#ContentChat

How Video Helps You Get Found in AI Search with Dane Frederiksen Can video help your brand show up in AI-generated search results? And does getting cited by AI require expensive production, thousands of views, or an entirely new content strategy? In this episode of #ContentChat, host Erika Heald welcomes back Dane Frederiksen, founder of Digital Accomplice, to explore how B2B marketers can use video to improve their visibility in AI search, build buyer trust, and support the sales process. Dr...

Who's the Author When AI Does the Writing? AI is becoming part of nearly every content creation workflow. But when AI helps develop the ideas, write the words, or both, who actually deserves credit for the finished work? And how can content teams communicate their use of AI transparently? In this episode of #ContentChat, host Erika Heald welcomes Bert van Loon, international speaker and creator of the Thinking × Wording Lens, to explore how marketers can make more intentional decisions about ...

Why In-Person Events Still Matter for Content MarketersVirtual events make it easier than ever to squeeze in professional development. But there's something special about being in a room full of fellow content marketers, exchanging ideas, sharing challenges, and building relationships that extend well beyond the event itself. In this episode of #ContentChat, host Erika Heald is joined by content marketing and PR consultant Alek Irvin and B2B content strategist Carmen Hill to discuss what make...

#ContentChat: The Unsexy Side of Content — Why Taxonomy and Data Standardization Matter Good content decisions require good data. But what happens when inconsistent tagging, unclear content classifications, and disconnected systems make it impossible to tell what's actually working? In this edition of #ContentChat, Erika Heald is joined by Aimee Rodriguez, Senior Director of Intelligent Content Strategy at Infios, to explore the unsexy but essential work of content taxonomy, metadata, and d...

How do you make your brand voice stand out when every competitor claims to be innovative, trusted, and customer-centric? A competitive brand voice audit can help you identify what makes your organization distinctive—and turn those insights into practical brand voice guidelines. In this episode of #ContentChat, Erika Heald shares a five-step process for conducting a competitive brand voice audit, inspired by a question from her recent American Marketing Association workshop, Build a Brand Vo...