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Confident Communications

Author: Molly McPherson

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Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant.
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Merry, Merry!  Let's get into the festive spirit and talk about conversation etiquette at holiday parties. You might remember my guest, public speaking expert Lauren Sergy from her appearance on Episode 55, Executive Presence: What It Looks Like, Why You Need It and How to Get It. If you have some parties coming up soon, you’ll definitely want to listen to this one. Lauren is from our neighbor to the north, coming to us from Canada, but the political climates in both Canada and the United States are making it more challenging to keep conversations civil. Polarizing opinions are being shared much more openly, but don’t let that discourage you. We’re here to help you navigate starting a conversation, maintaining it, and exiting it with grace and ease at your next holiday party.   [7:28] The Best Way to Start a Conversation   This tip is one that will carry you through not only the holiday season but through every single networking event, you’ll ever attend. Lauren talks about how she loves starting conversations by making all the other people do the work and she just keeps asking them questions. This is quite brilliant because you’re essentially offloading all the work onto them.   We also agree that it’s perfectly acceptable to open conversations about general topics like the weather or sports, which gives you a mutual point of agreement. Once the mundane is explored, you can ask them in more detail what’s going on in their world. Some openers Lauren likes to use include: “So what’s rocking your world right now?” “What’s making waves around the office?” From there you can let them go into whatever topic they choose and it takes the heat off of you to think of something interesting to say.   [12:07] The Follow-Up Question & How to Prevent the Awkward Pause   Now once you have made them comfortable and they’ve chosen the path they want to take the conversation down, follow up with “tell me more about that.” And guess what, they WILL tell you more. By keeping them talking about themselves, you’re boosting your likability. Remember, the whole point of these parties is to get people to like you, and making it easy for them to talk to you is one of the best ways to accomplish this.   [16:49] How to Gracefully Exit Out of a Conversation   You know the feeling. The conversation is coming to a natural close - or you’ve passed that point but are still suffering through - and you’d give anything to make it stop. Well, we’re here to help. Lauren gives some great tips on making a graceful exit. One way is to literally grab others as they walk by and pull them into the conversation. Introduce them to the person you’re talking to, tell them what they have in common, and move away from the conversation. The good news is that parties and mixers are designed as a place to mingle, so it’s not seen as strange or rude to keep bouncing around from group to group.   [19:36] How to Gracefully Exit a Conversation on an Airplane   I threw a curveball and Lauren and asked about exiting a conversation while on an airplane. She recommended slowly dialing up the boring level on your responses while turning down the interest level. This tip will let them know you’re starting to get tired, which will probably be a relief to them. Not everyone knows how to end a conversation, so you get to save the day by leading that charge.   [23:35] How to Converse in a Sticky Conversation and Keep it Civil   If you do get in a conversation with strong opinions, you can be pleasant or you can be right. You decide what’s more important, but remember, you’re never going to be right. This is not the time to prove a point, but you can still focus on learning as much as possible about the person you’re talking to. Some things Lauren suggests asking include: “What makes you feel that way?” “What past experiences have you had with this issue?” Learning about their context will help them like you more (which is the goal), and will help you see them as a human with rational reasons to think the way they do.   [26:24] How to Remove Yourself from Political Rhetoric   It’s become acceptable to say something like, “oh man, this stuff has become exhausting” and exit the topic. Don’t be preachy; simply let the person know you don’t want to engage. Mentioned In This Episode Lauren Sergy on YouTube.com Subscribe to my weekly newsletter About Molly   Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant. About Lauren Sergy Lauren Sergy is a sought-after expert in the art of speaking and communication in business and work. Armed with a deep understanding of the art, science, and alchemy of interpersonal communication and public speaking, she sheds light on difficult communication situations with refreshing energy, humor, and candor. For more information about Lauren, you can visit LaurenSergy.com.  Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson 2019
Ho ho ho! You are listening to this special bonus holiday episode as a gift for being a loyal subscriber to the Confident Communications Podcast. Think of it as my holiday card to you as a thank you for listening. Speaking of holiday cards, this episode offers some things to consider when it comes to sending out professional holiday cards. Not sure if you should send them in the first place? I’ll go into more detail in the show, but yes, I do think it’s a good idea to send them and I'll explain why. I'll also discuss who you should send a card to and who you should make sure not to forget. Want to see how it's done? Download this free guide on how to address your holiday cards this year here. © Molly McPherson 2019  
According to this week's guest, a company owns its brand; the public owns its reputation. Crisis communications expert Bill Coletti reveals how to build reputational excellence by meeting the needs and expectations of the public.  We discuss his various strategies for companies to work their way through a crisis. Bonus -- Bill offers a phenomenal crisis preparation tip you can put into place within your organization immediately.  [3:05] Kith’s focus looking forward to 2020. The firm is transitioning from a focus on disrupting the disruption, to transforming organizations to reputation resilience. [5:00] The Zuckerberg vs. Buffett models. We talk about exploring the “move fast and break things” motto of organizations like Facebook lead by Mark Zuckerberg vs. Berkshire Hathaway and Warren Buffett’s way of doing things. We discuss how disruption has its place, but it’s really more about overall transformation.  [7:56] Is there a formula for managing a crisis? We both agree that the answer to this one is “yes.” Bill talks about the importance of increasing speed when it comes to responding to a crisis, and how organizations can get better and faster at it. Things like having strong core values, a clear chain of command, and truly understanding your mission and values before your faced with controversy are all key elements. [12:12] Bill’s four A’s of reputation management. You might want to take some notes here - there are some really good points you can use in this part of the interview. What came out of a “well that sucked, let’s never do that again,” situation, lead to Bill creating a framework of how to work through a crisis in a smart, strategic, and proven manner.  [29:21] Here’s a great place to start. Before you decide to hire someone like myself or Bill, try this at your next team meeting. Pull out the Wall Street Journal or New York Times and simulate a current issue or controversy to figure out how you would respond. If that happened to you, how would you react? Exercise the muscles that will increase the speed in which you can react and keep your reputation where you want it to be. You can purchase Bill’s book on Amazon, click here. About Molly   Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant. About Bill Coletti Bill is a crisis communications and reputation management expert with more than twenty-five years of experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and global political campaigns. He is the founder of Kith: a crisis communications and reputation management firm that is at its best when working with established corporations that feel disrupted in the age of disruption. He’s also the author of Critical Moments: The New Mindset of Reputation Management.  Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson 2019
It’s Thanksgiving week in the United States; a time of year when a lot of people plan to travel through airports on their way to visit family and friends for the holiday. This is the episode to help you, and everyone around you, travel with ease in the air.  Everyone holiday, you can almost bet on someone picking up their phone to snap a photo or film a video of not-so-good behavior on the plane. After all, when people are on edge or in a hurry - chances are they are not at their best. So let’s all do our part to make this travel experience more enjoyable, shall we? As most of you know I travel a LOT for my work, so in this podcast, you’ll hear my top 10 air travel behavior tips that I’ve gathered based on personal experience. [3:05] I know it’s tempting because you’ve been planning this trip for months, or there’s an important meeting you don’t think you can miss, but no one wants to sit next to a sick person. My experience with traveling while sick goes all the way back to my days working for the cruise industry when the norovirus made its debut. So trust me when I tell you it’s much better for everyone to just stay home - or at the very least travel with a mask and extra hand sanitizer. [7:07] Don’t rush to the front of the plane right when you land and cut in front of everyone sitting in front of you. Not only is it rude, but your actions are telling people that you are simply more important than everyone else. Not to mention the traffic jam you’re causing. Guess what? We all want to get off the plane, and it will go faster if everyone waits your turn.  [11:05] I get it - being on an airplane is a great time to catch up on podcasts, but just be mindful of when you have them in and when you should actually be hearing what’s going on around you. If the flight crew is trying to take your order, for example, take them out of your ears. When we’re all deplaning - out. Bonus tip: you might actually meet more people (I’ve gotten business deals on planes) by keeping them out and striking up a conversation. [12:44] Don’t overdo it on the perfume or cologne. You want to smell nice, but some people are very sensitive to strong fragrance. On the other side of that, make sure to shower and wear deodorant that day.  [13:16] Don’t talk to the person behind you, across the aisle from you, or over the middle seat person. You’re making your conversation way too public and including far too many surrounding passengers who don’t want to hear your conversation. [15:23] The middle person. It’s just that easy. They got the short end of the stick with seating, so they can control both armrests. [16:00] Don’t keep talking to someone who clearly doesn’t want to talk to you. One nice way I had someone do it was by saying, “I’m gonna check out now” and then he put on his headphones. Simple, to-the-point, and not rude at all. [16:54] Take your backpack off before you start walking down the narrow aisles. Don’t be that person with a huge, oversized backpack and wields it with abandon, moving, rushing, and pivoting while everyone is getting hit in the head along the way. [18:08] Your bag goes above your seat. It’s cheating to put it above a seat near the front of the plane. That spot goes to the person with that seat, and it messes up the whole system when bags are placed where they don’t belong. [19:05] Part of air travel is getting around the airport, so to make this more efficient for everyone just remember to always stand on the right and walk or pass on the left. This goes for moving walkways and escalators.  To see some photos of real-life travel offenders I’ve spotted in airports (don’t worry, I keep their identity anonymous), and other tips, sign up for my newsletter here: https://mollymcpherson.com/subscribe/  © Molly McPherson 2019
Can you believe it’s been a full year since we launched the Confident Communications Podcast? Well, here we are! One year later and one year wiser. It seems like just yesterday I was sitting at Pat Flynn’s Power-Up Podcasting boot camp (Pat was also a guest on this podcast in episode 40) which played a major role in helping me get this podcast out into the world. I wanted to celebrate this year of helping people become better communicators by highlighting some of our top podcast episodes and a major takeaway from each of them. I chose episodes and guests that were not only top downloads but left my listeners with some quick and easy tips they could take away and start implementing immediately. Here’s what you can look forward to... [4:45] The JFK Jr. Plane Crash: A behind-the-scenes account from July 1999 Most of my most popular episodes feature guest interviews, but this unique solo episode got a lot of great feedback because the story is just so memorable to most people. It was released 20 years after JFK Jr.’s plane went missing, and gives listeners a behind-the-scenes perspective from insiders who were there - including me.   [8:18] Episode 18: The Secret to Being a Great Speaker with Gina Razon  One of the tips that Gina shares in this episode is literally something that I use every single time I get up in front of a room. It’s a way to help reset your brain back to calm because as we all know, anything can happen when you’re up there behind that podium. This episode is like a free session with a speech coach, so if you’re among the 75% of the public who has a fear of public speaking, you have to give it a listen. [11:36] Episode 22: How to Handle a Difficult Conversation with Lara Currie If you’ve ever had to deal with conflict in the workplace (and who hasn’t), you’re going to love these tips on how to slow down and remain calm that Lara teaches. We explore how to ask yourself the right questions before responding to someone, and she helps you be less emotional in your reactions. We also talk about triggers and how they affect the different genders, and how they are a visceral reaction that can show up physically. [14:14] Episode 30: How to Nail Your Next Media Interview with Brad Phillips Mr. Media Training himself, and author of The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview, chats with me about the qualities that people need, and sometimes lack, to be engaging on camera. We talk about how oftentimes the people we work with are extremely engaging off-camera, but something switches once that little red light comes on. He gives us some remedies on how to still be YOU on camera and talks about the importance of striving for connection, not perfection. [18:37] Episode 26: How to Be a Great Spokesperson: A Reporter’s Perspective with Jeanne Meserve Jeanne and I discuss the state of the media as it is today and try to take some of the fear out of talking to the press. She goes through some specific flags to notice when someone is lying. There’s a shift in their demeanor, specifically in the eyes. If you see a person being shifty-eyed or have a glazed-over look, for example, they could be reciting something they’ve memorized. Truly fascinating stuff in this episode! [21:18] Episode 16: How to Spot a Liar  Lying… who does it? Which gender does it more? What are they really lying about? I dig into all of the questions during the episode that garnered a lot of feedback and attention after its release. There actually is a difference in the types of lying that the different genders typically partake in, and I reveal a major give-away in how to tell when someone is lying by paying attention to their body language.  Subscribe & Review in iTunes Are you subscribed to my podcast? You’re not? Really?? 😟 It’s fine. However, if you’re not subscribed, you won’t get the latest episodes of the podcast OR the secret episodes loaded with good content only sent to subscribers. If you’re not subscribed, there’s a good chance you’ll miss out. Click here to subscribe in iTunes! Now if you’re feeling like it’s a good day to send some love into the world, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they provide good feedback for me to offer content that listeners want to hear. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! © Molly McPherson 2019
Executive Presence is a term you may hear a lot, but do you know what it means? Simply put, having it means you own a room the second you stand in front of it. It's a mix of confidence and savvy communications that inspire your peers, subordinates and leaders. Lauren Sergy, an expert on all things communications, walks us through the steps for building your executive presence in the workplace. Hear why your pitch, tone, physical stature and gender play a part. Mentioned In This Episode Your Body Language May Shape Who You Are - Amy Cuddy | TedGlobal 2012 Send your "Communication Conundrum" to LaurenSergy.com  Lauren Sergy on YouTube.com Lauren Sergy on Twitter    About Molly   Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant. About Lauren Sergy Lauren Sergy is a sought-after expert in the art of speaking and communication in business and work. Armed with a deep understanding of the art, science, and alchemy of interpersonal communication and public speaking, she sheds light on difficult communication situations with refreshing energy, humor, and candor. For more information about Lauren, you can visit LaurenSergy.com.  Listen + subscribe on Stitcher or Apple Podcasts.
As a business leader, employee or owner, you have the opportunity to interact with many people from all walks of life and places. Just as important as why you interact with people, is that you’re able to greet them appropriately so you get off on the right foot. But greeting etiquette depends on so many factors, aside from culture--how you know the person and who is hosting the meeting also plays a factor. And what if you’re not comfortable with a person's standard form of greeting?  That’s exactly what we’re talking about on today’s episode of the Confident Communications Podcast. And once you’ve mastered the “hello,” learn how to be more powerful in your speaking with my free Power Speak downloadable.   About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.    Listen + subscribe on Stitcher or Apple Podcasts.    © Molly McPherson 2019
Someone at your organization was accused of sexual harassment. Perhaps the harassment was in the form of an inappropriate remark, behavior, incident or outburst.  You work in leadership and have to respond. Or you may even be that person accused of harassment.  Now what?  This episode looks at recent news stories of how organizations dealt with a sexual harassment issue when it became public.  Discussing what should happen from a public messaging perspective. What do you say about the incident as a spokesperson for the organization? What do you say about the culture of your organization? What do you say if you were the person who was accused? How to respond to sexual harassment within your organization in the age of social media.  Mentioned In This Episode NBCUniversal releases former staffers from confidentiality agreements about sexual harassment Where in the World Is Matt Lauer’s Reputation? Episode 50: Confident Communications Podcast  Harvard Band Members Walk Out of Centennial Banquet After Alumni Comments on Sexual Harassment Policy Mark Halperin’s interview with Jennie Willoughby on the topic of his sexual harassment. [Full Video] Brandon Taubman fired by Astros in wake of the incident with female reporters Astros GM Jeff Luhnow Keeps Digging And Digging Twitter thread on "power blindspots" (@OscarRLanza)   Follow Molly on Twitter About Molly   Public Relations expert Molly McPherson, APR, reveals the best practices help leaders become indestructible in today's digital age and crisis-proof their organizations. A mix of discussing current news events along with interviews with newsmakers, communications professionals and business owners while providing insight from 20+ years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry to help take the fear out of communicating in the age of scrutiny. This podcast helps leaders communicate confidently--in writing, speaking, body language, social media -- to be heard, seen and relevant. Listen + subscribe on Stitcher or Apple Podcasts.     © Molly McPherson 2019
It's October, and all four major professional U.S. sports leagues are in full swing, making it the busiest sports month of the year. The sports industry is a very profitable one as well, which means there is a lot to learn about it from a business point of view.    My guest today is Emmy-award winning supervising producer Stu Kirshenbaum, who worked over 20 years in network sports television and is now the owner and executive producer for Keystone Films.      With his intimate knowledge of all things sports, Stu gets into the nitty-gritty of how to gain and retain a fanbase. The sports business is just like most businesses -- how do you keep your multi-generational fans happy even when they are temperamental?   Whether you are a sports fan or a fan of building your business, you’ll want to listen to this episode.  Mentioned In This Episode Keystone Films 2019 World Series Nationals vs. Astros Washington Nationals, DC fans troll Bryce Harper    About Stu As owner and Executive producer, Stu Kirshenbaum has spent over 20 years as a supervising producer working at the highest levels of network sports television, where his work was honored with 5 Sports Emmy Awards. Keystone Films focuses almost exclusively on enhancing the brand of horse racing and breeding clients by implementing a range of strategies in broadcast, digital and social media, which have led to demonstrable bottom-line growth. About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.     Listen + subscribe on Stitcher or Apple Podcasts.  
This month is Cybersecurity Awareness Month. A perfect time to remind people that we live in a world increasingly reliant on technology, which makes us all vulnerable to cyberattacks.  This week's guest helps companies prepare for the days they hope will never happen -- a cyberattack. Mark Hoffman discusses how phishing attacks occur and why organizations need cybersecurity plans. Mentioned in this episode:  City of Baltimore Ransomware Attack Click here get his guide on the top ten anti-phishing tips, "Don't Be Too Quick to Click"  Follow Mark Hoffman on LinkedIn About Mark Hoffman Mark Hoffman, MBCI, CBCP, is a crisis management and business continuity consultant with cybersecurity response and crisis communications experience spanning over twenty years. With a proven track record across multiple sectors, including financial, insurance, utilities and municipal governments, Mark has extensive experience in the development and execution of tabletop and operational exercises with a focus on measurable results that lead to the overall improvement of plans and programs.  About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.  Listen + subscribe on Stitcher or Apple Podcasts.     © Molly McPherson 2019
Matt Lauer is having is a very bad week. This week, former MSNBC correspondent journalist Ronan Farrow released his book, Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators. The book highlights the claims of sexual misconduct claims against the former host of The Today Show and how his employer, NBC News, handled the fallout. This special edition of the podcast looks at the PR efforts made by Matt Lauer's team to blunt the bad press and to try to win back the loyalty from Lauer's former viewer. A PR rehab project. Did the efforts work? You'll find out in this special breaking news edition of the Confident Communications Podcast.  Mentioned in this episode: Matt Lauer dances with daughter in TikTok video Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators by Ronan Farrow Matt Lauer's full letter, sent via his legal representative Oct. 9, in response to claims made by former NBC News employee Brooke Nevils.     Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
We live in the time of the internet, where information travels at the speed of your WiFi connection or data plan. That’s just one reason communication is so important--because communication online isn’t anonymous and anything you post (or say, tweet, etc.) can and will be used against you. This week on the Confident Communications Podcast, I’m speaking with Diana Peterson-More, who has worn many hats over her varied career: author, attorney, corporate manager, executive officer, consultant and more. We talk about her new book, Consequential Communication in Turbulent Times: A Practical Guide to Leadership, which is a compilation of everything she’s learned in her professional career and how to apply that knowledge in your own life. I love her take on how to communicate with others, which she’s dubbed the Platinum Rule of Communication. It’s time we start thinking about what we want others to do with the information we give them and how they might receive our communication. Essentially, we need to focus on communicating the way the other person wants to be communicated with so we’re seen and heard. This is especially important if we’re leaders because employees who feel valued are more likely to help you work toward the bottom line. Mentioned in this episode Consequential Communication in Turbulent Times: A Practical Guide to Leadership If you’ve struggled with how to communicate online and how to avoid some of the pitfalls business leaders make, download my cheat sheet on the top five rookie mistakes.   About Diana Peterson-More Over the course of her long career, Diana Peterson-More has been a practicing employment lawyer, a corporate manager, director, executive officer, and a sought-after consultant and guest presenter. Throughout her varied career, she has been fascinated by what motivates herself and others to achieve results, to determine their own unique definitions of success, and then to facilitate a roadmap to get there. You can follow her on her website.    About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and public relations experience to develop the right plans and messaging for clients to protect and build their reputations. Molly is the host of the Confident Communications podcast and frequently speaks about crisis communications, public relations and social media crisis response to executives and organizations. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA's Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the belief that communicating trust and transparency both online and off is key to an organization's success in the modern age.    Listen + subscribe on Stitcher or Apple Podcasts.   © Molly McPherson 2019
No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you--warranted or not. What you need is an action plan so you can quickly respond to these online attacks professionally and appropriately. But unfortunately, too many business owners and leaders either respond defensively or don’t know enough about how social media works to protect themselves. On this week’s episode of the Confident Communications Podcast, I’m sharing with you: How to find groups that are targeting you online, and why you shouldn’t chime with a response in inside those groups Why you should never go into hiding when you’re being attacked online How to get your own message out there Where to respond to online attacks so you’re seen and heard This is also the topic of this month’s Confident Leader Network training. If you’re not already a member, find out how to join here and get monthly training modules, a live "Ask the Expert" call and access to the online course, "Calm the Critics: How to Protect Your Organization from the Newest Line of Attack - Online Activists."  Heard on the episode:  Episode 25: Why Major League Baseball Hits a Homerun Marketing to Fans Des Moines Register editorial on Carson King Confident Leader Network "Ask Molly Anything" -- Have a communication query you want to be answered on the podcast? Click here to submit your question.  About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the  Confident Leader Network, an online executive training program and frequently speaks on crisis communications, public relations and social media. Listen + subscribe on Stitcher or Apple Podcasts.   © Molly McPherson 2019
Sorry, but here we go again.  Poor judgment turns up online, and someone now needs to apologize.  School photos of a high-profile politician wearing blackface surface online before an election and the masses call for a resignation.   A cast member on a popular television program is hired, then quickly fired for comments made on a podcast. Why do some people survive the PR crisis while others perish? The answer is in the apology.  Today on the Confident Communications Podcast, we’re going to look at the art of saying “I’m sorry” in the digital age, and what timing and framing have as much to do with the apology as the words themselves. Social media has changed everything, and the public apology is no exception.  Mentioned In This Episode Justin Trudeau EXCLUSIVE: Video shows Trudeau in blackface in 3rd instance of racist makeup (Global News)  Watch Sen. Al Franken's Talking Points & Apologies in Interview About Sexual Harassment Allegations (Video) Governor Ralph Northam Apologies for Racist Yearbook Photo Megyn Kelly Apologizes For Blackface Comments: ‘I was Wrong, And I Am Sorry’ | Megyn Kelly TODAY Why Sen. Al Franken’s Last-Ditch Television Interview Did Not Save His Job (Article: LinkedIn/MollyMcPherson)   Stay Relevant in the 21st Century If you want to stay relevant in how you get and respond to breaking stories--both in your organization and out--be sure to download my Top 5 Rookie Mistakes guide.     About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
Leaders in business juggle communication challenges from all angles--their teams, the media and even their families. On the plus side, if we’re open and communicating, we’re able to choose the message that others hear. Unfortunately, that’s not always what happens in the real world. As this week’s guest, Scott Harvey, tells us, too many people aren’t good at actively listening. And in some cases for organizations, they don’t always communicate openly with the press -- much to their detriment. In this week’s episode of the Confident Communications Podcast, Scott shares tips on how to be a better listener and how to make sure your message is front and center (even if asked a question you don’t want to answer). In a departure from our typical episodes, I also asked Scott to talk about social media from our children’s perspectives. As parents, we want to make sure our kids are safe online and he shares some great tips for doing just that--so you can go back to being a leader at home and beyond. About Scott Harvey After 20 years in law enforcement and over ten years owning his own company, Scott has learned a lot about what makes people successful. From supervising officers as their Sargent to teaching thousands of D.A.R.E classes, and speaking professionally to over 100,000 people, Scott has honed his ability to teach these leadership skills to others. He is one of the most in-demand youth speakers in Kentucky and does over 70 shows each year passing on what he has learned. Through his business coaching and mastermind, Scott also gets the opportunity to sit down, face-to-face, with the entrepreneurs and challenge them to grow their businesses without sacrificing their family or their health. He’s using his experiences and unique style of personalized motivation to help entrepreneurs every day. With over 10,000 followers across his social media channels, Scott is someone people enjoy hearing from. His wife of 20+ years and his two teenage daughters keep him on his toes, and on his best behavior! They also provide a lot of his content as he is “in the trenches” every day as a husband, a dad, and an entrepreneur.   About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network and frequently speaks on crisis communications, public relations and social media. Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
What were you doing 18 years ago this week, on September 11, 2001? If you’re like most people in my talks and workshops, you know exactly where you were, what you were doing and what you thought about first when you heard about the first plane crashing into the World Trade Center. But have you thought about how the way you find and react to the news has changed since that day? Today, we wouldn’t run to television stations to find the latest on breaking news; we’d grab our cell phones or laptops. Not only that, but the public now has a bigger voice in how news is disseminated--good or bad. Today on the Confident Communications Podcast, I’m sharing my own thoughts and reactions to the attacks. And I’m sharing why if you’re not changing with the times in your own reactions to big stories, you’re going to be left behind as a leader.   Mentioned In This Episode Live coverage of the Today Show - 9/11/01 (fast-forward to 1:46:30 for coverage) TECC 197: How to Confidently Communicate In-Person and Online for Engineers with Molly McPherson Episode 37: The JFK Jr. Plane Crash Stay Relevant in the 21st Century If you want to stay relevant in how you get and respond to breaking stories--both in your organization and out--be sure to download my Top 5 Rookie Mistakes guide.     About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded the Confident Leader Network and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
LinkedIn is for Leaders Facebook is a bit too young and social for business leaders, but with 252 million people logging in each month, LinkedIn is the place to be. If you know how to use it.  In this week’s episode of the Confident Communication Podcast, how to get started on LinkedIn and how to make sure your profile is working for you. It’s a professional social platform that can help you network with others in your industry, raise your visibility, share thought leadership and even help you take the next step in your career. Mentioned In This Episode Blush House Media About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.   Listen + subscribe on Stitcher or Apple Podcasts.   © Molly McPherson 2019
Leaders want to be heard, but often leaving that message up to the news media bring stress and unease. In his new book, Gary Schneeberger hopes to reduce the acrimony toward news reporters and teach the secrets to being in control of the interview. We talk about this and more in this week’s episode of the Confident Communications Podcast. In the digital age, the news cycle has gone from 24 hours to 24 seconds (thank you, Twitter) and it’s bound to change even more as we move forward. We no longer rely on reporters to get our message out, but rather have more tools than ever to make an impact. Gary and I discuss how to get past news bias, why President Trump is a master communicator and why he gets to make up his own PR rules. It’s an interesting conversation and one that any leader today needs to listen in on. Mentioned in This Episode Bite the Dog: Build a PR Strategy to Make News That Matters About Gary Schneeberger Gary Schneeberger’s three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications. As founder and president of ROAR, Schneeberger draws on his executive and executional experience in entertainment, ministry and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard.    He has advised Hollywood studios, television networks, global ministries and publishing houses, as well as counseled and created communications platforms for some of the biggest names in movies and TV and the most influential leaders in the faith community. Schneeberger also spent more than 15 years as an award-winning reporter and editor for daily newspapers across the country, including the Los Angeles Times.   About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
Podcasts have become one of my favorite innovations in the 20th century. They’re easy to listen to on the go and offer both valuable information and entertainment. The downside? We have so many to choose from these days, it’s hard to know what to tune into. As a self-professed podcast junkie, I wanted to share with you some of my own favorite podcasts right now (aside from my own, of course!). Here’s my list, by category, so you can dive in and start enjoying some of your own. Business Podcasts So Money Social Media Marketing Smart Passive Income Online Marketing Made Easy Born to Write The Ops Authority Pop Culture Podcasts Serial Death, Sex and Money The Moth Mobituaries In the Limelight Crime Podcasts Criminal 48 Hours In the Dark Crime Junkies Scandal Podcasts Dirty John Dr. Death Over My Dead Body American Scandal Other Podcasts Fly on the Wall Where should we begin My Favorite ?????????? About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media. Listen + subscribe on Stitcher or Apple Podcasts. The Confident Leader Network is now open! This is your online resource for learning how to communicate in the modern age. Gain full access to learning social media, communications and reputation management so you can stay seen, heard and relevant in business and beyond. Sign up now!
We hear about authenticity all the time, but what does it mean and how can you use it as a leader? Actions speak louder than words and as a leader, you have people who look to you for information and guidance. Good leaders are authentic in their communication--what they say, how they say it and what they do. But that doesn’t mean that everyone likes them. In fact, often their authenticity repels others--and that can be a good thing when you’re trying to find the right team members or gain visibility for your business. On this week’s episode of the Confident Communications Podcast, I’m talking about authenticity in leadership and how to use your communication style to be more authentic in everything you do. Because the more authentic you are, the more people will trust you. And that trust is what will elevate you as a leader. Mentioned In This Episode Real World on MTV Time 100: The Most Influential People of 2019 Episode 2: How to Get a Handle on Filler Words in Your Vocabulary Episode 30: How to Nail Your Next Media Interview with Brad Phillips   Quotes for Social: Nonverbal communication speaks louder than the actual words you're speaking. Authentic people don’t change who they are to suit certain people About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts.   The Confident Leader Network is now open! This is your online resource for learning how to communicate in the modern age. Gain full access to learning social media, communications and reputation management so you can stay seen, heard and relevant in business and beyond.   Sign up now! © Molly McPherson 2019
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