Counsel Cast

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Legal Tech 2026: What Firms Need to Know

2025-11-2552:00

In this episode of Counsel Cast, host Karin Conroy welcomes Joshua Lenon, Lawyer in Residence at Clio, for a deep dive into Legal Tech 2026 and the insights driving Clio’s newest Legal Trends Report. Joshua has spent more than a decade studying the intersection of law and technology, advising legal teams across North America, and translating lawyer needs into groundbreaking legal tech innovations.Together, Karin and Joshua explore the changing landscape of legal services, the data behind what separates growing firms from shrinking ones, and the real world impact AI, automation, and cloud-based systems are having on the legal industry right now. They unpack Clio’s cognitive load study, the firm-level data from more than 400,000 legal professionals, and the seismic shift coming with Clio’s acquisition of vLex and Fastcase.Joshua explains why 2026 will be a defining year for legal professionals, what firms must prioritize to compete, and why the most successful lawyers are no longer choosing between technology and the human touch. They are blending both to create a faster, smarter, client-centered practice.📌 You’ll learn:Why 2026 marks a major turning point in legal technologyWhat Clio’s data shows about growing, stable, and shrinking law firmsThe one metric that predicts whether a firm is scaling or strugglingHow AI reduces cognitive load, increases accuracy, and decreases stressWhy clients expect online scheduling, intake, and fast responsesHow vLex and Clio’s new global library will reshape legal researchThe difference between using AI for operations versus legal judgmentHow to build a Human In The Loop system that protects trust and ethicsWhere AI should never replace a lawyerWhat law firm tasks are ripe for automation todayHow fast moving firms will outpace slow adoptersWhy transparency with AI builds client trustWhat firms can experiment with immediately to future proof their practice💡 Featuring:Real world examples from Clio’s Legal Trends Report, insights from a 63 lawyer neuroscience study on stress and productivity, a breakdown of how AI tools impact accuracy and efficiency, and a clear look at how the line between the business of law and the practice of law is dissolving. Joshua also shares how predictive workflows, automated deadlines, and real time alerts will help firms deliver stronger outcomes with less friction.Karin and Joshua give listeners actionable tips on:0:00 Intro01:00 How legal tech adoption has evolved and why 2026 marks a major turning point05:00 What Clio’s Legal Trends Report reveals about growing vs. shrinking law firms09:30 The one metric that predicts whether a firm will scale12:00 How AI reduces admin time and increases billable hours15:00 Inside Clio’s neuroscience study on cognitive load and lawyer stress19:00 Where AI helps and where human judgment is still essential23:00 How clients feel about AI interactions and why transparency builds trust26:00 Clio’s acquisition of vLex and what it means for the future of research30:00 The future of intake, automation, and AI powered workflows35:00 The risks and opportunities of AI adjudication40:00 What firms should start doing today to prepare for Legal Tech 202647:00 Why this is the best moment in history to be a lawyerResources mentioned in this episode:Legal Trends Report: https://www.clio.com/ltrCivil Resolution Tribunal (British Columbia)Clio Manage, Clio Grow, and Clio...

[Counsel Cast Chambers] Free Traffic Strategies for Law Firms

2025-11-1805:16

In this episode of Counsel Cast Chambers, marketing experts Paul Counts and Shreya Banerjee discuss strategies for driving free traffic to your law firm through Google. They highlight the importance of optimizing your Google business profile, posting regular updates, and managing reviews. The duo shares insights on how small, consistent actions can lead to steady, qualified leads without spending on ads. Whether you're currently investing in SEO or advertising without seeing results, this episode offers valuable tips to turn Google into your most effective referral source.Stephanie gives listeners actionable tips on:00:00 Introduction: The Power of Google Strategy00:52 Optimizing Your Google Business Profile01:19 Leveraging Blog Posts for Google Traffic02:09 The Misconception of Social Media vs. Google03:05 Why Google Offers Free Tools04:10 The Importance of Regular UpdatesConnect with Paul here:InstagramLinkedInFacebookhttps://www.marketingcounts.com Connect with Shreya here:Instagram LinkedInConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

What If Law Firms Marketed Like They Were Raising $10M? with Jason Fishman

2025-11-1150:25

In this episode of Counsel Cast, host Karin Conroy welcomes Jason Fishman, CEO of Digital Niche Agency (DNA), to explore how law firms can borrow proven marketing strategies from the world of investor acquisition. Jason shares how his team has helped raise hundreds of millions in capital by focusing on premium audiences, strong creative strategy, and data-driven funnels, and why those same principles can transform how law firms attract clients.Through their discussion, Jason breaks down how to market like you’re raising $10 million: start with a system, not a guess. He outlines his Eight-Point Plan, a framework that blends research, competitive insight, and creative messaging to help firms attract high-value cases and scale sustainably.Together, they dive into what separates vanity marketing from strategy, how to use social proof that actually converts, and why most firms stop short of the most profitable part of the funnel: the follow-up.📌 You’ll learn:How to market your law firm like a scalable business, not a side projectWhy numbers alone don’t drive growth – creative doesJason’s Eight-Point Plan for building a strong marketing foundationHow to use competitor audits to outsmart (not outspend) your competitionThe anatomy of an ad that stops the scroll and builds trustWhy landing pages outperform websites and how to design them for conversionsThe simple funnel framework that turns one-time cases into repeat clientsCommon mistakes law firms make with digital campaigns, and how to fix themHow to set meaningful KPIs and test your way to scalable success💡 Featuring:Real-world parallels between investor marketing and law firm growth, examples of high-converting funnels, and insights on creative testing, content cadence, and building brand trust online. Jason also explains why consistent content follow-up is the secret weapon of every high-performing firm, and how to turn your marketing from chaotic to compound.Karin and Jason give listeners actionable tips on:00:43 Why referral-only marketing is still marketing (and why it’s not enough)02:04 What if law firms marketed like they were raising $10M?06:45 Understanding acquisition costs and benchmarks that make sense for firms10:15 How creative drives conversions (and why numbers aren’t enough)11:30 Jason’s Eight-Point Plan: from industry overview to audience personas14:00 How to ethically research competitor campaigns17:10 The “Test, Optimize, Scale” method for smarter marketing decisions19:10 Building client personas that drive emotional resonance21:00 Using visuals, numbers, and trust signals to make your ads click23:45 The 3-1-3 Method: say more with fewer words26:00 Why social proof matters more than ever in legal marketing29:30 Mapping your funnel from awareness to advocacy32:00 The follow-up sequence most firms skip (and how to automate it)34:00 Creating meaningful weekly content that nurtures leads36:30 Why emotions drive even the most logical client decisions38:15 How to avoid burnout and short-term thinking in marketing41:00 Diversifying your marketing “lanes” and traffic sources42:00 Book Review: The E-Myth by Michael E. Gerber – why systems build freedom46:00 How to start: creating your own “algorithmic roadmap” for firm growthResources mentioned in this episode:a...

[Counsel Cast Chambers] Why Great Branding Moves Clients

2025-11-0409:31

In this episode of Counsel Cast Chambers, brand strategist Erin Andrea Craske explores the emotional and psychological aspects of branding. The conversation highlights why logical approaches often fall short in law firm branding and how emotional resonance can earn trust and influence decisions. Erin discusses various buyer personalities and stresses the importance of catering to each type to drive conversions. She emphasizes a consideration stage in the marketing funnel that is often overlooked but crucial for decision-making. The episode also addresses the misalignment of marketing investments focused heavily on awareness and neglecting the emotional connections needed throughout the customer journey.Stephanie gives listeners actionable tips on:00:00 Introduction to Emotional Branding00:51 Understanding Different Buyer Types02:35 The Importance of Conversions03:28 Hidden Steps in the Customer Funnel04:21 The Role of Emotions in Marketing05:08 Building an Effective Marketing Funnel06:25 Challenges in Digital Marketing07:37 The Power of Brand LoyaltyConnect with Erin here:https://linktr.ee/eacraskehttps://www.erinandreacraske.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

The Law Firm Marketing Framework That Actually Works with Lynn Colepaugh

2025-10-2843:01

In this episode of Counsel Cast, host Karin Conroy sits down with Lynn Colepaugh, founder of Cyber PR Army, to unpack why most law firms don’t fail at marketing because of talent, but because of chaos. Lynn shares her framework-first approach to creating marketing systems that protect your reputation, save time, and keep your firm’s messaging consistent even through turnover, regulation shifts, and daily fire drills.They explore how to build simple, durable frameworks that free up billable hours, reduce decision fatigue, and make your marketing sound like you. From automating your inbox to taming your tech stack, Lynn shows how to delete duplication, clarify your voice, and scale your firm sustainably.📌 You’ll learn:Why authentic tone is the #1 trust-builder in legal marketingSix neuroscience-backed motivators that shape every client decisionThe copywriting mistakes that make lawyers sound robotic (and how to fix them)When AI helps your marketing and when it kills your credibilityHow to use plain, emotionally intelligent language that converts without being salesy💡 Featuring:Real examples from defense attorneys, brand messaging breakdowns, and a deep dive into The Crux by Richard Rumelt, a must-read on strategic clarity and problem-solving.Whether you’re writing your own website, briefing your agency, or auditing your AI-assisted content, this conversation will show you exactly how to sound more human, and win more clients.Karin and Rachel give listeners actionable tips on:00:42 Why stiff lawyer bios repel clients (and what to say instead)03:10 The defense attorney who chose handcuffs vs. the one who spoke to what’s at stake06:43 “All copy is sales copy” without the sleaze09:39 How language builds (or erodes) trust16:18 The neuroscience of connection: six universal motivators behind human decisions21:23 The truth about AI in legal marketing copy27:11 Book Review: The Crux by Richard Rumelt, finding the real problem to solve32:28 Coffee shop vs. 4 AM language: how to sound like yourself36:58 The #1 copy change lawyers should make right nowResources mentioned in this episode:Become What You Are by Alan WattsConnect with Lynn:LinkedIn: https://www.linkedin.com/in/lynncolepaugh/ Instagram: https://www.instagram.com/lynncolepaugh/ X: https://x.com/lynndaigleFacebook: https://www.facebook.com/cyberprarmyhttp://cyberprarmy.com/thecastle Connect with meInstagramPinterestFacebook

[Counsel Cast Chambers] Stop Posting Everywhere: Focus Your Firm’s Social Strategy

2025-10-2112:30

In this episode of Counsel Cast Chambers, Mandy Hoskinson discusses the keys to creating a focused and effective social media strategy for law firms. Learn how to select the right platform, create suitable content, and maintain consistency without burnout. Insights include the specific advantages and limitations of platforms like TikTok and LinkedIn for localized and national reach, the importance of aligning marketing goals with broader business objectives, and the necessity of detailed target audience understanding. Mandy also emphasizes the role of C-suite executives in content creation and the value of local marketing strategies over spreading efforts too thin across multiple platforms.Stephanie gives listeners actionable tips on:00:00 The Importance of C-Suite Presence on Social Media00:51 Challenges of Outsourcing Marketing01:37 TikTok's Unique Algorithm and Its Implications02:56 Finding the Right Marketing Inspiration07:03 Understanding Your Audience's Broader Interests09:01 Choosing the Right Platforms for Legal Marketing09:31 Aligning Marketing Goals with Business Objectives11:16 Effective Local Marketing Strategies12:10 The Value of Social Media in Modern MarketingConnect with Mandy here:https://www.instagram.com/mediamandy/https://www.linkedin.com/in/amandahoskinson/https://twitter.com/mediamandy/ http://mandyhoskinson.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Is the Fix to Your Marketing Just... Sounding Like a Human Again?

2025-10-1438:30

In this episode of Counsel Cast, host Karin Conroy sits down with Rachel Allen, founder of Bolt from the Blue Copywriting, to unpack the neuroscience of human connection, and why sounding like a real person is the secret advantage in modern law firm marketing.They dive deep into the psychology of trust, exploring why generic, AI-sounding copy destroys credibility and how to write in your authentic “coffee shop” and “4 AM” voice, the language real clients actually use when they’re making decisions that matter.From lawyer bios to landing pages, learn how subtle word choices trigger the brain’s trust centers and why small shifts in tone can lead to major gains in conversion and client relationships.📌 You’ll learn:Why authentic tone is the #1 trust-builder in legal marketingSix neuroscience-backed motivators that shape every client decisionThe copywriting mistakes that make lawyers sound robotic (and how to fix them)When AI helps your marketing and when it kills your credibilityHow to use plain, emotionally intelligent language that converts without being salesy💡 Featuring:Real examples from defense attorneys, brand messaging breakdowns, and a deep dive into The Crux by Richard Rumelt, a must-read on strategic clarity and problem-solving.Whether you’re writing your own website, briefing your agency, or auditing your AI-assisted content, this conversation will show you exactly how to sound more human, and win more clients.Karin and Rachel give listeners actionable tips on:00:42 Why stiff lawyer bios repel clients (and what to say instead)03:10 The defense attorney who chose handcuffs vs. the one who spoke to what’s at stake06:43 “All copy is sales copy” – without the sleaze09:39 How language builds (or erodes) trust16:18 The neuroscience of connection: six universal motivators behind human decisions21:23 The truth about AI in legal marketing copy27:11 Book Review: The Crux by Richard Rumelt – finding the real problem to solve32:28 Coffee shop vs. 4 AM language: how to sound like yourself36:58 The #1 copy change lawyers should make right nowResources mentioned in this episode:The Crux by Richard RumeltConnect with Rachel:LinkedIn: https://www.linkedin.com/in/rachelallenwrites/ Instagram: https://instagram.com/boltfromthebluecopywriting https://www.boltfromthebluecopywriting.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on...

[Counsel Cast Chambers] The Science of Connection Through Branding

2025-10-0708:03

In this episode of Counsel Cast Chambers, key moments are revisited from a conversation with branding expert Stephanie Riel. The discussion centers around how effective branding for law firms goes beyond aesthetics, delving into the importance of consistency, clarity, and psychology in building emotional connections with clients. Stephanie explains how different branding elements, like logo design, wording, and fonts, must align with the firm's identity and audience. We also cover the significance of data analysis, digital assets, and targeted marketing to better understand client behavior and improve lead generation. Through practical advice, Stephanie helps law firms rethink their branding strategies to ensure they resonate deeply with potential clients.Stephanie gives listeners actionable tips on:00:00 Introduction 00:43 The Role of Consistency and Clarity01:46 Analyzing Marketing Data03:40 Understanding User Behavior05:01 Calls to Action and Nurturing Leads06:16 Empathy in Legal Branding07:51 Conclusion and Final ThoughtsConnect with Stephanie here:www.instagram.com/rieldealwww.twitter.com/rieldealhttps://www.linkedin.com/in/stephanieriel/https://www.facebook.com/stephanieriel.rieldealwww.stephanieriel.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Is Your Law Firm Brand Actually Just... Bland? with Reid Holmes

2025-09-3053:41

In this episode, I’m joined by Reid Holmes, dubbed as a 'marketing therapist,' sharing insights from his 30-year career in branding, strategy, and advertising. He discusses the concept of 'Appreciated Branding' from his bestseller and how it focuses on creating meaningful connections rather than intrusive marketing. Reid contrasts traditional advertising's interruptive nature with modern approaches that emphasize value and emotional connection. He provides practical examples and strategies applicable to various industries, including law firms, demonstrating how businesses can build stronger, trust-based relationships with their audiences. Key recommendations include leveraging social media for value-driven content and storytelling to foster deeper connections and brand loyalty.Reid gives listeners actionable tips on:00:00 Introduction to Reed Holmes and Appreciated Branding01:23 Understanding Branding: Beyond Logos and Visuals03:15 The Importance of Branding for Law Firms04:34 Historical Perspective: Evolution of Branding07:05 Appreciated Branding: A New Approach09:01 Marketing Missteps and Effective Strategies12:38 Creating Emotional Connections in Marketing18:55 Leveraging Appreciation in Marketing Campaigns20:38 Real-World Examples of Appreciated Branding26:13 Implementing Appreciated Branding in Law Firms29:40 Neutral Storytelling Techniques30:39 Revitalizing Deluxe Checks33:14 Small Business Revolution36:05 Book Recommendation: The Untethered Soul43:10 Marketing Strategies and Social Media52:32 Conclusion and ResourcesResources mentioned in this episode:The Untethered Soul by Michael SingerDownload the Branding Guide: 5 Steps to Building a Successful Brand IdentityConnect with Reid:LinkedIn: http://linkedin.com/in/reidholmes Instagram: http://instagram.com/appreciatedbranding TikTok: http://tiktok.com/@appreciatedbrand http://reidholmes.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

[Counsel Cast Chambers] The long game: Strategic Approaches to Sustaining Client Relationships

2025-09-2305:46

In this episode of Counsel Cast Chambers, we revisit key insights from our conversation with Cindy Chang, focused on using brand personality to connect with the right clients and stand out in a crowded market. Cindy provides actionable advice on defining your firm's voice, creating emotional resonance, and building a brand that attracts your ideal audience. The discussion also covers the importance of balancing reputation and relationships when it comes to maintaining client connections and underscores the power of emotional appeal in business decisions.Cindy gives listeners actionable tips on:00:00 Introduction 00:47 Maintaining Client Relationships01:49 Balancing Reputation and Relationships02:27 Emotional vs. Logical Decision Making03:20 Real-World Examples of Emotional Connections05:31 Conclusion and Final ThoughtsConnect with Cindy here:InstagramLinkedInhttp://www.thehustlingheart.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

How Lawyers Can Build Trust Through Omnipresence with Jake Isham

2025-09-1658:11

In this episode, I’m joined by Jake Isham, CEO of Creative Minds, to talk about the significance of omnipresence in the digital landscape, especially for lawyers. He emphasizes the importance of being visible on multiple social media platforms and leveraging AI tools for content creation. Jake outlines strategies for building trust through consistent, high-quality content and the role of patience and perseverance in marketing. He also provides practical advice on starting a digital show and repurposing content across various platforms to maximize reach. Highlighting the power of social media, he shares insights on how lawyers can become thought leaders by educating, entertaining, and inspiring their audience.Jake Robertson gives listeners actionable tips on:00:00 Introduction01:25 Understanding Omnipresence in Marketing02:34 Building Trust Through Digital Presence08:39 The Importance of Consistency in Marketing11:11 Creating Engaging and Valuable Content18:05 Leveraging Video Content for Omnipresence25:28 Utilizing AI and Tools for Content Creation29:46 The Evolution of AI and Its Role as a Tool30:48 The Importance of Social Media in Modern Branding32:59 Leveraging Social Media for Business Success35:02 The Power of Interest-Based Social Media Algorithms36:20 Effective Marketing Strategies for Entrepreneurs40:00 The 10X Rule: Maximizing Effort and Goals46:13 Practical Steps for Social Media and Content Creation53:38 Repurposing Content for Maximum ReachResources mentioned in this episode:The 10x Rule by Grant CardoneConnect with Jake:LinkedIn: https://www.linkedin.com/in/jakeisham/ Instagram: http://www.instagram.com/jakecreativemarketing http://www.jakeisham.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

[Counsel Cast Chambers] How do you dominate local search?

2025-09-0911:56

In this episode of Counsel Cast Chambers, we cover how law firms can dominate local SEO with insights from Stormy Knight, an expert in the field.Listeners learn about the importance of the Google Business Profile, reviews, directories, and on-page SEO to stand out in local searches. Stormy explains the evolution of the “three pack,” why proximity to the searcher matters most, and how virtual offices can navigate Google’s ever-changing policies.Real-world examples of how firms have successfully leveraged multiple office locations and strong review strategies to outperform competitors. The conversation also explores Google Local Service Ads, the power of verification, and the psychology behind reviews and business imagery.Stormy provides practical advice on responding to negative reviews, balancing client feedback, and ensuring consistency across all platforms. For attorneys especially, the episode underscores how dominating local SEO can directly translate to measurable profit and long-term success.Stormy gives listeners actionable tips on:00:00 Introduction to Local SEO for Law Firms01:00 The Evolution from Seven Pack to Three Pack02:00 Why Proximity Is the #1 Factor in Local Search03:00 Managing Virtual Offices for Local SEO05:00 Ensuring Consistency Across Google Business & Website Schema06:00 Leveraging Directories like Yelp & Facebook07:00 Real-World Example: Crushing Local Search with Multiple Offices08:00 How Google Local Service Ads Work for Lawyers09:00 The Power of Verification, Imagery, and Reviews10:00 Managing Reviews and Client Perceptions11:00 Best Practices for Responding to Negative ReviewsConnect with Stormy here:TwitterLinkedInFacebookhttps://5starsfast.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

How Can Your Law Firm Rank #1 in AI Search with TJ Robertson

2025-09-0244:09

In this episode, I’m joined by TJ Robertson, founder of TJ Digital, who brings over a decade of SEO expertise and a fresh focus on AI-driven digital marketing strategies. We discuss the evolution of SEO in the age of AI, the transformative impact of large language models like ChatGPT, and how law firms can leverage AI to rank higher in search results. The conversation also delves into practical tips for creating content that appeals to AI algorithms, the importance of video content, and the future of AI-assisted marketing. Tune in for actionable advice on staying ahead in the rapidly changing digital marketing landscape.TJ Robertson gives listeners actionable tips on:00:00 Introduction00:42 The Impact of AI on Digital Marketing03:12 The Rise of Conversational AI: ChatGPT and Beyond04:15 Voice Search vs. Typing: Generational Differences07:14 The Future of AI in Decision Making08:28 AI Search Campaigns vs. Traditional SEO13:19 Optimizing for AI Search: Strategies and Tips16:23 Leveraging Third-Party Mentions and Directories19:29 The Power of Video Content in AI Search21:37 Repurposing Video Content Across Platforms22:04 Maximizing Content Creation Efficiency23:06 Leveraging Video Content for SEO23:51 Optimizing Your Website for LLM Recommendations26:09 Using AI for Content Creation27:59 Building a Brand Ambassador with AI31:17 The Future of AI in Daily Tasks36:40 Book Recommendation: The Dip by Seth Godin40:24 Actionable Steps for Lawyers Using AIResources mentioned in this episode:The Dip by Seth GodinConnect with TJ Robertson:LinkedIn: https://www.linkedin.com/in/tj-robertson-seo/Instagram: https://www.instagram.com/tjrobertsondigital/reels/TikTok: https://www.tiktok.com/@tjrobertson52X: https://x.com/SeoRobertsonhttps://tjrobertson.com/Connect with meInstagramPinterestFacebookTwitter

[Counsel Cast Chambers] The Secret to Attracting Ideal Clients with Your Brand

2025-08-2613:02

In this episode, the focus is on attracting clients through the deliberate cultivation of brand personality in this Counsel Cast Chambers episode with Kaye Putnam. Emphasizing findings from a Harvard study, which shows that 95% of human decisions are made on a subconscious emotional level, the discussion underscores the importance of integrating emotion into brand communication. Listeners are introduced to the concept of brand personality, including the value of brand archetypes inspired by Carl Jung. Real-world applications are highlighted through examples like a successful quiz tool used to identify brand pathways, illustrating how such tools can drive engagement and business growth. The episode also explores differentiating one's brand in competitive industries by creating unique emotional connections with clients and effectively leveraging platforms like websites and social media to express brand identity and build trust.Kaye gives listeners actionable tips on:00:00 Introduction to Podcast Monetization01:11 The Importance of Emotional Connection02:35 Responding to Skeptics05:48 Finding Your Brand's Personality06:03 Using Brand Archetypes06:57 The Power of Quizzes08:59 Applying Brand Personality in Practice11:38 Expressing Your BrandConnect with Kaye here:InstagramTwitterLinkedInFacebookhttp://kayeputnam.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

You’re Tracking the Wrong Metrics—A Content Strategy for Law Firms that Works with Matt Bailey

2025-08-1944:39

In this episode, digital marketing expert Matt Bailey joins me to discuss the importance of tracking the right metrics for law firms and outlines a content strategy that works. With 30 years of experience, Matt explains the pitfalls of focusing on the wrong metrics and shares insights into creating an efficient analytics strategy. He emphasizes the need to understand what metrics are truly valuable by connecting them with actual business goals. The conversation also covers the importance of a clear marketing strategy and the negative impact of irrelevant content on SEO. Additionally, Matt recommends the book 'Reclaiming Conversation' by Sherry Turkle, which explores the balance between technology use and human interaction. This episode is a must-listen for anyone looking to optimize their digital marketing efforts effectively.Matt gives listeners actionable tips on:00:00 Introduction00:50 The Importance of Tracking the Right Metrics02:02 Understanding Marketing Strategy03:17 Choosing the Right Analytics Tools06:56 The Value of Conversion Goals12:10 Content Strategy and Analytics14:57 Adapting Content Based on Analytics17:21 The Impact of Removing Ineffective Content21:27 Pruning Your Content Strategy24:17 The Importance of Dashboards26:49 Key Metrics and User Experience34:06 Book Review: Reclaiming Conversations40:38 Actionable Insights and Final ThoughtsResources mentioned in this episode:Reclaiming Conversations by Sherry Turkle Connect with Matt:LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/ Instagram: https://www.instagram.com/mattbaileysl/ YouTube: https://www.youtube.com/@MattBaileySays https://www.sitelogicmarketing.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

[Counsel Cast Chambers] Monetization Strategies for Legal Podcasters

2025-08-1213:24

In this episode, we’re joined by Simona Costantini to dive deep into the various ways to monetize your podcast, starting with traditional sponsorships. Discussing common challenges and industry standards, we explore effective sponsorship strategies based on your podcast's niche and target audience. Additionally, we cover alternative revenue streams such as self-sponsorship through promoting your own products or services, utilizing donation platforms like 'Buy Me A Coffee,' and creating Patreon-based exclusive content. Lastly, we touch on the benefits of affiliate marketing and the importance of offering valuable freebies to grow your listener base and capture traffic.Jack gives listeners actionable tips on:00:00 Introduction to Podcast Monetization01:33 Understanding Sponsorships05:19 Self-Sponsorship Strategies07:20 Monetizing Through Donations10:57 Affiliate Links and Freebies12:36 Conclusion and Final ThoughtsConnect with Simona here:Instagram: https://www.instagram.com/simona__costantiniVOLT Instagram: https://www.instagram.com/volt.productionsLinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Website: https://www.voltproductions.co Podcast Resources: https://www.voltproductions.co/resourcesConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Why Budget Branding Is Killing Your Law Firm’s Growth with Jed Morley

2025-08-0539:39

In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients. We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practical examples, such as a DUI law firm's approach and an advisory accounting firm's rebranding, illustrate these points. We also emphasize the need for iterative messaging, testing, and refining processes to scale effectively.Jed gives listeners actionable tips on:00:00 Introduction to Branding for Law Firms00:47 Common Misconceptions About Marketing02:36 Defining Your Ideal Client03:47 Tailoring Messages to Different Audiences06:53 The Importance of Effective Messaging15:11 Testing and Refining Your Brand Message26:08 Scaling Your Law Firm's Brand37:33 Conclusion and Actionable TakeawaysResources mentioned in this episode:The Science of Scaling: Grow Your Business Bigger and Faster than You Think Possible" by Dr. Benjamin HardyConnect with Jed:LinkedIn: https://www.linkedin.com/in/jedmorley/ http://www.backstorybranding.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

[Counsel Cast Chambers] Is a DIY Website Right for your Law Firm?

2025-07-2908:47

In this episode of Counsel Cast Chambers, we delve into the pros and cons of building your own law firm website with insights from legal tech pioneer Jack Newton. The discussion explores common pitfalls law firms encounter when handling web design solo, such as performance, security, content strategy, and client experience. Jack provides guidance on whether a DIY approach is pragmatic or counterproductive, particularly weighing cost-savings against effective results. He emphasizes the importance of a modern, user-friendly website as legal demand increasingly starts with a Google search. Drawing on data from the Legal Trends Report, Jack also highlights the disconnect between what consumers want and what lawyers think they want, urging firms to adapt their practices to meet modern consumer expectations.Jack gives listeners actionable tips on:00:00 Introduction: Should You DIY Your Law Firm Website?00:48 Balancing DIY and Professional Web Design01:50 The Importance of Online Presence for Law Firms03:11 Client Expectations and Modern Website Features03:54 Data-Driven Insights from the Legal Trends Report07:14 Common Mistakes in Law Firm WebsitesConnect with Jack here:InstagramInstagram (Clio)TwitterLinkedInhttps://www.clio.com/about/team/jack-newton/Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

The Secret to Getting Consistent Legal Leads Through Branding with Jorge Olson

2025-07-2254:25

In this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms. He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves to build trust and recognition. The discussion delves into the evolution of branding, starting from ancient symbols to modern AI-driven marketing strategies. Jorge highlights the benefits of creating custom GPTs (Generative Pre-trained Transformers) for efficient and personalized branding and marketing tasks. The conversation also touches on the psychological aspects of branding and marketing, the integration of AI into branding, and how to craft effective sales and marketing messages that resonate with target audiences. This episode is particularly valuable for professionals seeking to leverage modern technology in branding while maintaining a human touch. Jorge gives listeners actionable tips on:00:00 Introduction and Background01:47 The Importance of Branding for Lawyers02:44 Debunking Branding Myths04:49 Modern Branding Strategies07:21 Personal Branding vs. Company Branding15:07 The Role of AI in Modern Branding19:48 Creating and Using GPTs for Efficiency28:04 AI in Branding: Avoiding Generic Content29:41 Creating Unique Vibes with AI31:58 The Importance of Personalization in AI Branding32:29 Case Study: Snoop Dogg's AI Branding33:26 Cost Efficiency of AI in Marketing34:40 Defining Your Perfect Customer38:11 The Promise in Your Marketing Message39:27 Book Recommendation: The Dawn of Everything51:12 Practical Steps to Improve Your BrandingResources mentioned in this episode:The Dawn of Everything: A New History of HumanityConnect with Jorge:X: https://x.com/jorgeolson LinkedIn: https://www.linkedin.com/in/jorgeolson/ https://jorgeolson.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

[Counsel Cast Chambers] Where do you start with SEO?

2025-07-1510:15

In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities. We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed by updates, often released around New Year's Day. The focus shifts to how SEO efforts contribute to Google's revenue through its advertising model and the need for understanding cost per click data. We underline the importance of strategic planning in SEO, particularly when targeting high-demand keywords, and explain the concept of domain authority as a measure of a website's SEO value. Tom gives listeners actionable tips on:00:00 Introduction to SEO Mysteries00:51 The Dark History of SEO01:41 Google's Dominance in Search01:57 Understanding Google's Algorithm02:27 Google's Relationship with SEOs03:18 Google's Business Model04:05 SEO and Advertising04:51 SEO Strategy and Cost Per Click06:39 SEO Challenges and Competition08:12 Measuring SEO SuccessConnect with Pete here:InstagramTwitterLinkedInFacebookwww.peteeveritt.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

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