Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

<p>A top<b> content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.</b></p><p><br /></p><p>Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers <b>simplify their marketing</b>, show up online with confidence, and attract clients — without the burnout.</p><p><br /></p><p><b>Tune in for weekly episodes that cover:</b></p><ul><li><b>Content creation</b> strategies for social media</li><li><b>Social media marketing</b> tips that convert views into sales</li><li><b>Productivity</b> hacks for content batching and consistent posting</li><li><b>Digital marketing</b>, <b>email funnels</b>, and <b>brand visibility</b></li><li><b>Work-life balance tips</b> for <b>building your business on the side</b></li></ul><p><br /></p><p>If you're a woman entrepreneur who wants to <b>grow your personal brand</b> and <b>build a business</b> that stands out online, this podcast is your weekly dose of <b>marketing strategy</b> and motivation.</p><p><br /></p><p><b>Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.</b></p><p><br /></p><p>Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.</p><p><br /></p><p>Follow <b>@carlidorlynn</b> and <b>@thesidehustlherpodcast</b> on Instagram to keep learning, growing, and marketing smarter.</p><p><br /></p>

51. How to Clean Up Your Instagram So It Actually Matches Your Goals | Social Media Audit with Shajuan Alexander

Send us a text This week, I sat down with Shajuan Alexander, a Houston-based psychotherapist and coach for clinicians who are ready to step into multi-hyphenate roles beyond the couch. During our chat, we took a deep dive into her Instagram page for a full audit—breaking down what’s working, what needs clarity, and how to better align her content with her long-term goals. So many entrepreneurs get stuck trying to figure out what to post when their offers start to evolve—and this conversation ...

11-25
53:18

50. How to Write a Book that Scales Your Business Without Burning Out with Auketria Manor

Send us a text In this episode, I invited my client (and now friend) Auketria Manor—multi-time author and publishing coach—on the pod to break down how entrepreneurs can use a brand-building book to scale impact, increase authority, and create a clear path to premium offers. We talk about writing with purpose (not just vibes), building a methodology that funnels readers into your ecosystem, and why your book can be the 24/7 salesperson your business is missing. In this episode, we discussed: ...

11-18
46:27

49. How to Create Content that Converts | Social Media Audit with Natasha Jilles Blunt

Send us a text In this episode, I sat down with my client Natasha Jilles-Blunt of Blunt Statements Spa, also known as Houston’s #1 Big Toe Pro, for a live social media audit. Natasha opened up about the challenges so many entrepreneurs face—feeling overwhelmed by social media, unsure what actually works, and tired of trying to keep up with constant algorithm changes. Together, we simplified her strategy, cleaned up her bio, and built a plan to make her Instagram work for her instead of agains...

11-11
43:49

48. 8 Common Social Media Mistakes Most Entrepreneurs Make (and How to Fix Them)

Send us a text I’m finally back on the mic — and in this solo episode, I’m breaking down the eight biggest mistakes I see entrepreneurs making on social media (and how to fix them). If you’ve ever felt like you’re posting and getting zero engagement, or your content just isn’t converting, this episode is going to give you clarity. I’m sharing the exact things that hold most business owners back — from posting without strategy, being inconsistent, skipping captions or hooks, to trying to talk ...

11-04
31:38

47. Social Media Audit: How to Get Found on Instagram by Potential Clients

Send us a text In this episode, I sit down with Leah Rogers, founder of Mocha Media Co. in Raleigh, NC, for a live social media audit. Leah is a content creator, branding strategist, and photographer who helps small brands and creators stand out with visuals that convert. Together, we walk through her Instagram page from top to bottom — covering what’s working, what could be improved, and the adjustments that can make a huge difference in converting visitors into paying clients. ✨ Inside this...

10-28
36:20

46. How to Sell without Sounding Salesy with Merchon Hargrave

Send us a text In this episode, I’m joined by Merchon Hargrave, founder of High Vibe Co-Work — a virtual community and sales course designed to help women entrepreneurs ditch the pressure and start having more conversations that actually convert. Merchon shares her journey from running accountability groups to building a thriving community with weekly coworking sessions, and how she turned her own struggles with sales into a business model that empowers women to sell with ease. ✨ In this epis...

10-21
39:28

45. Social Media Audit: How to Make Your Business Page More Professional

Send us a text In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum care for expecting moms. Like many business owners, Katina has been working hard behind the scenes but needed clarity on how to showcase her services online in a way that attracts steady clients and builds trust. That’s where this live social media audi...

10-14
38:28

44. How to Use Pinterest to Market Your Brand with Camille Kurtenbach

Send us a text If you’ve been stuck on the Instagram or TikTok hamster wheel chasing algorithms, this episode is your sign to slow down and start building a marketing system that works for you long after you log off. I’m joined by Camille Kurtenbach — Pinterest strategist, manager, and host of the Pinterest Coffee Chats podcast. Camille helps business owners simplify their marketing and turn content into sustainable visibility that keeps driving clicks, leads, and sales month after month. In ...

10-07
29:24

43. Social Media Audit: How to Maximize Your Visibility Online with Attorney El-Elyon

Send us a text Yall already know one of my favorite things to do on the podcast is a live social media audit and in this episode, I had the honor of doing one with my friend El-Elyon, an award-winning trademark attorney and bar exam coach. Elle is actually the attorney who helped me trademark The Side HustlHER Podcast®, so bringing her into the “hot seat” felt full circle. In this conversation, we walked through her Instagram profile and broke down what’s working, what could be stronger, and ...

09-30
52:54

42. How to Master Time Management & Avoid Burnout as a Side-Hustler with Sade Kelly

Send us a text If you’ve ever felt like there aren’t enough hours in the day to balance your 9–5, family, and business…this episode is for you. I’m joined by Sade Kelly, a former advertising executive turned Time Management Coach and founder of The Fire Inside. Sade helps ambitious women reclaim their schedules, build better boundaries, and find peace in the middle of all the things. In this conversation, Sade shares her journey from corporate to coaching, the mindset shifts we need to make a...

09-23
49:44

41. Social Media Audit: How to Position Your Brand for Growth with Leia Love

Send us a text In this episode, I’m doing one of my favorite things — a real-time social media audit. I sat down with Leia Love, a salon owner and paramedical tattoo artist from Ohio, to walk through her Instagram page and help her refine her content strategy. Leah has over 20 years of experience as a cosmetologist and now specializes in 3D areola tattooing for breast cancer survivors, a unique and powerful niche. But like many entrepreneurs, she’s faced challenges in showcasing her work on s...

09-16
45:15

40. How to Use Virtual Summits & Bundles to Grow Your Audience with Linda Mendible

Send us a text If you’ve been wondering how entrepreneurs are using virtual summits and bundles to grow their email lists, increase visibility, and establish themselves as leaders in their niche—this episode is for you. I’m sitting down with my friend Linda Mendible, a web designer, marketing coach, and mama of three who helps entrepreneurs launch virtual summits and bundles that actually convert. Linda shares her journey into entrepreneurship and breaks down how these strategies helped her g...

09-09
51:30

39. How to Batch a Month of Content in Just 4 Hours

Send us a text If content creation feels like it takes too much time or you just don’t know where to start, then this episode is for you. I’m sharing a mini masterclass I originally taught for a colleague, walking you step by step through the exact process I use to plan and batch a whole month of content in just a few focused hours. This is the same system I use for myself and my clients, and it’s designed to help you simplify content creation even if you’re balancing motherhood, a business, ...

09-02
22:39

38. How to Train ChatGPT to Sound Just Like You with Kinsey Soderberg

Send us a text You already know I’m deep in my AI era and today’s guest is one of the best when it comes to using ChatGPT in a way that actually feels authentic. I’m sitting down with Kinsey Soderberg, the founder of Authentic AI and the creator of the Genius Brand Blueprint, a tool that helps entrepreneurs train ChatGPT to sound like you, understand your offers, and create content that’s actually on-brand. We’re talking about how to turn ChatGPT into your digital mini-me, how to reclaim hour...

08-26
52:14

37. Social Media Audit: How to Show Up on Consistently on Instagram with Dejeune Harris

Send us a text In today’s episode, I’m sitting down with Dejeune Harris, the founder of Your Style Is Forever and a personal stylist for high-achieving women and execs who want their wardrobe to match their purpose. She is super clear on who she serves and what she does, but like so many of us, she was stuck on how to actually show up online in a consistent and impactful way. We did a full Instagram audit: refining her bio, cleaning up her highlights, tightening her pinned posts, and mapping ...

08-19
46:40

36. How to Use Systems to Create Capacity & Stop Leaving Money on the Table with Kenniqua Lewter

Send us a text Ever feel like you're drowning in client work or constantly doing the most manually in your business? In this episode of The Side-HustlHER Podcast®, I’m joined by systems strategist and HoneyBook pro Kenniqua Lewter—someone who helped me majorly in the early days of my business. From her YouTube tutorials to her podcast, Systems Rehab, Kenniqua has built a reputation for helping service-based business owners finally get their back-end organized so they can serve dream clients w...

08-12
45:11

35. How to Build a Business Built on Purpose with Haley Thomas

Send us a text What if your business could feel good again—and still be profitable? In this episode of The Side-HustlHER Podcast®, I’m sitting down with business strategist, podcast host, and founder of The Passion Pursuit, Haley Thomas—someone who truly gets what it means to build a business from a place of alignment instead of anxiety. Haley is known for helping multi-passionate creatives turn the dreams they’re scared to say out loud into businesses that are rooted in joy, not just hustle....

08-05
44:10

34. How to Run Meta Ads That Actually Convert with Emma Atlas

Send us a text Thinking about running Meta ads but unsure where to start? In this episode, I sit down with Meta Ads Strategist & Agency Owner, Emma Atlas to break down the real tea on running Facebook and Instagram ads that actually move the needle. From the difference between boosted posts and real ads to understanding your customer journey, setting your budget, and optimizing for ROI—this conversation is packed with no-fluff strategies for small business owners ready to grow. We talk ab...

07-29
51:09

33. How to Set Up Systems That Save You Time, Money & Your Sanity with Jennifer Skinner

Send us a text If you’re still out here sending manual emails, chasing clients for payments, or trying to run your business off vibes and voice notes... this episode is for you. I sat down with Jennifer Skinner, founder of Day to Day Assist, who is a beast when it comes to building systems for service-based entrepreneurs. Jen shares how she went from juggling jobs in college to becoming the go-to operations expert for helping overwhelmed business owners get their back-end together. Whether yo...

07-22
47:52

32. How to Build a Profitable Email List (Even with Less Than 300 Subscribers!) with Dawn from Flodesk

Send us a text If email marketing feels overwhelming or you think you need thousands of subscribers to see results — this episode will shift your perspective in the best way. I’m joined by my friend Dawn Richardson, Product Education Manager at Flodesk and founder of Tech Savvy Creative, to break down how she turned a small, segmented email list into a six-figure revenue stream. Whether you're brand new to email marketing or looking to improve your strategy, this episode is packed with action...

07-15
53:09

Recommend Channels