Content On The Go by Pod Paste

Marketing can be a challenging field to navigate, with so many different approaches and strategies to consider. It can be hard to know where to start or how to keep up with the latest trends and best practices. And let's be honest, we've all had those moments where we feel like we're just spinning our wheels, trying one thing after another with no real success to show for it.In this episode of our podcast, we'll be exploring some key insights and strategies that can help you take your content game to the next level. We'll be joined by a group of marketing experts who will share their experiences and knowledge on a range of topics, including the value of experimentation, the power of discipline, and the benefits of embracing failure.What You’ll Learn[00:01:52] Sources of creativity.[00:05:16] Delegating to content creators.[00:09:07] Automating creativity.[00:12:07] Combination of creative and analytics.The value of experimentationThe 70/20/10 rule for balancing content prioritiesHow discipline allows for creative freedomIdeas for banking new ideasWhy it’s okay to produce bad contentPanel Discussion SpeakersNathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forgetGenson Glier - growth hacker extraordinaireBrendon Hill - content wiz and be investorDaren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellnessLinks & ResourcesTiktok Creator Marketplace - https://creatormarketplace.tiktok.com/Getting Things Done - https://gettingthingsdone.com/Evernote - https://evernote.com/Asana - https://asana.com/Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafehSplashup - https://www.splashup.co/Genson Glier - Linkedin - https://www.linkedin.com/in/genson/Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/Digital Ninjas - https://www.digitalninjas.com/Podpaste.com Hosted on Acast. See acast.com/privacy for more information.

Learn more and signup for the free newsletter here - https://podpaste.substack.comGet more insights, tricks and tips from Pod Paste - https://podpaste.comHow to get your podcast noticed by the right people now!This is a video podcast series collaboration between Pod Paste, DLake Create, and Digital Ninjas.We're on a mission to supercharge your brand, company or organization and help you change the world with through digital strategy, training and insights. In the last eight episodes, we've spoken about one specific idea to help you market your business better.While we usually make these short, this is the full-length panel discussion that we had with four of the best digital content marketers in Sydney, Australia.**Time Stamps of What You Will Learn**00:03:49 Build relationships with micro-influencers.00:10:25 Trustworthy transparency and authenticity.00:13:46 Do things that don't scale.00:17:39 Find your balance between automation and authenticity.00:22:45 Quality matters more than quantity.00:28:29 Focus on quality, not quantity.00:34:43 Talk to customers directly.00:40:34 Add value without expecting returns.00:42:44 Learn by doing.00:49:05 Automate content creation process.00:54:41 Plan ahead for less stress.00:59:10 Delegate creativity to experts.01:03:49 Practice and persist for success.01:08:51 Humans and AI must collaborate.01:10:41 Adapt to new mediums.01:18:57 Take care of your waste.01:19:34 Connect with leading marketers. Hosted on Acast. See acast.com/privacy for more information.

In Greek mythology, the God Janice is often depicted with two faces looking at opposite directions, one towards the past and one towards the future. And in content marketing, you need to be able to look both ways. It's important to look at the past and what's worked before, but also attempt to look at the future and adapt accordingly.Listen and learn on to find out how to 10x your content reach, volume, value and consistencyWhat You'll Learn The importance of looking to the past and future in content marketingBridging the gap between brand, content, and customers10-24xx content reachUsing social media for education and trust-buildingThe five stages of customer awarenessBenefits of content marketing for educationContent stackingPresenting interesting ideas in a casual wayPersonal growth and vulnerabilityTime Stamps01:30 Anticipating the future04:30 Content stacking06:34 DLake Runs NewsletterNotable Quotables00:01:30 - "As the famous Wayne Gretzky quote goes, I skate to where the puck is going, not to where it has already been."00:02:30 - "I realized that this framework is applicable to any brand, company, and any industry."00:05:37 - "Let's say content marketing is way more artistic and creative than it is analytics, science and business."Want to create amazing video podcasts without lifting a finger? We've got the packages to make it happen. Email us at talk@podpaste.com to find out more. Hosted on Acast. See acast.com/privacy for more information.

We explore four key aspects of becoming a better video podcaster and content marketer. The first part focuses on the framework for growing a podcast on social media, emphasizing the value of long-form content that provides substance and nourishment. We then delve into the magic of combining AI and real humans in content creationFollowed by proof of someone successfully using these methods to grow their brand. Lastly, we uncover an insightful thought that supports the overall discussion. Tune in to discover these valuable insights and enhance your podcasting and content marketing skills.Timestamps of what you will learn[00:01:34] Long and short-form content. [00:04:01] The role of storytelling in long-form video content. [00:07:38] Alex Hermosy's content cascading. [00:09:46] Consistency is key.Links & LearningsSignup for newsletter hereAlex Hormozi $100 million leadsWhere the ice cream vs steak analogy came from with short vs long form content Hosted on Acast. See acast.com/privacy for more information.

Get more insights, tricks and tips from Pod Paste - https://podpaste.com/cotgaug2023 Learn more and signup for the free newsletter here - https://podpaste.substack.comTreat your podcast like a brand and stop focusing on followersWe discuss the importance of treating your podcast as part of a larger brand and the limitations of relying solely on social media followers. We also emphasize the value of informative educational content and advises against following TikTok trends.We dive into the world of branded content and how small businesses and content creators can compete with industry giants like Nike and Coca-Cola.This episode provides valuable insights and strategies for creating a successful branded video podcast.What you'll learnWhy followers don’t matter Fun story about the history of social media Why you should stay away from TikTok trendy styled content Briefly touch on how to create a successful branded video podcastAnd Much More!Timestamps of what you will learn[00:02:30] Why followers don't matter. [00:03:23] Abandoning timeline feeds. [00:07:08] What's the real value of podcast listener attention? Hosted on Acast. See acast.com/privacy for more information.

Reach 10x more people with only 10% work (aka less)Founder and executive producer of Pod Paste, introduces the struggles and challenges that companies and brands face in the world of content creation and marketing. We highlight the extensive time and effort it takes to edit a high-quality podcast episode, averaging around 8 to 11 hours for a 45-minute interview. This is production from end to end (creating episode idea, booking guests, researching guest, questions, setup for the interview, recording, editing, show notes, title, marketing and promotion).Our goal is to rescue podcasters from this chaos by providing support in shaping their voice, telling their story, and reaching a wider audience. We want to save companies 100 hours by offering services such as brainstorming captivating episode concepts and providing recording best practices. All so that you can focus on running their business while leaving the editing and marketing tasks in our capable hands.https://podpaste.com/call to book a free discovery call now and get an episode edited no charge!https://podpaste.com/adoct23 go here to listen to the podcasthttps://podpaste.substack.com/ to get video content and brand marketing podcast tips and tricks delivered monthly into your inbox Hosted on Acast. See acast.com/privacy for more information.

Watch and read this here.Are you looking to grow your podcast and increase its reach? In this comprehensive guide, we will explore the powerful framework of high value, high volume, and consistency that can take your podcast to new heights. By implementing this proven strategy, you can attract a larger audience, engage with your listeners, and establish a successful brand in the competitive world of podcast production and content creation. Whether you're a seasoned podcaster or just starting out, this guide will provide valuable insights and practical tips to help you create compelling content that resonates with your target audience. Get ready to unlock the true potential of your podcast and achieve lasting success!What You'll Learn In this EpisodeThe parallels between a classic black 80s kung-fu movie and podcast content creationWhat High Value isWhat High Volume isWhat consistency actually looks like (our publishing cadence and recommendations)Borat examplesAnd a bunch more! Hosted on Acast. See acast.com/privacy for more information.

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Watch & Read This HereGet this: video podcasting in 2024 isn't just a fad, it's a game changer. This bad boy has the power to take your podcast from 'meh' to 'holy cow!' in no time. How do I know this? Well, sit tight and let me tell you a tale. A tale of a two-year rollercoaster ride that led to a mind-blowing 3900% increase in audience reach just by adding some moving pictures to the good ol' podcast. This article, my friend, is your roadmap. I'm talking about the lowdown on the 80/20 rule in podcasting, the ABCs of video incorporation, and the art of playing the long game for growth that doesn't just spike and then sputter out.Audio only podcasters know video is important but they either don’t do it or they try to do it without asking themselves “Should I even do it??”Confused? Fear not as we did an super in depth 32 minute webinar that answers if audio podcasters should and if so how they could go about doing it.At the end of this you willKnow the pros and cons of video podcasting from someone that has figured out how to do it cost effectively and failed a lotDetermine if video can help market your podcast effectively. Basically know if you should or should NOT use video to help market your podcastTreat your podcast as the central hub for broader branded content.Learn basic social media marketing and promotional tools and tactics to grow your podcast.If you stick around to the end I’ll show you real world numbers of how I 38x’d the reach of my podcast by just knowing I would hit record on the camera and create visual supportive content. Basically increased visibility by 52,000+ more impressions just by spinning it out as video/visual content!!!Time Stamps of what you’ll learn[00:01:01] Cascading content.[00:03:07] Pros and cons of video podcasting.[00:06:00] The 80-20 rule applied to creating short clips from long form content and why you should do it[00:10:02] Video podcast content outperforms.[00:14:23] Valuable content discovery on YouTube.[00:16:08] Impact of video in podcasting.[00:19:07] Visually enhancing complex topics.[00:23:30] Short video clips content quick how to[00:25:36] Outline for efficient content creation.[00:29:38] The Slow growth compound interest style of long form content and this framework[00:31:08] Real world examples and numbers to back it all upLinks & LearningsListen, Read, watch and download workbooks, checklists and the presentation I used of this whole thing hereBook a free call where Pod Paste will edit your first episode free or give you free strategy session on what to record (if you’re stuck)The Podcast HostJoin (Free) The Indie Pod Community on CircleGet free tips in your inbox each month (ish) to make you a better podcast content creatorPod Paste on LinkedinPod Paste on YouTubePod Paste on Instagram Hosted on Acast. See acast.com/privacy for more information.

Watch and Read This HereAlright, let's skip the nonsense and dive straight into making your video podcasts the kind of thing that makes people watch and listen until the end and want to share it out with all their friends.It boils down to a solid plan that makes viewers stick around and share your content. It's all about engaging content from start to finish, using a mix of precise scripting, essential focus statements, engaging hooks, storytelling, and seamless transitions. Add in three bonus tips for an even bigger impact, and you're set for content that’s both memorable and shareable.Why should you care? Because this method isn’t just powerful; it’s versatile, fitting any industry or brand. Whether you take a little or take it all, this strategy is customizable, acting as a navigational tool through the digital wilderness to a place where your content doesn’t just land but deeply resonates. It's a double-layered framework designed to keep you focused and efficient, ensuring your video podcasts are more than just viewed—they're a sensation.After reading/listening to/watching this you will learn the following;My top nine tips on how to write the outline and script for video podcasts so that people will want to click play onI’ll touch on why the focus statement is so damn critical BEFORE you write or record your first wordsCreate compelling hooks to engage that person who clicked on your content and keep them until the endUse the most obvious storytelling trick throughout to keep your content stickyHow to signpost and ask questions at the right time to transition to the next sections seamlesslyAnd three bonus ideas that are easy to do and will give you another 10x return on investment - guaranteed (10x10 is 100 right?)Timestamps[00:00:43] - The Power of a Focus Statement[00:01:15] - Maximizing Your Content's Impact[00:02:10] - The Flexibility of Frameworks[00:03:01] - Framework Within a Framework[00:03:24] - Crafting a Crystal Clear Focus Statement[00:04:26] - Implementing Your Content Strategy[00:05:40] - Organizing Ideas and Content BucketsLinks & LearningsWhat the focus statement is through the lens of scripted non-fiction narrative radio journalism (like NPR)Get our FREE 32-min webinar to answer if you should video podcast or not pack full of pdfs, checklists, audio, video files and moreSubscribe to the Content On The Go NewsletterWatch and Read This Here Hosted on Acast. See acast.com/privacy for more information.

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Have you ever thought about why your business even exists? What value is your business bringing to the world, and more importantly, to your customers and clients? While these seem to be existential questions, they are necessary ones. Find out the right questions to ask your business and help you identify the right customers and clients on this episode.In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.Learn more belowFor just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev Hosted on Acast. See acast.com/privacy for more information.

Stop. Stop being so efficient and productive. And instead, choose to be effective. And when you do this, you're using the Pareto Principle or the 80-20 rule. Find out why choosing the right customers and clients usually beats finding any and all customers and clients on this episodeIn this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.Learn more belowFor just $95, get 10 content pieces from a single video podcast - here!B2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev Hosted on Acast. See acast.com/privacy for more information.

Question. What do detectives and small business marketers have in common? They deep dive and research exactly what makes the customers tick. Find out why you should know your customers and clients better than they know themselves and more on this episodeIn this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.Learn more belowFor just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev Hosted on Acast. See acast.com/privacy for more information.

In most games, it's pretty well known that if you can think like your opponent, then you usually will end up having the upper hand. Business is a similar game. If you can think like them, then you'll be there for their next move and then be able to provide value. Find out how you can think like your dream customers and clients to drive sales and more on this episodeIn this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.Learn more belowFor just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev Hosted on Acast. See acast.com/privacy for more information.