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Confident Communications

Author: Molly McPherson

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Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.
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This month is Cybersecurity Awareness Month. A perfect time to remind people that we live in a world increasingly reliant on technology, which makes us all vulnerable to cyberattacks.  This week's guest helps companies prepare for the days they hope will never happen -- a cyberattack. Mark Hoffman discusses how phishing attacks occur and why organizations need cybersecurity plans. Mentioned in this episode:  City of Baltimore Ransomware Attack Click here get his guide on the top ten anti-phishing tips, "Don't Be Too Quick to Click"  Follow Mark Hoffman on LinkedIn About Mark Hoffman Mark Hoffman, MBCI, CBCP, is a crisis management and business continuity consultant with cybersecurity response and crisis communications experience spanning over twenty years. With a proven track record across multiple sectors, including financial, insurance, utilities and municipal governments, Mark has extensive experience in the development and execution of tabletop and operational exercises with a focus on measurable results that lead to the overall improvement of plans and programs.  About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.  Listen + subscribe on Stitcher or Apple Podcasts.     © Molly McPherson 2019
Matt Lauer is having is a very bad week. This week, former MSNBC correspondent journalist Ronan Farrow released his book, Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators. The book highlights the claims of sexual misconduct claims against the former host of The Today Show and how his employer, NBC News, handled the fallout. This special edition of the podcast looks at the PR efforts made by Matt Lauer's team to blunt the bad press and to try to win back the loyalty from Lauer's former viewer. A PR rehab project. Did the efforts work? You'll find out in this special breaking news edition of the Confident Communications Podcast.  Mentioned in this episode: Matt Lauer dances with daughter in TikTok video Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators by Ronan Farrow Matt Lauer's full letter, sent via his legal representative Oct. 9, in response to claims made by former NBC News employee Brooke Nevils.     Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
We live in the time of the internet, where information travels at the speed of your WiFi connection or data plan. That’s just one reason communication is so important--because communication online isn’t anonymous and anything you post (or say, tweet, etc.) can and will be used against you. This week on the Confident Communications Podcast, I’m speaking with Diana Peterson-More, who has worn many hats over her varied career: author, attorney, corporate manager, executive officer, consultant and more. We talk about her new book, Consequential Communication in Turbulent Times: A Practical Guide to Leadership, which is a compilation of everything she’s learned in her professional career and how to apply that knowledge in your own life. I love her take on how to communicate with others, which she’s dubbed the Platinum Rule of Communication. It’s time we start thinking about what we want others to do with the information we give them and how they might receive our communication. Essentially, we need to focus on communicating the way the other person wants to be communicated with so we’re seen and heard. This is especially important if we’re leaders because employees who feel valued are more likely to help you work toward the bottom line. Mentioned in this episode Consequential Communication in Turbulent Times: A Practical Guide to Leadership If you’ve struggled with how to communicate online and how to avoid some of the pitfalls business leaders make, download my cheat sheet on the top five rookie mistakes.   About Diana Peterson-More Over the course of her long career, Diana Peterson-More has been a practicing employment lawyer, a corporate manager, director, executive officer, and a sought-after consultant and guest presenter. Throughout her varied career, she has been fascinated by what motivates herself and others to achieve results, to determine their own unique definitions of success, and then to facilitate a roadmap to get there. You can follow her on her website.    About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and public relations experience to develop the right plans and messaging for clients to protect and build their reputations. Molly is the host of the Confident Communications podcast and frequently speaks about crisis communications, public relations and social media crisis response to executives and organizations. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA's Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the belief that communicating trust and transparency both online and off is key to an organization's success in the modern age.    Listen + subscribe on Stitcher or Apple Podcasts.   © Molly McPherson 2019
No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you--warranted or not. What you need is an action plan so you can quickly respond to these online attacks professionally and appropriately. But unfortunately, too many business owners and leaders either respond defensively or don’t know enough about how social media works to protect themselves. On this week’s episode of the Confident Communications Podcast, I’m sharing with you: How to find groups that are targeting you online, and why you shouldn’t chime with a response in inside those groups Why you should never go into hiding when you’re being attacked online How to get your own message out there Where to respond to online attacks so you’re seen and heard This is also the topic of this month’s Confident Leader Network training. If you’re not already a member, find out how to join here and get monthly training modules, a live "Ask the Expert" call and access to the online course, "Calm the Critics: How to Protect Your Organization from the Newest Line of Attack - Online Activists."  Heard on the episode:  Episode 25: Why Major League Baseball Hits a Homerun Marketing to Fans Des Moines Register editorial on Carson King Confident Leader Network "Ask Molly Anything" -- Have a communication query you want to be answered on the podcast? Click here to submit your question.  About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the  Confident Leader Network, an online executive training program and frequently speaks on crisis communications, public relations and social media. Listen + subscribe on Stitcher or Apple Podcasts.   © Molly McPherson 2019
Sorry, but here we go again.  Poor judgment turns up online, and someone now needs to apologize.  School photos of a high-profile politician wearing blackface surface online before an election and the masses call for a resignation.   A cast member on a popular television program is hired, then quickly fired for comments made on a podcast. Why do some people survive the PR crisis while others perish? The answer is in the apology.  Today on the Confident Communications Podcast, we’re going to look at the art of saying “I’m sorry” in the digital age, and what timing and framing have as much to do with the apology as the words themselves. Social media has changed everything, and the public apology is no exception.  Mentioned In This Episode Justin Trudeau EXCLUSIVE: Video shows Trudeau in blackface in 3rd instance of racist makeup (Global News)  Watch Sen. Al Franken's Talking Points & Apologies in Interview About Sexual Harassment Allegations (Video) Governor Ralph Northam Apologies for Racist Yearbook Photo Megyn Kelly Apologizes For Blackface Comments: ‘I was Wrong, And I Am Sorry’ | Megyn Kelly TODAY Why Sen. Al Franken’s Last-Ditch Television Interview Did Not Save His Job (Article: LinkedIn/MollyMcPherson)   Stay Relevant in the 21st Century If you want to stay relevant in how you get and respond to breaking stories--both in your organization and out--be sure to download my Top 5 Rookie Mistakes guide.     About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
Leaders in business juggle communication challenges from all angles--their teams, the media and even their families. On the plus side, if we’re open and communicating, we’re able to choose the message that others hear. Unfortunately, that’s not always what happens in the real world. As this week’s guest, Scott Harvey, tells us, too many people aren’t good at actively listening. And in some cases for organizations, they don’t always communicate openly with the press -- much to their detriment. In this week’s episode of the Confident Communications Podcast, Scott shares tips on how to be a better listener and how to make sure your message is front and center (even if asked a question you don’t want to answer). In a departure from our typical episodes, I also asked Scott to talk about social media from our children’s perspectives. As parents, we want to make sure our kids are safe online and he shares some great tips for doing just that--so you can go back to being a leader at home and beyond. About Scott Harvey After 20 years in law enforcement and over ten years owning his own company, Scott has learned a lot about what makes people successful. From supervising officers as their Sargent to teaching thousands of D.A.R.E classes, and speaking professionally to over 100,000 people, Scott has honed his ability to teach these leadership skills to others. He is one of the most in-demand youth speakers in Kentucky and does over 70 shows each year passing on what he has learned. Through his business coaching and mastermind, Scott also gets the opportunity to sit down, face-to-face, with the entrepreneurs and challenge them to grow their businesses without sacrificing their family or their health. He’s using his experiences and unique style of personalized motivation to help entrepreneurs every day. With over 10,000 followers across his social media channels, Scott is someone people enjoy hearing from. His wife of 20+ years and his two teenage daughters keep him on his toes, and on his best behavior! They also provide a lot of his content as he is “in the trenches” every day as a husband, a dad, and an entrepreneur.   About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network and frequently speaks on crisis communications, public relations and social media. Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
What were you doing 18 years ago this week, on September 11, 2001? If you’re like most people in my talks and workshops, you know exactly where you were, what you were doing and what you thought about first when you heard about the first plane crashing into the World Trade Center. But have you thought about how the way you find and react to the news has changed since that day? Today, we wouldn’t run to television stations to find the latest on breaking news; we’d grab our cell phones or laptops. Not only that, but the public now has a bigger voice in how news is disseminated--good or bad. Today on the Confident Communications Podcast, I’m sharing my own thoughts and reactions to the attacks. And I’m sharing why if you’re not changing with the times in your own reactions to big stories, you’re going to be left behind as a leader.   Mentioned In This Episode Live coverage of the Today Show - 9/11/01 (fast-forward to 1:46:30 for coverage) TECC 197: How to Confidently Communicate In-Person and Online for Engineers with Molly McPherson Episode 37: The JFK Jr. Plane Crash Stay Relevant in the 21st Century If you want to stay relevant in how you get and respond to breaking stories--both in your organization and out--be sure to download my Top 5 Rookie Mistakes guide.     About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
LinkedIn is for Leaders Facebook is a bit too young and social for business leaders, but with 252 million people logging in each month, LinkedIn is the place to be. If you know how to use it.  In this week’s episode of the Confident Communication Podcast, how to get started on LinkedIn and how to make sure your profile is working for you. It’s a professional social platform that can help you network with others in your industry, raise your visibility, share thought leadership and even help you take the next step in your career. Mentioned In This Episode Blush House Media About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.   Listen + subscribe on Stitcher or Apple Podcasts.   Sign up now! © Molly McPherson 2019
Leaders want to be heard, but often leaving that message up to the news media bring stress and unease. In his new book, Gary Schneeberger hopes to reduce the acrimony toward news reporters and teach the secrets to being in control of the interview. We talk about this and more in this week’s episode of the Confident Communications Podcast. In the digital age, the news cycle has gone from 24 hours to 24 seconds (thank you, Twitter) and it’s bound to change even more as we move forward. We no longer rely on reporters to get our message out, but rather have more tools than ever to make an impact. Gary and I discuss how to get past news bias, why President Trump is a master communicator and why he gets to make up his own PR rules. It’s an interesting conversation and one that any leader today needs to listen in on. Mentioned in This Episode Bite the Dog: Build a PR Strategy to Make News That Matters About Gary Schneeberger Gary Schneeberger’s three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications. As founder and president of ROAR, Schneeberger draws on his executive and executional experience in entertainment, ministry and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard.    He has advised Hollywood studios, television networks, global ministries and publishing houses, as well as counseled and created communications platforms for some of the biggest names in movies and TV and the most influential leaders in the faith community. Schneeberger also spent more than 15 years as an award-winning reporter and editor for daily newspapers across the country, including the Los Angeles Times.   About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
Podcasts have become one of my favorite innovations in the 20th century. They’re easy to listen to on the go and offer both valuable information and entertainment. The downside? We have so many to choose from these days, it’s hard to know what to tune into. As a self-professed podcast junkie, I wanted to share with you some of my own favorite podcasts right now (aside from my own, of course!). Here’s my list, by category, so you can dive in and start enjoying some of your own. Business Podcasts So Money Social Media Marketing Smart Passive Income Online Marketing Made Easy Born to Write The Ops Authority Pop Culture Podcasts Serial Death, Sex and Money The Moth Mobituaries In the Limelight Crime Podcasts Criminal 48 Hours In the Dark Crime Junkies Scandal Podcasts Dirty John Dr. Death Over My Dead Body American Scandal Other Podcasts Fly on the Wall Where should we begin My Favorite ?????????? About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media. Listen + subscribe on Stitcher or Apple Podcasts. The Confident Leader Network is now open! This is your online resource for learning how to communicate in the modern age. Gain full access to learning social media, communications and reputation management so you can stay seen, heard and relevant in business and beyond. Sign up now!
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