In today's podcast, I tell you an emotional story about my trip to Guadalajara Mexico. And how a 6'5 African American man was accepted into the culture like family instantly. I then talk about how perception enhances your ability to become a better writer. We also talk about positioning in marketing and how to position products and services in a way that makes readers connect with what you are writing about in a new and exciting way. I hope you enjoy it.
In this episode, I go over the truth about copywriting and how you can begin delivering your messages as a copywriting navigator. I debunk the common definition of what copywriting is and reveal a little known idea about how to really dig deep into how you can take any product or service and make it unique. It's a special episode.
In the very first episode of Copywriting Navigator, we discuss what a navigator's main role is. The #1 lesson the best copywriters in the world know that you don't (after today you will). In closing: We talk about the one thing people HATE about sales. and what you need to avoid in order to write copy that guides readers in creating their OWN desire on their journey towards making a buying decision.