we and our clients do BETTER with more content or are we shooting ourselvs in the foot? Mentioned in the show:https://www.google.com/about/careers/applications/jobs/results/83309779497165510-external-communications-manager-searchGoogle's NEW "search liason" positionhttps://www.youtube.com/watch?v=gKoriHae71wMartin and Lily discussing content questionsLast week's episode - https://www.confessionsofanseo.com/podcast/ai-seo-confession-season-5-ep-33/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform - https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Always-On-Audit tool. Get started with Ahrefs for free today!https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I confess that I haven't been fully vocal about what has shifted but more importantly what has been rattling in my head for the last few months was liberated by two colleagues whose work I respect.I set up a page on my site because I want to see how many go through it but this is not an affiliate - whether you choose to see the light or not that's up to you.https://www.confessionsofanseo.com/entity-elevation-workshop/If you want to go straight through and not let me have any data - here you go - https://www.entityelevation.com/ai-seo-workshop/Last week's episode - https://podcasts.apple.com/us/podcast/born-in-an-oven-does-not-a-muffin-make-season-5-episode-32/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform - https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform and their GBP Monitor. Get started for free today!https://ahrefs.com/gbp-monitor?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's episode was a reality check on an article that was teasing with providing from fresh take on Google's indexation principles.The article appears to have taken a Google conference presentation (which was likely just explaining their existing processes) and repackaged it as if it contained new revelations.I am reminded of a famous Vermont quote about people who moved there, lived for 30 years and claim their children are "Vermonters".When a cat gives birth to kittens in an oven, that doesn't make them muffins.When basic SEO fundamentals are dressed up with unnecessarily complex language and industry jargon to create an illusion of groundbreaking insights, sometimes we have to just say no.Last week's episode - https://podcasts.apple.com/us/podcast/pivoting-is-awareness-season-5-episode-31/id1547082306Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform - https://ahrefs.com/gbp-monitor?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
This past week I witnessed Google's crawling system quietly issue a type of crawler that I hadn't seen before. Its a googlebot along with a South Korean's search engine crawler agent that has a particular crawling function.In this episode I talk about how I know this came from Google and due to the specificity of how the string is styled and the timing of Korean language and support in Gemini and Gemini Live.Last week's episode - https://www.confessionsofanseo.com/podcast/hreflang-international-tag-of-mystery-season-5-episode-29/Mentioned in the show:Helpful Content and Geminihttps://www.confessionsofanseo.com/podcast/how-google-fixed-their-biggest-asset-and-made-you-do-all-the-work/Companion Articles on American Way MediaThis week's articlehttps://www.americanwaymedia.com/googlebot-posing-as-naver-iphone-app/Season 5 episode 28https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/German Soccer website visitor listhttps://www.leipziger-fussball.de/B4YCounter/statistiks/details.php?b4yc_day_details=2025-07-19&b4yc_ap=8Breakdown of the string https://useragents.io/uas/mozilla-5-0-iphone-cpu-iphone-os-18-0-like-mac-os-x-applewebkit-605-1-15-khtml-like-gecko-version-18-4-mobile-15e148-safari-605-1-naverinapp-search-2000-12-13-0-16promax-compatible-googlebot-2-1-http-www-google-com-bot-html_663a08112f111e1e0561232c1e0d878fLooking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform -Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform's Site Audit in Webmaster Tools and get started for freehttps://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Hreflang. International SEO. Shopify ability to create subdirectories to target international audiences.Couple that with a question from an SEO trying hard to reconcile while the "Big Boys" can get away with duplicate content.Or is there something more?He has questions.Answers were found based on practice and a simple file formatting.Last week's episode - https://www.confessionsofanseo.com/podcast/how-google-fixed-their-biggest-asset-and-made-you-do-all-the-work/Mentioned in the show:Shopify example URLS:https://www.shopify.com/ca/blog/ecommerce-seo-beginners-guide https://www.shopify.com/au/blog/ecommerce-seo-beginners-guideGoogle Sitemap of Hreflang clustered URLshttps://developers.google.com/sitemap_1_of_30.xmlShopify Examplehttps://www.shopify.com/au/blog/ecommerce-seo-beginners-guideLooking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform - https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs Marketing Platform for sponsoring this episode. Learn about Ahrefs Webmaster Tools and get started for free https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Now that we're full on into the breakdown of the traditional model of SEO as a service, it got me to wondering WHY helpful content?What problem did HC rules solve?Multiple HCU updates could represent iterative cleaning passesThe "helpful" framing obscures the de-duplication benefitExplore with me some alternative explanations about what we're looking at and why!UPDATE: Companion article with infographic timeline https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/google-core-update-june-2025-dont-be-afraid-publish-now-season-5-ep-27/Mentioned in the show:https://zyppy.com/seo/google-index-size/https://thecapitolforum.com/google_antitrust_trial_2023/https://content.libsyn.com/p/4/2/a/42a258d2e8810356/Search_Off_the_Record_-_67th_episode.pdfhttps://www.confessionsofanseo.com/podcast/whats-mine-is-mine-season-5-episode-22/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform - https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to learn about Patches - https://ahrefs.com/blog/site-audit-patches/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Launching new content into a Core Update? Are you crazy??? Crazy like a fox!In this episode I share an unorthodox approach to content strategy while an update is running. Its more of a "Hold My Beer" approach to be sure but the data, server logs and results suggest a contrarian approach is the best when Google opens up the system like they have in this update.Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/every-tool-is-a-weapon-if-you-hold-it-properly-season-5-episode-26/Mentioned in the show:Rel = UGC - https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links130 day rule - https://alekseo.com/google-and-the-130-day-rule/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/blog/site-audit-patches/?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to learn about Brand Radar https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025I have for a long time loved software that provides correlational data - the things that move together in search results.Its been a part of SEO testing - that’s how we could test various factors in 2015 to see how they moved together and that culminated with multiple softwares providing that kind of information gold that would guide our on page SEO priorities.But now we have entered a phase where because of Google and it’s all Google’s fault - there is a fundamental Flaw that is corrupting positional correlation data.Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode -https://www.confessionsofanseo.com/podcast/the-power-paradox-the-ai-energy-crossroads/Mentioned in the show:Tim Soulo (CMO @ Ahrefs) post on Linkedin - https://www.linkedin.com/feed/update/urn:li:activity:7341819651561005057/There's also an article he mentions about How ChatGPT works.Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to gain AHrefs certification https://ahrefs.com/certification?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode -https://www.confessionsofanseo.com/podcast/im-kind-of-a-big-deal-season-5-episode-23/Mentioned in the show:https://aibusiness.com/data/meta-signs-nuclear-deal-to-power-ai-growthhttps://www.constellationenergy.com/newsroom/2025/constellation-meta-sign-20-year-deal-for-clean-reliable-nuclear-energy-in-illinois.htmlhttps://www.rand.org/pubs/commentary/2025/05/could-ai-really-kill-off-humans.htmlIndexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/certification?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to get started with Site Explorer https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This past week there was a huge uproar within the SEO community and it had to do with Cyrus Shepard’s dissection of a wave of reputation management style content posting by Neil Patel for something that happened 11 years. Yeah, THAT Neil Patel.Patel and his companies were served with a civil lawsuit from FTX, a bankrupt company that formerly operated a cryptocurrency exchange and crypto hedge fund. [Wikipedia]Are there larger implications for the SEO industry?Does great power come with great responsibility?Do we as a community owe it to ourselves to step up and do something to protect our industry from unethical people within it?What might that be?Find out in this week's episode.Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/whats-mine-is-mine-season-5-episode-22/Mentioned in the show:Cyrus Shepard article - https://zyppy.com/list/ftx-sues-neil-patel/Alan Bleiweiss Linkedin post - https://www.linkedin.com/posts/alanbleiweiss_what-is-neil-hiding-bankrupt-ftx-sues-neil-activity-7335751006787416064-_y8zBBB report - https://www.bbb.org/us/nv/las-vegas/profile/seo-services/neil-patel-1086-90046982Indexation Research - Crawl Or No Crawl ITools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This week's show started out as an AI crawler test then a "whose content is it" conversation culminating in Jenny Jenny Abouobaia's Linkedin post titled, "Google Broke the Unspoken Contract — And No One’s Talking About It".We're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/the-demise-of-dmarge-season-5-epi-21/Mentioned in the show:https://www.linkedin.com/pulse/google-broke-unspoken-contract-ones-talking-abouobaia-midm-mcim-c2yzf/Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Luc - I was just kidding about leaving a tip link. You've paid enough to get to the truth. Feel free to reach out if you need any assistance in the future.Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/rank-tracker?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this episode I do a compare and contrast between an honest and transparent sharing of an established publisher who got caught in a helpful content snare and my analysis of sites that I consulted on before that led me to discover what was the culprit.Spoiler alert.The experience and my analysis lined up perfectly.Then I shared my own examination of the site aided by Google LLM. And then a path to recovery but not by undoing what is there but by getting the site to be classified as a specific type of site that by all experiences is exempt from HC rules.We're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/google-agrees-with-me-about-toc-links-season-5-ep-20/Mentioned in the show:The Article: DMARGEhttps://medium.com/@lucwiesman/looking-to-recover-from-the-google-helpful-content-update-or-any-algorithm-update-45c25d0d2b62Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/rank-tracker?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Luc - I was just kidding about leaving a tip link. You've paid enough to get to the truth. Feel free to reach out if you need any assistance in the future.Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_202https://ahrefs.com/site-auditThis week I found out that Google Search Team agrees with me - Table of Content links are hurting people's sites.Thanks to the generosity of Tomiko Harvey, she compiled some observations from that closed door, no camera meeting and wrote about it on her blog and made a couple of videos.But this just isn't about bringing BAD news to the TOC conversation, I'm bringing good news - don't look now but we're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. Fix The Canonical Scoring In Helpful ContentLast week's episode - https://www.confessionsofanseo.com/podcast/aint-hard-to-follow-1000-cows-season-5-episode-19/Mentioned in the show:Read the article first:https://tomikoharvey.com/google-creator-summit-review/Video 1https://www.youtube.com/watch?v=u_2GpDPjH-4Video 2https://www.youtube.com/watch?v=9yHjwZFV95oTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to get started with Keyword Explorerhttps://ahrefs.com/keywords-explorerIn this week's Confessions I am sharing the data breakthrough on my Helpful Content Analysis. Short answer. What if Big Data Obscures what can only be seen at the atomic level of a site - two urls, one day, one search term?Last week's episode - Meet GoogleOtherMentioned in the show:Confessions Season 5, Episode 8 Trad Keyword Research Failing Us - inspired by Dale Bertrand article on Search Engine LandTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs Web Analytics - https://ahrefs.com/web-analyticsYoutube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to get started with Ahrefs Web Analytics.https://ahrefs.com/web-analytics?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this week's Confessions I'm introducing my field observation about GoogleOther crawler that comes to new content with a Google build.Its kind of a creepy crawler.But it throws page URLs into the crawling system like ball machine over the plate. I share the crawl data from three new sites, their GoogleOther data during an update and afterwards.Last week's episode - Accidental Indexing Momentum: From 1 page indexed to 57 in 3 daysMentioned in the show:GoogleOther CrawlerTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs Web Analytics - https://ahrefs.com/web-analyticsYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for sponsoring this episode. Click here to get started with Ahrefs Webmaster Tools.https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025In this week's Confessions I share the results of a test that I was running subconsciously! OK, it was by accident that I set this up but WOW did this give a glimpse into how a tiny little line of code is powerful regardless of how you set it.Learn from my "test" and take advantage of the power of this information.Don't just try not to hurt your site, follow the best practice, check your work and this will lead you to create a healthy relationship between Google's crawling system and your site.Last week's episode - SEO Weather SERP inversion Mentioned in the show:Advanced Robots.txt Optimizer & EditorYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs Webmaster Tools - https://ahrefs.com/webmaster-toolsInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Today I'm going to a new hunch about the volatility in search results as measured by the SEO weather tools like Semrush and others. SEO tools that measure the volatility within the results on a daily basis.Conventional wisdom would say the times when the volatility is high is NOT the time to take measurements with SEO tool that use correlational math - like Cora SEO software.But is that true?What else might be at work specifically in the LOW volatility times?This week's Confessions offers a unique viewpoint on how to interpret low and high volatility in the SERPS and how knowing WHEN to measure could make the difference in your SEO game.Mentioned in the showhttps://www.semrush.com/sensor/Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Accidentally, I learned that THIS episode is the 200th episode of Confessions of an SEO! Yay me! I’ve learned a lot and this week I’m going to go through three ideas or conceptions that the SEO community holds in regards to indexing that I’d like to debunk.1. Indexers index content because they have a special door into to Google2. Indexers produce a crawl on demand - think Google’s indexing API3. Every article online about indexer comparison data is current and accurate Mentioned in the showhttps://www.searchlogistics.com/learn/seo/link-building/backlink-indexers-test/https://www.penzu.com/robots.txtYoutube Channel -https://www.youtube.com/@ConfessionsofanSEO https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panelTools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolInterested in supporting this work and any seo testing?Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
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Manchmal fühlt es sich an wie ein kleines Geständnis, wenn ich über meine Arbeit im Bereich SEO spreche. Ich habe lange gebraucht, um wirklich zu verstehen, wie viel Geduld und Fingerspitzengefühl dahintersteckt. Besonders spannend finde ich den Prozess der optimierung für google, weil er nie wirklich abgeschlossen ist. Heute klappt eine Strategie, morgen verlangt der Algorithmus wieder neue Ideen. Genau dieser ständige Wandel macht es aber interessant. Man entdeckt Fehler, die man früher gemacht hat, und lacht später darüber. Am Ende geht es darum, aus jeder Erfahrung zu lernen und den Weg Schritt für Schritt besser zu gestalten. Learn More Here: https://digi-workx.de/
Hello! My name is Bill Brown. As a digital marketer, I understand the significance of leveraging effective strategies to achieve business goals. At Miami SEO Agency https://miamiseo.biz , we specialize in providing comprehensive digital marketing solutions tailored to clients' needs. With our expertise in search engine optimization , pay-per-click advertising, social media marketing, and more, we help businesses maximize their online presence and reach their target audience. Digital marketing plays a crucial role in today's business landscape, driving online visibility, brand awareness, and customer engagement.