Content Is Profit

In today's episode of Content Is Profit, I'm diving into a major AHA moment! I had not one, but TWO eye-opening conversations that revealed the REAL reason many content creators hit a wall. Here’s a hint: - It's not about your message - It's not about your production quality - It's not even about your creative process Learn how to overcome distribution challenges, establish a baseline for your content, and turn feedback into actionable insights! Don't let your hard work go unseen! Enjoy! Timestamped Overview: 00:00 Solve problems, create and distribute content consistently. 05:46 Create a content process; consider virtual assistant. 07:56 Focus on enjoyable video style after feedback. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In the competitive landscape of content creation, this specific creation phase stands out as a critical element that can significantly amplify your reach and engagement. Over the last year we've developed a robust 6-lever process, with a particular emphasis on the fourth lever: distribution. The reason being... people completely forget about this specific stage. This episode is a behind the scenes of a conversation that we had with one of our partners. We start by distinguishing between two types of content: 'safety net' and 'intentional'. Safety net content, such as daily podcast clips, ensures that we maintain consistent visibility. This regular presence is vital for effectively measuring and optimizing our content strategies. One of the things we can do to maximize our organic reach is to focus on collaboration. By tagging guests and engaging with them, we can extend our content’s reach. We encourage guests to feature us in their newsletters or even physical magazines. These partnerships allow us to tap into diverse audiences and expand our visibility beyond traditional social media platforms. Efficiency is key in our approach to distribution. We utilize a matrix to streamline our distribution processes. This involves meticulously allocating time slots and selecting platforms, which not only saves time but also helps us identify trends and peaks in audience engagement. Lastly, using data is key. It's a must when it comes to optimizing and grabbing the juice out of the content. You can start by looking at platform-specific metrics. These include 7-day and 30-day podcast downloads and YouTube's 30-second retention rates. These insights are crucial. They refine our content and promotion strategies. They ensure we keep improving our reach and impact. Hope you enjoy and take a lot of #GoldenBoulders! Timestamped Overview: 04:13 Strategic content distribution methods for broadening audience. 09:56 Condense video content distribution strategy maximum 7 words 11:59 Develop episode ideas, social listening, and marketing. 17:49 Evaluate content performance and optimize for engagement. 19:14 YouTube video data reveals high consumption. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Last Friday we attended a local event in our old college University of North Florida. The hosts asked us to dive into AI and how it can help content creators, and how it could change the game in the upcoming years. We met incredible entrepreneurs, employees and producers. We were surprised on all the feedback and what the closing keynote had to say about this. We also got to debut a brand new presentation with some tactics to improve your process! Here are some of the #GoldenBoulders! • The current state and future of AI in content creation • Must-try tools that could transform your workflow • A real talk on authenticity in an AI-driven world Are we entering a new era for generalists? Will human connection become a luxury? Enjoy! Timestamped Overview: 00:00 Jay's AI insights were compelling and necessary. 04:23 AI should assist, not replace thinking. 08:55 Use AI tools to enhance existing skills. 10:55 AI tools enhance remote recording quality and flexibility. 14:18 Engage customers directly for genuine insights, not AI. 19:23 AI lacks authenticity needed for human connection. 22:05 Share AI experiences; authenticity crucial for business. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you struggling to keep up with content production and distribution?We’ve got you! Today we are going to be sharing some practical strategies to elevate your content game and streamline your creation process. This will literally save you hundreds of dollars, if not thousands! Learn how to turn your long-form episodes into engaging vertical videos that captivate your audience and boost visibility across platforms. Some of the #GoldenBoulders are: • How to nail your message so you can create deeper connections with your listeners • How to properly turn horizontal videos into scroll-stopping vertical clips • How to maximize your resources to produce more content without burning out Whether you’re a seasoned content creator or just getting started, you’ll walk away with actionable tips to take your podcast from good to great. Don't miss this essential guide to leveling up your content strategy! Enjoy! 00:00 Media uses long and short-form content efficiently. 04:24 Consider resources for personalized project planning. 08:28 Evaluate enjoyment in creative process to avoid burnout. 12:01 Focus on tasks that yield highest results. 16:15 Adobe, Capsho, and AI tools offer content services. 17:15 iPhone app Captions simplifies video editing. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Why are political candidates flocking to podcasts over traditional media? And what can business owners learn from it? Today we chat about the content game-changing landscape, political podcast tours, and what it means for YOUR business! Key #GoldenBoulders: - Why political candidates are ghosting traditional media - The power of long-form content and organic trust-building - Key insights on mastering distribution and capturing attention - Lessons YOU can apply to your own content strategy today Don’t be shy—put your message out there! Believe in your product, and make it easy for people to find and connect with you. Enjoy! Timestamped Overview: 00:00 Presidential candidates increasing podcast presence. 04:23 Podcasts foster trust and learning more than news. 08:24 Digital channels boost exposure and influence effectively. 10:55 Share content online to attract like-minded audience. 16:21 Media editing impacts perception; skepticism advised. 18:32 Build trust and master channel distribution for profit. 21:08 Have courage to share your message boldly. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

If you’ve been scratching your head about how to make your content more engaging, stick around because today we’re cracking the code on making your long-form content pop in short clips. For many, short form content is their main way to discovery! Platforms have been investing heavy into this features and supporting creators with new ways to find their audience. Today we are learning how to: - Design content that captivates and drives action. - Set up an environment for consistent and frequent content creation. - Leverage both polished high-quality edits and effective storytelling. The heart of great content is a killer message. We can't stress this enough! No amount of fancy editing can save you if your message doesn’t hit home. Timestamped Overview: 06:17 Quality of content versus resource investment evaluation. 09:24 Consistency in content creation is important. 11:33 Test different content, shift resources strategically. 14:33 Encourage consistent content creation and remove friction. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

What if we told you that you can transform your content game and learn how to make bank all while following your passion! Sounds too good to be true? Well… In today’s episode, we unlock this one for you. A few weeks ago we connected with the talented musician and content creator Den Lopez. Through a mutual coach we learned he was killing it with his Youtube channel achieving his lifelong dream of teaching people “HIS WAY” and helping thousands with his methods! We are so stoked to bring you this conversation! The #GoldenBoulders you don’t want to miss: - How to diversify your engagement if you are struggling with obtaining leads - Wondering how to keep it real and still rack up subscribers? We've got you covered. - Den spills on his epic email marketing hacks and how he's built a 20k-strong YouTube community. - Last but not least, learn Den's trick on how to play the guitar in less than one hour, using just ONE finger! This episode is packed incredible information on how to turn your passion, skill and content into a money making machine. Enjoy! Timestamped Overview: 03:13 Bought guitar hoping to impress girls. 08:17 Conquer basics to achieve content creation goals. 09:53 Balancing free content and paid offerings strategies. 13:02 Started on Facebook for storytelling with ease. 16:53 Advice for developing camera presence as educator. 21:08 Breaking down tasks helps children learn effectively. 24:16 Teaching requires breaking down complex topics simply. 28:22 Teaching skills, creating content, connecting to profit. 31:58 Signing up for list; curious about content process. 35:48 Capture ideas immediately for future inspiration. 37:54 Inspiration strikes, refine idea, create passionately. 39:31 Streamline creation process; evaluate environment for efficiency. 44:45 Creativity thrives with fewer tools and constraints. 46:11 Discussing profitability and self-liquidating business funnel. 49:10 Appreciate your process and creative insights. 54:22 Interested in learning guitar and joining community? Connect with Den: YouTube Website Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In a world where the next viral hit could be just a post away, it's tempting to cut corners. But here's the thing: there's a right way and a wrong way to catch the spotlight. On the latest episode of the Content Is Profit podcast, we delve into a hot topic: unethical content creation in marketing. We spotlight a video that went viral for all the wrong reasons. It promoted plagiarism to score quick wins on social media. It got us thinking – is this the legacy we want to leave in the digital world? Here's what we learned: Authenticity isn't just a buzzword. It's the foundation of trust between us and our audience. It's about showing up, originality in hand, and sharing our true voice. And let's be real, copying someone else's work or relying on AI to mimic creativity? That's not going to build the lasting connections we're all chasing. The conversation steered towards embracing long-form content. Why? Because it's our chance to dive deep, share our expertise, and truly connect. It's about offering real value, not just a fleeting moment of entertainment. So, here's to making a pledge for integrity in our content. It's about creating something that matters. It's about creating something that resonates. Most importantly, it's about creating something that's genuinely ours. Join us in this conversation. Let's share, learn, and grow together. We're committed to raising the bar for ethical content creation. Catch you on the ethical side. Timestamped Overview: 00:00 Balancing ethical content and learning from others. 04:54 3-step process for creating viral Instagram content. 06:36 Download video, use with owner's consent. 11:05 Leverage your authentic content for trust-building. 13:12 Conversation, pride, content, attracting right people, impact. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Do you think your content strategy is making the most out of your time and resources? Prepare to have your mind blown as we break down the secret sauce behind successful content creation of the one and only Alex Hormozi! Don’t miss these #GoldenBoulders: - The surprising truth about overproduction vs. effective production – are you hitting the mark or missing it completely? - Why pre-production could be your ultimate time-saver and secret weapon for killer content - How to make your content not just flashy but profoundly educational. Whether you're just starting out or looking to elevate your content game, tune in to learn why strategic effort in your preparation phase is the key to sustainable success. Enjoy! Timestamped Overview: 00:00 Overproduction hinders; clarity aids learning effectiveness. 03:19 From distracting visuals to efficient pre-production research. 06:50 Creating content is overwhelming; start with basics. 12:27 Create intentional clips from existing content strategically. 14:37 Starting a campaign: "Stop Pray and Spray" strategy. 18:00 Improve content quality through experimentation and structure. 22:01 Determine your content goal for effective strategy. 23:32 Discuss goals and strategies with your team. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Can YouTube's new update revolutionize your content game? Today we dive headfirst into YouTube’s latest game-changing update allowing you to publish a different kind of content. New perks? Absolutely! But what does it mean for your content strategy and how can you leverage this to boost your reach and engagement? Here’s a sneak peek at what's in store: - Why the new YouTube update could boost your distribution & exposure starting today! - TikTok vs. YouTube: The battle for long-form content supremacy - The most terrifying and groundbreaking AI tool we've tested yet Tune in and enjoy! Timestamped Overview: 01:00 Creators benefit from multi-platform video distribution. 04:04 Monetization unchanged; longer Shorts might improve earnings. 07:32 Trailers create engaging hooks for long content. 10:02 Discussing marriage, homesteading, self-sufficiency, learning. 15:11 Google's NotebookLM: AI-powered note-taking experimentation. 16:24 Impressive use of language and understanding humor. 21:27 Impact of automation on creative fields and identity. 22:50 Political messages can mislead; impact communities significantly. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wonder how some content creators skyrocket their growth and create a buzz around their brand? Here's the secret—smart growth partnerships! Today Content is Profit, we debrief a call I had with our partners from Hubspot. We talked about a few ways you can approach your platform growth, and how you can present a great opportunity to potential investors. First up, do your best to diversify your content. Instead of sticking to one format, why not multipurpose your core content across audio, video, and text? A lot of people are talking about this one, but we see just a few executing correctly. Take advantage of this! Next, we talked about how important is a multichannel strategy. It's not just about being everywhere; it's about being where it matters most. By collaborating with partners who share your vision, you can cross-promote and tap into new audiences seamlessly.... the best part, is not that complicated ;) We also touched on the power of centralizing your efforts. Having a dedicated hub for your content, like a website that showcases your work and dives deeper into your topics, can draw in more organic traffic and keep your audience coming back for more. Again, most people preach this, but hard to execute. We share a very simple way for you to get started today... no lie. Lastly, Personal Branding made an appearance. Connecting with your audience on a personal level by showing the real people behind the content humanizes your brand and builds stronger, more meaningful partnerships. (Spoiler alert, this is not for everyone) Ready to take your content strategy to the next level and forge partnerships that propel your business forward? Enjoy! Timestamped Overview: 01:30 Maximizing impact through strategic multimedia partnerships. 03:28 Company investment in platform for long-term growth. 10:11 Sustainable workflows, investment in long-term success. 11:01 Simple solutions for sustainable multimedia content creation. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt like you're shouting into the void, trying to get noticed? You're not alone. Today we go over a tactic that has been hiding in front of us, that you can use too. It's something as simple yet powerful as your podcast's thumbnail. Today we are peeling back the curtain on the art of crafting thumbnails that not just catch the eye but practically command your audience to listen. We're not talking hypotheticals here. The strategy behind the massive success of "Diary of a CEO" – a $1.2 million show – it's all about the relentless pursuit of the perfect visual hook. Test, refine, and test again. It's not just a mantra for YouTubers; it's a playbook for podcasters too. And if you're thinking, "But I don't have the big bucks for testing," hold that thought! Some creativity, amazing free tools, and simple testing frameworks can unlock this one for you. You can see our faces light up as we go through this, because of how simple it can be. We also explore how Doulingo crushed every metric of growth with a very unconventional method, which, by the way, everyone has access too. So there you go... two incredibly effective strategies for you to crush content in 2024! Enjoy! Timestamped Overview: 06:40 Setting up strategy for engaging content creation. 08:34 Maximize thumbnail impact to increase YouTube views. 12:40 Analyzing successful tactics for content creation strategies. 14:09 Content longevity on audio and YouTube platforms. 19:43 Brands shift to engage with younger audience. 20:15 Encouraging app engagement through polarization and humor. 24:08 Utilize team personalities for consistent brand content. 26:55 Create new content with comedy to engage audience. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today we tackle five crucial questions we keep encountering in our calls. These specifically came from me guesting on another show with an agency owner. Uncover the secrets of using partnerships to amplify your show, turning listeners into active leads, and leveraging social media clips for promotion. Discover how guest appearances on other shows can boost your lead generation, and get a bonus insight on internal marketing as a major cost-saving tool. Whether you're a content creator, marketer, or business owner, this episode is packed with valuable strategies to enhance your digital presence and revenue. Tune in to transform your podcasting approach and drive meaningful engagement! Timestamped Overview: 01:09 Utilizing partnerships to enhance your podcast. 03:12 Problem solved: Community improved with micro content. 07:24 Referrals help bring in dream clients. 11:37 Different people consume content in different ways. 16:10 Transition to our show for dream customers. 17:40 Internal marketing: Message dissemination and team collaboration. 19:52 Thank you for tuning in, leave a review. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today we dive into the highly debated topic of copying content formats. Is it a shortcut to success or a recipe for failure? Discover the pros and cons of emulating popular content styles, like the Alex Hermozi-inspired videos, and whether they truly capture viewers' attention. Learn why finding a unique message and leveraging influential factors are vital for creating viral content. Today we answer these questions and more! - Are you making the mistake of using the wrong content format for your podcast? - Are you missing out on massive exposure? - How can originality skyrocket your podcast's growth? Tune in and enjoy! Timestamped Overview: 00:02:49 Beef with copying content formats. 00:04:16 "Why do you want Alex Hormozi style videos?" 00:07:52 Brainstorming for next level of achievement, education, and content creation process. Pre-production is often overlooked. YouTube scripter's interview emphasizes starting with script. 00:10:11 Analyze old videos, understand structure, give instructions. 00:16:14 Backup plans, overwhelming elements and managing production. Start creating with a passionate team. 00:18:46 Value diverse skills when looking for help. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Here is a framework we use with our clients to never run out of content ideas, know what to say, and learn how to say it.  Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

If you have a working offer and a reliable and predictable way of bringing new customers to your door, you might be thinking how you can add to your bottom line. Spend more on the current efforts? Viable option. But in this conversation we discuss not only how you can add a new way of generating revenue for your business, but also how you can use those same efforts to build authority, relevancy and trust in your market. Join us as we share some of the never-revealed stats from acquiring customers with our first 100 episodes of Content Is Profit. And if you want to build your own Pipeline Platform, let us know. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Getting a grip on local SEO doesn’t have to be a headache. In today’s episode we feature Corinne Fisher, a pro in online marketing and founder of Maps Madness and Purely Digital Marketing. She shares simple yet powerful strategies to make your local business shine online. Some #GoldenBoulders you don’t want to miss: - Debunk myths about blogging and content creation - The truth about using podcast aggregators for those juicy backlinks - Strategies for securing top spots in Google’s coveted map pack - How to balance beautiful web design and top-notch SEO - A live website assessment of our page (oh boy…) From her expert tips on balancing SEO and design to her forward-looking thoughts on the future of SEO amid AI advancements, this episode equips you with the tools and knowledge to set your business apart in the crowded digital landscape. Tune in, take notes, and get ready to optimize your way to profit! Timestamped Overview: 01:00 Welcome new local MVP and SEO expert. 06:47 Laid off after selling to niche audience. 09:06 Why Purely Digital Marketing SEO processes are the most robust. 10:42 Content creation is overwhelming for local business owners. 15:45 Optimize and build out your Google business listing. 18:27 People seek quick results; struggle with long-term investment. 22:13 Do WordPress sites have better SEO capabilities? 26:40 Focus on homepage and main service pages. 27:28 Do podcast aggregators benefit SEO or not? 33:27 SEO requires proper website structure for success. 35:53 Structure must support visually appealing website design. 39:40 Focus on keywords that populate the map pack. 44:07 Search evolves beyond keywords to conversational content. 49:24 Difference between local and online business SEO. 51:18 Maps Madness teaches straightforward local SEO. 53:37 Ask clients how they search for you. Connect with Corinne: Maps Madness Website LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In today’s episode we team up with the brilliant Courtney Elmer, Founder & CEO of PodLaunch, to spill the beans on how to transform your podcast into a revenue-generating machine! After helping over 70+ business owners learn to launch a Top 100 podcast, she’s a treasure full of #GoldenBoulders you don’t want to miss: - The million $ question: how do we move people into buying your stuff. - Discover the key metrics for podcast success and how to properly use them for consistent growth and revenue. - What to look for in order to grow consistently and accurately. - How to set up your podcast for profits from day one, even if you already launched. If you're serious about taking your podcast to the next level and converting listeners into loyal fans and customers, this episode is a must-listen! Enjoy! Timestamps: 02:00 Proven formula boosts podcast rankings significantly. 06:56 Know your podcast's audience and their problems. 11:17 Base content on a real, specific person. 14:09 Expert podcasts solve specific problems, ensure audience retention. 16:27 Launch boosts visibility, aligns messaging, attracts listeners. 20:45 Use rankings to build consistent traffic growth. 22:58 Podcast for kids during drop-off, solving problems. 26:56 Focus on relationship building, not egocentric promotion. 28:00 Driving podcast listeners to action and generating revenue. 31:11 Trust builds belief, leading to conversion actions. 36:23 Measuring listening time: crucial for podcast performance insights. 37:18 Analyze listener data to tailor podcast content effectively. 42:38 Focus on consistently high-performing topics for traction. 46:27 Organize podcast details in a spreadsheet. Problem solved. 49:04 Shows create suspense to maintain audience interest. Connect with Courtney: Website Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you a business owner eager to start your content creation journey but feel overwhelmed by where to begin? You're not alone! Transitioning from running a business to becoming a content creator can be a wild ride, but it’s totally worth it. In this episode you’ll find three amazing #GoldenBoulders to get you going: - Embracing the initial suck and turning it into success - Why passion isn't found, it's cultivated, and how YOU can do it - The secret sauce to warming up to the perfect content creation vehicle Remember, the key is to start now, embrace the journey, and continuously improve. Happy creating! 00:00 Special episode: podcasting insights, including rants and lessons. 03:54 Embrace new skills; creating and storytelling differ. 07:22 Passion for creating, managing, and monetizing soccer content. 13:00 Using various content formats gets you closer. 14:03 Passion is cultivated; embrace content creation challenges. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

If you're in the game of content creation, you've likely wrestled with the eternal debate: should you focus on quantity or quality to keep your audience engaged while driving profit? In today’s episode, we unravel the secrets behind the strategies of legends like Tim Ferris, Seth Godin, David Perell and Howard Stern. A few of the #GoldenBoulders you don’t want to miss: - Why you should constantly question and refine your content - Witness a heated debate on volume vs. quality in content creation - Learn how to master the art of idea generation and feedback loops - Understand why enjoying your creative "torture" is the secret to long-term success Listen in as we explore the nuances of consistent content creation, understanding what truly resonates with audiences, and why the joy in your creative process can make or break your success. Tune in and enjoy! Timestamped Overview: 06:58 Quantity enables practice to achieve quality. 08:51 Quality lies in solving audience's problems. 11:46 Quality should solve problems, not just impress. 15:15 Content must be enjoyable for creators and audience. 18:56 AI content may harm expert credibility. 22:19 Consistency's power: transforming personal and professional lives. 25:58 Balancing quality and volume in content. 28:02 Prioritizing long-term strategy over short-term results. 32:27 Everyday moments can inspire business content. 33:18 Applying Dude Perfect's concept to football videos. 37:05 Ideas arise from observing, thinking, and implementing. 40:20 Define consistency, lane, resources, quality, evaluate. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.