DiscoverCoupleCo: Working With Your Spouse For Fun & Profit
CoupleCo: Working With Your Spouse For Fun & Profit
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CoupleCo: Working With Your Spouse For Fun & Profit

Author: Blaine & Honey Parker

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Is building a business with your spouse the best thing ever--or the craziest? Or both? How do other couples do it? We interview successful couples who are crushing it and ask them everything from how they met to how they do it to how they argue. Whether you're working with your significant other, just thinking about it, or just like modeling other successful business owners, welcome to CoupleCo: Working With Your Spouse For Fun & Profit.
117 Episodes
We asked entrepreneur attorneys Tera and Byron Ames what tip they would have for a business in this crazy, COVID-19 cultural climate. Their answers were about being flexible and adaptable, and bringing a fearlessness to redefining what success actually means in this age of staying apart.  
Dave Lakhani is a marketing powerhouse and internationally known persuasion expert. He and his partner, Sarah Skeem, run Growth Foundry, a digital marketing agency based in Boise, Idaho. We asked Dave, "If you could provide a marketing tip for a business looking to survive the mayhem, what would it be?" His answer was in-depth and interesting, and is predicated on a theme of opportunity through service.
There's a time-honored tradition of doubling down during bad economic times. It goes back as far as World War II. And a client of ours did it during the last recession--and crushed it. And if you don't have paid advertising, it's still proactive wisdom for social media. How can you be proactive in your business, serve your customer and community, and keep your business going during high weirdness...?
There is a simple question to ask about your business in a time of mayhem: Am I being reactive—or proactive? Being reactive feels lousy, and could even be the end of your business. Being proactive feels better, serves your customer better, and helps you have legs for the long haul. So, how do you be proactive, and serve your customer better during pandemic pandemonium? In this short conversation, we talk about a simple way to think your way to the better reality. 
Back with YouTube sensations, Dirt Farmer Jay and Dirt Farmer Maggie. Their central theme of authentic living leads to plenty of revenue from videos with millions of views each. We hear about the power of mutual respect. There’s an odd twist on the question, “How does having entrepreneurial parents affect the kids?” It’s also likely that the craziest thing ever to happen in your business did not involve a taser. They share a pitfall to avoid that comes from their corporate days—and is both important and scalable. We discuss getting beyond defining success to seeking significance. And there’s important advice for anyone who thinks they want to go into business with a spouse.  
When you lose not just a job, but your career, how do you reinvent yourself? A career counselor will probably never say: Become a YouTube star! But that’s exactly what Dirt Farmer Jay and Dirt Farmer Maggie did. Finding themselves collateral victims in a hostile takeover could’ve led to early retirement. Instead, it has led to their accountant saying things like, “Stop making so much money!” But, after spending much of their careers together, they found they were facing new challenges. Like, the problems of doing a creative job together. And when you’re working in a creative capacity with the significant other, who are you actually talking to? Spouse? Business partner? Authority? And then, there are the hazards of trying to do everything yourselves. Not to mention there are the hazards of having your very own star-struck YouTube fans. Join us as we draw back curtain and step inside the YouTube empire of Dirt Farmer Jay and Dirt Farmer Maggie in Tooele, Utah.  
This is an unfortunate first for Coupleco. The Pod Mill is a dynamic, aggressively optimistic podcast production studio in Salt Lake City. We sat down with CoupleCo Spencer Wright and Jill Hyde Wright last year. They were lovely, generous and open with their story. They'd risen to challenges that include their adopted, special-needs son, and Jill’s life with a transplanted heart. We’re sorry to report that half a year later, the world has lost Jill. Her obituary indicates her passing "was due to complications following a difficult yet successful surgery." In Jill's honor, we’re presenting highlights from our conversation together--a discussion that underscores the power of the love that can go into a CoupleCo. 
Back with Angie and Davor Rostuhar, the Croatians who used their year-long honeymoon to shoot a documentary about love around the world. In this episode, we’re going to look at the vital capacity for members of a CoupleCo to endure, forgive and forget. And when we asked about the craziest thing that’s ever happened to them in circling the globe, we got the challenges of an entire African nation. Davor and Angie have an interesting rule about fighting. There’s also an unusual discussion about empathy. And what are the benefits of surviving the intensity of working together? Or breaking up because of the job—and continuing to work together? And how can the best date night possibly involve arguing? This is one couple with a lot of miles and stories to share.
Angie and Davor’s honeymoon is a year-long global journey, shooting a cross-cultural documentary about love. He’s a National geographic-seasoned photographer who interviewed her for a job. He also didn’t hire her, because he saw more there than just an employee. Eventually, he proposed, and they conceived of this project in an unusual place. And this movie is anything but an ode to romance. No hearts and flowers. This is love, warts and all. Even forbidden love. This was a new professional experience—learning how to become equal partners in a business relationship. And how do you tell the story of love in everyplace from Los Angeles to the Amazon? And what if you’re in a country of one and a half billion people, and nobody wants to talk to you? And where does the Yakuza for Christ fit into all this, anyway?
Purposeful and intentional communication is especially important for a couple in business together. The stakes are so much higher than just business. We’re talking with Belinda Pruyne, previously a global Executive Vice President at Grey Advertising, one of the world’s biggest advertising agencies. Today, she runs her own consulting firm, Business Innovation Group. One of the things Belinda specializes in is working with small business owners to become BIG Picture Leaders. We’re going to be talking communication tips, and how to have those difficult conversations. And no, this is not about winning an argument. It’s about having a productive discussion. This simple strategy makes it so much easier.
We are continuing our conversation with Vicky and Jim Fitlow of Re-Bath Utah and Re-Bath Colorado. This franchise CoupleCo is crushing it in bathroom remodel. It’s a choice they made not because they came for the construction trades, but as a business decision for the lifestyle it would provide. Vicky is a lawyer, and Jim was a ski racing coach. They were expanding the business, doing big things, and the recession hit—sending their big things into a tailspin. But, they went with the belief that they had become too big to fail, and they were obliged to move forward. As a result, they’ve flourished, unlike others who pulled in the oars and shortened sail. In this episode, we’re going to be talking about success, including an unusual definition of the word. And as a business owner, what about leaving town and making yourself unreachable? Is that fabulous—or dangerous? And the biggest question of all: Will they win the Ginsu knife?
This is a tale of two very different people, in a very different place, grappling with some very different challenges and overcoming enormous odds. He was a ski racer and ski coach. She’s a lawyer. Vicky and Jim Fitlow do not come from construction. Having a construction franchise was a quality-of-life decision. And the operation has become huge. They own and operate Re-Bath Utah and Re-Bath Colorado. And yes, this our second CoupleCo convo with a Re-Bath franchisee—but this one is very different. We discuss how they weathered the economic downturn by being “too big to fail.” There are keen insights on what happens when you’re going big—and the economy decides it’s going big in the other direction. And yes, Ultimate Frisbee plays a part...
Back with Olympic-caliber boxer Maryguenn Vellinga, and her big-mountain skier husband, Luke Hinz, recorded in the boxing ring at their gym, Rise Boxing. In part one, we established that getting into the ring, skiing big-mountain chutes, and starting your own business all take courage. We also talked about how these couple entrepreneurs were influenced by their own entrepreneur parents. Luke’s dad grew a hauling business from one truck to over 100. Maryguenn’s mom started a watermelon farm in arid, rural Utah. So how does being the offspring of entrepreneurial parents who became entrepreneurial parents impact raising their own kids in the business? That and more, as we talk to two of the mellowest, most likable people you can imagine…even though they can come out swingin’.
We recorded this interview in a real, live boxing ring with Luke Hinz and his wife, Olympic boxing hopeful Maryguenn Vellinga, of RISE Boxing. She’s a high-caliber boxer, which sounds intense. He’s a big mountain skier. Whether it’s facing off against a boxer in the ring, or against a deadly mountain, these are courageous people. It also takes courage to open a boxing gym in a town most noted for skiing, mountain biking and fly fishing. They wanted a franchise, but felt it limited them. They’ve embraced a hybrid business model that offers both fitness and contact boxing. It’s a career path left turn with satisfying results. She was working to help the underprivileged, but finds she’s more able to help people through boxing. And as a competitive big-mountain skier, Luke became a huge champion for this project. Is it stressful working with an Olympic hopeful wife? Or, being an Olympic hopeful with kids? And, what’s it like having a husband into the high-adrenaline adventure of skiing big mountain chutes? Also, when there’s a distinctive and specific company culture, you have to make sure that all your employees buy in…
We are back with two people who are strong in will, in stature, and in relationship. Plus, they throw axes. We’re picking up where we left off with muscular marketer Rachel Richardson, and her engineer/American Ninja Warrior husband, Duncan. They own and operate Bodies In Motion, a unique gym and family recreation facility. They train American Ninja hopefuls, offer fitness classes and martial arts, a preschool and more. Their teamwork and sense of seizing the moment are sincere. Here in part 2, we ask some burning questions, like How do people NOT work with their spouse? And how scary is ax throwing, anyway? And, Do you and your own business partner know how to ‘parking lot’ stuff? What does that even mean? And how does Leonidas fit in this picture, anyway? For that matter, who is Leonidas? Not up on the Battle of Thermopylae? Get your Greek history on, and join us for insight and inspiration from one of the strongest couples we’ve ever had the pleasure to sit down with.
These two are in seriously great shape, and they throw axes: We have a real, live American Ninja Warrior and his partner in muscle tone. Duncan and Rachel Richardson own a cool, one-of-a-kind gym called Bodies In Motion. You’re going to hear a lot about fitness—and teamwork. A hopeful for the TV show, American Ninja Warrior, Duncan never got a callback on his audition video. But then came the open-heart surgery. He and Rachel took a “vacation” at the Cleveland Clinic—and used the surgery as a video opportunity. Guess who finally got a callback from American Ninja Warrior. In their daily lives, they run a gym that trains other Ninja hopefuls, has cool stuff engineered for maximum workout and thrills and, yes, there’s axe throwing. Their dueling degrees in marketing and civil engineering have been useful. You’ll also hear about an all-in sense of partnership, and the entrepreneurial power that comes with listening to your kids. And where does a plush horse costume fit in all this?
For episode 100, we’re digging into the archives for choice clips from the first six couples we interviewed: Ryan and Crystal Waugh of Waugh Cellars and Waugh Family Wines. They’re the first interview that made us think, Wow, we need to be a better couple. And during the interview, we swear we watched these two fall in love all over again. Robin & Jim Whitney of Whitney Advertising in Park City, Utah. They met in big New York advertising, and for over 20 years, they’ve been running their ad agency in Park City, and do most of the creative work themselves. They work directly with small business owners—a job that has unimaginable impact on the client. Sam and Mary Giveen of Dr. Sam's Eye Care had dated as teenagers, reconnected at middle age, and she became Director of Operations at his clinic, growing the brand. Mary’s an extravert, Sam is an introvert, and she spends a lot of time making him nervous. Trish and Jared McMillen of McMillen Galleries are landscape photographers who share a brain. They literally spend days together in the wild, preparing to shoot the same photograph. Their gallery is filled with huge, fine-art landscapes that take your breath away. Nile Zacherle and Whitney Fisher run Mad Fritz, the Napa Valley nanobrewery, infusing it with a winemaker sensibility. This is not your dad’s fizzy yellow beer. Linda and Charlie Graves of Athletic Republic. It’s a unique training gym franchise, with over 120 training centers on three continents. They are dynamic and driven and probably in much better shape than you are.
We are back in Grass Valley, California with travel writer/photographers Michael Hodgson and Therese Iknoian and their globe-spanning blog, HI Travel Tales. These award-winning journalists have transformed their print careers into digital success and are loving life. In this episode, we discuss the importance of acknowledging who’s the boss—and how that can be less challenging than you might imagine. A couple in business also requires a certain level of trust, and must be able to call BS on each other. A sense of humor is key. We discuss a quality that creative pros are good at, and which might be good in your own relationship. Remember to never treat your spouse merely as a colleague. Working together is a dance. And, does everyone really end up, at some point, being intolerable?
We’re in Grass Valley, California with travel writer/photographers Michael Hodgson and Therese Iknoian of HI Travel Tales. They’ve been to all 50 states, and 45 countries on all 7 continents. Both are award-winning journalists—there’s even a Pulitzer—and they transformed their careers from print to digital and are loving life. He was once a consultant, but gave it up because he couldn’t hold back—an apt metaphor for their lives together: they can’t do anything just halfway. The challenge of loving your work, being good at it and driven to do it, is that it becomes hard to not work. We also talk about bad places to take phone calls. And what’s it like being “old farts with ethics?” (They’re not that old, frankly.)
Chad and Katie Babcock of JumpTime indoor trampoline parks, TumbleTime tumbling, and SoccerTime indoor soccer, have operations around Idaho and Montana. They are both exceptional athletes with teaching degrees, and this empire began when Chad, a freestyle skier and self-described carny, started a TumbleBus business. For them, everything is about education. We’re going to hear them discuss the importance of developing thick skin, learning how to separate business from married life, and motivating each other in ways that we might not expect. Get ready for everything from big air—to small-child bodily fluids day at one of the businesses. They also tell a tale of a terrifying first-day on the job. There’s the school bus fire, and the power of just turning off your damn cell phone.
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