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© Stefanos Korakas
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A podcast with brilliant minds from the tech community, joining me to talk MarTech and CRM and how those can be used to create better customer experiences. Stories, experiences and anecdotes are all real and opinions are all our own. Be part of the conversation - leave a voice message about any topic we've talked about or would like to hear about using this link: https://anchor.fm/cookiesandcode/message
16 Episodes
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Developing a holistic Customer Experience vision is easier said than done. But so is translating it to a tangible, executable roadmap and making it a reality. In this episode I am joined by Christoph Cuquemel, long-time consultant and most recently co-founder and CEO, to discuss how to move from vision to execution. Christoph shares his tips on developing and deploying use cases that drive results and improve time-to-value. Also, his career story from startup to Enterprise and all the way back.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
Hype events have become an industry norm, with major brands using them to drive sales and brand heat in the form of collaborations and limited drops. When it comes to the digital side of it, this also means overwhelming traffic and order volumes that can sent your sites and apps crashing, leading to frustrated customers and revenue loss. It sounds scary, right? Certainly not for Frank Billing, who's run hype events for major brands for several years. In this episode, he joins me to discuss how can you avoid all of that and instead offer the premium experience that should be associated with a premium product.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
For the first episode of season 3, I am joined by MarTech guru and most recently Partner at ARC Arise Consulting, Niklas Nikolaidis, to discuss the current state of MarTech, how today's environment affects marketers and what they should consider when developing and deploying impactful strategies. In addition, Niklas shares his career journey from enterprise business to startup to consultancy - and to back all over again - along with his favorite resources for finding knowledge and inspiration (check those out below!).
Niklas's Knowledge and Inspiration go-to list:
Podcasts
In Depth by First Round Capital
NfX Podcast and blog
Growth TL;DR
Websites
Adexchanger.com
Producthunt.com
Books
Good strategy, Bad strategy by Richard Rumelt
Zero to One by Peter Thiel
Buying cycles, like any human conversation, can often extend over various channels until they conclude. How do you scale this up to the millions, making sure every single one feels unique and consistent? In this episode I’m joined by Data-Driven Marketing Expert Laura Kirndorfer, and we discuss personalization, how it has evolved, the importance of real-time and key considerations in creating personalized experiences. Also, Laura shares her podcast recommendations (for German speakers)!
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
You've certainly heard the term "Business Transformation" a lot (I know I have!), but how often is it just a buzzword and how often used for what it really means? In this episode, I am joined by Professional Services Leader Saba Shaikh, and we discuss Business Transformation basics; what does it really mean, how do you know you need to undergo through one and what are some of the fundamentals to execute it successfully? Also, Saba shares her experience of developing a career in Tech for over 10+ years.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
We are moving away from pure business talk for a moment to focus on a topic that should be top-of-mind for every business leader. In this episode I am joined by Tugba Avci, Success Manager and women's rights activist, for an eye-opening conversation on what it feels like to be a woman in Tech and business in general, her personal experiences, the status of workplace equality and what strong allyship looks like.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
What does design and reporting have to do with each other, and why should you care? In this episode, Josh Harris - Architect, Marketing Intelligence expert and design enthusiast - shares how to create engaging data visualizations using Information Design, and help your users get to get to the insights as quickly and effectively as possible. Also, Josh's career pivot from Arts to Tech, and how he combines his passion for both in his current role.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
Buying the right tech to enable your business growth is important. But so is using it in the right way! In this episode I am joined by Thomas Boersma, Lead Solution Engineer at Salesforce and ex-consultant, and we talk about common implementation fails and how to avoid them. Also, if you identify with being a hard-core analytical thinker, check out Thomas' recommended resource on bridging analytical thinking and people skills.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
As every good marketer knows, measuring and optimizing performance is a critical part of the job. To kick off season 2, I am joined by Douglas Cryns, Success Management leader and Marketing Intelligence expert, and we talk about why measuring marketing performance is important, how to do it right and what to watch out for! Also, Doug shares his story of getting into Tech and the career advice that stuck with him.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
How important is investing in adoption when rolling out a new piece of tech for your organization? You probably guessed the answer. In this episode I am joined by Antonio Lobo - dear friend, former colleague, current Head of CRM and adoption expert - to discuss this very question and tap into his wisdom on adoption practices, tactics and success measures. Also, don't miss the advice that helped drive his career so far.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
You've heard it many times, and yes, it does make the top 10 in our "Most Commonly Used Buzzwords" list. We are talking about Data-Driven Advertising. So what is it, how is it different from the "old" advertising, and how can marketers do it right? In this episode I am joined by Pilar Acosta, Customer Success Manager & AdTech Expert, to talk all about it. Also, Pilar's unexpected career pivots and her piece of advice that we should all take to heart.
In this episode I am joined by Ibrahim Balla, Software Architecture mastermind, Salesforce Marketing Cloud Guru and serial Consulting Practice builder across regions, and we talk Solution Architecture - what it is all about, what are unique challenges and exciting aspects of the job and what it takes to become a great Solution Architect. Also, Ibrahim's unusual career pivots that led to becoming a Software Developer.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message
Did you ever dive head-first into a project, only to find yourself months later thinking "why were we doing this again"? Well, so have we! That's why I asked Sara Earnshaw - Salesforce Success Leader, President of the UK Women's Network, MarTech/AdTech/Ad Agency veteran (and many more) - to join me and share her wisdom on the importance of strategic planning and stakeholder alignment to lead digital projects with success. Also, why you should opt for whiskey instead of wine in customer dinners (say what?).
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: https://anchor.fm/cookiesandcode/message
In this episode I am joined by long-time techie and currently Senior Architect at Salesforce Vahe Ayvazyan, and we talk about industry changes in AdTech, the cookie-less (or, ahem, maybe not so cookie-less) future in digital advertising and what can marketers and publishers do to prepare. Also, why Vahe would be a gazillionnaire if he patented his first ever program.
Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: https://anchor.fm/cookiesandcode/message
In this episode I am sitting down with a Salesforce Project Manager, Nathan Jamin, and we are going through an old article of mine written a few years ago, titled "10 lessons learned doing CRM projects", to assess each of those lessons with fresher perspectives and newfound knowledge.
Anything we missed that you would like to share? Feel free to share with us a voice message using this link: https://anchor.fm/cookiesandcode/message! Note that we may use these voice messages in upcoming episodes in order to address your questions or feedback.
In this episode - let's call it episode 0 - I am sharing a bit more about Cookies & Code as a podcast, the structure and content that I am aiming for a bit about my background and motivation to start a podcast and how you can be part of the conversation.
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