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Core of Commerce

Author: Guido Jansen, Vaimo

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The Core of Commerce Podcast explores the commerce strategies and technological innovations that are driving the growth of the world’s most dynamic industry — eCommerce.
The retail and digital revolutions are well underway, providing businesses with new opportunities to innovate and delight in the name of customer experience. But in an industry that’s forever shifting, how do businesses know where to focus next in their eCommerce strategies?
The Core of Commerce Podcast explores the industry’s hottest topics to inspire you and give you practical tools to improve your commerce business. Host, Guido Jansen, talks to the industry’s brightest minds, who are pushing the boundaries of commerce. From platforms and payments to mobile apps and marketing, and much more, Core of Commerce equips you with cutting-edge knowledge to help you achieve and exceed your digital commerce goals. The Core of Commerce Podcast is brought to you by Vaimo. For actionable commerce advice that your business can start implementing today, see Vaimo’s blog.

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15 Episodes
Does your eCommerce company know how to use LinkedIn for marketing effectively? Listen to Goldie Chan, the Oprah of LinkedIn and one of the top 5 leaders when it comes to LinkedIn video. Key takeaways include how eCommerce brands can use LinkedIn for branding, why conversion on LinkedIn differs from any other channel, which you should build first - your personal brand or your brand page, how to get employees to engage with company content, and the most common mistakes eCommerce brands make on LinkedIn.
When you run an eCommerce business, understanding your customers and their purchasing behaviour, through user and product research is key. Meet Jon Puleston, a multi-award winning market researcher at Kantar. Key takeaways include the challenge of measuring personality with classical techniques, why your past can indicate your future personality, how commercial companies can use Jon’s paper, how far personality is a predictor for buying behaviour, and the power of social influence on decision making.
Virginie Blot, PXM (Product Experience Management) Evangelist at Akeneo discusses customer experience and product experience with Guido. Key takeaways: What a PXM evangelist does The importance of a product description Adapt each product experience for each channel you use How Akeneo can help you get to market faster Why PIM is the tool for breaking internal business silos How to turn your products into an experience Share your values with your customers
If you run your eCommerce store on Magento 1 and you haven’t begun to migrate over to Magento 2, listen as Georgia Barry, digital strategy consultant at Vaimo, explains why you need to do it. Key takeaways include: The benefits of migration to your customers, your SEO and your internal teams, how if you stay with Magento 1 then staying secure will cost you, what merchants should consider before migrating, the sexy benefits of Magento 2 compared with Magento 1, and the sexiest feature being the new page builder.
Do you struggle to get enough actionable data from Google Analytics? Then you need to listen to Russell McAthy, CEO and co-founder of Ringside Data. Key takeaways include: Why Russell set up Ringside Data, the companies with the biggest data problem, how Ringside outperforms Google Analytics, if you’re investing in data analytic tools, you need people with specific skill sets, the biggest pain points Ringside is trying to solve, the benefit of Ringside for eCommerce businesses, and what attribution is.
How do you build customer loyalty and reduce customer churn? By implementing a loyalty programme. Nikhil Naidu, lead of product marketing activities for Yotpo loyalty and referral software products, has a vast experience in customer loyalty. Key takeaways: How a loyalty programme can help your brand How to combat customer churn (and what is likely to cause customer churn) The link between user-generated content and loyalty What the market can expect to see in terms of customer loyalty in 2020
If you’re a merchant, contemplating the future of eCommerce, listen to Boris Lokschin, CEO of Spryker, talk about how his open source eCommerce platform can help you now, and in the future. Key takeaways include: Boris’s background in eCommerce, where eCommerce technology is heading, what role the marketplaces play in the future of eCommerce in Europe, why the big platforms own the customers, the vision for Spryker, the surprising applications that he’s seen clients use Spryker for, and how to work with a co-CEO.
How secure is your eCommerce site? Talesh Seeparsan has made it his life’s mission to raise our collective security maturity levels, tune in to find out what you can do to protect your site. Key takeaways Why eCommerce security means so much to him Why we tend to avoid the topic of e commerce security Plan security before you built your site The advantage of using an open source platform to enhance security How to select a security vendor to partner with What the future of encryption could look like
Want to know what the latest UX trends that you can expect to start affecting your eCommerce store into 2020 will be? Tune into this 5th episode of the season and listen to Taylor Trusty talk about his upcoming presentation, on this very topic. Key takeaways The top 10 UX trends you can expect to start affecting your eCommerce store into 2020 As a merchant, how do you stay on top of these trends? Taylor’s recommended selection criteria to select which eCommerce conferences to attend.
Imagine if visitors to your eCommerce store could interact with it as if it were an app, even using it offline. Dream no more. Welcome to Progressive Web Applications. Today’s guest, CTO of Vue Storefront, Sander Mangel is here to tell us more about it and its potential impact on the e-commerce industry as a whole. Key takeaways: What makes Vue Storefront the fastest growing e-commerce PWA solution, how merchants can leverage the benefits of PWA, and the advantages of implementing this technology for the end user.
Together with Phillip Jackson we take the example of Magento 1's End Of Life (EOL), talk about how that's impacting merchants and why you as a merchants (or agency that is serving merchants) - regardless of platform - really need to have a plan when your system is about to get deprecated.
Meet Mark Miano, Executive Vice President of Sales and Partnerships at Glew. Glew takes all of the data available to you and transforms it into a singular structure. Key Takeaways: Why ecommerce businesses need niche data analysis; ETL - extract, transform and load (the keyword being transform); KPIs you should be monitoring; The difficulty of tracking rate of change of LTV over time; How to integrate Glew data analysis into your standard workflow every day; How everyone can start using Glew.
Listen to this episode with Dominic Klein of Shopware as he introduces Shopware 6, the best eCommerce platform available on the market. Key takeaways: Why Shopware became open source; The history of Shopware; The new features of Shopware 6 and how they enhance the UX; Why your choice of eCommerce platform could be hindering your growth; The first stable version of Shopware 6 will launch in December 2019; Why businesses should use eCommerce platforms over marketplaces.
If you’re looking for innovative ways to engage with your customers, listen to learn about RFM modelling with Karl Stone. Key takeaways: What RFM modelling is; Why your business needs it to better understand customers; What KPIs you should look at for your particular business; The biggest challenges that e-commerce managers face; How to automate the RFM process; The common mistakes that people or companies make when using RFM modelling for the first time.
Here's a sneak preview of what you can expect from this podcast in the coming months.
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