Content Is Profit

You thought you knew the path to success? Think again. Today we’re joined by the one and only George Bryant for an unforgettable deep dive on authenticity, personal growth, and the role of AI in today's world! George has been on the show a couple of times before, and is part of the CIP Hall of Fame. His contributions to Entrepreneurship through his live events, customer journey intensives, and community has created massive waves in the Entrepreneurial world. Don’t miss today’s #GoldenBoulders: - Hear George’s radical honesty moment that shook his career and changed his life - We explore how to harness AI tools to express yourself while creating meaningful connections. - Finding the balance between authenticity and intimacy - How to transition from knowledge into action All this, you can apply today and create incredible traction in your business! Tune in and enjoy! Timestamped Overview: 01:00 Authenticity in content creation is highly admired. 05:56 Success masking personal struggles led to business decline. 07:49 What is radical honesty? 12:25 Be authentic, share your unique story authentically. 14:40 Opening up about past fears and truths. 17:51 Build brand on healing and growth, not trauma. 21:40 Share lessons after overcoming personal challenges. 26:20 Trustworthiness involves authenticity, responsiveness, and personal perspective. 29:21 Appreciates human thought, skeptical about AI creativity. 32:16 AI aids sales letters, humans irreplaceable for creativity. 35:06 AI-run podcast shows disrupt authentic experiences. 39:20 AI aids communication, marketing, business scaling, improvement. 40:38 Knowledge becomes mastery through practical application. Connect with George: Website Instagram Podcast Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ready to take your content game to the next level? Dive into Part 2 of our Content is Profit series where we unlock the secrets of the Publishing Pyramid! Ever wondered how to: - Scale your content effectively? - Understand the resources you truly need? - Bring your message to life consistently without burning out? Join us as we break down the step-by-step framework that skyrocketed our business, transforming their minimal viable content into a content machine! From exclusive insights shared by industry giants like Alex & Leila Hormozi to proven strategies that helped us hit our first 6-figures, this episode is packed with gold. Enjoy! Timestamped Overview: 00:00 Understand resources needed for successful content creation. 03:43 Improved capacity, consistency crucial for sustained success. 07:38 Use a story list to improve content messaging. 09:22 Solutions, problems, and unique frameworks differentiate you. 13:30 Publishing consistently led to significant business deals. 17:11 Optimize workflow; simplify setup; delegate tasks efficiently. 19:34 Revisiting guide was satisfying and pride-inducing. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In this special Thanksgiving episode Content Is Profit, we dive deep into the game-changing concept of "Minimal Viable Content" inspired by BJ Fogg's "Tiny Habits." Learn how simplifying your content creation can lead to massive wins, just like it did for us—hint: it involves scoring BIG with $100K in sales. Don't miss our practical tips: - How to overcome barriers and make content creation a breeze. - Why the quality of your message triumphs over production value. - Real-life success stories, including a vlogger's rise with "minimal viable vlog.” And don’t forget to go to www.bizbros.co/monetize to get started on your 6-figure journey! Enjoy! Timestamped Overview: 00:00 We have a surprise for you! 05:39 Exploring content consistency with limited resources. 08:43 Tiny Habits: small steps ensure content consistency. 11:32 Motivation drove live stream; self-detachment was key. 13:11 Maximize online presence efficiently with available resources. 18:51 Practicing skills leads to better results. 22:05 Identify and target where your audience engages. 25:57 Visit www.bizbros.co/monetize for content success tips. 28:33 Experimenting with minimal viable content gains traction. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wondered if you should be creating solo content or collaborating with other creators? Today we will dive deep into this conversation and share our thoughts. This was an interesting question one of the shows in our network asked. Having experienced different and shocking results from both types of content, we decided to give it a crack and share some of the things that have worked for us and some of our clients. Some #GoldenBoulders we cover: - The REAL reasons solo episodes might outperform interviews - How to pinpoint YOUR podcast goals for maximum impact - The secret Ladder of Influence for securing powerhouse guests - Why enjoying this part of the process is KEY to long-term success Enjoy! Timestamped Overview: 00:00 Expand audience through strategic podcast guest selection. 04:06 Monetization lies beyond surface-level content perception. 07:20 Applicable to any collaboration, not just podcasts. 11:02 Start with lower-level connections for opportunities. 14:18 Prioritize guest connections over solo episodes. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are You Ready to Live a Balanced Life? Today we sit down with Chad Potts—pharmacist, pastor, and homesteader-in-the-making—to explore how to blend the secular and sacred for a truly fulfilling life, & how content has played a key role on his process! #GoldenBoulders you don’t want to miss: • The secret to harmonizing life’s different aspects. • Why chasing success in just one area might leave you feeling empty. • How Chad’s 40 Grit Challenge can reshape your holiday season. This conversation is packed with actionable insights on personal growth, resilience, and living with purpose. Enjoy! PS: Here is the link to his challenge: https://www.therevrx.com/40grit Timestamped Overview: 01:00 Pharmacist-pastor driving podcast profit through content. 06:03 Success doesn't guarantee happiness; find your purpose. 08:34 Training as pastor and pharmacist enables holistic vision. 11:01 Growth reflects change; balancing science and religion. 16:51 Content creation must integrate into your identity. 19:51 Treat symptoms but find root causes too. 21:54 Production company expanded services beyond initial scope. 27:00 Overcoming fears, launching valuable podcast despite challenges. 29:27 Organic growth is key for podcast promotion. 33:04 Engage audience consistently through podcast cross-promotion. 34:23 What was your first content creation setup? 38:05 Group coaching offers empowering shared experiences. 42:29 Running reveals self-improvement inspired by fatherhood. 43:52 Music is therapeutic; juggling family and creativity. Connect with Chad Potts: Website Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Want to get explosive growth and turn your content into profit? In this episode, we dive deep with none other than the legendary Alex Hormozi. Discover how he skyrocketed his following by 1,000,000 followers in just 6 months. Here are some of the #GoldenBoulders from the episode: - The $100,000 advice from Grant Cardone that redefined Alex's entire approach to content. - Why sheer volume plays a critical role in your content strategy and how to balance it with quality. - The 80/20 rule that will forever change how you prioritize your content efforts. - How Alex's podcast went from 20K to 400K monthly downloads with just one simple tweak. If you're a content creator and entrepreneur, you can’t miss this game-changing episode. Enjoy! Timestamped Overview: 00:00 Alex Hormozi's framework for rapid follower growth. 05:34 Internal system enables volume, receives mixed feedback. 07:02 Balancing quality and volume is resource-intensive. 09:52 Reduce friction; adapt to your current level. 15:15 Alex Hormozi's tweets ideas for quick feedback. 17:55 Engage stories for feedback; develop ideas' depth/width. 19:38 Quality vs. volume debate in content creation. 24:54 Discussion on video formats, frameworks, and boosting downloads. 26:04 Sharing test results, emphasizing meaningful business goals. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In today's episode of Content Is Profit, I'm diving into a major AHA moment! I had not one, but TWO eye-opening conversations that revealed the REAL reason many content creators hit a wall. Here’s a hint: - It's not about your message - It's not about your production quality - It's not even about your creative process Learn how to overcome distribution challenges, establish a baseline for your content, and turn feedback into actionable insights! Don't let your hard work go unseen! Enjoy! Timestamped Overview: 00:00 Solve problems, create and distribute content consistently. 05:46 Create a content process; consider virtual assistant. 07:56 Focus on enjoyable video style after feedback. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In the competitive landscape of content creation, this specific creation phase stands out as a critical element that can significantly amplify your reach and engagement. Over the last year we've developed a robust 6-lever process, with a particular emphasis on the fourth lever: distribution. The reason being... people completely forget about this specific stage. This episode is a behind the scenes of a conversation that we had with one of our partners. We start by distinguishing between two types of content: 'safety net' and 'intentional'. Safety net content, such as daily podcast clips, ensures that we maintain consistent visibility. This regular presence is vital for effectively measuring and optimizing our content strategies. One of the things we can do to maximize our organic reach is to focus on collaboration. By tagging guests and engaging with them, we can extend our content’s reach. We encourage guests to feature us in their newsletters or even physical magazines. These partnerships allow us to tap into diverse audiences and expand our visibility beyond traditional social media platforms. Efficiency is key in our approach to distribution. We utilize a matrix to streamline our distribution processes. This involves meticulously allocating time slots and selecting platforms, which not only saves time but also helps us identify trends and peaks in audience engagement. Lastly, using data is key. It's a must when it comes to optimizing and grabbing the juice out of the content. You can start by looking at platform-specific metrics. These include 7-day and 30-day podcast downloads and YouTube's 30-second retention rates. These insights are crucial. They refine our content and promotion strategies. They ensure we keep improving our reach and impact. Hope you enjoy and take a lot of #GoldenBoulders! Timestamped Overview: 04:13 Strategic content distribution methods for broadening audience. 09:56 Condense video content distribution strategy maximum 7 words 11:59 Develop episode ideas, social listening, and marketing. 17:49 Evaluate content performance and optimize for engagement. 19:14 YouTube video data reveals high consumption. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Last Friday we attended a local event in our old college University of North Florida. The hosts asked us to dive into AI and how it can help content creators, and how it could change the game in the upcoming years. We met incredible entrepreneurs, employees and producers. We were surprised on all the feedback and what the closing keynote had to say about this. We also got to debut a brand new presentation with some tactics to improve your process! Here are some of the #GoldenBoulders! • The current state and future of AI in content creation • Must-try tools that could transform your workflow • A real talk on authenticity in an AI-driven world Are we entering a new era for generalists? Will human connection become a luxury? Enjoy! Timestamped Overview: 00:00 Jay's AI insights were compelling and necessary. 04:23 AI should assist, not replace thinking. 08:55 Use AI tools to enhance existing skills. 10:55 AI tools enhance remote recording quality and flexibility. 14:18 Engage customers directly for genuine insights, not AI. 19:23 AI lacks authenticity needed for human connection. 22:05 Share AI experiences; authenticity crucial for business. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you struggling to keep up with content production and distribution?We’ve got you! Today we are going to be sharing some practical strategies to elevate your content game and streamline your creation process. This will literally save you hundreds of dollars, if not thousands! Learn how to turn your long-form episodes into engaging vertical videos that captivate your audience and boost visibility across platforms. Some of the #GoldenBoulders are: • How to nail your message so you can create deeper connections with your listeners • How to properly turn horizontal videos into scroll-stopping vertical clips • How to maximize your resources to produce more content without burning out Whether you’re a seasoned content creator or just getting started, you’ll walk away with actionable tips to take your podcast from good to great. Don't miss this essential guide to leveling up your content strategy! Enjoy! 00:00 Media uses long and short-form content efficiently. 04:24 Consider resources for personalized project planning. 08:28 Evaluate enjoyment in creative process to avoid burnout. 12:01 Focus on tasks that yield highest results. 16:15 Adobe, Capsho, and AI tools offer content services. 17:15 iPhone app Captions simplifies video editing. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Why are political candidates flocking to podcasts over traditional media? And what can business owners learn from it? Today we chat about the content game-changing landscape, political podcast tours, and what it means for YOUR business! Key #GoldenBoulders: - Why political candidates are ghosting traditional media - The power of long-form content and organic trust-building - Key insights on mastering distribution and capturing attention - Lessons YOU can apply to your own content strategy today Don’t be shy—put your message out there! Believe in your product, and make it easy for people to find and connect with you. Enjoy! Timestamped Overview: 00:00 Presidential candidates increasing podcast presence. 04:23 Podcasts foster trust and learning more than news. 08:24 Digital channels boost exposure and influence effectively. 10:55 Share content online to attract like-minded audience. 16:21 Media editing impacts perception; skepticism advised. 18:32 Build trust and master channel distribution for profit. 21:08 Have courage to share your message boldly. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

If you’ve been scratching your head about how to make your content more engaging, stick around because today we’re cracking the code on making your long-form content pop in short clips. For many, short form content is their main way to discovery! Platforms have been investing heavy into this features and supporting creators with new ways to find their audience. Today we are learning how to: - Design content that captivates and drives action. - Set up an environment for consistent and frequent content creation. - Leverage both polished high-quality edits and effective storytelling. The heart of great content is a killer message. We can't stress this enough! No amount of fancy editing can save you if your message doesn’t hit home. Timestamped Overview: 06:17 Quality of content versus resource investment evaluation. 09:24 Consistency in content creation is important. 11:33 Test different content, shift resources strategically. 14:33 Encourage consistent content creation and remove friction. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

What if we told you that you can transform your content game and learn how to make bank all while following your passion! Sounds too good to be true? Well… In today’s episode, we unlock this one for you. A few weeks ago we connected with the talented musician and content creator Den Lopez. Through a mutual coach we learned he was killing it with his Youtube channel achieving his lifelong dream of teaching people “HIS WAY” and helping thousands with his methods! We are so stoked to bring you this conversation! The #GoldenBoulders you don’t want to miss: - How to diversify your engagement if you are struggling with obtaining leads - Wondering how to keep it real and still rack up subscribers? We've got you covered. - Den spills on his epic email marketing hacks and how he's built a 20k-strong YouTube community. - Last but not least, learn Den's trick on how to play the guitar in less than one hour, using just ONE finger! This episode is packed incredible information on how to turn your passion, skill and content into a money making machine. Enjoy! Timestamped Overview: 03:13 Bought guitar hoping to impress girls. 08:17 Conquer basics to achieve content creation goals. 09:53 Balancing free content and paid offerings strategies. 13:02 Started on Facebook for storytelling with ease. 16:53 Advice for developing camera presence as educator. 21:08 Breaking down tasks helps children learn effectively. 24:16 Teaching requires breaking down complex topics simply. 28:22 Teaching skills, creating content, connecting to profit. 31:58 Signing up for list; curious about content process. 35:48 Capture ideas immediately for future inspiration. 37:54 Inspiration strikes, refine idea, create passionately. 39:31 Streamline creation process; evaluate environment for efficiency. 44:45 Creativity thrives with fewer tools and constraints. 46:11 Discussing profitability and self-liquidating business funnel. 49:10 Appreciate your process and creative insights. 54:22 Interested in learning guitar and joining community? Connect with Den: YouTube Website Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In a world where the next viral hit could be just a post away, it's tempting to cut corners. But here's the thing: there's a right way and a wrong way to catch the spotlight. On the latest episode of the Content Is Profit podcast, we delve into a hot topic: unethical content creation in marketing. We spotlight a video that went viral for all the wrong reasons. It promoted plagiarism to score quick wins on social media. It got us thinking – is this the legacy we want to leave in the digital world? Here's what we learned: Authenticity isn't just a buzzword. It's the foundation of trust between us and our audience. It's about showing up, originality in hand, and sharing our true voice. And let's be real, copying someone else's work or relying on AI to mimic creativity? That's not going to build the lasting connections we're all chasing. The conversation steered towards embracing long-form content. Why? Because it's our chance to dive deep, share our expertise, and truly connect. It's about offering real value, not just a fleeting moment of entertainment. So, here's to making a pledge for integrity in our content. It's about creating something that matters. It's about creating something that resonates. Most importantly, it's about creating something that's genuinely ours. Join us in this conversation. Let's share, learn, and grow together. We're committed to raising the bar for ethical content creation. Catch you on the ethical side. Timestamped Overview: 00:00 Balancing ethical content and learning from others. 04:54 3-step process for creating viral Instagram content. 06:36 Download video, use with owner's consent. 11:05 Leverage your authentic content for trust-building. 13:12 Conversation, pride, content, attracting right people, impact. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Do you think your content strategy is making the most out of your time and resources? Prepare to have your mind blown as we break down the secret sauce behind successful content creation of the one and only Alex Hormozi! Don’t miss these #GoldenBoulders: - The surprising truth about overproduction vs. effective production – are you hitting the mark or missing it completely? - Why pre-production could be your ultimate time-saver and secret weapon for killer content - How to make your content not just flashy but profoundly educational. Whether you're just starting out or looking to elevate your content game, tune in to learn why strategic effort in your preparation phase is the key to sustainable success. Enjoy! Timestamped Overview: 00:00 Overproduction hinders; clarity aids learning effectiveness. 03:19 From distracting visuals to efficient pre-production research. 06:50 Creating content is overwhelming; start with basics. 12:27 Create intentional clips from existing content strategically. 14:37 Starting a campaign: "Stop Pray and Spray" strategy. 18:00 Improve content quality through experimentation and structure. 22:01 Determine your content goal for effective strategy. 23:32 Discuss goals and strategies with your team. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.