Connect & Convert: The Sales Accelerator Podcast

Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and the courage to tackle tough questions head-on. Leah complements Dennis's strategic approach with her vibrant energy and innovative strategies for business growth. Specializing in sectors that resonate with family and health, Leah excels in guiding businesses to explore new heights, emphasizing the importance of an open mindset and a clear vision for the future. Together, Dennis and Leah offer a synergistic blend of wisdom, humor, and actionable strategies. "Connect & Convert" is not just a podcast; it's a catalyst for small businesses determined to achieve sales success and operational excellence. Tune in to leverage Dennis's deep insights and Leah's creative solutions to transform your business landscape.

AI Won’t Take Your Job (But Someone Using It Will) | Tom Capone on Sales, Business, and the Future of Work

Is AI coming for your job — or is it creating the biggest opportunity of your career? In this episode of Connect & Convert, Dennis Collins and Leah Bumphrey sit down with Tom Capone, VP of Business Development at Concepta Technologies, to explore how sales leaders, business owners, and entrepreneurs can turn AI into their first employee instead of their replacement.Tom shares real-world stories about how AI is transforming sales research, customer intelligence, proposals, and even entire business models. You’ll hear practical insights on:Why the people who learn to leverage AI will replace those who don’tHow to treat AI as a co-founder and culture-shaping toolThe balance of “human in the loop” and automation in salesLow-cost ways small businesses can get started with AI todayWhether you’re curious, skeptical, or already experimenting, this conversation will help you see why the future belongs to those who partner with AI — not those who ignore it.👉 Subscribe for more conversations that help you connect better and convert faster.ai in sales, artificial intelligence jobs, future of work, tom capone, concepta technologies, sales technology, ai business strategy, leveraging ai, connect & convert podcast, dennis collins, leah bumphrey, wizard academy

09-26
49:30

From Technician to Business Owner: What Drives Great Coaches - Part 3

In the final part of our three-part series, sales coaching legend Gordon Wilson gets personal about what truly motivates him as a coach and shares his unfiltered thoughts on managing younger generations. Discover his "elevator coaching" philosophy, why he prefers questions over statements, and his surprising regret about not starting his own consulting business earlier. This episode delivers raw wisdom from decades of transforming underperforming sales teams.What You'll Learn:Gordon's surprising source of motivation - why helping others succeed fills his cupThe "elevator coaching" method - meeting people where they are mentally and emotionallyHis lightning-round preferences: mindset vs. product knowledge, framework vs. script, questions vs. statementsWhy Gordon doesn't read sales books (and his reasoning makes perfect sense)The infamous "19-year-old employee" story that shows generational workplace challengesGordon's approach to hiring: experienced vs. inexperienced salespeopleHis philosophy on the influences that shape us (plus his addition to the traditional "books, music, people" formula)Key Takeaways:True coaching fulfillment comes from seeing others succeed, not personal achievement"Elevator coaching" means adapting your communication to each person's levelQuestions always beat statements in sales and coaching situationsDon't mess with what already works - protect your successful methodsEvery business owner is ultimately a salesperson, whether they admit it or notAuthenticity wins over polished presentations every timeLightning Round Results:Mindset vs. Product Knowledge: Mindset wins - attitude and desire to learn beat technical expertiseScript vs. Framework: Framework - allows flexibility while maintaining structureQuestions vs. Statements: Questions - you can't help someone without knowing what they needCigars: It's a tie between Ashton VSG and Arturo Fuente SharkThe 19-Year-Old Story:Gordon shares his most recent "crazy coaching experience" involving a defiant 19-year-old who went from being "offended" by accountability to achieving top performance - before ultimately falling back into old patterns.Gordon's Biggest Regret:If he could start over at 32, Gordon would have started his own consulting business helping companies perform better, recognizing that "you can't always help from the inside."Personal Insights:Gordon's unique take on work-life balance and cigar relaxationHis musical background and preference for smooth jazzWhy he avoids reading sales books to protect his proven methodsHis addition to the "books, music, people" influence theory: the desire to changeGuest Bio:Gordon Wilson is a veteran sales coach with over 30 years of experience across multiple industries. He has consistently achieved 100-200% over quota and currently serves as a coach of coaches, specializing in individual development approaches that address both professional and personal growth.Series Recap:Part 1: Why most small business owners struggle transitioning from technician to leaderPart 2: Managing high-performers and the personal side of professional developmentPart 3: Personal philosophy, generational challenges, and authentic coaching methodsSponsors:This episode is brought to you by Wizard Academy (WizardAcademy.org), offering classes like Tower Talks where business leaders can share their expertise from the Wizard Tower's "plaid rug" area of authority.Free Consultation Offer:Dennis and Leah offer free 60-minute consultations for small business owners. Contact LeahBumphrey@WizardOfAds.com or...

09-12
30:09

From Technician to Business Owner: Why Your Best Employees Are Your Biggest Challenge - Part 2

In Part 2 of our exclusive series with sales coaching expert Gordon Wilson, discover why personal life always affects work performance and how to turn your most difficult employees into your biggest profit drivers. Gordon reveals his unconventional approach to managing "racehorses" - those high-performing, high-maintenance team members who can make or break your business.What You'll Learn:Why separating personal and professional life is impossible (and harmful)How to identify when team members need coaching vs. disciplineThe "racehorse employee" phenomenon - managing your most talented but difficult peopleWhy "hire old people" isn't about age discrimination - it's about untapped experienceGordon's proven method for taking salespeople from $45K to $200K annuallyThe difference between managing a team and coaching individualsWhy most small business owners fail at interviewing and hiringKey Takeaways:Personal issues always show up at work - great coaches address this directlyYour most profitable employees are often your biggest management challengesIndividual coaching beats one-size-fits-all management every timeBuilding trust and rapport with employees works the same way as with customersResults matter more than office politics or "optics"Most hiring managers don't know how to properly interview candidatesPowerful Quotes from Gordon:"When the pain overrules the money, the pain becomes more important""I manage a team, I coach to the individual""If you're gonna hire a racehorse, that will be one of your biggest nightmares, but one of your most profitable nightmares""You get what you're asking for - that's a mindset that'll kill your business"The $100K Challenge Story:Gordon shares his legendary story from the digital print industry where he challenged 45 salespeople to raise their hands if they wanted to make $100,000. The results led to him becoming the #1 regional manager in the country with a 289% closing average.Guest Bio:Gordon Wilson is a veteran sales coach with over 30 years of experience transforming underperforming sales teams. He has consistently achieved 100-200% over quota and specializes in individual coaching approaches that address both professional and personal development.Sponsors:This episode is brought to you by Wizard Academy (WizardAcademy.org), helping small businesses achieve unprecedented growth.Free Consultation Offer:Dennis and Leah offer free 60-minute consultations for small business owners. Contact LeahBumphrey@WizardOfAds.com or DennisCollins@WizardOfAds.com.Coming Up Next:Part 3: Gordon reveals what truly motivates him as a coach, his philosophy on books and influences, and his surprising answer about what he'd do if he could start over at age 32.Previous Episode:Part 1: Why most small business owners struggle transitioning from technician to business leader and the critical difference between managing and coaching.Tags:#HighPerformers #EmployeeManagement #SalesCoaching #TeamLeadership #BusinessGrowth #WorkplaceCoaching #SmallBusiness #SalesManagement #TeamDevelopment #ConnectAndConvert

08-29
22:32

From Technician to Business Owner: Why Most Small Businesses Fail at Leadership - Part 1

In Part 1 of our exclusive three-part series, sales coaching expert Gordon Wilson reveals why 75% of small business owners excel as technicians but struggle to manage employees effectively. Gordon, our first-ever repeat guest, shares decades of experience coaching sales teams to 100-200% over quota and explains the critical difference between managing tasks and coaching people.What You'll Learn:Why the best technicians often make the worst business ownersThe difference between managing and coaching (and why most businesses need coaches)How to identify the "coaching mindset" when hiring leadersWhy Gordon prefers hiring "old people" and what that really meansThe three-legged stool approach to evaluating new hiresHow personal stress affects business leadership decisionsWhy treating employees like customers transforms team performanceKey Takeaways:Everything starts at the top - leadership mindset flows through the entire organizationMost managers focus on tasks; great coaches focus on developing individualsThe biggest mistake: promoting top performers without considering their people skillsExperience matters: Don't dismiss candidates based on age stereotypesGreat coaches are rare - they enjoy helping people become better professionally and personallyGuest Bio:Gordon Wilson is a veteran sales coach and manager with decades of experience across multiple industries. He has consistently achieved 100-200% over quota throughout his career and specializes in transforming underperforming sales teams. Gordon currently serves as a coach of coaches, developing sales leadership strategies that focus on individual development rather than one-size-fits-all approaches.Sponsors:This episode is brought to you by Wizard Academy (WizardAcademy.org), helping small businesses achieve heights they never dreamed possible.Free Consultation Offer:Dennis and Leah offer free 60-minute consultations for small business owners on any topic. Contact LeahBumphrey@WizardOfAds.com or DennisCollins@WizardOfAds.com.Coming Up Next:Part 2: Gordon shares his "elevator coaching" method and reveals his preference for questions over statements, plus the story of coaching a defiant 19-year-old employee.

08-15
24:48

Bryan Eisenberg's Health and Business Journey

This is a fascinating podcast transcript featuring Bryan Eisenberg, a well-known marketing expert and bestselling author. The conversation centers around his latest book "I Think I Swallowed an Elephant" and his personal health transformation journey.Here are the key highlights from this first part:Bryan's Background:Co-author with his brother Jeffrey of multiple bestsellers including "Waiting for Your Cat to Bark" and "Call to Action"Has worked with major companies like Google, Dell, HP, and NBC UniversalFounded a software company that went public but faced challenges during market crashesThe Book's Unique Approach:Written in bite-sized chapters (250-400 words each)Each chapter stands alone - you can read them in any orderFunctions as a "Rorschach test" where readers take away different insights based on their current challengesFocuses on simplicity and practical applicationBryan's Personal Health Journey:The most compelling part of the conversation is Bryan's candid sharing of his health struggles:Previously lost 100+ pounds (from 277 lbs) to keep up with his young childrenDuring COVID, gained weight back and developed serious health issuesBlood sugar reached 376 (dangerously high), A1C of 13.9Refused medication and gave himself 3 weeks to turn it aroundSuccessfully reversed all conditions in 4 months through lifestyle changesNow maintains blood sugar in the 70s-80s range without medicationKey Insights:The importance of authentic storytelling in business and lifeHow our personal "stories" must evolve as our circumstances changeThe power of real-time data (he used a continuous glucose monitor)Simple habit changes can have profound impacts (like walking 10-15 minutes after meals)The concept of "glycation" - how blood sugar spikes literally age us from the insideThe "Elephant" Metaphor:Everyone has swallowed an elephant - we're all dealing with being overstressed, overscheduled, overstimulated, and overwhelmed. The book provides a framework for addressing these challenges.This appears to be part one of a two-part interview, with part two promising to dive deeper into Bryan's specific disciplines and rituals, plus how AI helped shape his book.The conversation beautifully weaves together business wisdom with deeply personal health struggles, making it both relatable and actionable for entrepreneurs and business owners.

06-13
27:20

I Think I Swallowed an Elephant: Behind the Book with Bryan Eisenberg (Part 1)

New York Times bestselling author and conversion optimization expert Bryan Eisenberg joins Dennis Collins and Leah Bumphrey to share his incredible transformation story. From reversing diabetes without medication to discovering how personal authenticity drives business success, Bryan reveals the powerful connection between the stories we tell ourselves and the results we achieve.Bryan and Jeffery's latest book is called: "I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build" and is available at Amazon: https://www.amazon.com/Think-Swallowed-Elephant-Stories-Success/dp/1932226249?sr=8-1Key Takeaways• Health drives business performance - Bryan's journey from 277 pounds and diabetic blood sugar levels to optimal health in just 4 months demonstrates how physical transformation enables mental clarity and business success• Authentic storytelling beats polished personas - Vulnerability and genuine human experiences create deeper connections with customers than carefully crafted marketing messages• Simple habits create massive results - A 10-15 minute walk after each meal can stabilize blood sugar, reduce aging, and improve overall health and cognitive function• Stories must evolve with your life - When your motivating story no longer aligns with who you are, it creates friction and prevents progress in both health and businessResources & LinksBooks Mentioned:"I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build" by Bryan Eisenberg & Jeffery Eisenberg"Waiting for Your Cat to Bark" by Bryan Eisenberg & Jeffery Eisenberg with Lisa T. Davis"The Rice and Beans Millionaire" by Bryan Eisenberg & Jeffery EisenbergEpisode Timestamps00:00:00 - Introduction and Bryan's impressive credentials00:02:54 - The personal transformation story begins00:08:17 - Weight loss journey and family motivation00:11:28 - Business challenges and health decline during COVID00:14:23 - The shocking blood test results and diabetes diagnosis00:18:53 - Choosing personal responsibility over medication00:22:00 - Reversing diabetes naturally in 4 months00:24:36 - The simple post-meal walking habit that changes everything00:26:27 - Understanding glycation and the aging processConnect with Our HostsDennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Leah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Guest BioBryan Eisenberg is a multiple New York Times bestselling author and internationally recognized authority in online marketing and conversion optimization. He's been featured as a media expert on CNN and in the New York Times, and has helped thousands of companies including Google, Chase, Hewlett Packard, NBCUniversal, GE, WebEx, and Dell achieve dramatic improvements in their conversion rates and sales. Along with his brother Jeffrey, Bryan has authored several bestsellers including "Call to Action," "Waiting for Your Cat to Bark," "Always Be Testing," "Buyer Legends," and "The Rice and Beans Millionaire."

06-06
28:42

81 - The Origin Story: How Connect & Convert Sales Accelerator Podcast Began

Connect & Convert is your Sales Accelerator podcast where small business owners learn insider secrets to grow their sales faster than ever. Hosted by Wizard of Ads partners Dennis Collins, Leah Bumphrey, and Producer Paul Boomer, this podcast delivers actionable insights on marketing, leadership, company culture, and sales strategies tailored for small business growth.In this special edition, our hosts share the origin story of the Connect & Convert podcast. From Dennis's first experiences at Wizard Academy over 20 years ago to how the trio came together to create this resource for small business owners, you'll hear the authentic journey behind their mission to help businesses grow. Learn how they offer free consultations, answer listener questions, and bring their diverse expertise in culture, leadership, sales, and marketing to help small businesses thrive.

05-09
16:01

Employee Accountability: The Hard Truth About Workplace Performance Standards

In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey tackle the controversial topic of employee accountability and performance standards. Joined by Producer Paul, they debate the ethics and effectiveness of different accountability systems, from Sun Tzu's ancient methods to Jack Welch's infamous 20-70-10 system.Key TakeawaysThe standard set by keeping low performers becomes the standard for your entire company, affecting overall team performance and moraleCreating a "magnetic workplace" where people want to work is ultimately the leader's responsibilityEffective accountability requires clear, consistent consequences - not just occasional enforcementFear-based compliance and arbitrary standards can damage workplace culture and drive away top performersTimestamps00:00:00 - Introduction and welcome00:02:00 - The Sun Tzu accountability story00:05:25 - Jack Welch's 20-70-10 system explained00:09:15 - The impact of keeping low performers00:13:40 - Creating a magnetic workplace00:17:30 - Fear-based compliance vs. genuine engagement00:22:45 - The ethical questions of performance consequences00:27:20 - The deliberately developmental organization concept00:31:10 - Practical takeaways for small business ownersConnect With The HostsDennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Resources Mentioned"The Art of War" by Sun TzuJack Welch's 20-70-10 system (vitality curve)Deliberately Developmental Organization (DDO) conceptFree 60-minute business consultation with Dennis and Leah

04-25
39:21

Midnight Musings of a Relational Marketing Mom: Finding Balance and Purpose in Business with Leah Bumphrey

In this special episode of Connect & Convert: The Sales Accelerator Podcast, host Dennis Collins interviews his co-host and business partner, Leah Bumphrey, about her newly published book "Midnight Musings of a Relational Marketing Mom: Finding Fairytale Growth for Your Real Life Business." Leah shares the inspiring journey behind her book, which began as late-night writings when her youngest child was just two years old. After being initially discouraged by publishing professionals, the manuscript was rediscovered years later, leading to its eventual publication.Throughout the conversation, Leah explores the philosophy of relational marketing, emphasizing the importance of creating genuine connections with customers rather than focusing solely on transactions. She discusses how business owners can successfully integrate their personal and professional lives, sharing from her 35+ years of experience in radio advertising and marketing. The interview is filled with powerful stories that illustrate Leah's approach to business, including a touching anecdote about a wrong number call that led to a meaningful human connection and a baby named after her.This episode goes beyond marketing tactics to deliver a powerful message about embracing opportunities, finding purpose in business, and the courage to say "yes" when presented with chances to make a difference. It's a must-listen for business owners seeking to build authentic brands while maintaining work-life integration.Timestamps:00:00 - Introduction of special guest Leah Bumphrey02:20 - Discussion of Leah's new book and its journey to publication07:20 - Leah's backstory and the inspiration behind the book12:30 - The rediscovery of the lost manuscript19:45 - The story of the wrong number call and unexpected connection30:25 - Finding balance as a working parent in business38:10 - Understanding relational marketing vs. transactional approaches47:00 - The challenge for listeners and book giveaway55:30 - Final thoughts on making a differenceAbout the Guest:Leah Bumphrey is a seasoned marketing professional with over 35 years of experience in print and radio advertising. Based in Saskatoon, Saskatchewan, she specializes in helping small businesses develop relational marketing strategies that create authentic connections with customers. As a partner at Wizard of Ads, Leah combines her expertise in storytelling with practical business insights to help clients achieve sustainable growth. Her new book "Midnight Musings of a Relational Marketing Mom" draws from her experiences balancing motherhood with a successful marketing career.Links:Get the book on Amazon: Midnight Musings of a Relational Marketing MomConnect with Leah: Leah@wizardofads.comConnect with Dennis: dennisCollins@wizardofads.comwizardacademy.org - Sponsor of the podcast"If you are trying to have a life where it is completely separated, you're doing your job and then you come home, you're done, and then you're with your family, there is an integration that happens with something that you care about, and a business is something that you care about." - Leah Bumphrey"Integration is key. If you are running a business, and I don't care at what level, but if you are running your own business, if you are not somehow making it work... that's what's important." - Leah Bumphrey"We always have the opportunity to choose to say no, but we can also choose to say yes." - Leah BumphreyTake Leah's challenge: Set a timer for 10 minutes and write down your thoughts about something you know you...

04-12
01:02:29

078 - The Leader Shift Playbook: Overcoming Mount Stupid and Embracing Vulnerability with Philip B. Wilson

Join hosts Dennis Collins and Leah Bumphrey in this enlightening episode of "Connect and Convert," the go-to Sales Accelerator Podcast for small business owners looking to harness insider knowledge to accelerate their growth. This week, they had the honor of welcoming Philip B. Wilson, President and General Counsel of LRI Consulting Services and a respected authority in employee retention and leadership. In an engaging conversation, Phil shares profound insights from his forthcoming book, "The Leader Shift Playbook," set to release on April 1, 2025.KEY POINTSThe Dunning-Kruger Effect and "Mount Stupid": Phil discusses the pitfalls of leadership where individuals mistakenly overestimate their understanding or effectiveness. His personal journey emphasized acknowledging one’s limitations and the need for continual growth in leadership.Identifying Warning Signs for Leadership Mindset Shifts: Phil offers insight into recognizing crucial signs that indicate leadership effectiveness may be lacking and shares his methodologies for overcoming them, rooted in proactive communication and genuine connections.The Hero Assumption: An essential discussion element revolves around the belief in your team's potential. Phil stresses that believing in others can significantly impact their performance, drawing parallels with psychological studies illustrating the effects of perceived capabilities on actual results.The Importance of Vulnerability in Leadership: Phil shares his transformative experience of confronting his leadership shortcomings, highlighting the power of vulnerability and open dialogue in fostering trust and collaboration within teams.Practical Tools for Effective Leadership: As a rich resource, Phil discusses the Leadership Toolkit accompanying his book, which provides actionable strategies and exercises geared towards improving leadership efficacy and enhancing team dynamics.TIMESTAMPS00:00 - Introduction and welcome02:15 - Introducing Phil B. Wilson07:30 - Understanding "Mount Stupid" and Dunning-Kruger Effect15:00 - Recognizing the signs for leadership shifts27:45 - Exploring the Hero Assumption35:30 - Vulnerability and trust within teams42:00 - Introducing the Leadership Toolkit50:15 - Closing thoughts and challenges for listenersLINKSDennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Philip B. Wilson: https://www.linkedin.com/in/pbwilson/LRI Consulting Services: https://lrionline.com/Amazon for "The Leader-Shift Playbook: https://www.amazon.com/Leader-Shift-Playbook-Changes-Unleash-Potential/dp/1639081178BIO & BACKGROUNDPhilip B. Wilson boasts a robust career and nearly five decades of experience in labor and employee relationship consulting. As the President and General Counsel of LRI Consulting Services, he has played a pivotal role in guiding organizations toward establishing extraordinary workplaces. With a passion for employee engagement, Phil authored the "Approachability Playbook" and is set to enrich the leadership landscape with "The Leader Shift Playbook." His work reflects a deep commitment to fostering meaningful connections and effective leadership practices that inspire teams to thrive.In this episode, expect to be inspired as Phil shares vibrant anecdotes from his journey, coupled with actionable strategies that can help any leader reassess their approach, effectively connect with their team, and elevate their organizational culture. Don’t miss this masterclass in leadership transformation!

03-28
49:36

077 - Building a Family Business Legacy: The Flaman Story: Part II

Join us for an enlightening conversation with Mark Flaman as he shares the remarkable story of how his family's business evolved through innovative marketing, strong customer relationships, and dedicated employee development. In this episode, Mark reveals the three pillars that have guided their success and shares entertaining stories about their memorable marketing campaigns, including exploding water tanks and pet-friendly treadmill commercials.Key Takeaways:The Flaman Group's three pillars - customer responsibility, achieving goals, and making things better - form the foundation of their business successTheir unique hiring practices, including creative interview questions, help identify candidates who align with company cultureLeadership by example, from the CEO picking up trash to promoting from within, creates a strong company cultureCreative marketing approaches, like filming exploding water tanks and dogs on treadmills, set them apart from competitorsFeatured Links & Resources:Flaman Group Website: https://www.flaman.comFlaman Group on LinkedIn: https://www.linkedin.com/company/flaman-group-of-companies/Connect with Dennis Collins: https://wizardofads.org/partner/dennis-collins/Connect with Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Timestamps:00:00:00 - Introduction00:00:26 - The Three Pillars of Success00:01:36 - Customer Responsibility Philosophy00:02:32 - Goal Setting and Employee Development00:04:12 - Making Things Better Initiative00:10:03 - The Famous Treadmill Story00:15:08 - Creative Marketing Campaigns00:17:33 - The Spy Equipment StoryAbout Our Guest:Mark Flaman represents the next generation of leadership at the Flaman Group of Companies, a family-owned business that has grown from agricultural roots to encompass fitness equipment, security systems, and more. His insights into maintaining family business values while driving innovation make him a valuable voice in the family business community.

02-21
22:27

076 - Building a Family Business Legacy: The Flaman Story

Step into the remarkable world of family business success as Mark Flaman shares the fascinating journey of how his grandfather transformed a simple grain bin sale into a multi-division agricultural empire. In this first episode of our two-part series, discover how innovative thinking, community investment, and strategic succession planning have kept the Flaman Group of Companies thriving across three generations.Key Takeaways:Family business succession requires separating emotional meaning from business decisions, with external mentorship playing a crucial role in maintaining both family harmony and business successDiversification and innovative marketing strategies, like Frank Flaman's airplane sales calls and Mexico bus tours, can create unique business opportunities and customer relationshipsCommunity investment and giving back through initiatives like the Frank Flaman Foundation (over $25 million in donations) strengthen both business and family legacyResources Mentioned:"Leaving a Legacy" by David C. BenthalUnstoppable Conversations WorkshopHoffman ProcessLandmark GroupTimestamps:00:00:00 - Introduction and special offer00:02:15 - Frank Flaman's origin story and early business ventures00:08:30 - Business diversification strategy and expansion00:15:45 - Frank Flaman Foundation and community impact00:22:30 - Family business succession planning insightsConnect with Today's Guest:Mark Flaman represents the third generation of the Flaman Group of Companies, a leading agricultural equipment retail company in Western Canada. With locations across Saskatchewan, Alberta, and Manitoba, the company has grown from its humble beginnings in Southey, Saskatchewan, to become a major player in the agricultural equipment industry.Connect with Our Hosts:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/

02-07
32:03

075 Sales Coaching Secrets: Transform Your Team's Performance - Gordon Wilson

Ready to revolutionize your sales team's performance? Join hosts Dennis Collins and Leah Bumphrey as they welcome Gordon Wilson, a veteran sales leader with over four decades of experience transforming sales teams. In this powerful episode, Gordon shares his proven coaching techniques and reveals why traditional management approaches often fail to deliver results.KEY POINTSUnderstanding individual motivations is key to sales team success - Gordon shares how getting "into their head" through meaningful one-on-one interactions can transform performanceTraditional management metrics and processes often hinder rather than help sales performance - learn why trust and autonomy are crucial for sustainable growthRecognition and positive reinforcement drive better results than constant criticism - discover how to balance accountability with encouragementTechnology in sales coaching (like RILA) can be powerful when used correctly, but should never replace personal connection and understandingTIMESTAMPS00:00 - Introduction and welcome04:15 - Understanding team motivation12:30 - The power of one-on-one coaching18:45 - Managing upper management25:10 - Building sustainable growth32:20 - Technology in sales coaching38:45 - Closing thoughts and recommendationsLINKSDennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Gordon Wilson: [LinkedIn Profile URL]BIO & BACKGROUNDGordon Wilson brings over 40 years of sales and management experience to the conversation. Currently serving as a Sales Coach at Alaskan AC in Phoenix, Gordon has a proven track record of transforming sales teams and driving unprecedented growth. His approach helped increase closing averages from 47% to 55-65% and raise ticket averages from $15,800 to $18,900 in just six months. Gordon's unique perspective comes from working across multiple industries and his commitment to understanding the human side of sales performance.RELATED EPISODES"Building a High-Performance Sales Culture" - Episode 074"The Psychology of Sales Success" - Episode 068"Leadership Lessons from Top Sales Performers" - Episode 071sales coaching techniques, sales team management, sales leadership development, coaching sales teams effectively, transformational sales leadership

01-24
49:12

074 The Hidden Value of Studying Business Failures

Dive into Warren Buffett's unconventional wisdom as hosts Dennis Collins and Leah Bumphrey explore why the Oracle of Omaha actively studies business failures. Discover how complacency becomes the silent killer of successful businesses and learn practical strategies to keep your company growing in an ever-changing marketplace.Key Takeaways:Complacency is the number one reason businesses fail - even successful companies must constantly evolve or risk decline"Toxic positivity" in business can mask critical warning signs that need attentionCreating a network of honest advisors who meet monthly to discuss potential market changes is crucial for long-term successThere's no such thing as maintaining the status quo - you're either growing or decliningEpisode Timestamps:00:00 - Welcome and Introduction02:15 - Warren Buffett's Philosophy on Studying Failure04:30 - Understanding Toxic Positivity in Business07:45 - Real-World Examples: Sears and Blockbuster12:30 - Creating Early Warning Systems15:45 - Essential Questions for Business Growth18:00 - Closing ThoughtsConnect With Us:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Email Dennis: denniscollins@wizardofads.comEmail Leah: leahbumfrey@wizardofads.comFeatured Guest:Paul Boomer (Producer Paul) - Marketing strategist and business consultant who specializes in helping companies identify and adapt to market changes. Paul shares valuable insights about creating networks of honest advisors and preparing for rapid market shifts.

01-10
19:46

073 Managing High-Performing Sales Teams: The Right Approach

In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey challenge the common wisdom of letting top sales performers operate independently. They share invaluable insights on why maintaining engagement with your best talent is crucial for long-term success and retention.Key Takeaways:Completely hands-off management of top performers can lead to disconnection and eventual talent lossEffective feedback should be data-driven and presented as a partnership discussion rather than criticismBuilding trust requires understanding individual motivations and creating personalized management approachesTeam integration and regular engagement are crucial, even for highly independent sales professionalsTimestamps:00:00:00 - Introduction and topic overview00:02:15 - The risks of ignoring top performers00:05:30 - Effective feedback strategies00:08:45 - Building team connection00:12:20 - Data-driven management approaches00:15:45 - Trust-building techniques00:18:30 - Closing thoughts and contact informationConnect with the Hosts:Dennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: dennis@example.comLeah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: leah@example.comAbout the Hosts:Dennis Collins brings decades of experience in radio management and sales leadership. His practical approach to sales management is informed by real-world successes and challenges in managing high-performing teams.Leah Bumphrey is a seasoned sales professional and consultant with extensive experience in media sales. As one of the pioneering female salespeople in her radio group, she brings a unique perspective to sales team dynamics and management.

01-03
23:24

072 Will AI Take Your Sales Job? The Truth About AI in Sales

WILL AI TAKE YOUR SALES JOB? THE TRUTH ABOUT AI IN SALESIntroduction:Is artificial intelligence coming for your sales job? In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey, joined by AI implementation specialist Paul Boomer, explore the transformative impact of AI on sales. From Walmart's groundbreaking AI negotiation system to the future of human-AI collaboration, discover what every business owner needs to know about this revolutionary technology.Key Takeaways:AI negotiators are already outperforming humans in B2B sales, with Walmart Canada's AI system achieving 3% better deals and preferred by 75% of vendorsThe "90-10 split" theory suggests AI will handle 90% of routine sales tasks while humans retain control of the crucial 10% involving relationship buildingSmall businesses should view AI as an enhancement tool rather than a replacement, particularly for data processing, follow-ups, and administrative tasksMaintaining investment in human sales training remains crucial even as AI technology advancesResources Mentioned:AI Sales Assistant "Cleo" - Real-time coaching and client analysis systemBook: "The AI Edge in Sales" by Jeff BlountFree 60-minute discovery call with our sales expertsTimestamps:00:00:00 - Introduction and snow talk00:03:15 - Walmart's AI Negotiation Experiment00:07:45 - B2B vs B2C AI Implementation Discussion00:12:30 - The Future of AI Sales Assistants00:18:20 - Training Budgets and Resources00:22:45 - Closing ThoughtsConnect with Our Hosts:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey

12-27
33:09

071 Business Strategy vs Tactics: What Small Business Owners Need to Know

Think following your passion is enough for business success? Think again. In this eye-opening episode, marketing experts Dennis Collins and Leah Bumphrey, along with producer Paul Boomer, challenge conventional wisdom about business strategy. Drawing from Seth Godin's latest insights, they reveal why strategy should be your compass, not just a map.KEY TAKEAWAYS:Strategy is a philosophy of becoming - it's about who you'll serve and who you'll become, not just what you'll doGood decisions don't always lead to good outcomes (and vice versa) - understanding this difference is crucial for strategic planningEffective business strategy requires an "umbrella approach" that aligns multiple aspects of your business, from marketing to team managementSharing your strategy with your team is essential for success - most small business owners only share tactics, missing the bigger pictureTIMESTAMPS:00:00:00 - Introduction and special offer00:04:15 - Why passion isn't enough for business success00:08:30 - Understanding strategy vs tactics00:12:45 - The importance of multiple aligned strategies00:16:20 - Good decisions vs good outcomes00:20:00 - Sharing strategy with your teamCONNECT WITH OUR HOSTS:Dennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: Dennis.Collins@wizardofads.comLeah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: Leah.Bumphrey@wizardofads.comGUEST BIO:Paul Boomer serves as the producer for Connect and Convert. With his extensive experience in business strategy and marketing, Paul brings valuable insights to the conversation about strategic planning and implementation. His perspective on leadership and creating future-focused business visions adds depth to the discussion.

12-20
30:08

070 How to Build and Maintain Trust as a Leader

BUILDING TRUST IN THE WORKPLACE: A LEADER'S GUIDE TO CREATING SAFE SPACESIntroduction:Join hosts Dennis Collins and Leah Bumphrey as they explore the crucial elements of building workplace trust through a compelling real-world case study. In this episode, they examine why traditional approaches like "open door policies" often fall short and introduce practical tools for measuring and improving trust within organizations, including the invaluable TORI assessment.Key Takeaways:Simply having an open door policy doesn't create trust - leaders must actively demonstrate they're safe to approach and will support their teamThe TORI assessment (Trust, Openness, Realization, Interdependence) provides a framework for evaluating and improving organizational trustMultiple strategies are needed when addressing trust issues, as direct confrontation isn't always possible or safe in certain power dynamicsDocumentation and proper escalation channels are crucial when addressing workplace trust issuesTimestamps:00:00:00 - Introduction and discussion of discovery calls00:04:15 - Case study: Trust breakdown in education setting00:08:30 - TORI Assessment explanation and implementation00:12:45 - Creating safe spaces at work00:18:20 - Strategic approaches to building trust00:22:30 - Closing thoughts and contact informationConnect with Our Hosts:Dennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: denniscollins@wizardofads.comLeah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: leahbumphrey@wizardofads.comFeatured Expert:Producer Paul brings his expertise in organizational development and assessment tools to the conversation, sharing valuable insights about the TORI assessment and its practical applications in building workplace trust.

12-13
31:12

069 - 5 Pillars of Strategic Recognition: Reduce Employee Turnover by 45%

Discover the science behind effective employee recognition and how it can dramatically reduce turnover costs. In this episode, Dennis Collins and Leah Bumphrey break down Gallup's latest research, revealing how well-recognized employees are 45% less likely to leave their positions within two years. Learn the five essential pillars that make recognition programs truly effective.Key Takeaways:Employee turnover is extremely costly: 200% of salary for leadership positions, 89% for technical staff, and 40% for frontline employeesThe five pillars of effective recognition are: fulfilling, authentic, personalized, equitable, and embedded in cultureRecognition must be tailored to different personality types and departments - one size does not fit allWell-implemented recognition programs can reduce turnover by 45% over two yearsTimestamps:00:00:00 - Introduction and turnover cost discussion00:02:15 - The true cost of employee turnover00:05:30 - Breaking down the five pillars of recognition00:12:45 - Implementation strategies for recognition programs00:18:20 - Case studies and real-world examples00:22:30 - Action steps for business ownersConnect with Our Hosts:Dennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: denniscollins@wizardofads.comLeah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: leahbumfrey@wizardofads.comAbout Our Hosts:Dennis Collins is a business growth strategist with over three decades of experience in media and sales management. His expertise in employee retention and organizational culture has helped numerous businesses achieve sustainable growth.Leah Bumphrey is a sales performance expert specializing in recognition programs and team development. Her unique perspective combines both management and support role experience, giving her valuable insights into effective recognition strategies.Ready to transform your business's recognition strategy? Email denniscollins@wizardofads.com or leahbumfrey@wizardofads.com to schedule your complimentary 60-minute discovery call.

12-06
32:38

068 Breaking Through Career Barriers: A Sales Woman's Professional's Story

In this revealing episode of Connect and Convert, co-host Leah Bumphrey shares her personal journey from warehouse worker to successful sales professional. Through candid storytelling, she illustrates how determination and intuition can overcome traditional career barriers, offering invaluable insights for sales professionals and business owners alike.Key Takeaways:Traditional barriers like lack of formal education shouldn't stop you from pursuing your career goalsSuccess comes from balancing emotional drive with logical decision-makingContinuous learning through reading and self-education is crucial for professional growthTrust your intuition while maintaining a strategic approach to career decisionsTimestamps:00:00:00 - Introduction and Canadian Thanksgiving00:04:15 - Early Career Challenges00:08:30 - Breaking Into Sales at Pitney Bowes00:12:45 - Lessons in Determination00:18:20 - The Power of Intuition00:22:40 - Reading and Professional Growth00:25:30 - Final Thoughts and Contact InformationConnect with Our Hosts:Dennis Collins - https://wizardofads.org/partner/dennis-collins/Leah Bumphrey - https://wizardofads.org/partner/leah-bumphrey/Email:Leah.Bumphrey@wizardofads.comDennis.Collins@wizardofads.comAbout Leah Bumphrey:Leah Bumphrey is a seasoned sales professional with extensive experience in radio sales and business development. Starting her career in a computer parts warehouse, she overcame traditional barriers to build a successful career in sales. Her journey exemplifies the power of determination, continuous learning, and trusting one's intuition in professional development.

11-29
33:33

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