Conquer Local Podcast

The Customer Deciding Journey, part two: Expand. Acquisition vs. Expansion are complete opposite messaging, and we must treat them as it.Tim Riesterer, author of The Sales Expansion, and Chief Strategy Officer of Corporate Visions is back! We dive into part two of our two-part series, the Expanding portion of the Customer Deciding Journey. The expanding portion's methodology is: "Keep them happy from the beginning to end." Tim walks us through his new book and why acquisition is not the only lifeblood of organizations. We learn if you give an existing customer the same messaging you would give to prospective customers; you can have them questioning if they should stay. Reinforce and remind them of the impact you have made by showcasing the value and demonstrating their ROI.Tim Riesterer is responsible for leading the strategic direction of Corporate Visions in thought leadership, positioning, and product development. He also leads the company’s consulting team globally, including staff and certified contractors. Tim has more than 20 years of experience in Marketing and Sales. Before joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until Corporate Visions acquired it in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally, Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication, and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems.Tim is co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson/AMA), Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill), and The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (McGraw Hill) and has a degree in Mass Communications and Journalism from the University of Wisconsin-Milwaukee.Join the conversation in the Conquer Local Community, and keep learning in the Conquer Local Academy.Read the full transcription here.

​​​​▶️ Watch this episode on YouTube🎯 The 6-Week Work Cycle is Revolutionizing Agency Productivity 🎯What if you could boost productivity, cut burnout, and give your team more time off—all while improving results?Joe Martin, author of Six-Week Cycles, has helped agencies escape the daily grind and build a work schedule that fuels performance and happiness. His six-week work cycle is turning the traditional nine-to-five model on its head, and today, he’s sharing exactly how you can make it work for your agency.In this episode, you'll learn:👉 Why working harder isn’t the answer to burnout—and what to do instead👉 How a six-week cycle can supercharge productivity without sacrificing quality👉 The biggest mistake agencies make when trying to improve efficiency👉 How to get your team on board with a work model that prioritizes results and well-being📢 Ready to transform the way your agency works? Hit play now and discover why top agencies are embracing the six-week cycle!-----------------CONNECT WITH JOE MARTIN🌐 hijoemartin.com 💼 https://www.linkedin.com/in/hijoemartin/ 📩 me@hijoemartin.com -----------------CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta🐦 Connect on X: x.com/vendasta 📸 Connect on Instagram: instagram.com/vendasta

​​​​▶️ Watch this episode on YouTube🎯 Discover the Secret to Winning More Clients for Your Small Agency 🎯In this episode, we sit down with Jody Sutter, author of The Small Agency's Guide to Winning New Business, to uncover the secrets behind her proven approach to sales and business development for agencies. Jody has helped agency owners double their revenue and boost profits in less than a year — and she’s sharing exactly how she does it.In this episode, you'll learn:👉 Why your role in the sales process is more important than you think👉 The biggest mistake agency owners make when trying to scale their sales👉 When to step back from sales—and how to do it without risking revenue👉 Expert tips for winning new business consistently📢 Ready to unlock your agency’s growth potential? Hit play now and discover how to win more business without burning out.-----------------CONNECT WITH JODY SUTTER:🌐 https://www.thesuttercompany.com/💼 linkedin.com/in/jodysutter📩 jody@thesuttercompany.com-----------------CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta🐦 Connect on X: x.com/vendasta 📸 Connect on Instagram: instagram.com/vendasta

Join us for a deep dive into the world of sales management with Alan Versteeg, a former engineer turned sales expert and Global Chief Revenue Officer at Growth Matters. Alan shares his unique insights on the importance of mindset, pipeline management, and coaching for sales success.In this episode, you’ll learn how a growth mindset can transform your sales team’s performance, the essential factors for a healthy sales pipeline, and how to effectively coach your sales team for optimal results.Tune in to discover how Alan’s unique blend of engineering and sales expertise can help you elevate your sales team to new heights!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Tired of outdated sales tactics that just don't work anymore? The sales landscape has drastically changed, leaving sellers frustrated and buyers annoyed.Join us on this episode of the Conquer Local Podcast as we welcome David Priemer, Sales Scientist, Founder of Cerebral Selling and author of the bestselling book Sell the Way You Buy. David's unique background blends research science with real-world sales expertise, making him a highly sought-after consultant and author.In this episode, David discusses the evolving landscape of sales leadership, sharing his journey from a research scientist to a top-performing sales leader. Learn the essential strategies for building trust and strong relationships within your team, coaching effectively, and navigating the challenges of modern sales.David also reveals data-driven approaches crucial for success in today's market. Packed with practical tips and actionable strategies, this episode will equip you to conquer the ever-changing sales landscape and transform your team's performance!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

​​What’s the secret to thriving in the ever-evolving world of digital marketing? On this episode of the Conquer Local Podcast, we’re joined by Tim Butler, a marketing expert with over two decades of experience in sales, marketing, and consulting.As the founder and CEO of Innovation Visual, a leading UK digital marketing agency, Tim has been at the forefront of developing innovative solutions for clients in technology, manufacturing, healthcare, finance, and more since 2014.From founding his first online business in 1998 to leading a dynamic team at Innovation Visual, Tim’s expertise spans digital marketing, e-commerce, and revenue generation.Tune in to discover how Tim’s deep industry knowledge and hands-on approach are shaping the future of digital marketing! Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Have you ever wondered what it takes to build and scale a high-performing sales team? On today’s Conquer Local Podcast, we’re excited to welcome Kevin "KG" Gaither, a sales leader with an exceptional track record.As the CRO and Founder of Inside Sales Expert, Kevin brings over 25 years of tech industry experience. He’s scaled teams from 30 to 550 salespeople and driven massive growth. Kevin’s book, "It Happened on the Sales Floor," reveals lessons from navigating eight startups and achieving three liquidity events.Kevin’s insights come from real-world experience, not just theory. Tune in to hear his success stories and learn from the mistakes that shaped his career. Kevin has also provided valuable free resources, including 10 Free Sales Leadership Guides and his "Diamonds in the Rough" hiring course, to help you elevate your sales game.Don’t miss this opportunity to learn from one of the industry’s most seasoned experts!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Ever wondered what it's like to be on both sides of the sales negotiation table?Our guest this week, Mike Lander, CEO of Piscari and Chairman of Re:signal, is a successful entrepreneur, an ex-procurement director, and a highly sought-after sales & negotiation consultant. He's not only grown companies to over £20 million in revenue but has also negotiated hundreds of deals worth over £500 million as a buyer.Mike's unique perspective gives him invaluable insights into how to qualify leads better, convert more deals, and land the best possible outcomes, especially when dealing with tough procurement teams.Join us as we chat with Mike about his experiences and learn how to close more deals, boost your margins, and ultimately drive higher company valuations! Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

What if you could build an agency that ran smoothly without your constant involvement? This week on the Conquer Local podcast, we're diving deep into agency growth and scaling with Bradley Hamner, the mastermind behind BlueprintOS.Bradley shares how to transform your one-person operation into a well-oiled machine, creating a sustainable and profitable business. Learn to build systems, delegate tasks, and achieve the freedom you crave.Plus, get free resources! Head to Bradley's website, blueprintos.com/assets, and grab his starter kit to jumpstart your journey.Tune in now to discover the secrets to scaling your agency!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Are you tired of the same old B2B marketing strategies that just aren't cutting it? Join us as we dive into the world of innovative marketing with Chris Walker, a true industry disruptor.Chris Walker, a visionary leader reshaping the B2B landscape, joins us today on the Conquer Local Podcast. As the founder of Refine Labs and Passetto, he's built a reputation for driving innovation and delivering bottom-line results. With a deep understanding of marketing, sales, and technology, Chris is challenging the status quo and offering fresh perspectives on B2B growth. Learn how to build a thriving business, master organic social media, and navigate the shift from growth at all costs to sustainable profitability. From scaling startups to optimizing go-to-market strategies, we cover it all.Tune in for actionable insights to supercharge your marketing efforts!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

In a world driven by data, how can marketers leverage AI to transform their campaigns?Get ready to level up, Conquerors! This week, we're thrilled to welcome Lomit Patel, the visionary Chief Marketing & Growth Officer at Tynker, as our guest on the Conquer Local Podcast.With over two decades of scaling high-growth startups like Roku, TrustedID, and IMVU, Lomit excels in turning big ideas into massive successes. As an award-winning author and speaker, he's also written the influential book, "Lean AI."Don't miss this opportunity to gain insights from Lomit's expertise!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Do you want to turn customers into loyal fans who drive sustainable growth?Valentin Radu, a pioneer in Customer Value Optimization (CVO), is here to show you how. In this episode, we delve into the world of CVO with Valentin, the founder of Omniconvert, CVO Academy, and author of the acclaimed book, "The CLV Revolution."Valentin's passion for understanding and exceeding customer expectations has fueled his entrepreneurial journey. He's built four successful companies, including Omniconvert, a company trusted by retail giants like Avon and Patagonia to optimize their customer experiences.Tune in to discover the secrets of the CVO Methodology, a framework for achieving sustainable growth, along with how to leverage cutting-edge experimentation techniques to optimize customer lifetime value across all touchpoints. Learn actionable insights from Valentin's experience building and scaling multiple businesses.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Have you ever wondered what it takes to crack the Google code and dominate search results? Millions of views, sky-high rankings, and booming traffic - that's the reality Andrew Holland has created for himself and his clients.Join us in welcoming the mastermind behind over 20 million video views and 200,000 page-one Google keyword rankings. But Andrew's journey started in an unexpected place - the police force!Join us as we delve into Andrew's unique path to SEO mastery, his experience building a successful agency, and his current role as Director of SEO at JBH, a leading Digital PR agency in Britain.He's also the brains behind the popular "Growth Through Content" LinkedIn newsletter. Tune in for actionable insights and inspiring stories from an SEO guru!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Do you struggle to bridge the gap between lead generation and customer conversion?Jason Kramer, a CRM guru with over 20 years of experience in digital marketing and branding, is here to help!Jason is the founder of Cultivize, a consulting firm that helps agencies leverage CRM to build stronger client relationships. Jason has been using lead magnets and funnels for years to turn prospects into loyal customers.Ready to unlock the power of CRM for your business? Download Jason's FREE playbook, "A Playbook for Agencies: CRM Setup, Segmentation, and Lead Nurturing Strategies" and learn how to create a winning CRM strategy for your agency and its clients! ➡️ https://cultivize.com/learnmore/Tune in to this episode of the Conquer Local podcast to hear Jason's insights on CRM and how it can transform your sales and marketing!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Are you ready to shatter some marketing myths and get real results?Join us as we welcome Avi Kumar, the Founder and CEO of KUWARE Inc., a marketing and advertising agency that excels in growing businesses through organic and paid media.Avi takes an irreverent marketer approach, looking past the star power of marketing "gurus" and dismantling myths. His no-nonsense, results-driven approach to business has nurtured long-standing relationships between his agency and clients for over 15 years.Tune in to learn how Avi prioritizes data-driven marketing science over subjective criteria, helping others stand out and succeed in today's saturated marketplace. Don't miss his insights on how to achieve true marketing success!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Feeling lost in a sea of leadership advice? Wondering what it truly takes to succeed in today's ever-changing business landscape?In this episode of the Conquer Local podcast, we welcome Graham Wilson, Founder of The Success Factory and a leadership expert passionate about empowering leaders to thrive in today's complex business world.Graham's unique approach, honed through military service and global experience, equips leaders with the tools to unlock peak performance in themselves and their teams.Join us for insights on strategy, innovation, and how to navigate change with confidence!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Dive into the Growth Mindset of a Go-to-Market Guru!Alex Levin, Co-Founder and CEO of Regal.io, brings a wealth of experience to the table. His background spans product management at industry giants like Personal and Thomson Reuters to leading growth teams at high-growth startups, including the acquired Handy.Alex has a proven track record of success. Join us as Alex shares his insights and breaks down the strategies behind launching and scaling businesses.To learn more and access resources, visit the Regal.io doc here.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

George Leith is a lone wolf this week, ready to share his industry secrets for the 10 best business-to-business prospecting methods. We know how draining prospecting can be, ensuring that new opportunities are constantly added to your funnel. You need to be a hunter, partner with other organizations, and deliver a message that's short and to the point. It's easy to get lost in these numerous communication channels, and operating uniquely in each can be tedious. You have probably heard of the items on our list, but George's use-cases and methodologies will provide you with an entirely new perspective on them. In this episode, George goes in-depth on the following B2B prospecting methods:Face to FaceEmailWebinars and Virtual EventsNetworkingReferralsCold CallingContentAdvertisingMailRelationshipsThis episode is about taking care of clients. If you run a good business and take care of your clients, they will feed you. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Martin Kristiseter joins George Leith this week to discuss the current relationship between vendors and media companies, automation, and the adoption of streaming. Martin is the Managing Director at Compulse, a marketing technology and managed services company that makes omnichannel advertising more efficient and profitable for local agencies and media companies. Prior to joining Compulse, Martin led innovative digital media initiatives at a number of companies, including Marketron, where he developed a reputation as a leader who can take a vision and turn it into a reality. Compulse and Vendasta can both strongly agree on a few things:Lower take rates are important in empowering businesses to Conquer LocalAutomation is absolutely necessary for agencies to succeedStreaming is here to stay, and accessing this source of communication is imperitive in remaining relevantConquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Gordon Borrell is the Founder of Borrell Associates Inc. and is considered the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in advertising and media trade publications, as well as The Wall Street Journal, The New York Times, Ad Age, Forbes, and other publications. In this episode, Gordon discusses advertising's evolution into marketing. Marketers young and old need to realize the unique advantages they each have and work together to fill in gaps. Just as emerging platforms like TikTok are skyrocketing brands- radio, print, and television still have their place. We've experienced 2 prior waves, being; search and social media. Gordon goes into detail about the 3rd wave of marketing which is video. Brands that can adopt this way of communicating will be leading the marketing atmosphere in 2022 and the next several years. Your audience can find you- they are aware that you exist- now they want to get to know you! Allow them to see you in motion, be personable and watch the trust matrix amplify tenfold. We all have video cameras on our phones, take them out and hit record. That's what to expect this week on the Conquer Local Podcast.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.