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Consulting Success Podcast

Author: Consulting Success

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Welcome to the Consulting Success Podcast, hosted by entrepreneur, coach to Elite consultants, and CEO of Consulting Success Michael Zipursky. On this podcast you'll find interviews with high-performing successful consultants where we cover proven principles, strategies and mindsets to attract clients, increase your income, scale your consulting business and live a life of true freedom and meaningful success.
160 Episodes
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It is one thing to build a network; it is another to make it world-class. In this episode, Michael Zipursky sits down with keynote speaker and author, Kaihan Krippendorff, to share with us his journey from working at McKinsey & Company to founding his own growth strategy and innovation consulting firm, Outthinker. At the core of his story, Kaihan shares some strategies that helped him build his world-class network, Outthinker Strategy Network. He talks about the models they have in place to bring together the community of strategy executives and how he has been moving the needle by putting clients first. He further taps into generating leads and navigating your consulting business in the midst of this pandemic. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
With stiff online competition, one of the ways you could rise above is by showing up at the top of search engines. Nevertheless, this goal has been proven by many to be really tough to achieve. While that is the case, it does not mean it is impossible. In fact, in this episode, Michael Zipursky brings someone who can help you rank on the first page of Google. He interviews Stephan Spencer—a top SEO consultant and expert—to give an SEO 101 for consultants, sharing some great tips and tricks to build authority and establish credibility that will allow you to become visible on the number one search engine in the world. Here, he taps into creating remarkable content, link building, establishing social proof, and hiring and training team members. Follow along to this conversation to hear more of Stephan's best practices and wisdom about SEO and growing your consulting business in general. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
Every business has a voice – a unique and complex message, a way that message is delivered, and the target receivers of that message. The way you communicate can make or break your relationship with your customers. Finding your business’s voice is a sure way towards consistent, effective communication. Business voice coaching is the forte of Ken Welsh, who has been working as a professional communicator for three decades and as a coach since 1999. His rich experience in this field has given him a unique approach to business language that propels his clients to communicative excellence. In the process of helping his clients find their voice, Ken has essentially found his own, unique consulting voice that is dedicated to giving the best quality service he possibly can to his clients. Take part in the unraveling of his story as he joins Michael Zipursky in this insightful conversation. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
As consultants, we want to not only achieve our potential but to exceed it. We want to create great results, success, wealth, and have a real impact and serve at the highest levels. However, there is often a disconnect between our thoughts and actions. We want greater wealth and higher levels of success, yet act from a place of scarcity, and that’s one of the things that really hold us back from achieving all that we want. In today’s episode, Michael Zipursky shares how you can become aware of this happening in your life so you can take steps to remedy it. He calls this the mirror effect – looking deep inside yourself and seeing if you’re exhibiting your ideal clients' characteristics. At the end of the day, if you’re creating value for your clients, then they’re going to bring great levels of value to you, too. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
People look at adversities as mere problems that hold us back from getting to where we want to be. But really, these obstacles and challenges are what build us as better people. Joining Michael Zipursky on the show today is Tony Hughes to talk about how adversities build resilience in people and lead them to be better businessmen. Tony is a leading professional selling educator and is highly recognized in sales leadership. Listen in as he talks more about achieving consulting sales success during these turbulent times. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
As an organization grows, so does the need for a whole army of leadership positions that need to be filled with capable individuals who can work with independence and initiative. Leadership consulting helps people develop their management and leadership skills and thrive in fast-paced environments. Award-winning coach, speaker, consultant, and author Melanie Parish has been in this business for many years, working with organizations ranging from a Fortune 50 company to IT startups. Joining Michael Zipursky on the show, Melanie walks us through her process of acquiring clients and building relationships with them. She also talks about her latest book, The Experimental Leader, the culmination of a seven-year project built upon her rich consulting experience. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
Building a successful consulting business may seem tricky for many, but that shouldn't be the case. Most of the time, what lies behind achieving that goal can be as simple as having a good understanding of the fundamentals. With the right things in place and focusing on the right areas at the right time with the right people, success could never be far off. Sharing his wisdom and experience on business development, Jim Barnish Jr., managing partner at Morgan Hill Partners, joins Michael Zipursky in today's show. From working with growth-stage companies to help them grow exponentially, Jim takes us back to the fundamentals that drive the development process towards creating a better business. He tells us about his approach to structuring deals with clients, from the crawl stage and walk stage to the run stage, and marketing and lead generation. Though basic in theory, it helps to remember that the actual process of building a successful business may still be difficult. That is why you also need to have that drive to continue against it all. Don't miss out on Jim's insights and advice in this episode. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
Many of us tend to think of success as a far-off thing. We look at it like it is only confined within the future, with a bunch of short-term goals that we still have to get through first. But what if you could actually get to your long-term and future goals faster than that?  In this episode, Michael Zipursky goes solo to share with us how you can do that with great strides. He shares how you can optimize your business model to start seeing results significantly faster. Accelerate success by getting quick results for your consulting business. Follow along to learn more from Michael in this bonus discussion. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
When you have a successful consulting business, the first thing you learn is that you and your business always have to be top of mind. This is the importance of marketing methods in the way you do you work. Simon Cambiar is the Managing Partner at Cambiar LLC. He joins Michael Zipursky to talk about marketing methods that keep consulting businesses top of mind. Grow your business with these valuable methods and techniques that Simon discusses with Michael! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
A book can be your business card, your ultimate branding tool which can help you take off in your career or business. In today’s episode, Michael Zipursky and Martin Lindstrom talk about branding tips for consultants. Martin is a brand and culture transformation expert and the Founder of Lindstrom Company. He shares his fascinating story, starting from being a 12-year old kid from Denmark hired by Lego to becoming a world-class author and branding expert. Leveraging your personal brand to grow your business depends on the team that you have. Martin shares how he works with his team when distributing, marketing, and establishing partnerships when launching books. He also talks about one of his most significant books called The Ministry of Common Sense. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
Business consultancy relies on your ability to have your audience believe that you can help them scale their businesses. An irresistible consulting sales presentation can be a powerful tool to deliver that impact. In this episode, Michael Zipursky interviews the persuasion expert and the CEO of Duarte, Inc., Nancy Duarte. Nancy, an author of five bestselling books, is also a communications expert who has been featured in Fortune, Times Magazine, and other notable publications. Hear her story about how and why she started her firm. With communication as her forte, she shares some communication advice for consultants who want to be able to convey their information in a more exciting way and in a way that gets them to take action. Listen as Nancy talks about the importance of digging data and transforming it into presentations that wows a client. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
In order to have a successful consulting business, you need to be able to properly evaluate your sales pipeline. This sales pipeline is divided into different phases that you must examine one by one to see if there's anything causing a bottleneck and if so, you have to be able to determine what actions to take. Michael Zipursky teaches you how to evaluate your sales pipeline. From lead to win, Michael has it all handily outlined and ready so that you can do your own assessment. Are you ready to take your business to the next level? Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
What are the most common mistakes business owners are doing when selecting new employees? How do you match new hires to the right jobs? In this episode, Michael Zipursky has "The Turnover Terminator," Art Snarzyk III, on the show. Art is the President of InnerView Advisors, Inc. and is also an employee and management specialist. With his expertise, he shares some tips on job matching, hiring your first employee, and the core areas involved in bringing in the right talent. He also tackles marketing, generating leads and opportunities, and finding new clients for your business. Learn from Art as he dives deeper on how he wins referrals and gets the best hires.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
The idea of working with the government can sometimes be daunting. While that is the case, it is nevertheless not impossible. In this episode, Michael Zipursky interviews Abhijit Verekar, President and CEO of Avèro Advisors—an end-to-end information technology advisory firm that works with local governments all around the US to implement new IT infrastructures and systems. Abhijit shares with us the process and techniques that enabled him to get a seat at the table. He lays down some of the tools they use to look for opportunities to work with the government sector as well as some tips on how to market them, both in the short-term and long-term sales cycles. Furthermore, Abhijit then lets us in on his biggest challenge in running the consulting business and highlights the importance of having mentors in this industry. Follow along in this conversation to learn a couple of the best practices to win consulting jobs with the government. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
Among the many types of consulting jobs out there, freelance jobs are among the most coveted because they offer you a certain measure of freedom and independence in the way you go about things. However, these spots, coveted as they are, can also be difficult to come by because many enterprises prefer to keep consultants around. Justin Nassiri is an entrepreneur and a consultant. Together with Michael Zipursky, Justin discusses the process of finding and winning freelance consulting jobs. For many people, this could be a great direction to pivot in, so don't miss this conversation! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
Attracting new clients and customers is one thing; retaining them is another. Many successful entrepreneurs know this as a big separator between them and those who are struggling to grow their business. The name of the game is not how you attract people but how you keep them loyal to you. Known as The Loyalty Guy, today's guest, Adam Posner, has been an expert in this area for well over a decade. He joins host, Michael Zipursky, to discuss how consultants can build a customer loyalty program. Believing that existing customers will eventually bring the new customers in, he shares with us some ideas, principles, as well as strategies on how to care for and nurture them. He also shows diagnostics from his research reports that reveal what works best in lead generation for his business, in addition to letting us in on his research process, speaking and writing ventures, and more.  Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
In identifying prospective buyers, you have to narrow down your choices in an efficient manner so as not to waste time, energy, and resources. In this episode, Michael Zipursky dives deep the importance of focusing on real buyers. He also addresses the question on why many people being reached out to do not convert into clients. With this, he stresses the importance of creating relationships through relaying impactful communication. Do not consider yourself as just another salesperson, someone who is trying to sell or promote, but someone looking for a partner to collaborate with and to add value. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
Extraordinarily turbulent times force people to take measures that they normally would not. Part of being a consultant is having the foresight and flexibility for getting ahead of problems, and finding a way to make things work as they are, whatever the situation. Michael Zipursky talks about taking action during fraught times in order to find yourself on the other side stronger than ever. It's all about the mindset you place yourself in. Let Michael show you how you can be your best by acting today. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
With almost everyone online, the digital world has undeniably become very competitive for businesses. That is why for you to stay afloat in this day and age, you need to be on people's radar. In this episode, Michael Zipursky introduces us to Sara Wilson, the founder of SW Projects, where they craft content strategies and unique creative ideas for brands and digital publishers. Sara shares her experience and expertise with us, leading the way towards her journey of starting her own consulting business and giving out the digital content strategy that helped her reach success. She talks about the importance of writing to connect with others and nurture those relationships as well as doing speaking engagements and creating content for external publications. Start to get yourself out there strategically. Learn some key pointers on how from Sara in this conversation. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
Better leaders are those who adapt to change and use the right resources to promote success for their employees and organization. Here to talk about change management consulting with host Michael Zipursky is keynote speaker Paul Gibbons. An expert on the crossover of business science, ethics, and change, Paul has authored multiple books, including the Amazon bestseller, The Science Of Successful Organizational Change. He and his team aim at producing better leaders for better businesses and a better world. Here you will learn about how Paul draws the connection between better philosophy and their consulting business while capitalizing on the knowledge of science. He also shares how writing a business book can impact your leadership skills and shares his steps on creating the perfect content. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com
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Comments (2)

peter scourboutakos

Excellent podcast, full of great value.

Sep 11th
Reply

hari Vavilala

super example in the end on the decision making.

Jul 15th
Reply
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