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When you start your consulting business, you want to have clear-cut offerings for potential clients. This eliminates a lot of guesswork and makes things clear on both sides, making for a better business relationship. In this episode, Michael Zipursky talks about custom consultancy and clarity in your offerings with Jack Milroy. A veteran of the political and advocacy scene, Jack shifted to consulting while applying the lessons he learned along the way. Jack talks about pricing models, creating your offerings, and learning to say no. Tune in for more great tips from top consultants while you build your business for success.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
What’s an important factor when growing from independent consultant to founder? Michael Zipursky welcomes Babita Devi, the Managing Director at bStrategic. Babita shares that building strong relationships is key. She never had to market her business because word of mouth was enough. But at the end of the day, it depends on your strength. The founder is the starting point of the business. If you’re best at creating content through social media platforms, go for it. Narrow your focus on your element, and give your best. Join the conversation to get more growth strategies. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
CEOs have the greatest impact on the business than anybody. This is why they need to be coached and consulted so that they can grow into something bigger. These CEOs need to build leaders within their companies for a brighter future. Stop being selfish, and start being selfless. Learn how executive consulting works with Michael Zipursky and his guest Jeff Mask. Jeff is the founder and CEO of MASK Principles. He helps CEOs grow without losing their soul. Discover how Jeff started his career by getting fired. After that, it was all uphill from there. Know how he gets leads by referrals, some pricing strategies, people's relationship with fear, and more. Get some insight into the consulting process today.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
How do you get your first client when pivoting from agency to consultancy? Michael Zipursky welcomes Conner Galway, the President at Junction Consulting. Conner shares how he and his friends started blogging about the Olympic Hockey coming to their town. That’s when they gained traction, and the exposure led them to become a digital marketing agency for the bridal industry. When pivoting to consultancy, they went to Twitter and hustled their networks until they landed their first client. The secret? Treat humans like human beings. Even the most prominent companies are made up of people who have thoughts, feelings, stress, and anxieties. Be authentic, and the rest will follow. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Data analysis and models are very important to understand your business better. When you have a clear mastery and vision of it, you will be better in marketing, resulting in more customers and bigger revenue. In today’s episode, Stephane Hamel discusses how you can leverage data into growing your business. Stephane is a digital marketing and analytics consultant, innovator, keynote speaker, pre-seed investor, and startup & agency advisor. Through this path, he was immersed in software, web development, and different aspects of technology, including data analytics. Join in as he shares his expertise on the show with Michael Zipursky.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Diversity and inclusion are two things that are becoming important in today's business world. Reaching these goals often means changing things for the better. Michael Zipursky talks to Michael Bach, the head of CCDI Consulting, to find out more. Michael dives into the waters of consulting services in the areas of inclusion, diversity, equity, and accessibility and gives his insights on how you can create a better working environment for your employees as well as clients. Tune in for more great thoughts on consulting for equity in this episode. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Shannon Susko's book, Metronomics, explains what systems your company needs to grow. Balancing strategy, execution, cash, cultural, cohesive, human, and leadership is very important. Learn how to unite these systems into one regimen that works for you and your team. Join Michael Zipursky as he talks to Shannon Susko about growing and selling your business with systems. Shannon is a team leadership coach and CEO of Metronome Global. She is also the author of Metronomics and 3HAG WAY. Shannon believes that with the right systems, you'll be able to live your best life while scaling your business. Learn how to develop your team and create leaders in today's episode of Consulting Success Podcast.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Anxiety can strike any time someone goes on stage to speak to a crowd. How does one move past these and how can you overcome your fear of public speaking? Michael Zipursky teams up with speaking and communications expert Lauren Sergy to explore breaking down the fear of public speaking and presenting. Lauren discusses her own struggles with public speaking and shares methods of working past that fear. Hungry for great insights? Then tune in for more!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Making the transition from a 7-figure consulting business to software CEO seems like a difficult pivot. This is one pivot that Stuart Leo has made with great success. In this episode, Michael Zipursky and Stuart, the CEO of Waymaker.io, discuss business pivots and evolution. Stuart looks back at the roots of his consulting business, what he learned from it, and how these lessons help his current software business. Tune in for more great learnings from Michael and Stuart as they explore insights from a business consultant.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Consulting services are a dime a dozen in the business world. What does it take to stand out from the crowd? Michael Zipursky and Fullfunnel.io CEO Andrei Zinkevich take a look at what you can do to 10x the demand for your consulting business. From data to market research, building relationships and making use of communities, Andrei shares his valuable insights. Tune in and learn more from top business consultants as we explore success in consulting.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
How do you grow your consulting business using web analytics and digital marketing? Michael Zipursky welcomes Jim Sterne, the Founder of the Marketing Analytics Summit. He has over 25 years of experience in sales and marketing to share with us today. To maximize web analytics, narrow your focus on your target market. But data will be insufficient if there isn't enough traffic volume. So go out there and promote yourself. By spreading awareness, you’re building a community around your niche. Need more tips on using web analytics and digital marketing to grow your consulting business? Don’t miss out on this episode.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
How do you build a 7-figure consulting firm? Michael Zipursky presents Georges Chakar, the founder and CEO of LINK Advisory Group. The company implements strategies to foster commercial sustainability by transforming people and customers. Georges believes that rapid growth is not about strategy. Instead, it’s about the transformation that focuses on people. You need to have bold, honest, and deep-rooted conversations. Don’t be afraid to tell the truth when you talk to people. Make sure the responsibility remains with the client. If you want more tips on how to build a 7-figure consulting firm, don’t forget to listen to this episode. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
No one knows what the future brings. If uncertainty is a fact of life and business, then you should be ready to futureproof your business. Michael Zipursky discusses getting ready for the future with the CEO and founder of Potential Squared, Colin Hunter. Colin shares insights on the role of leadership and the importance of coaching and mentoring. We also hear why leaders need to learn fast and not be afraid of failure. Learn from these unique insights and be ready to face your business future.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
For complex projects that require subcontracting, a Request for Proposal is a great way to winnow out what companies to partner up with. An RFP, however, isn’t just a simple document that you send off and forget about. It requires a lot of groundwork, foresight, and mindset before you even start working. So how can a consultant ensure that they win more of these? Michael Zipursky looks into the nuts and bolts of consistently winning RFPs with author and consultant Lisa Rehurek. Lisa walks us through the mechanisms of a winning strategy and what you need to do to ensure success. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
How do you create a purpose-driven consulting business? By identifying your purpose and values. Michael Zipursky welcomes Jenn Lim, the CEO & Co-Founder of Delivering Happiness. Jenn talks with Michael that your long-term relationships grow when you stay true to who you are and are passionate about what you do. Creating an open dialogue environment is also vital because it creates healthier, transparent conversations that build resilience and growth. So tune in and discover how to create a purpose-driven consulting business!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Great things in business are never done by one person; they’re done by a team of people. To shed light on the premise of strength in numbers in forming powerful consulting peer groups, Michael Zipursky welcomes founder and managing partner at Peernovation, Leo Bottary. As a keynote speaker and workshop facilitator, Leo focuses on peer advantage in building high performing teams. Leo unpacks the lessons he learned from a decade’s worth of academic research, including how consultants build better teams and become better leaders. Listen in as Leo shares how a group of people who share common values, yet offer different perspectives and skills, can bring remarkable ideas to life. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
How do you make better business decisions? By taking a look at the best information. Michael Zipursky’s guest in this episode is Eric Johnson, the director of the Center for Decision Sciences at Columbia Business School. Eric talks with Michael about how we often choose a decision and we don’t revisit it. For example, if the GPS tells us to go a certain route, we lock ourselves into that choice. What we need to do is go back and reassess the decision. If you were to do more research, will you make the same decision? If you want to know more about making better business decisions, you wouldn’t want to miss this episode. Tune in!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
If there is one thing the corporate world can learn from politics, it is data-driven marketing. By looking at actual audience behavior and relationship-building tactics, effective strategies that yield tangible results can be developed. Michael Zipursky sits down with Phillip Stutts, Founder/CEO of Win Big Media, to share how he came up with his undefeated systematic approach by utilizing his political marketing experiences. He explains how well some strategies used in political campaigns translate to corporate businesses aiming to achieve record-high sales. Phillip discusses the power of a good referral system, a consistent agenda presentation, effective recruitment techniques, and more.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
2021 has been a tough and challenging year. But despite it all, we have to give it to ourselves for making it here—almost greeting the new year ahead. It is time to learn from the past and look forward to a new and better future. Let us win the new year as host Michael Zipursky discusses the five growth levers we need to reach our goals as entrepreneurial consultants this coming 2022. Do you want to achieve something bigger and succeed in the new year? Tune in and find out how to make a significant difference!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones. Michael Zipursky is joined by Darian Kovacs, who shares the incredible story of starting Jelly Digital Marketing & PR Agency. He looks back on how they grew from a small venture in his basement to a successful company by embracing unique and unexpected advertising stunts. From giving away actual jelly jars to going beyond social media networks, Darian breaks down everything that made their agency a marketing success.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Comments (3)

Ciaran Farrell

Such great advice!

Mar 1st
Reply

peter scourboutakos

Excellent podcast, full of great value.

Sep 11th
Reply

hari Vavilala

super example in the end on the decision making.

Jul 15th
Reply
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