Content Creation - The Content Marketing Show

The future of retail is changing - rapidly. No longer can retailers be content with the status quo. Join me for a discussion with Erin Jordan, Senior Account Manager of Walker Sands Communications as we discuss the intriguing findings in their new report The Future of Retail 2018.  Today's Guest: Erin Jordan   Erin Jordan leads the retail technology and commerce practice at Walker Sands. As a Senior Account Director at Walker Sands, Erin leads data-driven PR and marketing strategies for companies across e-commerce, manufacturing, CPG, supply chain and logistics reach measurable business goals. In 2013, Erin launched the first annual Future of Retail Study at Walker Sands, which has since garnered global media attention through more than 300 articles and 6,000+ downloads. About Persimoney Persimoney offers smart tips for smart women in business! Founded by Jeanne Grunert, marketing expert, writer, and president of Seven Oaks Consulting, Persimoney is dedicated to helping women entrepreneurs and business owners master marketing, management, operations and finance and grow thriving, healthy businesses. Visit www.persimoney.com or http://www.persi.money to learn more.

Pinterest is one of the most influential social media sites for bloggers, content marketers, publishers and many, many others. Did you know that over 100 BILLION pins are added each MONTH? If you pin your works just once, you stand little chance to get the buzz needed to stand out in the crowded space. We'll take a look in this podcast at why, how, and when to reshare your pins on Pinterst. It's essential for smart marketing!

Customer loyalty and retention strategies that work for entrepreneurs, small businesses, medium sized businesses. Marketing expert Jeanne Grunert of Seven Oaks Consulting shares with you her best tips for customer loyalty and retention. What works, what doesn't, and what can you do that won't break the bank and bust your budget? Jeanne offers practical tips on how to encourage customers to return to your business time and time again.

B2B content marketing can help you boost your online visibility and attract more customers to your website. Marketing writer and expert Jeanne Grunert from Seven Oaks Consulting shares tips, expert insights, and action steps for using B2B content marketing to acquire new customers. It's all part of words that WORK - to boost profit, acquire customers, and grow your business.

The old cliche, "A picture is worth a thousand words", is very true with online marketing. Great images help your content stand out and boost your chances for viral marketing, social media sharing, attracting search engine traffic and more. But how do you ethically and legally obtain images for your B2B content marketing needs? What do you need to know to take or choose great images? And what other options are there for visual content besides images? Marketing writer Jeanne Grunert from Seven Oaks Consulting shares tips for choosing great images to boost online content marketing efforts and offers insight into visual content marketing trends.

These three SEO basics can boost organic search traffic and help you attract more customers to your website. Marketing consultant and professional internet marketing writer Jeanne Grunert will share her top 3 SEO basics to help you attract new customers to your website easily, naturally and ethically. It's all about words that WORK to boost your business. Learn how with Seven Oaks Consulting and marketing writer Jeanne Grunert.

Networking – both in person and online – is a fantastic way to build your business -- IF you know how to do it well.  Join us for some great tips and strategies that you can put to use right away to attract more clients, referrals and other great opportunities to your business! Join networking expert Cathy Jennings of No Pressure Networking and show host Jeanne Grunert, the Content Queen at Seven Oaks Consulting, for a fun, informative chat about the do's and don'ts of professional networking. About Cathy Jennings Cathy Jennings is a self-described situational extrovert with a slight cheesecake obsession.  She is the Chief Conversation Starter for No Pressure Networking and loves teaching women entrepreneurs and professionals how to put some personality and profit into their connecting -- by leveraging their face-to-face meetings and the power of social media as relationship marketing and business-building tools. She is also the author of two books and an avid blogger and social media enthusiast. Visit her at www.NoPressureNetworking.com. About Jeanne Grunert Jeanne Grunert is the Content Queen, reigning over her mini empire at Seven Oaks Consulting and bowing only to the six cats who she serves. Jeanne is an award-winning writer and direct marketer with over 20 years of corporate and freelance experience. She founded Seven Oaks Consulting in 2007 to offer her expert writing services to marketing agencies, businesses and publishers worldwide.

Do you use blogging to promote your business? Do you blog to make money? If the answer is "yes," then don't miss our show! Jeanne Grunert, and award-winning writer and marketing expert, shares tips for maknig your blog shine in 2014. These 10 tips will help you: Create a constant stream of interesting, engaging blog postsImprove your blog readers' experienceEnhance your blog's attractiveness so it's shared on social mediaGenerate more income If you blog for your business - or blogging IS your business - then don't miss this episode! Jeanne Grunert is the president of Seven Oaks Consulting and an award-winning writer, creative artist and marketing expert. Visit Seven Oaks Consulting for more information on her writing and marketing services for entrepreneurs and business owners, and her artist's website for more information on her writing and artwork,.

With Google's latest algorithm updates (dubbed "Hummingbird") we've all read or heeard that "quality content" is critical for search engine optimization and driving traffic to our websites. But what exactly is quality content? And how does a busy entrepreneur go about creating quality content when you're already feeling like you're juggling flaming torches all day while standing on one foot? In this episode, Jeanne Grunert, an award-winning writer and marketing expert, will discuss the true meaning of 'quality content'.  She will share: What quality means to your site visitors and to search enginesTypes of content to use for marketing purposesHow to generate new ideasHow to spin old ideas into new contentHow to find content marketing help if you need it (writers, editors, designers and more) Jeanne Grunert is the president of Seven Oaks Consulting, a marketing and writing services firm. She has over 25 years of writing and marketing experience and is a well-known adult educator and teacher focused on marketing concepts. For more information on her business services, teaching and marketing books, please visit Seven Oaks Consulting. Her artist's website features information on her writing and artwork for sale.

Google's Matt Cutts recently discussed more changes to the search engine giant's algorithm to weed out spam links and poor quality links.  SEO (search engine optimization) continues to evolve. Are you changing with it? Or are you still using techniques you learned years ago, techniques that may be outmoded, outdated, or potentially harmful to your website and digital marketing?  Today, Jeanne talks about changes to SEO and where smart marketers are focusing for 2014.  (And if you don't know what SEO is, don't worry; she'll help you understand.)  Brought to you by Seven Oaks Consulting and marketing expert Jeanne Grunert.

Start the new year off right! Sell more without feeling like a sell-out in 2014.  Jeanne Grunert, host of the Seven Oaks Consulting Blog Talk Radio show, will share with you tips for how to improve your sales this year through what Jeanne's dubbed "gentle marketing."  We'll share tips on finding your unique niche, vision and story.  Don't miss it!

Most companies write terrible copy about themselves.  Don't bore your customers to death. Jazz up those home pages, the dreaded "about us" pages and social media profiles with creative content that sings with selling points. Sell more without feeling like a sell-out! With these tips you'll be able to jazz up your web page in no time. Join Jeanne Grunert, president of Seven Oaks Consulting and an expert copywriter, as she shares pointers for writing great website copy.

Are you making these five SEO (search engine optimization) mistakes? If you are, do you know how to fix them? Join Jeanne Grunert, president of marketing consulting and writing firm Seven Oaks Consulting, as she shares her view of the top 5 SEO mistakes and ways you can fix or avoid making them in the first place.

On today's show, guest speaker Sandra Martini will share her insights into "the art of extreme client care."  This segment is rescheduled from February 11, 2013. Sandy joins show host Jeanne Grunert, marketing writer and president of Seven Oaks Consulting, for a discussion of how great customer service and Sandy's unique "extreme client care" philosophy can add to your bottom line and gentle marketing approach. About Sandy Martini, Special Guest As an inspiring and in-demand mentor, trainer and speaker, Sandy has helped hundreds of small business owners across the globe create sustainable businesses which make a positive impact.  Sandy is also the founder of Escalator Marketing™, creating client engagement and raving fans by design.  Sandy’s Done 4 You services, programs, products and presentations on Escalator Marketing™ and creating lifetime clients through Extreme Client Care™ have made her an in-demand and innovative expert.  Meet her at www.sandramartini.com About Jeanne Grunert, Show Host Jeanne Grunert is an award-winning writer, entrepreneur and direct marketing expert with over 20 years of experience.  Her unique "gentle marketing, strong writing" system incorporates content marketing, direct marketing and SEO writing skills to create powerful sales and marketing copy for clients.  Meet her at marketing-writer.com or learn more about gentle marketing at www.sevenoaksconsulting.com

(Please note: We had originally scheduled special guest Sandra Martini for this show, but due to complications from snowstorm Nemo, she was unable to join us.  She'll return on February 25 at noon, Mother Nature willing!) Today's show is a brief podcast on gentle marketing, strong writing and its intersection with content marketing. What is content marketing, and why is it effective more so than ever beofre? Jeanne Grunert, a marketing writer and president of Seven Oaks Consulting, shares her thoughts on today's show.

As we move into February - that season of candy hearts, cupids, and Valentine's Day - let's talk a little about love. Warmth. Compassion. Gentle marketing. In an increasingly cold, "dog eat dog" world, it's time to embrace a new paradigm. In this show, I'll be speaking about customer care in an increasingly cold world, and how showing genuine warmth and compassion towards your customers and clients can go a long way to a better business model AND a better world.  Gentle marketing, strong writing, more profits.   My name is Jeanne Grunert and I am the president of a firm called Seven Oaks Consulting. Our motto is gentle marketing, strong writing - using the power of branding, messaging, and effective marketing writing to attract, retain and create loyal customers, especially through direct and internet marketing. Learn more, tune in to our show, and don't miss February's upcoming episodes.

You have lots of great tips about your expertise to share with the world, information that may seem like basic common sense to you that is nothing short of life changing for other people. And you keep hearing that social media for business is the way to go. Yet there are so many social media tools you're not sure where to start. Plus people keep telling you that writing a book is a must, leaving you weary just thinking about doing that. After all, you run a small business. Who has time? You may not even feel comfortable writing. You want and need to re-purpose everything you do to make the best use of your time, energy, and resources. Learn how to develop a painless and fun strategy that's perfect for you, with big results both online and offline. Are you ready to learn about an exciting way to become an (almost) instant author, add to your bottom line AND gently promote your business savvy and expertise? Then join award-winning writer and marketer Jeanne Grunert, president of Seven Oaks Consulting, as she interviews  Paulette Ensign, Founder and Owner of Tips Products International. This show will have you popping with ideas as we chat about how she took the tips she shared with her clients and prospects and created a simple product that not only sold over a million copies in several languages and formats, and still sells today, over 20 years later.

Are your brochures boring? Sales copy a snooze? In this show, award-winning writer and marketing expert Jeanne Grunert, president of Seven Oaks Consulting, will share with you her expert insights into possible causes of snooze-worthy sales pieces and boring, blah brochures, as well as dud websites, and potential fixes. Learn how to make your websites irresistible for both search engines and people.  Jeanne shares the tips and tricks of the professional copywriters right here. Don't miss! Jeanne Grunert is the president of Seven Oaks Consulting. She's known for the Gentle Marketing, Strong Writing system, which uses the power of writing (and other forms of content) to help businesses acquire, retain and create loyal customers. Visit Seven Oaks Consulting, the content marketing, SEO and copywriting experts, for more information.

How many times have you heard, "You should do competitive intelligence" or "You should follow your competitors." But what does that mean? And are there do's...and don'ts...to following the competition? Why should you bother with looking around at the other guys in your market, anyway? In this show, Jeanne Grunert, an award-winning writer and marketing expert and the president of Seven Oaks Consulting, will share with you her expert insight into why it's important to analyze the competition, how to do so ethically, how to find hard-to-find information, and what to do with the information once you find it! Seven Oaks Consulting offers gentle marketing through strong writing - finding ways to attract clients and customers to your website through excellent content and outreach that feels right. Let's talk about how we can help you grow your business. You can reach Jeanne through the Seven Oaks Consulting website.

Have you ever wondered what makes people buy something? Is it the quality of the product, the shiny packaging, the price, or the marketing? In this episode, veteran marketer and award-winning writer Jeanne Grunert will explore this question and talk about how to apply the information to your writing and internet marketing efforts. Don't miss this show from Seven Oaks Consulting, the gentle marketing, strong writing experts.