To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com-- Most B2B marketers can't define what makes their brand magnetic. Trevor can and he calls it Aura.In this extract, Trevor breaks down why attention has become the most important resource in B2B marketing, what Aura actually is, and how Profound measures something that is more felt than tracked. He covers the three proxy metrics that matter, why event waitlists are one of the most honest signals of brand health, and why employer brand is the most underrated indicator of Aura in the market.He also makes the case for treating your marketing team like a production house, launching every product update like it's the most important thing in the world, and looking at B2C brands like Liquid Death and Taco Bell to understand what great B2B marketing should feel like.--WHERE TO FIND TREVOR: https://www.linkedin.com/in/trevor-pyle/DISCOVER PROFOUND: https://www.tryprofound.com/WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/WORK WITH BULLDOZER: https://bulldozer-collective.com/-- WHAT IS BULLDOZER? Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.To work with us 👉 https://bulldozer-collective.com/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/Pour travailler avec Bulldozer - https://bulldozer-collective.com▬▬▬▬▬Jonathan Chemouny dirige la partie Sales Development chez ElevenLabs pour l'Europe. Il vient du SaaS (Intercom, Salesforce) et il est l'un des premiers à avoir repensé ce que le rôle de SDR signifie dans un contexte d'IA.Dans cet épisode, il décortique le playbook outbound d'ElevenLabs : pourquoi le volume à tout prix est mort, comment Jonathan est passé de 95% d'inbound à 50-50 en un an tout en multipliant le volume total de pipeline, et ce que ça implique concrètement en termes de recrutement, de KPIs et d'organisation.→ Pourquoi les KPIs d'activité (volume d'emails, nombre d'appels) sont devenus le signe d'une stratégie qui ne fonctionne plus→ Comment passer de 95% inbound à 50-50 sans réduire la qualité du pipeline→ Recruter des SDR en 2026 : pourquoi les profils finance et VC surperforment→ Ce qu'être "AI-fluent" veut vraiment dire — et comment Jonathan le teste en entretien→ Les plays outbound concrets d'ElevenLabs : clones vocaux, agents, mini-sites personnalisés→ Pourquoi le SDR de demain se déplace, pitche en face-à-face et organise des workshops→ La fin du SDR ? ▬▬▬▬▬OÙ RETROUVER JONATHAN: https://www.linkedin.com/in/chemouny/ DECOUVRIR ELEVEN LABS : https://elevenlabs.ioOÙ RETROUVER JORDAN : linkedin.com/in/jordanchenevier/BOSSER AVEC BULLDOZER : https://bulldozer-collective.com/▬▬▬▬▬QU'EST-CE QUE BULLDOZER ?Bulldozer maximise la performance marketing & commerciale des PMEs et Scale-Ups sur l'ensemble de leur funnel. Notre modèle hybride agence/collectif nous permet d’accéder aux meilleurs talents du marché et d’agir sur l’ensemble des leviers de performances de nos clients (Outbound, Paid, SEO, ABM, RevOps, Data…).En 2 ans, notre forte visibilité sur les réseaux, notre pool de talents ainsi que notre vision à 360° du growth nous ont permis d’avoir une forte croissance et d’attirer 200+ clients (Aircall, Alma, Sunology, Hexa…).Sur les années à venir notre ambition est forte : concevoir et opérer des stratégies “growth” qui font référence dans le monde et ainsi devenir un leader sur le sujet d’ici 2030. Pour travailler avec nous 👉 https://bulldozer-collective.com/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com-- George Bonaci leads growth at Ramp, one of the fastest-growing fintech companies in the US. He comes from a background in biochemistry and synthetic biology research, which turns out to be exactly the right training for running growth at a company that treats every channel as an experiment.In this episode, George go deep on what it actually means to run growth like a scientist: how Ramp structures its experiments, why you should saturate a working channel as fast as possible rather than scaling it slowly, and how the growth team is organized under the CTO rather than a CMO.They also cover the three buckets George uses to think about marketing in the AI era, why Ramp pivoted its entire SEO team to AEO, and the experiment that tested offering incentives directly to LLMs and found that it works.He closes with a line that stayed with him: he's not sure his role exists in five years. His boss didn't disagree.→ Why growth at Ramp reports to the CTO, not a CMO→ How to hire for spiky talent and build a team that is comfortable failing→ The ICE framework plus one missing variable most teams overlook→ Marketing in three buckets: immune to AI, disrupted by AI, only possible with AI→ High quality outbound is not dead. Low quality outbound is.→ What Ramp learned from offering incentives directly to LLMs→ Why Ramp pivoted its SEO team entirely to AEO--WHERE TO FIND GEORGE: https://www.linkedin.com/in/georgebonaci/ DISCOVER RAMP: https://ramp.com/WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/WORK WITH BULLDOZER: https://bulldozer-collective.com/-- WHAT IS BULLDOZER? Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.To work with us 👉 https://bulldozer-collective.com/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/Pour travailler avec Bulldozer - https://bulldozer-collective.com▬▬▬▬▬S'exporter aux Etats-Unis sans l'aval du board, c'est brûler de l'argent. Sandrine l'a vu des dizaines de fois.Dans cet extrait, elle explique pourquoi l'internationalisation n'est pas un projet marketing mais une décision de gouvernance, et ce qui arrive quand le COMEX ne porte pas le sujet dès le départ.Puis elle détaille les trois phases concrètes dans lesquelles elle intervient : le lancement, le décrochage après les premiers succès, et le désalignement entre la maison mère et l'équipe locale.→ Pourquoi un CMO seul ne peut pas réussir l'internationalisation→ Comment convaincre son board de passer d'une vision cost à une vision investissement sur le marketing→ Les trois phases d'export et les vrais problèmes à chaque étape→ Pourquoi réussir au Canada ne prépare pas à réussir aux Etats-Unis→ Lever 4 à 5 fois plus qu'en Europe : pourquoi faire ses preuves aux Etats-Unis avant de lever▬▬▬▬▬OÙ RETROUVER SANDRINE : https://www.linkedin.com/in/sandrinepuichaffret/OÙ RETROUVER JORDAN : linkedin.com/in/jordanchenevier/BOSSER AVEC BULLDOZER : https://bulldozer-collective.com/▬▬▬▬▬QU'EST-CE QUE BULLDOZER ?Bulldozer maximise la performance marketing & commerciale des PMEs et Scale-Ups sur l'ensemble de leur funnel. Notre modèle hybride agence/collectif nous permet d’accéder aux meilleurs talents du marché et d’agir sur l’ensemble des leviers de performances de nos clients (Outbound, Paid, SEO, ABM, RevOps, Data…).En 2 ans, notre forte visibilité sur les réseaux, notre pool de talents ainsi que notre vision à 360° du growth nous ont permis d’avoir une forte croissance et d’attirer 200+ clients (Aircall, Alma, Sunology, Hexa…).Sur les années à venir notre ambition est forte : concevoir et opérer des stratégies “growth” qui font référence dans le monde et ainsi devenir un leader sur le sujet d’ici 2030. Pour travailler avec nous 👉 https://bulldozer-collective.com/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com-- Trevor Pyle is Head of Marketing at Profound, the platform helping brands understand and optimize how they show up in AI search engines like ChatGPT and Claude.In this episode, Trevor makes the case that the face of marketing is changing faster than most teams realize. Answer engines are becoming the primary way people discover products and make decisions. SEO is not dead but the rules have fundamentally shifted. And the marketers who will win are those who can operate like engineers, think like media companies, and build aura in a world where AI controls discovery.We also get into how Profound thinks about brand building, events as a growth channel, attribution in a post-performance era, and why the marketing engineer is the most important hire you're not making yet.What we explore in this episode:→ How to build brand aura and why it matters for AI discovery→ Why content under 13 weeks old is what LLMs actually pull from→ How Profound uses events as a core demand generation channel→ The rise of the marketing engineer and what this role actually does→ How to think about attribution when performance channels no longer tell the full story--WHERE TO FIND TREVOR: https://www.linkedin.com/in/trevor-pyle/DISCOVER PROFOUND: https://www.tryprofound.com/WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/WORK WITH BULLDOZER: https://bulldozer-collective.com/-- WHAT IS BULLDOZER? Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.To work with us 👉 https://bulldozer-collective.com/--TIMECODE0:00 - Introduction1:16 - What Profound does and why it exists5:06 - How to think about brand building in the AI era8:23 - Attention is the new moat14:17 - How to measure brand aura27:31 - Zero Click events and unreasonable hospitality29:50 - Obsessive craftsmanship and the five star experience31:56 - How Trevor built the Profound marketing team32:49 - How to think about attribution when everything is connected35:08 - Pipeline philosophy and sales and marketing alignment41:33 - What's next for ProfoundHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.