Convo By Design®

Today, I sit down with EZ Gonzalez of Pacific Sales about how retail, design, and customer experience intersect in today’s market. Gonzalez shares how Pacific Sales’ culture of continuous learning and a customer first sales model has helped establish the company as the West Coast’s leading appliance retailer.  Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. EZ and I explore long-term partnerships, wellness-focused design, and the importance of storytelling in shaping client experiences and how the brand’s people-first approach to retail sets it apart in the design industry. With immersive showrooms, a strong emphasis on education, and community partnerships that extend beyond the showroom floor, Pacific Sales is redefining what it means to support both trade professionals and homeowners. Gonzalez also unpacks timely challenges facing designers and clients—from navigating project uncertainty to incorporating wellness as a fundamental design principle. Topics and Ideas Pacific Sales’ Culture & Philosophy How a non-commissioned, education-driven model creates trust and long-term value for customers and trade partners. Partnerships & Community Engagement Building meaningful relationships across KBIS, CEDIA, West Edge, and supporting organizations like Saint Jude. Wellness as a Design Standard From circadian lighting to functional home workspaces, why wellness is no longer a luxury but an essential part of design. Design in Uncertain Times Why informed decision-making, collaboration, and storytelling help clients and designers navigate long projects. Mentorship & Professional Growth Supporting the next generation of design professionals through education, rewards programs, and a culture of learning. Retail Meets Design How immersive showrooms and Pacific Sales’ connection to Best Buy combine to deliver expertise, installation, and ongoing support. Thank you, EZ for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Courtney Novogratz: Designing a Life of Creativity and Family Courtney Novogratz has spent her career reimagining spaces that celebrate individuality, family, and joy. Alongside her husband Robert, she’s built an iconic brand known for bold style, adventurous projects, and a commitment to living beautifully without pretense. In this conversation, Courtney shares her design philosophy, her family-first approach, and how she balances creativity with business. In this episode of Convo By Design, Courtney Novogratz opens up about her journey as a designer, entrepreneur, and mother of seven. From revitalizing historic properties to curating collections that reflect everyday living, Courtney brings her unique perspective on what it means to design with heart. We discuss the challenges and triumphs of building a brand, her take on authenticity in design, and why storytelling matters just as much as furniture and finishes. Ideas and Topics discussed during our chat. What you will hear are universal concepts that are then executed to perfection. “Perfection” doesn’t mean perfect. That might sound strange, but often perfection is used to describe design but let’s be , there is no such thing as perfect in design. To me, perfection is a philosophical approach to blending the work with the story and The Novogratz do this expertly, which is why they are Octobers Convo By Design Icon Registry inductees presented by Pacific Sales Kitchen and Home. Here are some of the reasons why and ideas you are going to hear explained: The Novogratz Design Journey Courtney on how she and Robert grew their design practice into a recognizable lifestyle brand. Balancing Creativity & Family How raising seven kids has shaped her outlook on interiors and informed her approach to livable, joyful design. The Power of Storytelling in Design Why personality and narrative are essential to creating meaningful spaces. From Renovations to Product Lines Expanding beyond interiors into retail, furniture, and collaborations. Lessons in Building a Design Brand Courtney reflects on resilience, reinvention, and staying true to your vision. The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this. This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Courtney and congratulations to you and Robert. Some of the things I truly enjoyed were the ideas with regard to your world-class story-telling skills. Your work is exceptional and the branding is masterful. Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

This week, the Convo By Design studio went mobile inside the VW ID.Buzz at CEDIA Expo and Commercial Integrator Expo in Denver—bringing you candid conversations with leaders shaping the future of smart homes, design integration, and resilient technology. From energy resilience to invisible lighting, European design influences to smarter tools, these ride-along interviews capture the pulse of the connected design and integration industry. Join Soundman in the VW ID.Buzz for a road trip packed with insight, innovation, and the people pushing design and technology forward. CEDIA & CIX Overview CEDIA: The global association for home technology pros—advancing smart home, DenverDenverAV, networking, and integrated systems through education and advocacy. CEDIA Expo: The industry’s largest annual gathering with hundreds of exhibitors, demos, and training sessions. Commercial Integrator Expo (CIX): The companion event focusing on commercial AV, IT, and building automation solutions. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. Buzz Delano | Delano Associates & Delano News AdvanceDelano Associates From hi-fi beginnings to decades of consulting and media leadership. Why designers, integrators, and architects must align earlier. The transformation of lighting into an invisible design tool. AI’s role in personalized home automation. Designing smart homes for resilience against wildfires and disasters. Eric Nakkila | Selective DesignSelective Design Bridging European manufacturers with North American design markets. The evolution of CI from intercoms to invisible audio and lighting. European influences: smaller spaces, longer product lifecycles. The rise of hybrid products—speaker-lights, invisible speakers. Tariffs, volatility, and what wireless power means for the future. Joe Piccirilli | RoseWater EnergyRoseWater Energy | CE Pro Masters Profile A 50-year career spanning retail, distribution, and energy resilience. Power quality as the hidden factor behind system failures. RoseWater Hub: surge protection, solar integration, and backup power. Energy systems in safe rooms, healthcare, and aging-in-place design. Why the built environment needs an “engineering mindset.” Andrei Matei | Robbox ToolsRobbox Reinventing power tools with digital intelligence. The touchscreen drill with depth automation. A digital measuring system that replaces multiple tools. Overcoming resistance from traditional tradespeople. The upcoming X-Trail drill and direct-to-consumer strategy. Richard Charschan | AcousticSmart Home Theater InteriorsAcousticSmart Home Theater Interiors Building world-class home theaters for over 30 years. Post-pandemic resurgence of family theater spaces. Regional trends: why Dallas thrives and Houston lags. Dispelling the myth of six-figure-only theaters. Acoustics and music as the soul of immersive theater design. Rushi Kumar | DMF LightingDMF Lighting Lighting’s evolution from incandescent to tunable LED. Warm dim, tunable white, and linear lighting as design tools. Balancing simplicity in control with intelligent systems. AI-driven predictive lighting for elder care and routines. Small, versatile fixtures reshaping design opportunities. Ruslan Polinofsky | DMF LightingDMF Lighting Making lighting tech accessible to designers and integrators. Demystifying with clear, plain-language education.

Today on the show, Mr. Alex Tate’s, Alex Alonso and I discuss the evolution of interior design, exploring how technology, client expectations, and personal vision shape today’s industry from AI integration to marketing strategies and maximalist design philosophy, this conversation examines how designers adapt to market shifts while staying true to their creative ethos. I thoroughly enjoyed my conversation with Alex for a litany of reasons and I’ll share some of them with you, but first, know this… And, you are going to hear it. Alex is an unapologetic Maximalist. And as we begin to discuss it, you will hear him launch in about the idea of clutter and then demonstrate how it’s not what people say something is but what a talented creative can do with an idea. Listen for that because it was a really fun exchange. Here are some of the other ideas you will hear more about in the following conversation. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. Design Industry Evolution: Discussion on how the past three years reshaped design business approaches, client expectations, and industry trends. Budgets and Client Chemistry: Emphasis on project fit over budget size and navigating increased transparency due to social media. AI and Technology: Exploring AI’s role in speeding processes, educating clients, and enhancing personalized design without compromising creativity. Maintaining Design Vision: Importance of staying true to one’s aesthetic, turning down projects that don’t align, and creating layered, meaningful spaces. Marketing and Brand Strategy: Leveraging SEO, SEM, PR, and controlled distribution to build visibility while maintaining authenticity. Publications and Industry Platforms: Critique of celebrity-driven content and the responsibility of publications to support diverse talent. Trends vs. Thoughtful Design: Conversation on biophilic design in bathrooms and balancing trend adoption with thoughtful creativity. Maximalist Philosophy and Brand Extensions: Exploring potential ventures like curated retail spaces or historical renovation studios, all aligned with layered, maximalist design principles. Ultimately, designers must balance business strategy with creative integrity, embrace technology judiciously, prioritize client alignment, and maintain a clear, authentic brand message. Loved this and I think you will too. It’s coming right up, after this. Thank you, Alex for this Maximalist conversation. Loved it and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams and downloads. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

This special two-part episode features Roman Alonso of Commune and David Calligeros of Remains Lighting in two distinct conversations exploring origins, philosophy, and the meaning of design partnerships. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. From salvaging antiques to designing timeless interiors, David and Roman share stories of growth, collaboration, and craft. What began as a single interview turned into a richer double feature—a master class in design values, sustainability, and the essential philosophies behind two influential studios. Part One: David Calligeros, Remains Lighting Origins and Influences: From antiques and architectural salvage to a design career shaped by an arts-influenced mother and an engineer father. The Birth of Remains: Starting in Manhattan in 1995, evolving from antiques into lighting design. Engineering Meets Art: Marrying technical precision with artistic intuition. Custom Work & Collaborations: Partnering with Commune, Robert A.M. Stern, Matthew Fisher, and others. IP, Dupes & Authenticity: Protecting design through integrity, storytelling, and craftsmanship. Sustainability & Craft: LEED Gold Brooklyn factory, solar array, stormwater recycling, and green production practices. Business & Market Challenges: Navigating the 2008 crash, tariffs, and the value of US-based manufacturing. Philosophy: Design as a question-driven, ethical practice rooted in long-term value and collaboration. Link: Remains Lighting Part Two: Roman Alonso, Commune Origins and Career Path: From Caracas to Miami, Boston, New York, and LA; a career spanning publishing, fashion, and interiors. Formation of Commune Studio (2003): Built around collaboration, essentialism, and quality. Studio Philosophy: Purposeful, small by design, focused on meaningful work and enduring value. Influences: Latin American upbringing, Isaac Mizrahi, Lisa Eisner, and lessons from fashion and editorial worlds. Product Development: Solving real design problems, prototyping in-house before release. Collaboration: Strategic partnerships (including Remains Lighting) to ensure usability and quality. Personal Philosophy: Stoicism, fairness, ethical production, and acknowledging imposter syndrome. Evolution of the Firm: Scaling deliberately—growing reach through products and partnerships while keeping the studio intimate. Quotes: “Good design shouldn’t be a privilege—it’s a right.” “Design is about editing, listening, and creating solutions that people might not even know they need.” This episode illustrates how partnerships in design aren’t just about collaboration—they’re about shared values, craft, and philosophy. By hearing these conversations separately, you’ll gain insights into two distinct but complementary approaches to design, sustainability, and creativity. So much to take in. This was a master class on how to structure, nurture and grow design partnerships. Make sure you check the show notes for links and notes about all of the topics covered. Thank you, David and Roman for doing this and being so willing to share your thoughts, ideas and practice. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy,

In a wide-ranging conversation, I sat down with Renée Gaddis, founder of Renée Gaddis Interiors, to explore Florida’s distinct design influences, the evolving role of designers in storm-prone regions, and the business of luxury interiors in uncertain times. Speaking from Naples, Florida, Gaddis compared her region’s design sensibilities to other parts of the state, noting a blend of Midwestern, European, and Southern traditions. While many of her clients lean toward transitional or traditional styles, she observed that Miami remains more open to modern aesthetics. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. The discussion turned to real estate trends fueled by the pandemic, which brought an influx of new homeowners to Florida. Gaddis shared how this surge, combined with a major hurricane, reshaped her approach to client selection and project scope. She emphasized her boutique model, strong referral base, and commitment to seamlessly integrating interiors with exteriors to embrace Florida’s indoor-outdoor lifestyle. On the financial side, she addressed rising costs and tariffs that have altered project budgets, leading to value engineering and sourcing U.S.-made products. Gaddis also reflected on the importance of partnerships with trades and vendors, especially during supply chain volatility, while advocating for transparent communication to maintain trust. The conversation also touched on resilient building practices in storm-prone regions. Gaddis highlighted lessons learned from past hurricanes, from identifying flawed hurricane-rated windows to designing with better drainage, elevated platforms, and even safe rooms. Her insights underscored the need for long-term sustainability in luxury projects. Beyond design, Gaddis shared her family’s advocacy journey with the American Heart Association, inspired by her daughter’s early diagnosis and treatment. This personal commitment, alongside her professional expertise, reflects her philosophy that resilience—whether in design or life—is built through experience, adaptability, and care. And you are going to hear the whole story, right after this. Thank you, Renee. Amazing. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Welcome to the Convo By Design Icon Registry episode for the month of July, 2025. This month’s inductee is an icon, for sure, an international luminary and someone who has been as down to earth and kind as he could possibly be. I shouldn’t have to say that. Right? But, that is one of the things that differentiates Martyn Lawrence Bullard from many, really most creatives who have achieved Bullard’s level of success. I sat down with Martyn at the SOHO Home showroom on Melrose Boulevard in West Hollywood right before the 10th anniversary party for Convo By Design. SOHO Home, previously the Rose Tarlow showroom, with it’s storied history and exceptional lighting made for a truly unique experience for me and I hope that is one of the things you pick up in this conversation with the September 2025 inductee of the Convo By Design Icon Registry. The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design.  Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those he serves. And, giving back along the way. Thank you, Martyn and congratulations Some of the things I truly enjoyed were the review of your 2019 Legends window and your experience in theater which speaks to your world-class story-telling skills. Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

In this candid conversation, Poppy Bourg and Shannon McGough of Poppy McGough Design House unpack the evolving Dallas design scene, the challenges of modern publishing, and the importance of integrating architecture and interior design. They discuss how their unique backgrounds inform their approach, client expectations in a shifting market, and why authenticity and craftsmanship matter more than fleeting trends. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. From the pitfalls of celebrity-driven design magazines to the nuanced demands of Dallas homeowners, Poppy and Shannon reveal how they balance creativity, technical knowledge, and client relationships to create spaces that are not only beautiful but built to last. They explore the impact of regional influences, climate challenges, and the expanding role of interior designers in shaping cohesive, livable homes. 1. The State of Design Publications & Celebrity Influence Shift in design media focus: from architecture to celebrity homes Challenges of magazines cutting back editorial staff and local flavor Dallas’s design culture: diverse, not pigeonholed into one “look” 2. Client Trends and Diversity in Dallas Architecture Clients influenced by wide range of styles via online exposure Resurgence of traditional styles alongside modern, Mediterranean, Santa Barbara influences Growing trend of lake homes post-2020 pandemic and its impact on local design culture 3. Modernism and Design Inspirations Experience visiting Modernism Week in Palm Springs Dallas’s limited mid-century modern presence compared to other cities Appreciation for maximalism and richly detailed interiors beyond minimalist trends 4. Backgrounds & Partnership Story Shannon’s hospitality design and hotel experience, focus on durability and build process Poppy’s real estate and builder project management background, deep builder and trade knowledge How their combined skills create a holistic approach to residential design and construction collaboration 5. Building Challenges in Dallas Impact of active soil, climate extremes, and shifting weather on construction and interiors Importance of realistic client expectations around timelines, soil testing, and permitting Regional differences in design challenges and neighborhood personalities across Dallas metroplex 6. Expanded Role of Interior Designers Growing client education on lighting, air quality, water filtration, and acoustics Increasing involvement in exterior design for cohesive indoor-outdoor flow Navigating intellectual property issues, brand extensions, and designer-led product lines 7. Photography, Styling, and Portfolio Strategy Not every project gets photographed due to client preference or cost In-house styling process balancing client personality with editorial needs Preference for showcasing recent projects and maintaining strong referral-based business Thank you, Poppy, Shannon. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. Thank you, Poppy, Shannon. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your ...

Today, you are going to hear a deeply candid conversation with Phil Norman, principal of Norman Design Group, to explore the complex, often contradictory realities of luxury residential design. With over 25 years of experience crafting high-end interiors in Southern California, Phil brings both practical wisdom and an unfiltered perspective on the challenges designers face today. And part of exploring these ideas, is a willingness to be open and candid about the challenges as well as the solutions.  Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. Honesty About Budgets: The Ultimate Luxury Phil dives headfirst into one of the most taboo topics in interior design: the budget. He explains why being forthright—even when the numbers are higher than a client expects—is not just necessary, but an act of professional integrity. He shares strategies for diffusing tension around cost conversations and how client trust is forged in transparency, not fantasy. “People can handle a bigger number. They can't handle being blindsided,” Phil says. “The danger is in pretending it can be done for less.” Educating the Client: Battling Pinterest, Misinformation & HGTV Phil reflects on the modern design client's double-edged sword: unprecedented access to ideas... and a flood of misinformation. Whether it's misconceptions about pricing, timelines, or what’s even possible, Phil sees part of his job as "un-educating" clients before re-grounding them in real-world processes. He describes the delicate balance of respecting a client’s inspiration while also anchoring expectations in logistical and structural realities. “Everyone’s seen a Pinterest kitchen,” he says, “but that doesn’t mean it works in their space, or within their scope.” Home as Sanctuary: A Pandemic Shift Phil shares how the pandemic permanently shifted his clients’ priorities—from “how it looks” to “how it feels.” There's now an increased desire for tactile comfort, flexibility, and timeless quality. The home is no longer just a showpiece—it’s a retreat, a workplace, a classroom, a safe space. He emphasizes the growing importance of durability and livability over trends, noting that luxury now means emotional connection, not just expensive finishes. “Design has to feel like home—not just like a magazine spread.” Kitchen as Mission Control: Designing with Precision Phil also explores how kitchens have evolved into the emotional and operational hubs of the home. With every family interaction, from weekday breakfasts to weekend entertaining, passing through this space, it’s no longer just about cabinetry and counters—it's about lifestyle programming. He discusses layout strategies, appliance coordination, lighting zones, and how technology and wellness are being layered into the modern kitchen environment. Design Leadership: Advocacy, Not Subservience Phil argues that successful design professionals must step into the role of advisor and advocate—not order-taker. He calls out the danger of defaulting to client appeasement and encourages designers to protect the integrity of the design process, even if it means challenging a client's assumptions. “We’re not there to just say yes. We’re there to guide—to lead with experience.” This conversation isn’t just about design—it’s about leadership, trust, and emotional intelligence in a high-stakes creative business. Whether you’re a seasoned designer, a rising star in the field, or simply someone dreaming of building a home that feels like home, Phil Norman offers a masterclass in how to do it right—with candor, clarity, and craft. Thank you, Phil. Amazing.

We’re heading South today to hear from Melissa Lee of New South Home.  This Charlotte-based interior designer and former retail buyer pulls back the curtain on the real inner workings of running a design firm—from pricing strategy and client education to vendor relationships and market trends. Drawing from her experience in corporate buying, she has developed a clear understanding of profit margins, vendor management, and operational efficiency, which she now applies to her design business through practices like maintaining a vendor matrix and detailed time tracking. I don’t want you to think this is a business of design episode, it’s not. Sometimes these conversations go deeper into the business to further explain the work, this is one of those times.  Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. Melissa discusses the challenges of pricing interior design work in a landscape full of conflicting advice—flat fee versus hourly models, for example—and how she has evolved her own “conceptually fixed with scope management” approach. Clients receive an upfront estimate based on hours, but additional fees apply when scope or decisions shift beyond agreed terms. This hybrid method offers flexibility while protecting the business from runaway labor costs. Events like High Point Market and KBIS (Kitchen & Bath Industry Show) play a strategic role in how she sources vendors, stays inspired, and builds key relationships. She balances structured vendor meetings with looser time for discovery, realizing that over-scheduling stifles creativity. Her buying background taught her the value of planning, but in design, adaptability creates more opportunity. The conversation digs into vendor relations in a shifting economic landscape, with concerns about rising tariffs, erratic pricing, and questionable fee increases. Thanks to long-standing relationships and proactive reps, her team has been buffered from the worst of it. Still, she builds flexibility into her contracts and transparently preps clients for potential 5% swings in final invoices due to supply chain or pricing changes—an approach appreciated in a world where nothing feels stable. Managing client expectations is a recurring theme—from educating them on the unseen hours behind emails, revisions, and project coordination, to setting boundaries when projects creep beyond the original scope. Weekly check-ins, detailed proposals, and scope clarity help prevent misunderstandings and maintain trust. Looking ahead, she sees potential challenges driven by economic uncertainty—rising tariffs, high interest rates, and general cost-of-living increases may stall some clients’ investment in their homes. But Charlotte’s rapid growth continues to fuel demand, giving her firm an edge in an evolving national market. Melissa also hints at expanding service areas, including outdoor living design, and continues to explore how design firms can evolve—perhaps aided by AI or new business tools—to reduce burnout and reclaim creativity. At its heart, the conversation underscores the complexity of modern design businesses, where creativity, logistics, and business acumen must coexist. And you’re going to hear all about it, right after this. Thank you, Melissa, loved our chat. Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Thank you to my partner sponsors, TimberTech, The AZEK Company,

When I was growing up, radio was my solace. I loved it so much that I chose it for my career. I can remember being 10 years old with my transistor radio listening to 10Q and KHJ. Later, it was KLOS, KMET, KNAC and KROQ. The call letters were cool, the music and bands remain bookmarks in my life. I can pretty much tell you how old I was, where I was and what was going on by the songs. But my friends were the dj’s. Jeff Goner, Steve Downs, Bob Coburn, Rita Wilde, Dangerous Darren, Richard Blade, Rodney on the Rock. It was the people who told the stories about the music, the bands and what was happening behind the scenes. Many of us love design and architecture in the same way. And on that rare occasion when there is a combination of the two, well that’s special. And this months induction into the Convo By Design Icon Registry is one such individual. This person is truly special and I have had the good fortune to work with her on a number of occasions.  Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. Frances Anderton describes herself, “I tell stories and distill ideas about design, architecture and the cityscape of Los Angeles through print, broadcast media, exhibitions and public events.” All true, and she has the street crew to back that up. What Frances didn’t mention is that she herself is part of the zeitgeist of Los Angeles. Nor would she, that would be weird. But one of the most wonderful things about Frances is her willingness to get into a topic and chop it up, refine it, reorganize it and play with it until she has boiled it’s very essence into something consumable by anyone who with a modicum of interest. That is special.  To celebrate Frances and her induction into the Convo By Design Icon Registry, I want to reshare her moderating a panel conversation that aired on Convo By Design in 2015. Frances was a fixture for the 2-years that the West Hollywood Design District produced a wonderful event called DIEM, which stands for design intersects everything made. The programs were curated by Mallory Roberts Morgan, another remarkable LA gem of an individual. You don’t know this, but you will in a minute… Mallory and Frances were huge influences on me as I launched the show in 2013 and for the first few years. Quite simply, I wanted to make people think and question the way they did. To tap into curiosity the way they did. To come up with really interesting angles like Mallory and rip the niceties away so we could really chop it up the way Frances did and does. This panel from 2015 featured, Stephan Simpkowitz, Carolina Miranda and Steven Goldberg. As you listen to this conversation, notice a few things. First, the topic they were discussing a decade ago has since fully matured and blossomed as LA became the global art destination it always wanted to be. Notice too how Frances leverages the talents and skills of her guests in such an effortless way. Quite simply, due to the very nature of this topic, it could have gone a very different way. This conversation is as relevant today as it was then. And Frances is a treasure. The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy Company and best friend to designers and architects everywhere. The business has become more complicated and Pacific Sales reverses that, find out how by checking the links in the show notes. So there you go, our newly inducted icon and a fantastic conversation from 2015. Thank you Frances, for all you do and all you have given back.  Thank you to my partner sponsors, Design Hardware, TimberTech and Pacific Sales Kitchen and Home, a Best Buy company and friend to specifiers near and far.

In this episode, I sit down with the incredibly insightful Rosa Santiago Zimmerman for a rich and wide-ranging conversation about the state of the interior design industry, the evolving nature of creative work, and the deeper values that guide us as professionals. Our dialogue spans everything from our recent experiences at major trade shows like KBIS and IBS to the strategic and emotional challenges that come with building and sustaining a design business today. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep Rosa shares how she has navigated an often unpredictable industry landscape—from the 2008 financial crisis to the more recent impact of COVID-19—emerging stronger by focusing on clarity in communication, refining her client base, and anchoring her business in authenticity and trust. We explore her decision to operate by referral only, a bold move that allows her to take on projects that align deeply with her values while maintaining creative control and long-term vision. One of the most resonant parts of our conversation is Rosa’s approach to client relationships and project storytelling. She believes that every project begins with truly understanding the people behind it—their story, lifestyle, and what brings them joy. Her philosophy goes far beyond aesthetics; it's about designing spaces that are meaningful, personal, and connected. We also dive into the practical but often overlooked aspects of the business: the need for strong contracts, the complexity of product sourcing in a globalized market, and the legal risks surrounding intellectual property. Rosa doesn’t shy away from hard truths. She emphasizes that every line of a contract must be intentional, and every expectation clearly defined to avoid the kinds of misunderstandings that can derail even the most promising projects. I couldn’t agree more. As we both acknowledged, there’s a growing need in our industry to better educate clients—especially those new to working with designers—so they can become thoughtful, empowered partners in the creative process. Our talk also turns toward education, mentorship, and the next generation of talent. Rosa speaks passionately about the importance of showing children—and especially young Latinas—that the design industry can be a space for them. Her journey from a background in medicine to a thriving creative career is a powerful reminder that following one’s passion is not only possible, but necessary. We discuss the lack of business training in design schools, and how that gap often leaves talented creatives unprepared for the realities of entrepreneurship. Rosa’s upcoming book, which touches on the idea of discovering one’s “superpower,” promises to be an inspiring resource for aspiring designers and leaders alike. Throughout our conversation, I was struck by Rosa’s clarity, generosity, and refusal to compromise on what matters. We also talk about future collaborations and visits—from potentially recording a future episode in Atlanta to attending next year’s KBIS event in Orlando. I’m hopeful for the opportunities ahead and grateful for the chance to share this honest, inspiring exchange. This episode is for anyone who’s passionate about design, business, and the human stories that fuel creativity. Whether you're a seasoned professional, a student, or just curious about what it takes to build something meaningful in a fast-changing world, I think you’ll find a lot to take away from this one. And we’ll get to it, right after this. Thank you, Rosa, loved our chat and grateful to have run into you at KBIS! And, of course, thank you to our amazing partners: TimberTech, Pacific Sales, and Design Hardware. These are incredible companies and true friends of the trade.

Design in the South is personal. It’s layered with heritage, shaped by hospitality, and built on relationships. Today, we travel to Starkville, Mississippi to explore the work and world of a designer who exemplifies what it means to design with heart. The conversation begins with an emerging trend—dorm and sorority house design—not typically covered in design media, but a significant driver of business in Southern college towns. Sorority living, especially, has evolved into a lifestyle market, complete with high expectations, big budgets, and even bigger wear and tear. Designing for these spaces demands durability, performance, and style in equal measure. As the Mary Clair Cumbaa jokes, “Everything has to be spray-tan approved.” Working on a sorority house for her own former chapter, she leans into color, symbolism, and storytelling. “I know the meaning behind things,” she says, weaving chapter colors, lighting, and fabric choices together to reflect both legacy and future needs. With girls living in two-year cycles, hundreds of members dining daily, and Zoom calls replacing quiet study sessions, the design must be not only beautiful but smart, emotionally supportive, and future-forward. Storytelling is central to her work. “If I didn’t capture their real life, I’m not sure I would really be able to capture anything,” she says. Unlike many designers who stage photos with clinical precision, she leaves the coffee maker and the magnets on the fridge. There’s something refreshing—and intentional—about showing homes as they’re used. It’s real, approachable, and still inspiring. That philosophy carries into her project portfolio, which is both colorful and cohesive. Take the Wetherbee Street kitchen: clean acrylic stools meet traditional cabinetry, a built-in bar peeks into frame, and the countertop hosts everyday appliances—because that's how the client lives. “If the client can’t see themselves in the finished space, I haven’t done my job,” she explains. Color is a consistent through-line in her work. While she began with a neutral palette, over time she’s become known for weaving multiple shades of the same hue across a room. Her nursery projects—some launched by acrylic cribs and butterfly wall art—bring this approach to life with playful purpose and emotional weight. We also talk about historic preservation and transformation. Projects like Kirkwood Place and Greentree demonstrate her ability to revive storied homes with timeless flair. “We gutted it to the studs and brought it back to life,” she says of one home that once graced the cover of Southern Living. Another was the result of a seven-year client relationship that evolved into a deep friendship. As the conversation winds down, she shares the dream project she’s still manifesting—a start-to-finish beach house in the 30A corridor. “I’ve done a condo, but I’d love to do a full house in Rosemary or Alys Beach,” she says with hopeful confidence. And why not? Her story is one of evolution, rootedness, and authenticity. Mary Clair Cumbaa of Cumbaa Design Company, designs with empathy, leads with color, and listens deeply. It’s not just about beautiful rooms. It’s about making people feel seen, supported, and at home.

As hard as it is for me to believe, it’s August. It’s hard for me to believe it’s August because it just felt like it was January. I was feeling a little tense about a number of things on the horizon at that time. Thank goodness none of the feared chaos materialized. (6SS) Okay, perhaps a little… Perhaps a lot. It might surprise you to know that it wasn’t Kelly Clarkson who came up with that concept. It was German philosopher, Fredrich Nietzsche. It can be found in his book, from 1888 called Twilight of the Idols. It’s an expanded philosophical approach to post-traumatic growth. This year has been the most stressful since the 2020-2022 Pandemic Era. If you recall, those challenges made our industry stronger, made us stronger. It’s a challenge to talk about life and death in the context of design. But it’s not a stretch at all to discuss these concepts while framing the quality of life and design. Today, you are going to hear from Barrie Sprang of Sapphire Pear.  Barrie shared her background in design, influenced by her grandmother's interest in design school and her father's work in high-end real estate in Cleveland. She expressed her lifelong passion for using color and bold textures in design, citing personal experiences with how colors can impact emotions and spaces. Josh praised her work for its use of color and texture but expressed a critique about her sometimes conservative approach, particularly given her background in the traditionally traditional Midwest.  Barrie and I discuss the challenges of balancing client preferences with personal design philosophy, particularly regarding color choices. Barrie explained how her firm was built around bold, colorful designs, though she still accommodates clients who prefer neutral tones by incorporating subtle pops of color. They explored the impact of design trends, including the "Color of the Year" phenomenon, with Barrie noting that while it can inspire, it often leads to over-saturation in the market and potentially regrettable choices for clients. We talk about the influence of coastal trends on Midwest culture, particularly in Ohio, where different cities like Cincinnati, Columbus, and Cleveland have distinct styles. Barrie explained that post-pandemic, there has been an influx of people moving to Ohio from coastal cities, attracted by its affordable cost of living, lack of natural disasters, and the ability to work remotely. This migration has positively impacted Barrie's business, allowing for more creative and custom design work at a lower cost due to lower labor and trade costs, as well as access to skilled Amish carpenters. How the decline of traditional design centers, noting that the Cleveland Design Center has largely closed, and they now travel to Chicago for client meetings means to those affected. That the model has become less effective due to several factors, including the opening of design centers to the public, which made pricing confusing and diminished the special experience for designers and clients. They also observed that the proliferation of design houses and the ease of finding products online has watered down the quality of design experiences previously offered by these centers. And how the challenges in the furniture industry, particularly regarding pricing, availability, and logistics are changing the way designers specify. How the pandemic and tariffs have affected supply chains, leading to long lead times and unexpected issues. Barrie emphasized the importance of maintaining strong relationships with manufacturers and showrooms to navigate these challenges. They also touched on the logistics of furniture production and distribution, noting the inefficiencies of the current point-to-point system in the U.S. and the potential benefits of a regional approach for some designers. Barrie discussed several design projects, focusing on a colorful maximalist bedroom, a multi-color kitchen in Shaker Heights,

I’m really excited about today’s episode because I had the chance to sit down with the incredible Corey Damen Jenkins. We covered a ton of ground—from how Corey manages multiple design projects and prioritizes what matters most, to his inspiring journey from starting his business in the mid-90s to becoming one of the most respected voices in interior design today. Corey Damen Jenkins is one of the most vibrant and visionary voices in American interior design today. Known for his unapologetically bold aesthetic—full of lush textures, vivid color, and sophisticated pattern play—Jenkins brings more than just beauty to the spaces he creates. His work is joyful and aspirational, infused with a sense of personal integrity and a deep understanding of how interiors can enhance the way people live and feel. From best-selling books to international product collaborations, Jenkins continues to redefine what luxury and accessibility can look like when rooted in authenticity, resilience, and creativity. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep 1. Trade Events & Time Management: The Toy Box Philosophy The conversation began with Jenkins discussing how he navigates the demands of a high-profile career—balancing trade shows, media appearances, and client work. He shared a metaphor of a toy box to explain time management: putting the large “toys” (key priorities) in first ensures space for the smaller items to fit. It’s a disciplined approach to focus, and it reflects how he manages both his calendar and creative energy. 2. Editing as a Design and Business Principle This prioritization isn’t just logistical—it’s philosophical. Jenkins draws a parallel between business decisions and the creative act of editing in design. Both require focus, clarity, and the willingness to strip away excess in pursuit of excellence. 3. Early Career & Industry Entry: Facing Doubts and Defying Odds Jenkins reflected on his long journey in design, which began in 1996 and gained traction during the 2008 recession when he officially launched his firm. Entering an industry where Black designers were—and remain—underrepresented, Jenkins faced skepticism about his viability and visibility. But he persevered, fueled by vision and grit. 4. Corporate to Creative: A Risk That Paid Off Before design, Jenkins worked as a buyer in the automotive industry. A layoff became the turning point. He left behind a secure but unfulfilling career and embraced the uncertainty of entrepreneurship. The decision marked a shift not just in vocation but in health, happiness, and purpose. 5. Rejection & Resilience: Knocking on 779 Doors One of the most powerful stories he shared was about knocking on 779 doors before securing his first big client. That perseverance wasn’t just physical—it was emotional. Jenkins emphasizes that success has a price, and it’s often paid in rejection, humility, and endurance. 6. Creative Theft & the Reality of Dupes As his profile grew, Jenkins became acutely aware of the challenges around intellectual property in design. He spoke candidly about how creatives are often vulnerable to idea theft and copycat culture—an issue particularly painful for designers who, like him, put years into building an original voice. 7. Licensing Strategy & Brand Diversification To combat market volatility and scale his impact, Jenkins has smartly expanded into licensing and product partnerships. Strategic collaborations with brands that align with his values—such as Eichholtz—enable him to protect his vision while reaching broader audiences and creating new revenue streams. 8. Staying Hungry: The Myth of “Making It” Despite his success, Jenkins operates with what he calls “ambition, not abundance.

Welcome to the Convo By Design Icon Registry episode for the month of July, 2025. This month’s inductee is someone you certainly know, a West Coast design staple and someone with whom I have had a number of conversations. Jeff Andrews first appearance on the show was in 2019 and then again in 2020. Just before the world shut down. Jeff and I spoke form his Legends of LaCienega showroom window in May, 2019. He later appeared on a panel conversation at WestEdge in 2019. The last iteration of the show until 2022.  The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design.  On the show today, you are going to hear from Jeff again. These were his appearances on the show from 2019. First, you will hear the individual conversation with Jeff from Legends and then, you will hear the conversation form WestEdge. I hope you enjoy hearing these again as much as I enjoy sharing them with you. Jeff, thank you for all you do for the industry and providing such joy through your work. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those he serves. And, giving back along the way. Thank you, Jeff and congratulations. Some of the things I truly enjoyed were the retelling of inspiration that led to his window design at Legends and the Doorbell story. It’s the little things, right? Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

Today, we are getting in the way way-way back machine, back to February of this year for a journey to Las Vegas for KBIS, the Kitchen and Bath Industry Show. It’s funny to me that even though this was only a few months back, it feels like a lifetime ago. So much has happened this year. But if you recall, in February, before protests, riots, big bills, big balls, tariffs, and all the rest of the chaotic shenanigans, there was KBIS. It was an extraordinary show this year. Part of that were the conversations that took place. I am going to share three of them with you today: Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep One event over 3 days, 3 conversations in one episode of the show today and very different perspectives on the industry and design in general. Sharon Sherman | Thyme & Place Jamie Gasparovic | Studio Gaspo Hannah Goldberg | Hannah Charlotte Interiors Amazing, right? Thank you Sharon, Jamie and Hannah. Thank you to all of the incredible people from KBIS, NKBA, Emerald, Flying Camel, Leeann, Rachael and everyone else who made this experience possible, and made it possible for me to bring it to you. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community. Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way. Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design with an “X”.. These are complex issues that requires both deeper thought and immediate action.  I want to thank every one of our expert guests for their insights, time, and passion. We are surrounded by complex issues, are we not? That’s why I have been encouraging you to manage these complicated times. Because it’s real. It’s exhausting. But, from transition, comes opportunity. It is just a matter of thinking about it differently and finding the shiny, glimmering opportunities amongst dark and ominous clouds. So, stay focused and rise above the chaos. - CXD

Today, we’re taking you into the heart of the home—and into the heart of a crisis. This is part three of our special series on kitchen design in the context of post-wildfire rebuilding. But this isn’t just about appliances and finishes. It’s about resilience, emotional healing, and how design professionals are redefining what a kitchen truly means in the aftermath of disaster. In this episode, you’ll hear from an extraordinary panel of designers and industry pros tackling some of the toughest questions we face when rebuilding from scratch—often under pressure, always with purpose. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep We talk about the emotional weight clients carry into the design process and how trauma-informed planning can help ease that burden. You’ll hear how priorities shift when clients aren’t just dreaming up a dream kitchen—they’re reconstructing their lives. Function trumps flash, accessibility takes center stage, and the kitchen becomes more than a cooking space—it’s a symbol of comfort, safety, and a return to normalcy. We’re also exploring how wildfires and insurance timelines are reshaping the design-build process itself. From tight ALE (Additional Living Expense) windows to panic buying and long lead times, designers are balancing empathy with efficiency, and creativity with constraint. You’ll hear how technology—from induction cooktops to full home automation—is influencing new builds, and why education and trust are key when introducing these tools. We’ll talk about sustainable materials, fire-resistant solutions, and why regional design—from Altadena to the Palisades—is more influential than ever. Finally, we examine the critical importance of early collaboration. When architects, designers, and contractors don’t align from day one, it’s the homeowner who pays the price—in money, time, and emotional energy. This is a conversation for designers, builders, architects, and homeowners navigating recovery—or for anyone passionate about the evolving role of residential design in a time of crisis. It’s thoughtful. It’s raw. And it’s exactly the kind of dialogue that defines Convo By Design. The following program was recorded live form Pacific Sales Kitchen and Home in Pasadena, California. This group of amazing creatives had fantastic insights. The group included: Emma DeRoche | Emma DeRoche Interior Design @derochedesign Emma DeRoche of DeRoche Interior Design specializes in interior architecture with a deep emphasis on personalization. Her approach is highly client-centric—rooted in understanding who clients are, were, and aspire to be—and translating that into meaningful, livable design. Rather than adhere to a signature style, Emma’s work ranges from sleek, minimalist kitchens with hidden appliances to richly traditional spaces with detailed millwork and warm finishes. She designs kitchens that are not just functional, but deeply expressive—often including secondary prep kitchens, outdoor cooking spaces, and thoughtful additions like bathroom fridges or bedroom coffee stations. Her work reflects a shift in how we live: more casually, more connected, and more personally. Eva Hughes | Black House Beige @blackhousebeige Eva Hughes, founder of Black House Beige, leads a bi-coastal design firm based in Los Angeles with projects in both California and New York. Her work blends beauty and function, creating homes that evolve with families while reflecting their identity and lifestyle. Eva emphasizes regional lifestyle differences—such as LA’s car-centric, home-focused routines versus New York’s walkable, compact living—which directly influence design choices. Her approach involves keen observation and communication, especially when tailoring kitchens to client routines,

New product discovery is one of the most important tasks designers face today. The challenge of simply working with the brands you know is hard enough. Today, we're diving into a new brand to you and color, chemistry, culture—a whole new approach to what goes on your walls. You are about to hear from Maya Crowne and Price Latimer,, the visionary duo behind Alkemis Paint, a brand attempting to redefine the paint industry through sustainability, style, and substance. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep Launched in 2023 after over three years of rigorous R&D, Alkemis was born out of the pandemic with a mission: to eliminate toxic chemicals from our living spaces and replace them with mineral-based, eco-conscious, air-purifying alternatives. But this isn't just about cleaner paint—it’s about redefining how we think about surfaces, health, and design. With a background steeped in creativity and a love for reggae and dub influencing their bold palette, Maya and Price are creating more than color—they're creating a movement. We’ll talk about the science behind their unique formula, the challenges of launching a purpose-driven product in a tough market, and why education, authenticity, and collaboration are core to their growth. This is a story about design with depth, color with conscience, and paint that actually breathes. Let’s get into it, right after this. Thank you Maya and Price. Alkemis Paint, and if you're like me, you're walking away from this conversation with a renewed sense of what's possible in the world of design materials. Alkemis isn't just making paint—they're making a statement. One rooted in health, sustainability, and the kind of creative authenticity that sticks with you. From CO₂-absorbing finishes to culturally inspired hues, they're bringing an entirely new mindset to the surface of modern interiors. If you're a designer, architect, or even a homeowner thinking about your next project, consider what Alkemis is doing. It’s more than a product—it’s a philosophy. And in a world where every choice we make leaves a mark, it’s refreshing to find a brand that’s thinking far beyond the brush. Thanks for listening to Convo By Design. Until next time—be well, I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. -CXD

This episode’s dropping in June—and if you're listening the day, week, or even month it's released, well, you already know that. I’ve been thinking about adding these time stamps to each episode moving forward. It just helps frame the conversation, especially considering how fast things are changing. I just got back from a swing through California—starting up in the Bay Area and making my way down through Pasadena and LA. I met with some brilliant creatives and brand leaders to talk shop about the market, the mood, and where things stand right now. And if there’s one thing we can all count on these days, it’s the unpredictability of... well, everything. Between extreme weather events, climate challenges, and an ever-shifting political landscape—again, not pointing fingers here—just acknowledging how these forces are impacting the shelter space in very real ways. So, moving forward, expect more context in these intros, and more conversations focused on market dynamics—specification, supply chain challenges, and how brands are staying sharp with costs, design, and materials. Today’s guest is Alexander Dornbracht, Vice President and General Manager of Kallista and Robern, both under the Kohler umbrella. Alex literally grew up in this industry—his family business was in the same space—so he knows it inside and out. And he’s here to give us an unfiltered look at what’s really happening out there. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home!  - Where service meets excellence TimberTech - Real wood beauty without the upkeep A big thank you to Alexander Dornbracht—great catching up, and I really appreciate the insight. And, of course, thank you to our amazing partners: TimberTech, Pacific Sales, and Design Hardware. These are incredible companies and true friends of the trade. Please keep them in mind for your next project. Thanks to you for listening, subscribing, and sharing the show with your friends and colleagues. If you haven’t subscribed yet, go ahead and hit that button so you get each new episode delivered straight to your feed. I always love hearing from you, so keep those messages coming—email me at convo by design at outlook dot com and follow along on Instagram, @ConvoXDesign (with an "X"). Until next week—thank you for spending this time with me. Be well, stay focused, and now that chaos has really settled in… do your best to rise above it. —CXD