Content Is Profit

This episode? Oh man, it went in a whole different direction… and we loved it. I was gonna talk about how to make content creation easier (don’t worry — we’ll get to that later)… but then Fonzi started telling me a story. And I stopped him right there. Because I knew we had to hit record. We dug into something most people totally miss when it comes to content and sales. And it has nothing to do with having a huge following or fancy funnels. It’s something we call the Pipeline Platform — but don’t get it twisted. It’s not just a podcast. It’s way more powerful than that… if you do it right. We shared what helped us cross our first 6-figures, and why we’re going all in on it again. And yeah, we dropped some golden boulders — not nuggets — that could totally shift the way you grow your biz. Wanna know how to: - Get in front of dream clients without pitching them? - Turn content into high-trust convos? - Create value, build trust, and open doors… all at once? Then hit play. Oh — and if you’re stuck, overwhelmed, or just tired of guessing what to post… join our free 1-on-1 Content Clarity Challenge. Go to 👉 bizbros.co/monetize and let’s do this together. Catch you inside. Timestamped Overview: 00:00 "Pipeline Platforms for Business Growth" 05:17 Pipeline Platform Collaboration System 09:50 "Pipeline Platform Method Insights" 11:01 "Scaling Sales Through Relationships" 15:56 Content Strategy for High-Ticket Services 18:32 "Networking Event Meets Media" 20:45 Collaborative Social Media Content 26:16 Leveraging Content for Business Growth 27:23 "Enemies to Prime Partners" 31:30 "Finding Your Unique Strategy”

So today’s episode got real... I’ve been talking to more and more people lately—some who’ve been in business for years—and guess what? A lot of them are still super confused about why they’re making content in the first place. Some want a podcast… but don’t know what success looks like. Others think content is the magic key... but aren’t sure how it connects to their business at all. And don’t even get me started on the guy who thought every podcast needed to be 7 minutes long. Look, if you’ve ever asked yourself: - “Should I start a podcast?” - “What kind of content should I create?” - “How do I actually get people to see it?” Then this episode is 100% for you. We’re talking real talk: - What most people get wrong about content creation - Why “just creating” isn’t enough anymore - How to figure out what you should be doing (without the overwhelm) But don’t worry—we don’t give all the answers here Because if you really want clarity... 👉 Join our FREE 1:1 Content Clarity Challenge We’ll work with you personally, for 5 days, to build a strategy you can actually use—based on your business, your time, and your goals. No fluff. Go to bizbros.co/monetize and let’s get started. See ya in the episode!

What if the reason your podcast & content isn’t growing… has nothing to do with the content? Today in Content Is Profit, we’re diving into a question that’s been going around in our world lately: What are we missing when it comes to content and podcasting today? This conversation got sparked from a spicy debate inside a mastermind, and a few gold nuggets we pulled from Casey Neistat’s recent chat with Colin & Samir. Let’s just say—there’s more going on than most creators realize. We’re pulling back the curtain on: Why so many shows stall out after just a few episodes Where creators are hitting friction (even when they’re “doing everything right”) And the hidden gaps no one’s talking about when it comes to turning content into real business results No fluff. Just real stories from our studio, hard-earned lessons, and a few hot takes that might make you rethink your approach. If you're building a show—or thinking about it—this episode might be the wake-up call you didn’t know you needed. Hit play. Let’s talk about what’s really holding creators back. Timestamped Overview: 00:00 "What's Missing in Content?" 05:24 Podcast Creation vs Business Priorities 09:44 Mastering Content Creation & Audience 12:07 Podcast Challenges: Feedback & Costs 14:18 Creator Lessons & Podcasting Goals 18:13 Podcast Success Requires Marketing 22:48 "Content Creation as Growth Journey" 24:31 Improve Content for Audience Retention 28:08 "Small Steps, Big Improvements" 31:59 "Creator's Journey to Niche Success" 34:39 "Embrace Creation, Pursue Improvement”

Welcome back to the show! Today we’re unpacking some game-changing YouTube updates that could shift how creators and business owners show up online. Let’s just say… things are no longer as simple as “just hit Go Live.” YouTube’s rolling out new tools—some exciting, some unexpected—that could help you stand out, connect deeper, and maybe even turn casual viewers into loyal fans… or paying clients. We’re sharing what we’ve seen behind the scenes, how it’s impacted our own livestream strategy, and why now might be the best time to go live—even if you never have before. Plus: a quick-fire rundown of what’s working in live content right now. If you’ve ever wondered “Is live really worth it?” or “How do I actually make it work for my brand?” — this one’s for you. Hit play. What you hear might just change your next move. Also don't forget to go to bizbros.co/monetize some of the available Free spots for the challenge this week! Timestamped Overview: 00:00 "Content Creators and Audience Bonds" 05:48 "Online Connections and Authenticity" 07:03 "Tech Trends and Ethical Tools" 11:42 Unified Multi-Format Streamin 16:02 "Interactive Live Sports Streaming" 19:42 AI-Generated YouTube Highlights 21:05 Evolving Trends in Attention-Grabbing Clips 24:21 Standing Out in Social Media 28:49 "Business Opportunities in Vertical Media" 31:37 "Live Stream Prep Tips" 36:08 "Live Streaming: Low-Lift Strategy" 37:02 "Free Content Clarity Challenge”

What happens when your Instagram gets flagged overnight and you lose access to monetization… even though you weren’t selling anything? Yep, that happened to me. In today’s solo vault episode, I’m breaking down what went down, why it matters, and what YOU can do to protect your business from the platform gods pulling the rug from under you. Because let’s be real — if your content (and your cash flow) lives entirely on Instagram, TikTok, or whatever the flavor of the month is... you're not in control. Inside this short, powerful rant (with value, of course), we get into: How I got flagged for reposting a video I didn’t even make 😤 The truth about content censorship (and how easy it is to get caught up) The marketing lesson that could literally save your business Why email is still king (and how to start building your list today) The underrated power of podcasting in 2025 💡 Whether you're a coach, creator, or small business owner, this episode is a wake-up call: If you’re not building your own ecosystem, you’re putting your business on borrowed time. 🔥 Want to go deeper? Join our free community at businesscreator.club — use the code on the second page to get 30 days free. Or jump into the 5-Day Clarity Challenge with Fonzi at bizbros.co/monetize Let’s take back control. Your message matters — now let’s make sure it lasts. Your BIZBROS

From The Vault: The Sales Truth You Need Now What’s up fam! This episode is straight from the Content Is Profit Vault — and honestly? It might be more relevant now than when we first recorded it. Lately, I’ve been getting tons of DMs and questions inside the community: “Luis, how do I actually SELL more of what I offer?” If that’s you… you’re in the right place. Today, we breaking down the exact mindset shifts and strategies that helped us (and many of our clients) finally get consistent sales from their content — without feeling salesy, without second-guessing every move, and without burning out. We’re talking: ✅ The ONE shift that instantly made selling easier ✅ How to turn your content into a real conversion machine ✅ Why most creators stay broke (and how to break out of it) 🔥 Whether you’re just starting out or you've been grinding with little to show for it — this episode will move you closer some $$$ (ka-ching!) — Wanna go deeper? Join our community of action-takers at businesscreator.club — and on the second page, use the special code for 30 days free. No excuses. Or jump into the FREE 5-day challenge with Fonzi at bizbros.co/monetize — and get the clarity you've been searching for! Because let’s be real… We need to add Profit to that Content! Press play & enjoy!

What’s up fam! Today, we're diving into one of the most frequently asked questions we get in the studio—and it's all about how to monetize your podcast with sponsorships. I’m talking real conversations, real case studies, and the mindset shifts you must make if you want to land high-paying brand deals—no matter the size of your show. And to help us unpack this? We brought back the one and only Justin Moore, founder of Creator Wizard, freshly minted author of Sponsor Magnet, and the guy who’s helped creators land MILLIONS in brand deals (yes, million with an M 😳). This episode? Absolute 🔥. Justin breaks down how to approach brands, what to say on calls (yes, you should be taking calls), how to stop undercharging, and most importantly—how to play the long game. 💥 BONUS MOMENT: We literally helped Justin cross 1,000 book sales LIVE on the episode! And yes… Content Is Profit is now officially a bestseller maker. Let’s goooo! 🙌 In the meantime, we’re wrapping up the Say It & Sell It Challenge at the club (👉 businesscreator.club) and Fonzi is taking 1-on-1 challenge sessions over at bizbros.co/monetize. Pick your poison. 😉 🎧 Hit play now and learn how to sniff out your next brand deal (you’ll get the joke when you listen 😂). Let's gooo!

Hey fam! This episode is a little different… Today, we’re pulling back the curtain on what’s really happening inside the one-on-one Content Clarity Challenge — the wins, the mindset shifts, and the stuff no one talks about when it comes to growing with content. You might be surprised by what we’ve been seeing... Some people are crushing it without any social media. Others? They’re posting every day but still feel stuck. And what one guest shared about content being their “last resort” — it hit deep. Plus… we are dropping a little tough love (and some behind-the-scenes convos) that might challenge what you believe about content, social media, and what it actually takes to win. Oh—and if you’ve ever thought: “Do I really need a big following to make money with content?” This episode might just flip your thinking. Let’s kick off the week with some clarity, real talk, and a peek into the strategy that’s helping creators and business owners break through. Ready? Tap play. P.S. Want to build a content strategy that fits you (not someone else’s blueprint)? Join the free one-on-one challenge: bizbros.co/monetize — but don’t wait. Spots are limited.

We just uncovered some of YouTube’s newest tools—and trust me, they’re game-changers. Imagine one recording reaching audiences across the world with lip-sync dubbing. Fonzi and I explore how Ask Studio, Inspiration, and AI clipping can turn small tweaks into massive retention gains. But here’s the kicker: most creators will miss the real opportunity by chasing vanity views. In this episode, I reveal how to go beyond surface-level metrics and use these tools to actually grow your business. From co-streaming hacks and weekly Hype boosts that put you in front of brand-new audiences, to the simple Ask Studio insights that show exactly why people stop watching—this is the stuff nobody’s talking about. Stick around and you’ll learn: How to use dubbing without losing trust Ask Studio tactics to keep viewers hooked The one lever you must focus on to stay consistent and win. Timestamped Overview: 00:00:00 — The YouTube changes every podcaster and creator must understand now 00:02:00 — Multi-language dubbing with lip-sync: global reach without re-recording 00:03:30 — Views vs. revenue: can you actually fulfill in new languages? 00:05:00 — Test first impressions: do AI voices help or hurt trust? 00:06:30 — Use AI avatars as hooks without breaking audience authenticity 00:09:30 — Stop chasing vanity metrics and protect long-term business outcomes 00:12:00 — Build a clipping army with automation while staying transparent 00:14:00 — Ask Studio, Inspiration, AI animation, Hype, and co-streaming overview 00:15:00 — Visual podcast strategy: real B-roll beats generic stock footage 00:19:00 — Remove production friction so you publish consistently every week 00:23:30 — Beat creative block: community questions and simple prompt workflows 00:24:30 — Turn retention analytics into edits with Ask Studio guidance 00:29:00 — Avoid tool overload: choose one high-leverage lever first 00:32:00 — Co-streaming and Hype: discoverability boosts and potential pitfalls 00:34:00 — Action plan and invite to the Business Creator Club

Hey fam! YouTube just made some major moves you NEED to know about. Today — Part 1 of a 2-part breakdown — we are diving into the first 3 game-changing updates YouTube just announced that could completely shift how you grow, monetize, and scale your show. Here’s what you’ll learn in this episode: A brand-new way to tap into multiple audiences with every guest you bring on. How to finally know which title and thumbnail will actually get clicks — before you commit. A massive shift in how brand deals (and your own promos) can be inserted and updated without starting from scratch. This is just the beginning. Part 2 drops in a couple of days — and trust me, it gets even better. Let’s dive in. 🚀

Hey fm, welcome back to Content Is Profit! Today’s episode is extra special because I got to sit down with two amazing humans—Jeaninne and Maria—as they take their very first bold steps into podcasting. Their new show Brains Gone Bold is on the way, and trust me… it’s gonna be fire. We went deep into what it really feels like to start as a brand-new creator. We’re talking about keeping it real, staying curious, and figuring out how to bring your true self to the mic while still handling your professional game. Jeaninne and Maria opened up about going from casual convos to actually recording their first batch of episodes, and how the process gave them not just a podcast, but a whole new sense of creativity and confidence. If you’ve ever asked yourself, “Can I really do this?”—this episode is 100% for you. We cover how to enjoy the process (not just chase the perfect look), make quick decisions, face the fears that come with creating, and why being authentic is always the winning move. Bottom line: you don’t need permission. You just need to hit record, learn as you go, and have fun with it. Go connect with today’s guests and show them some love: 👉 Jeanine Adams on LinkedIn: https://www.linkedin.com/in/jeaninemadams/ 👉 Maria Dunn on LinkedIn: https://www.linkedin.com/in/mariadunncanhelp And keep your eyes out for their new show Brains Gone Bold!

Today we are chatting about a new challenge we have been running, and how you can grab traction asap, even if you are not a part of it! Ready to execute? This one is all about keeping things simple, fun, and effective. We go over how to identify a game changer element in the thing you are already doing, how to get people to actually listen, and how to manage your resources effectively. Together, we will break down how to build a content strategy that’s low-friction, sprinkle in some storytelling magic, and even use AI tools to make things way easier. At the end of the day, it’s all about creating a content ecosystem that helps you connect, engage, and grow your business. Inside this episode you’ll learn: Why this one thing beats perfection every time. How to connect with your audience. The secret to creating more content with less stress. Why community and challenges help you stay on track. So if you’ve been waiting for a sign to step up your content creation game—this is it. Hit play, join the challenge, and let’s grow together! Enjoy!

Welcome back to Content Is Profit! Links mentioned today: - www.bizbros.co/monetize - www.tuulie.com/say-it-sell-it Today, I’m going solo—and getting real. For years, I struggled with content. The confusion, the burnout, the constant question: “How do I actually turn this into profit?” Maybe you’ve felt that too. But here’s the thing… it wasn’t until I leaned into the challenges—publishing daily, embracing the mess, and testing like crazy—that everything changed. Creativity flowed, opportunities opened up, and business growth finally clicked. This episode isn’t just my story—it’s a roadmap for your breakthrough. If you’re stuck on your message, strapped for time, or just can’t figure out how to monetize, you’ll want to pay close attention. Inside, I’m sharing two powerful ways you can jump in right now: The 1:1 Monetization Challenge (get personal, get results): www.bizbros.co/monetize The Say It And Sell It Challenge (a brand new group experience to publish, connect, and sell with confidence): www.tuulie.com/say-it-sell-it This is about more than content. It’s about finally building momentum, breaking through the noise, and turning your ideas into a profitable business. Tune in—because your breakthrough is closer than you think.

Just a couple of spots left: www.bizbros.co/monetize Let’s be real—creating content is easy. Creating content that actually works? That’s the tricky part. Most people throw posts, videos, and podcasts out into the world hoping something sticks… and then wonder why the results aren’t there. Today we break it down. We go over why many content creators struggle. Then, he shows how to build a clear and doable strategy that gains real traction. Oh, and there’s a free challenge waiting for you that might just flip the switch on your content game! Here are some of the #GoldenBoulders you’ll walk away with: - Why adding constraints makes you more creative (and consistent) - How to tell if your content is working—without drowning in vanity metrics - The difference between “macro” and “micro” content (and which one you should focus on right now) - Where to find inspiration when you feel totally stuck - Why committing to a testing period is the real growth hack Look, content doesn’t have to feel like throwing spaghetti at the wall. When you’ve got a framework, a clear direction, and the right strategy, suddenly the pieces fall into place. Jump into the free challenge here: www.bizbros.co/monetize and let’s start making your content work for you—not the other way around.

Join the FREE one on one Clarity Challenge - Only 5 spots left - www.bizbros.co/monetize What separates the top 1% of content creators from everyone else? It's not fancy gear or a perfect plan—it’s mindset, momentum, and mastering the right habits. Today, we look back at a Hall of Fame episode. We’ll explore how to rise above the noise. This advice is for those wanting to WIN consistently! Here is what you'll find! Why starting with this device everyone has at home might be your biggest creative advantage How to leverage something you already do for your business content. 4 powerful content structures that generate endless ideas (and engagement) The truth you keep ignoring when talking about the same topics over and over again (Spicy!) How spontaneous, imperfect content led to our first 6 figures! The secret power of community to keep you creating, even on tough days (live now!) Today take this as your roadmap to building content that lasts, connects, and converts. Ready to join the top 1%? Hit play now, and start building the content machine your brand deserves. Plus: Don’t miss the inside scoop on the 5-Day FREE Clarity Challenge—your next step to becoming an unstoppable creator. www.bizbros.co/monetize See you in there!

🎯 Spots are limited—secure yours now at www.bizbros.co/monetize What’s really holding you back? Is it lack of time, resources, or clarity? Or are the excuses just keeping you stuck? Today, we’ll show you how to flip your excuses into strong motivators that drive you toward your goals. Whether you’re facing content creation challenges, fitness milestones, or business growth, you’ll learn to turn setbacks into stepping stones. Here’s what you’ll learn in today’s episode: How to change negative excuses into “juicy reasons” for success Why clarity is your best tool against procrastination Simple ways to overcome content creation roadblocks The secret to building unstoppable momentum through accountability Plus, don’t miss our the MOAJOR #GoldenBoulder: “awareness without a game plan is just a burden”—and how to avoid that trap. Ready to stop making excuses and start creating results? Join our free 5-day one-on-one content challenge where we’ll help you: 👉 Define your message with clarity 👉 Create a roadmap for consistent, impactful content 👉 Stay accountable with personal support 🎯 Spots are limited—secure yours now at www.bizbros.co/monetize.

We’re frustrated—and for good reason! Some internet "marketers" are outright stealing IP and reselling it. Today, I have a surprise "guest," and we’re diving into a hot topic that's stirring the digital marketing community. We start by discussing Alex Hormozi's latest book launch. It broke records and sparked intense debate. But we’re not just rehashing the news. We use this event to explore a key question: How can content creators and business owners maintain their integrity online? #GoldenBoulders The ethics of reselling or sharing premium content without permission. How this type of mindset can lead to bad business practices. The long-term effects of prioritizing short-term gains over integrity. What You'll Learn: Why copying others' content word-for-word can quickly ruin your credibility. How to ethically use insights from industry leaders without crossing lines. The importance of developing your own unique voice and perspective. Food for Thought: We challenge you to think about your values and how they match your business practices. Are you building a foundation of integrity that lasts? "It's not just about what you achieve, but how you achieve it." Enjoy! Timestamped Overview: 00:00 Record-Breaking Online Webinar Sales 05:31 "Respect Loss in Online Trends" 09:41 "Marketing's Four-Minute Mile Moment" 12:04 "Add Personal Insights to Content" 15:23 AI's Role in Content Creation 18:51 Authenticity Over AI: Writer's Preference 22:16 Abundance Over Lacking Mindset 23:54 "Ethical Resourcefulness Challenges" 29:12 "Influence and Ethical Shortcuts" 32:07 "Reflections from a Third World Perspective" 33:54 "Podcast Follow Request”

Go to businesscreator.club to get your free 30 days and Free Money Model Book. Are you ready to grow your business without spending a dime on advertising? In this episode, I'm sharing a powerful strategy that generated 300 appointments, collected 2000 emails, and brought in $1500 upfront for a local wellness center - all with just three emails! This giveaway marketing approach was a game-changer for us when we first started offering our services, especially brick-and-mortar establishments. I'll walk you through how we implemented this strategy before we had our studio, and why it's still relevant today. This throwback was inspired by the Money Model book and one of its attraction offers. Today we go RAW inspiration mode. What You'll Learn: • The step-by-step process of creating a successful giveaway campaign • How to partner with complementary businesses to increase your reach • Crafting compelling emails that drive engagement and conversions • Strategies for turning non-winners into paying customers Key Takeaways: • The power of collaboration in expanding your audience • Why urgency and scarcity are crucial elements in your giveaway • How to structure your offer to maximize conversions • Tips for following up with leads after the giveaway ends I'll also share insights from Alex Hormozi's book and how they align with our proven strategy. Plus, I'll reveal some exciting bonuses for those who join the Business Creator Club, and access to our detailed giveaway playbook. Whether you're running a local business or an online venture, this episode will equip you with a powerful tool to attract new customers, build your email list, and boost your revenue - all without spending on ads. Get ready to transform your marketing approach and watch your business thrive!

What happens when timeless business strategies meet today’s digital chaos? Amanda Holmes, CEO of Chet Holmes International and daughter of legendary sales strategist Chet Holmes, joins us for a powerful, behind-the-scenes conversation. She unveils the revised edition of The Ultimate Sales Machine—a book that’s helped over 200,000 businesses scale smarter and faster. In this episode, Amanda shares: - How marketing evolved from billboards to viral reels - The secret to crafting content that actually sells - A new way to think about your audience (hint: it’s not a funnel) - How to make your offer the only logical choice in a crowded market Plus, you’ll hear the emotional story of how Amanda honored her father’s legacy—writing a heartfelt foreword to the book that changed the business world. Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Go to BusinessCreator.club to get your Free Book! Use the code "MoneyModels" to claim your free book I mean… that was savage! Alex Hormozi's new book "Money Models" has taken the internet by storm, selling an incredible 3 million copies in less than 24 hours! Today I'm sharing my raw thoughts on this game-changing launch and what it means for entrepreneurs like us. As someone who's followed Alex's work since 2015, I've personally experienced the power of his strategies. I'll break down why I believe this book is a must-read for anyone looking to level up their business game. What You'll Learn: - The four key systems outlined in the Money Model book - How these systems can transform your business into a cash flow machine - Real-world examples of implementing these strategies (including some from my own experience) - Why this book feels like someone "flipped the switch" on understanding business profitability Plus, I'm thrilled to announce that we're giving away 200 free copies of Money Model to our Content is Profit community! Here's how you can get yours: Visit https://businesscreator.club/ Log in (you'll get 30 days free access) Use the code "MoneyModels" to claim your free book Don't miss this chance to get your hands on what could be a business-changing resource. Act fast – we only have 200 copies available! Enjoy! Timestamped Overview: [00:00:00] Intro + Big Announcement: 200 Free Books [00:01:45] Who Is Alex Hormozi & Why This Launch Matters [00:03:11] How We’re Giving Away the Money Models Book [00:04:35] The Candlelight Analogy: Lighting Up the Business Journey [00:06:22] Why This Book Hit So Hard for Us [00:09:33] The 4 Main Systems + Sub-Models Explained [00:12:44] Strategic Giveaway Case Study: 300 Leads in 1 Weekend [00:15:55] Downselling & Cash Flow Tactics That Worked [00:17:30] Continuity Blueprint: Building Sustainable Revenue [00:19:06] Haters, Hustle, and Why We’re Giving Books Anyway [00:21:00] The Bigger Mission Behind This Giveaway [00:22:15] What You Can Expect If You Join the Community [00:23:45] Reflecting on Our Own Entrepreneurial Journey [00:25:10] Why This Book Helped Us See the Whole Picture [00:26:15] Final Thoughts & How to Get Your Free Copy