Cooking up GTM

We’re back from our short hiatus with a fun announcement! We’re now Studio Level Clay Partners!This week, we discuss our Clay partnership and how it came to fruition. Then we dive into 2 topics we’ve touched on before to see how our opinions have changed. First, when should you build v. buy in the AI era? Second, how has AI changed the job market?We’re planning on bringing on some guests soon, so if you or someone you know might be interested, we’d love to hear from you!00:00 Intro 5:00 Clay Partner Announcement15:48 Build v. Buy Debate30:38 How AI has Changed the GTM Job Market

We’re back with some hot topics in GTM!This week we discuss something that’s been on everyone’s mind lately: AI token and credit spend. How do you choose the right tool and model for the job? Do you *really* need AI for that deterministic workflow?Then we test Hubspot’s AI SDR Avatar and see how things have changed since the last time we reviewed an AI Avatar. Lastly, we plug a great job opportunity… One right here at CS2!We’ll see you there.This week: 00:00 Intro01:27 How to manage AI token/credit spend in GTM20:48 Testing Hubspot’s AI SDR avatar39:00 CS2’s new job openingHear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

We have another guest this week! Our GTM Engineering Lead, Xander Broeffle joins us for a conversation on various tools and tech and how they are adapting in today's market. First, could Zoominfo be back from the dead with their new GTM.ai? Can agents find this data without ZI or does ZI have an edge? Then, Xander covers some Clay use cases we've been seeing in clients and discusses recent updates. Finally, can Marketo turn the ship around and release actually useful AI features? Let's dive in! This week: 0:00 Intro 5:00 ZoomInfo’s new GTM.AI 21:05 Clay Updates 39:30 Can Marketo Turn the Ship Around? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

This week, we're lucky to be joined by our Chief Analyst and Architect, Alison Rouse!In the bulk of this episode, Alison walks through how she's used AI for revenue planning for our clients. Together, Charlie, Crissy, and Alison also review 2 social media posts touching on what is *actually* possible with AI v. what the expectations are from leadership.This week: 0:00 Intro0:33 Are CEOs Delusional About AI?15:44 Using AI for Revenue Planning47:43 Vibe Coding a CRM?Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Fresh out of 2 recent events, Charlie and Crissy are excited to share some tangible AI Use Cases.After a quick review of events and the current state of GTM content, Charlie and Crissy discuss how good data is foundational to how AI works. Then they dive into 6 concrete AI use cases: 3 that we've implemented for our clients, and 3 that we've been using in our own internal operations.This week: 00:00 Intro05:37 Does AI Need Good Data?15:31 3 Client AI Use Cases34:51 3 Internal Ops AI Use CasesHear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/