Consensus in Conversation

Agriculture is poised for a regenerative revolution, and Mad Capital wants to finance it. Led by co-founder and CEO Brandon Welch, the firm provides customized, long-term financing for farmers transitioning to regenerative practices, bridging a gap that traditional banks have been hesitant to meet and accelerating the next generation of land stewardship and ecological restoration. Prior to Mad Capital, Brandon studied Environmental Science at the University of Vermont. An avid outdoorsman, cyclist, and backcountry hiker, Brandon’s adventures, including a coast-to-coast bike ride from Massachusetts to Oregon, have taken him all over the country and instilled a deep appreciation for Americans’ connection to their land. After landing in Colorado in 2017, Brandon helped launch Mad Agriculture to provide resources and support for farmers interested in transitioning to regenerative agriculture, and later joined the organization as Director of Capital. Brandon and Mad Executive Director Philip Taylor consistently heard regenerative farmers talk about how difficult it was to secure loans from traditional agricultural lenders, so the two co-founded Mad Capital to solve that problem. Since taking over as CEO of Mad Capital in 2022, Brandon has overseen the launch of the Perennial Fund II and is focused on making long-term impact at scale, deploying over $25 million to farmers on over 79,000 acres of land across 15 states. Hear Brandon talk about developing a passion for outdoor adventures, his mission to create a regenerative revolution in agriculture, and why Mad Capital’s radical approach to financing is so impactful for farmers, the environment, and our future. Episode Highlights:00:00 Brandon Welch on the benefits of regenerative agriculture00:53 Conor Gaughan introduces Brandon and Mad Capital05:18 Gateway to the outdoors, environmental studies, and economics11:12 An impact-driven career, biking America, and traveling the country23:03 Founding Mad Capital, carbon sequestration, and financing farmers28:39 The regenerative revolution, the average process, and scaling strategically35:45 Mad’s approach as a lender, raising capital, and structural innovation 45:01 Transforming food systems, benefiting the environment, and finding optimism 52:02 Where to learn more about Mad Capital and connect with Brandon52:54 Conclusion and end creditsIf you liked this episode, listen next to Ron Hovsepian of Indigo Ag on Farming, Sustainability, and TechnologyMore on Brandon Welch and Mad Capital:madcapital.com linkedin.com/company/mad-capital-pbc linkedin.com/in/brandonwelchmad Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Dr. Bryan Staley knows a thing or two about waste. In fact, the president and CEO of the Environmental Research and Education Foundation (EREF) is one of the world’s leading experts on sustainable waste management and landfill emissions, and he’s on a lifelong mission to help scientists, corporations, and individuals alike better understand the impact of what we throw away. For many of us, waste is one of the most immediate climate-adjacent issues, and one of the few that we can significantly influence as individuals. Installing solar panels or buying an EV may not be possible for everyone, but all of us have to take out the trash, and little contributions like knowing what can and can’t be recycled or thinking more carefully about what goes in our trash can add up to a big difference. And when individuals, companies, or even entire industries run into questions and concerns about how to best manage their waste, EREF is working hard to provide the answers.The non-profit sits at the intersection of science, business, and scholarship, advancing the circular economy and sustainable resource management through unbiased scientific research and education. Having begun as an EREF scholar himself, for the past 13 years Dr. Bryan Staley has led the foundation as it shapes our understanding of the science behind crucial issues like PFAs (aka forever chemicals), landfill methane capture, and even AI-powered recycling robots to help better manage waste and build a more sustainable world. Hear Bryan share how growing up on a farm taught him the importance of long-term planning, the complexities of how waste breaks down, and why EREF’s independent science is a critical tool for anyone committed to understanding and reducing their environmental impact. Episode Highlights:00:00 Bryan Staley on measuring landfill emissions00:49 Conor Gaughan introduces Bryan and EREF05:53 Farming roots, patient planning, and academic trajectory11:06 Waste management, EREF, and eye-opening research programs18:04 Landfill emissions, turning methane into energy, and microbiology24:58 The origin of EREF, expanding the mission, and achieving circulatory 30:04 Core principles, balancing interests, and the science of waste disposal 38:41 Food waste, composting, and the challenge of circular textiles44:07 Innovations to watch and best practices for individual waste management51:37 Finding motivation, defeating defeatism, and remaining optimistic 55:21 Where to learn more56:13 End credits If you liked this episode, listen next to Matt Rogers of Mill Industries on Food Waste, Impactful Product Design, and Innovation.More on Dr. Bryan Staley and EREF:erefdn.orglinkedin.com/in/bryan-staley-b79b6738linkedin.com/company/environmental-research-and-education-foundationAs mentioned in the episode, here is Bryan’s thesis, “Environmental and Spatial Factors Affecting Microbial Ecology and Metabolic Activity During the Initiation of Methanogenesis in Solid Waste.” Connect with Conor Gaughan on linkedin.com/in/ckgone and

Data is one of the most critical, and underused, tools for combating climate change – the more information we have about our impact, the better decisions we can make towards managing it. Lauren Dunford, co-founder of revolutionary startup Guidewheel, is on a mission to place that tool in the hands of manufacturers, offering a unique, data-driven system for monitoring factory operations, reducing energy costs, and improving efficiency.CEO Lauren launched the startup in 2018 with co-founder and current CTO Weston McBride, leading Guidewheel’s development of its core product, the FactoryOps platform, a system they describe as “Fitbit for Factories.” With funding from major ESG players like Breakthrough Energy Ventures and the Decarbonization Partners fund, and brand name customers like Coca-Cola FEMSA and Igloo, Guidewheel’s cutting-edge approach to sustainable manufacturing operations is turning heads across the industry. Lauren received a degree in Sustainability in Global Environment and Health at Stanford, where she also co-founded the Stanford Green Fund and ran the Students for a Sustainable Stanford program. After completing a Fulbright scholarship studying supply chain in India, Lauren worked her way up to chief of staff at the B-Corp Revolution Foods, where she saw firsthand just how impactful data could be for operational efficiency and sustainability, developing the idea for what would soon become Guidewheel.Hear Lauren discuss her passion for studying environmental impact, why better data can help industries cut costs and bolster sustainability, and how the practical approach of picking low-hanging fruit could make a significant impact in the long run. Episode Highlights:00:00 Lauren Dunford on adding sustainability into existing workflows00:52 Conor Gaughan introduces Lauren and Guidewheel04:28 Bay Area background, impact driven entrepreneurship, and Stanford 13:12 Fulbright Scholarship, Revolution Foods, and supply chain logistics 18:06 The lightbulb moment, business school, and launching Guidewheel26:00 The potential market, manufacturing inefficiencies, and hidden economies34:46 Adoption from big brands, pitching to investors, and implementing AI44:27 Aligning profit and purpose, the future of data, and defeating defeatism50:49 Exciting climate innovations and leaving a legacy53:30 Where to learn more and end creditsIf you liked this episode, listen next to Anne Coghlan of Scope3 on the Philosophy of Math, Decarbonized Media, and the Future of Digital AdsMore on Lauren Dunford and Guidewheel:guidewheel.com linkedin.com/in/lauren-dunford-6887ab7 linkedin.com/company/guidewheel Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

In the more than a century since humans first took to the skies with powered flight, still only about 20% of the world’s population has actually flown on an airplane. But that demand is on the rise, and air travel’s CO2 emissions are set to triple by 2050. So Benjamin Stabler and Heart Aerospace have a groundbreaking solution: decarbonize and democratize flight for all. Ben, who joined Heart as CTO earlier this year, has been leading technical work on the ES-30, an innovative, battery-electric hybrid regional aircraft. Heart Aerospace is building a system of decarbonized, short-haul aircrafts that are cheaper to operate and more energy-efficient than traditional air travel. Founded in 2019, the startup has raised over $140 million to date developing and scaling its revolutionary technology, which is not only more sustainable, but, given its significant reduction in direct operating costs per trip, potentially more profitable too, allowing for the development and revitalization of regional air travel networks that help create a more connected world. Prior to leading technical development for Heart’s newly established North American operations, Ben received an M.S. in electrical engineering from Stanford University, led software and hardware teams for the SpaceX Crew Dragon program, and co-founded Parallel Systems, an automated, battery-electric freight rail vehicle startup. Hear Ben talk about his lifelong love for aviation, how the ES-30 actually works, and why electrified, short-distance flights could change the future of aviation as we know it. Episode Highlights:00:00 Benjamin Stabler on decarbonizing short distance flights 00:49 Conor Gaughan introduces Ben and Heart Aerospace05:28 Passion for airplanes, Stanford engineering, and SpaceX16:07 Origin of Heart Aerospace, joining as CTO, and electric aviation26:39 Hybrid electric regional aircraft, efficiency, and the U.S. markets30:17 Decarbonizing flight and democratizing air travel38:11 Rising aviation demand, the long-term horizon, and exciting climate tech45:43 Remaining optimistic and where to learn more49:48 End credits If you liked this episode, listen next to Forrest North and Jason Marks of TELO Trucks on EVs, Mini Pickups, and Autonomous TechMore on Ben Stabler and Heart Aerospace:linkedin.com/in/ben-stabler linkedin.com/company/heart-aerospace heartaerospace.com Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Marine biologist, policy expert, writer, and teacher Dr. Ayana Elizabeth Johnson is in love with climate solutions, and her new book, What If We Get It Right? Visions of Climate Futures, offers a refreshing, inspiring look at what our best possible climate future could look like through contributions and conversations with leading voices in art, poetry, economics and science.Ayana studied environmental science and public policy at Harvard University, where she also forged a lifelong friendship with host Conor Gaughan. She later received a Ph.D. in marine biology from Scripps Institution of Oceanography before co-founding Urban Ocean Lab, a non-profit think tank for the future of coastal cities that she still leads today. Ayana, the Roux Distinguished Scholar at Bowdoin College, has co-edited the bestselling climate anthology All We Can Save, co-founded The All We Can Save Project, and even co-created and co-hosted the How to Save a Planet podcast. More recently, she has co-authored a roadmap for integrating the ocean into climate-related policy called the Blue New Deal, developed U.S. federal ocean policy at the Environmental Protection Agency and the National Oceanic and Atmospheric Administration, and served on the board of directors for both Patagonia and GreenWave. Honestly, listing all of her climate-focused initiatives, policies, and accomplishments would take an entire podcast itself. Hear Ayana talk about falling in love with the ocean, the secret importance of being good at attending cocktail parties, and how she’s merging science, policy, culture, and social justice to envision our best possible climate future. Episode Highlights:00:00 Dr. Ayana Elizabeth Johnson on visions of climate futures. 00:53 Conor Gaughan introduces Ayana03:57 Early interests, Harvard University, and passion for the ocean 14:32 Designing a fishing device, Caribbean conservation, and How To Save a Planet24:16 Founding Urban Ocean Lab and the core ideas of What If We Get It Right?34:21 Problems and possibilities, reimagining infrastructure, and actionable climate policy 45:24 Climate tech unicorns, looking for local solutions, and being an optimistic realist 51:47 Conclusion and where to learn more52:52 End credits If you liked this episode, listen next to Allison Wolff of Vibrant Planet on Beneficial Fire, Sustainable Software, and Nature-Based Climate SolutionsMore on Dr. Ayana Elizabeth Johnson, What If We Get It Right?, and Urban Ocean Lab:ayanaelizabeth.com getitright.earth urbanoceanlab.org allwecansave.earth Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Knowing whether or not to invest in a startup isn’t easy – it’s a skill that makes VCs like Zal Bilimoria extremely valuable. And Zal, the co-founder and solo GP of seed-stage VC firm Refactor Capital, is leveraging his knowledge to build a portfolio of human and planetary health-focused startups merging profits, sustainability, and technology. Zal honed his skills and eye for the market working for tech industry giants like Microsoft and Google through pivotal moments in their history, and even created a new role for himself at Netflix, pioneering their dedicated mobile platform, before turning his hand to investing at a16z. It was there that he recognized his passion for health, biotech, and other impact-oriented industries, and in 2016, Zal struck out on his own to launch Refactor Capital. The firm has since invested in over 100 companies – four of which have gone on to reach unicorn status – and recently finished raising its fourth $50M fund.Hear Zal share key insights from his time at tech and VC behemoths, the importance of believing in founders over ideas, and which startups and technologies could literally change the world for the better. Episode Highlights:00:00 Zal Bilimoria on super responsiveness00:44 Conor Gaughan introduces Zal and Refactor Capital07:03 Early passion for computers, UPenn, and Microsoft 11:36 Google, head of mobile at Netflix, and product management18:05 Biotech and health, angel investing, and shifting investment strategy21:49 Launching Refactor Capital, being a solo GP, and hard tech 28:47 Getting deals done, communication, and managing portfolios 36:20 Aligning profit and impact, exciting tech, and sci-fi vs science reality 42:53 Climate tech and human health, urgency, and Checkerspot 47:42 Aether Biomachines, founder dinners, and entrepreneurship52:15 Leaving a legacy and defeating defeatism 56:01 Conclusion and end credits If you liked this episode, listen next to Pavle Jeremic of Aether Biomachines on Rearranging Atoms, Scaling Deep Tech, and Defeating Scarcity More on Refactor Capital and Zal Bilimoria:refactor.com linkedin.com/company/refactor-capital linkedin.com/in/zalzally Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Soli Organic grows approximately 120,000,000 units of fresh herbs and greens every year, making it the number one grower of fresh, organic, culinary herbs in the U.S. That’s an impressive agriculture story on its own, but Soli has an even more amazing twist – they grow it all indoors! Led by CEO Matt Ryan, former head of brand management at Disney and chief marketing officer at Starbucks, the company is taking the indoor agriculture sector by storm (or rather, soil) with its commercial-grade organic growing systems and sustainable soil-based technology. Founded over 30 years ago as Shenandoah Growers, the Virginia-based company has grown under Matt’s leadership to serve over 20,000 retail locations across the country while developing an integrated platform of farms, production, and logistics facilities. As the only controlled-environment producer to use soil-based technology, Soli is still growing rapidly, even launching a 140,000-square-foot soil-based vertical farm in Texas earlier this year. Hear Matt Ryan share his business wisdom from game-changers like Disney and Starbucks, the revolutionary potential of precision fertilizers for indoor, soil-based growing, and how Soli is working to make flavorful, nutritious, and affordable organic produce available to all.Episode Highlights:00:00 Matt Ryan on indoor organic technology 00:46 Conor Gaughan introduces Matt and Soli Organic05:30 Harvard studies, history, and passion for business09:47 Working at Disney and marketing at Starbucks13:57 Joining Soli’s board, becoming CEO, and its origin 17:30 The elevator pitch, soil tech, and precision organic fertilizer 24:10 Defining organic, sustainability in farming, and climate tech29:57 Raising capital, critical storytelling, and the triple bottom line36:03 Community engagement and leaving a legacy38:20 Where to learn more39:23 Conclusion and end credits If you liked this episode, listen next to Nicolas Pinkowski of Nitricity on Lightning-Powered Fertilizer and the Decarbonized Future Of FoodMore on Soli Organic and Matt Ryan:soliorganic.com linkedin.com/company/soliorganic linkedin.com/in/mattryanceoConnect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

60 billion board feet of wood products are used in the U.S. every year, a majority produced by fresh logging and shipped from across the globe, while simultaneously, millions of tons of local wood waste ends up in landfills off-gassing carbon as it rots. But that inefficiency could rapidly change thanks to Cambium and its CEO and co-founder, Ben Christensen, who are revolutionizing lumber supply chains with their Carbon Smart Wood™ and Traece operating system. Cambium reclaims fallen or removed trees that would typically end up in landfills and turns them into a locally sourced, carbon negative material that could potentially cut global carbon emissions by 4%. The firm is also using new technology to better track the trees during the supply chain process, increasing transparency, traceability, and sustainability. Cambium is also just getting started, partnering with mega brands like Microsoft and Patagonia in recent years and continuing to develop their clean technology and expand their markets. Ben Christensen is an accomplished ultra marathon runner, so it’s probably fitting that the company he runs is built with long-haul sustainability and scalability in mind. Surrounded by forests and the outdoors as a child, Ben went to Yale School of Forestry & Environmental Studies to pursue his passion, and it was there that the idea for Cambium first took root. Not long after, Ben and his co-founder, Theo Hooker, a childhood friend and fellow ultra marathon runner, were racing to transform waste wood into valuable building materials. Hear Ben share how his love for the outdoors turned into a revolutionary sustainable materials startup, why wood waste is such a massive problem (and also a potential market), and what carbon smart wood means for the future of lumber, supply chains, and our planet. Episode Highlights00:00 Ben Christensen on wood waste 00:51 Conor Gaughan introduces Ben and Cambium06:34 Early passion for wood, a childhood co-founder, and ultra running16:37 Yale’s Forestry Program, natural climate solutions, and carbon sinks22:42 Launching Cambium, wood’s waste issue, and carbon smart materials29:09 The potential market, building with scalability in mind, and evaluating impact 35:33 Brand partnerships, remaining unique, and aligning purpose with profits44:37 Innovations to watch, the blue carbon space, and staying optimistic 49:20 Leaving a legacy and where to learn more51:57 End creditsIf you liked this, listen next to our episode with Jasmine Crowe-Houston of Goodr on Being A Voice For Hunger And Why Food Waste Is All About Logistics.More on Cambium and Ben Christensen:cambiumcarbon.com linkedin.com/company/cambium-carbon linkedin.com/in/btchr Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone.Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really does make a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

C-Zero and Zach Jones, its co-founder and CEO, are using innovative thermocatalysis technology to convert natural gas into zero-emission hydrogen, offering the tantalizing potential to decarbonize major industries while scaling the fuel of the future. Hydrogen is one of the most promising sources of clean energy in existence, and a key component in alternative fuels capable of decarbonizing hard-to-electrify industries like heavy shipping. But there’s a catch: the current processes used to extract hydrogen from hydrocarbons like natural gas create a rather unsustainable byproduct – carbon dioxide. Hard-tech firm C-Zero has the answer: a revolutionary method to convert natural gas into hydrogen and a solid carbon byproduct instead, which could have industry, or even world-changing, implications. And Zach, a biomedical engineer, multi-time founder, and venture capital investor with a lifelong passion for hydrogen, is perfectly positioned to take this technology to the next level, having spent his entire career in and around the innovation economy. Hear Zach share how his interest in hydrogen led him to the idea that would become C-Zero, why “turquoise hydrogen” is the secret to Hydrogen 3.0, and why thermocatalysis could decarbonize the future of energy. Episode Highlights:00:00 Zach Jones on turquoise hydrogen 00:54 Conor Gaughan introduces Zach and C-Zero06:05 Ranch life, interest in chemistry, and Duke University10:39 Entrepreneurial bug, business school, and investing career 18:17 The hydrogen thesis, origin of C-Zero, and the TAM25:42 Turquoise hydrogen, transport, and public private partnerships34:32 Pitching investors, global markets, and the long-term horizon44:19 Fighting climate change, future scale, and exciting innovations50:16 Staying positive and leaving a legacy52:29 Where to learn more53:09 End credits If you liked this, listen next to our episode with Dr. Seonghoon Woo of Amogy on Materials Science, Decarbonized Transport, and Alternative FuelsMore on C-Zero and Zach Jones:czero.energy linkedin.com/company/c-zero linkedin.com/in/zachjones06 Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

A favorite soda can be a huge part of people’s identity – roughly half of the American population drinks at least one soda on a daily basis – which is why OLIPOP is completely reimagining the soda industry with its healthier, prebiotic, low sugar alternative that tastes as good – if not better – than its traditional counterparts. Ben Goodwin has spent his entire career building the beverage industry and business skills needed to conjure great tasting flavors from great-for-you ingredients. Ben is not only OLIPOP’s co-founder, CEO, and formulator, but also a huge reason why the innovative B Corp Certified startup’s bright-colored cans are already in stores across the country. At just 20 years old, he helped ferment (launch) a kombucha company, later founded and worked as lead formulator for kefir-based probiotic soda brand Obi, and then launched OLIPOP in 2017 with co-founder David Lester. Hear Ben share OLIPOP’s “15-year overnight success story,” the science behind the benefits of prebiotics vs probiotics, and his lifelong quest to disrupt the soda behemoths with a sustainable, healthy alternative – which IS still a soda! Episode Highlights00:00 Ben Goodwin on creating functional soda 00:54 Conor Gaughan introduces Ben and OLIPOP04:42 Rough upbringing, passion for health, and dropping out of college11:23 Founder mythologies, key habits, and first beverage formulation 17:57 Learning to tinker, microbiology, and building a first beverage brand25:51 What is OLIPOP, the 3rd wave of soda, and making healthy taste good32:13 First 4 flavors, scaling to stores nationwide, and the science of microbiomes44:40 B Corp Certification, doing good and doing well, and defining positive impact52:52 Where to learn more (and find the closest store with OLIPOPs near you!53:41 End credits If you liked this, listen next to our episode with Joey Zwillinger of AllbirdsMore on OLIPOP PBC and Ben Goodwin:drinkolipop.comdrinkolipop.com/pages/store-locator linkedin.com/company/olipop-pbclinkedin.com/in/ben-goodwin-646a9376 Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com. If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

The world currently removes less than .0001% of the carbon required to meet the IPCC’s 2050 goal – so there’s A LOT of work to be done – which is what makes Graphyte’s ready-to-go solution all the more valuable.Barclay Rogers, a former environmental lawyer, mechanical engineer, and multi-time founder, is bringing his unique set of experiences and leadership skills to making scalable, affordable CO2 removal an immediate reality with his new startup, Graphyte. Rather than rely on energy-intensive and still-developing technology like Direct Air Capture, Barclay and his team realized that they could use nature’s own hyper-efficient carbon capture process – photosynthesis – to leverage natural resources in their revolutionary Carbon Casting process, a first-of-its-kind technique that traps carbon in easy to store bricks forged from the biomass waste generated by farms, logging camps, and paper mills. With their world-leading carbon removal operations already underway at their Pine Bluff, Arkansas facility, Graphyte is able to offer durable carbon removal that's scalable, affordable, and, maybe most importantly, ready right now. Hear Barclay Rogers talk about Graphyte’s origin story, the importance of scalability for climate solutions, and why his native Arkansas is the perfect home for biomass-based carbon removal.Episode Highlights00:00 Barclay Rogers on carbon removal in the heartland00:32 Conor Gaughan introduces Barclay Rogers and Graphyte04:37 Arkansas roots, natural resources, and mechanical engineering09:36 Environmental law, government, and pivot to entrepreneurship 19:20 Startup career, the carbon industry, and the potential of biomass 25:25 The origin of Graphtye, durable carbon removal, and scalability33:43 Innovation curves, public policy factors, and the value of carbon40:24 Breakthrough Ventures, climate change, and growing a community 46:11 Leaving a legacy and finding motivation47:43 Where to learn more and end creditsIf you liked this episode, listen next to Dr. Vince Romanin of Gradient on Heat Pumps, Zero-Carbon Infrastructure, and the Triple Bottom LineMore on Graphyte and Barclay Rogers:graphyte.com linkedin.com/company/graphytecarbon linkedin.com/in/barclayrogers Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Tom Neyhart founded PosiGen in the aftermath of Hurricane Katrina to help the families and communities most impacted by the disaster rebuild their homes, save money, and boost energy resilience through solar power. He not only succeeded, but created an entirely new market by providing affordable solar and energy efficiency to low and middle income families. Tom, who moved from CEO to Executive Chairman of the Board last year, pioneered a new era of solar development years ahead of other firms, positioning B Corp Certified PosiGen as a key leader in the industry. An inspirational leader, successful businessman, and serial entrepreneur, he held leadership roles in construction and retail before starting PosiGen in 2011. Tom grew the innovative company as CEO over the next twelve years, expanding from Louisiana to other states, skyrocketing its revenue, and receiving numerous recognitions, including the U.S. Chamber of Commerce’s Blue Ribbon Award and Department of Defense’s Patriot Award. Hear Tom Neyhart talk about how a desire to help others led him to revolutionize solar power as we know it, what makes PosiGen’s unique model so affordable, and why prioritizing impact benefits people, the planet, and profits. Episode Highlights00:00 Tom Neyhart on rebuilding after Hurricane Katrina00:48 Conor Gaughan introduces Tom and PosiGen305:25 Louisiana roots, serial entrepreneurship, and teamwork 14:44 Hurricane Katrina, helping others, and the origin of PosiGen23:19 Selling solar savings, PosiGen’s unique model, and building trust29:50 Pitching investors, B Corp status, and maximizing impact 39:59 The future of renewable services, public policy, and scaling solar46:38 What’s next for PosiGen, exciting innovations, and leaving a legacy50:19 Where to learn more and end credits If you liked this episode, listen next to Michael Chanin of Cherry Street Energy on Scaling Solar, Utilities, and Market CompetitionMore on PosiGen and Tom Neyhart:posigen.com linkedin.com/company/posigen linkedin.com/in/thomasneyhart Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Goodr has a simple but powerful mission: feed more and waste less. The sustainable waste management firm’s founder and CEO, Jasmine Crowe-Houston, believes that hunger in America is not a scarcity issue– it’s a problem of logistics. Which is actually good news, because that’s an issue technology can solve! By leveraging detailed inventory management, predictive analytics and advanced supply chain logistics, Goodr is helping businesses reduce waste, cut carbon emissions and harness tax credits, all while supporting sustainable hunger solutions across the nation. Jasmine is an award-winning business leader, TED speaker, and author, who began her entrepreneurship journey spotlighting black celebrity philanthropy, nonprofits, and other charitable causes on BlackCelebrityGiving.com. After moving to Atlanta in 2013, she began hosting free pop up restaurants every Sunday out of her own pocket, offering soul food meals to people experiencing homelessness. When a video of Jasmine at one of these events went viral in 2016, she was inspired to learn more about food donations and soon discovered the shocking scale of America’s food waste problem. Realizing that a truly sustainable hunger solution couldn’t rely on donations alone, Jasmine launched Goodr in 2017 to offer businesses a win-win way to save money and build food security in their communities, and she has since grown her local startup into a B Corp Certified company serving a national network.  Hear Jasmine talk about turning her Sunday passion into a thriving company, why Goodr takes a holistic approach to waste management, and how technology can help create a hunger-free future.Episode Highlights00:00 Jasmine Crowe-Houston on sustainable solutions to hunger00:52 Conor Gaughan introduces Jasmine and Goodr04:15 Early life, the importance of storytelling, and giving a Ted Talk08:48 Entrepreneurship, blackcelebritygiving.com, and sports for good 15:45 Feeding the hungry in Atlanta, going viral, and launching Goodr  20:39 The logistics of hunger, win-win solutions to food waste, and growth30:47 Covid, pivoting to hunger relief, and scaling a national network38:09 Impact report, the Goodr Foundation, and grocery store program43:40 Finding inspiration 45:10 Where to learn more and end creditsIf you liked this episode, listen next to Jamila Norman of Patchwork City Farms on Urban Farming, Food Advocacy, and Good FoodMore on Goodr and Jasmine Crowe-Houston:goodr.colinkedin.com/company/goodrco linkedin.com/in/jasminecrowe instagram.com/goodrcoConnect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

With climate change causing unprecedented extreme weather, fluctuating temperatures, and rising sea levels, only one thing is certain: the future isn’t going to look like the past. And yet, all of our risk analysis models are based on past data from historical patterns that no longer hold true. How can businesses make intelligent decisions on building for that future while protecting themselves from tomorrow’s risks? That’s the question that motivated Rich Sorkin to found Jupiter Intelligence, a climate risk analytics firm with a mission to help organizations build resilience and mitigate the effects of the changing climate. As co-founder, CEO, and chairman of Jupiter, Rich has combined his wealth of entrepreneurial experience and expertise in emerging technology to successfully scale the company since its launch in 2018, leveraging cutting-edge science, real-time data, and advanced modeling to achieve next-level climate risk insights and analytics. Rich earned an economics degree from Yale before attending Stanford’s Graduate Business School in 1986.  Whether researching under a Nobel Laureate, cutting his teeth at Apple, or leading game-changing technology to market at firms like Creative Labs, Zip2, and Kaggle, Rich is ever at the forefront of innovation and entrepreneurship.Hear Rich share why a change in perspective led him to launch Jupiter Intelligence, what the current assumptions about climate risk are missing, and how the startup is leveraging generative AI and real science to enhance risk analysis for the future.Episode Highlights00:00 Rich Sorkin on the impact of climate change 00:49 Conor Gaughan introduces Rich and Jupiter Intelligence06:30 Early interests and work for a future Nobel Prize winner at Yale10:55 Emerging tech, mapping trends, and career in Silicon Valley 17:41 Entrepreneurial lessons, Zeus, and the origin of Jupiter Intel22:50 What Jupiter solves, climate infrastructure, and risk management31:08 Misconceptions, driving change with data, and generative AI40:46 Aligning profit with purpose, innovations to watch, and leaving a legacy49:24 Where to learn more and conclusion50:06 End credits If you liked this episode, listen next to Max Evans of ClimateAi on Dorm Room Entrepreneurship and AI-Based Climate SolutionsMore on Jupiter and Rich Sorkin:jupiterintel.comlinkedin.com/company/jupiterintellinkedin.com/in/richsorkin  Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Alfred Johnson returns to the pod to give us the update on tax credit transferability and clean energy markets, just over a year after launching Crux Climate. As co-founder and CEO of Crux, Alfred has the startup’s revolutionary management software poised to capitalize on a multi-billion (if not trillion) dollar opportunity in clean energy tax credits. After graduating Stanford in 2008, Alfred worked for the U.S. Treasury Department, BlackRock, and Clara Lending before co-founding his first software company, Mobilize, in 2016 with Allen Kramer. That startup was acquired in 2020, but it wouldn't be the last venture for Alfred and Allen. In 2023, the two launched Crux Climate, a software startup developing online solutions to allow organizations to buy and sell tax credits for clean energy. Since its launch, clean energy tax credits have skyrocketed, with the Inflation Reduction Act and other government regulations incentivizing clean energy. Hear Alfred talk about what’s changed in this monumental first year, the massive implications of transferability for the private and public sectors, and why Crux is uniquely positioned to define the clean energy tax credit market as we know it. Episode Highlights00:00 Alfred Johnson on energy’s $3 trillion market00:52 Conor Gaughan introduces Alfred and Crux Climate01:46 Alfred’s work in software, finance, and government leading to Crux05:01 Attempting to summit Mount Marcus Baker, AK’s 3rd highest peak07:13 What Crux Climate solves, transferability, and the tax credit market14:36 Marketplace growth, predicting scale, and providing business value 25:10 Domestic energy’s evolution, private vs public sectors, and competition32:25 The future of clean energy, surprising takeaways, and what’s next for Crux40:09 Optimism, exciting industry innovations, and advice for a younger self46:07 Where to learn more and end creditsIf you liked this episode, listen next to Peter Godart of Found Energy on Aluminum Fuel, NASA, and Engineering Impact at ScaleMore on Crux and Alfred Johnson:cruxclimate.com linkedin.com/company/cruxclimate linkedin.com/in/alfredjohnson01 Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

85% of used clothing ends up in landfills, but textile recycling and rewards platform Trashie is out to save our castaway garments from becoming mountains of waste. Launched only a few months ago, Trashie is taking the fashion industry by storm with its instantly recognizable Take Back Bag and viral closet cleanup videos, and the mind behind this magic is Trashie founder and CEO, Kristy Caylor. Kristy earned a BS in Industrial Engineering and her MBA from USC’s Marshall School of Business before entering the fashion industry, where she worked for iconic brands like Banana Republic, Gap, and Band of Outsiders. She co-founded her own fashion brand, Maiyet, in 2010, and eight years later, co-founded For Days, the original closed-loop clothing company. As CEO of For Days, Kristy oversees strategy, marketing, technology, product design, and growth (just to name a few), successfully growing the brand globally while earning various awards for its mission-driven work. But Kristy recognized that more could be done to reduce the amount of used clothing that went to waste, so she launched Trashie.Trashie sells its Take Back Bags to customers, who fill them up with unwanted clothing, accessories, and shoes, and mail them back to the brand in exchange for TrashieCash, which customers can use to purchase real world items and rewards, thanks to Trashie’s impressive partnership network. Hear Kristy share how she employs a systems engineering approach to business, what she learned working at top fashion brands versus building her own, and why Trashie’s approach to upcycling is a win-win for everyone. Episode Highlights00:00 Kristy Caylor on the textile waste problem 00:42 Conor Gaughan introduces Kristy and Trashie03:48 Undergrad STEM, first startup, and entrepreneurship07:51 Business school, the fashion industry, and professional evolution 16:28 Co-founding For Days, its business model, and clothing waste26:20 Trashie’s origin, the Take Back Bag, and incentivizing circularity36:12 Sustainability in fashion, industry innovations, and changing behavior42:28 What’s next for Trashie and finding optimism46:25 Where to learn more and end credits If you liked this episode, listen next to Catherine Roggero-Lovisi of Modern MeadowMore on Trashie and Kristy Caylor:trashie.io linkedin.com/company/trashie linkedin.com/in/kristycaylor Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Dr. BJ Johnson knows that if you want to make the biggest climate impact in the least amount of time, you start by improving upon an existing technology. And he’s doing exactly that as the co-founder and CEO of ClearFlame, a startup modifying diesel engines to run on decarbonized liquid fuels. Before co-launching ClearFlame, BJ studied mechanical engineering and energy systems at Stanford University, earning three (3!) degrees: undergraduate, graduate, and doctoral. He was also a world-class athlete, competing for the US National Swim Team at the World Championships in 2013 and 2014, the same time he was working on his Ph.D, which would ultimately lead him to the idea that would become ClearFlame. That idea might be simple in its approach, but it could make a game-changing impact for both the planet and business alike. By modifying existing diesel engines, ClearFlame’s technology can cut carbon emissions in half for heavy-duty transportation fleets, without requiring charging infrastructure or engine replacements. With many clean fuels already cheaper than diesel, it can simultaneously provide major bottom line savings too.Hear BJ share how he balanced world-class athletics and doctoral work, the critical importance of ‘bridge technologies’ to making an immediate impact, and why ClearFlame’s accelerated path towards cheaper, sustainable diesel engines is poised to make them the Tesla of heavy duty transportation.Episode Highlights00:00 BJ Johnson on ClearFlame as the Tesla of heavy duty00:48 Conor Gaughan introduces BJ and ClearFlame4:04 Studying energy at Stanford, Silicon Valley, and athletics15:28 The idea for ClearFlame, combustion tech, and liquid fuels 23:28 Carbon negative solutions, the first sale, and scaling growth30:20 Total addressable market, tech unicorns, and doing good and well38:10 Diversifying entrepreneurship, exciting innovations, and finding optimism42:47 Wrap up and end creditsIf you liked this episode, listen next to Dr. Seonghoon Woo of Amogy on Materials Science, Decarbonized Transport, and Alternative Fuels Watch this short video to see how ClearFlame’s technology works: youtube.com/watch?v=WDvGDFqFtHo More on ClearFlame and BJ Johnson:clearflame.com linkedin.com/company/clearflameenglinkedin.com/in/bj-johnson-6b9213120Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Father’s Day is this Sunday, June 16, and we’re celebrating in our own, special way… today’s episode features Mike Gaughan: missile launch officer, successful businessman, sports coach, and, most importantly, Conor’s dad! Hear the stories that Conor grew up on, including Mike’s time from paperboy to the Air Force Academy and beyond, the three phone phone calls you should make every day, and what it takes to be a true leader in business, and in life. Episode Highlights00:00 Mike Gaughan on why teamwork matters00:50 Conor Gaughan introduces his dad02:09 Childhood aspirations, athletics, and military background12:38 Axioms for life, working as a paperboy, and farming20:45 Air Force Academy, business lessons, and memorable stories27:38 Civilian life, the bookmobile, and climbing the corporate ladder38:29 Building connection, solving problems, and finding optimism43:35 Leaving a legacy and final words of wisdom45:55 End credits If you liked this episode, listen next to our episode with Greg Putnam of Little Belt Cattle Co.Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Internet ads – you probably see hundreds, maybe thousands a day without thinking about them. But it turns out the process for serving those ads involves a highly complex digital supply chain that generates 7.2 million tons of carbon emissions annually. That’s why ad-tech veteran Anne Coghlan is on a mission to decarbonize media and advertising with Scope3. A lifelong lover of logic and problem-solving, Anne earned her Master’s at University College London in the Philosophy of Mathematics, later joining digital advertising company AppNexus in 2015. There she met future Scope3 co-founder Brian O’Kelley and helped to develop many of the technologies that underpin digital ad delivery today. When Anne left the ad industry to join supply chain tech company Waybridge, she began to notice that a lack of consideration for sustainability and energy consumption existed across both industries. So, in 2021, she reunited with O’Kelley and other AppNexus alumni to found Scope3, a public benefit corporation aiming to decarbonize advertising and media by better measuring the carbon emitted from digital display and video ads. In 2023, Anne made AdAge’s 40 under 40 list and secured the #2 most influential person in performance media on PMW’s Power 100 List, but the COO of Scope3 is just getting started. Hear Anne Coghlan share how her love for math ultimately led to co-founding a startup, why online ads only scratch the surface of Scope3’s potential use cases, and what the future holds for decarbonized digital media.Episode Highlights00:00 Anne Coghlan on decarbonizing digital supply chains 00:53 Conor Gaughan introduces Anne Coghlan and Scope305:08 The beauty of math, interest in music, and academic pursuits 16:10 Studies to consulting, joining AppNexus, and Waybridge 21:27 Launching Scope3, how it works, and the media industry’s footprint34:14 Problem solving with math, maximizing impact, and open sourcing tech45:01 What’s next, remaining optimistic, and the future of sustainable ads49:39 Where to learn more51:32 End creditsIf you liked this episode, listen next to Allison Wolff of Vibrant Planet on Beneficial Fire, Sustainable Software, and Nature-Based Climate SolutionsMore on Scope3 and Anne Coghlan:scope3.com linkedin.com/company/scope3data linkedin.com/in/annecoghlan Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Just popping into the feed for a quick hello from Consensus in Conversation host, Conor Gaughan, to update you on the coming weeks.We’ve been hard at work with some great shows planned for this summer, including a few special episodes that may look and sound a little different than our regular programming. We think you’ll really enjoy them. So, no episode for today, but we’ll be back in June with some great new conversations. See you next week! Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you’re enjoying the show please leave us a rating and review on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.