DiscoverCoupleCo: Working With Your Spouse For Fun & Profit
CoupleCo: Working With Your Spouse For Fun & Profit
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CoupleCo: Working With Your Spouse For Fun & Profit

Author: Blaine & Honey Parker

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Is building a business with your spouse the best thing ever--or the craziest? Or both? How do other couples do it? We interview successful couples who are crushing it and ask them everything from how they met to how they do it to how they argue. Whether you're working with your significant other, just thinking about it, or just like modeling other successful business owners, welcome to CoupleCo: Working With Your Spouse For Fun & Profit.
95 Episodes
This is a retail story for the digital age, when local businesses are worried about competing with Amazon. Amy Dannwolf and Jordan Jones of Powder7 in Golden, Colorado started a business in his mom’s basement with some lightly used snow skis. Today, they have 11,000 square feet of warehouse, and a retail storefront that serves customers from around Denver—and even around the world. They made this business work probably because they didn’t know anything about running retail or building websites. They had no expectations or preconceptions. They’re both track stars who met at Boston University. Jordan’s a history major who became a Denver cop, and Amy is an economics major who joined him in the business. He taught himself how to code websites with books for Dummies, and the rest is history. Powder7 is a model for how a local business really can compete with online monsters. Instead of an online retail business with faceless, anonymous transactions, Powder 7 is a business with global reach, worldwide fans, and even personal relationships. Would you ever think about walking into Amazon? Plenty of online customers have walked into Powder7—which speaks to a company culture like you wouldn’t expect.
We are back in Los Angeles with the killer couple behind Surprise Hit Films. W. Bruce Cameron and Cathryn Michon are best known as co-screenwriters on the box-office busting movies from the film franchise that began with A Dog’s Purpose. They’ve been involved in studio pictures, independent film, TV, and bestselling novels. In this episode, we hear about how important is knowing who’s the boss—and handling staff complaints about the boss in a way that honors the partnership. This is especially important when the business is clearly not a democracy. There’s also a special warning for a couple considering collaboration—and why you might not want to do it. There’s an very, very VERY important question for any couple in business together: Ever wonder why your favorite scenes from your favorite movies are the scenes they are? (Who saw that coming?) And how Bruce and Cathryn support each other in business is instructive—and speaks to the power of a proper collaborative partnership. Hear some interesting and useful tips about the dynamics of working as a couple with staff—especially when it comes to having a conversation with contentious potential. You’ll hear a few references from Part 1, including “Amber on the slide.” She’s a capable and enthusiastic stunt dog. And there’s a reference to Ruddy McCann, who’s the hero of Bruce’s Repo Madness novels. We get more Hollywood moments from their real life together. They include romantic incredulity and projectile crying. And there’s maybe the best lightning round ever. (Will they win the Ginsu knife?)
Hit movies, TV series and bestselling novels: meet Hollywood creative power couple, Cathryn Michon and W. Bruce Cameron. They’re best known as screenwriters for the Dog’s Purpose film franchise. The first film, A Dog’s Purpose, starring Josh Gad, Dennis Quaid and Peggy Lipton, broke $200 million at the box office on a reported budget of $22 million. Cathryn is a writer/actor/director, known for her independent comedy films, Muffin Top and Cook Off, and the Grrrl Genius books. Bruce’s bestseller, 8 Simple Rules For Dating My Teenage Daughter, became an ABC sitcom. At this writing, Bruce is touring to promote the third in the Dog’s Purpose novel series, A Dog’s Promise. All these separate projects. Isn’t this supposed to be about couples working together? Yes it is. And these two are dynamic business and creative partners. Everything that goes out the door, they've both worked on. She edits his books. He works on her movies. They’re funny, and share a potent creative and business dynamic. They also have a useful decision making structure that every CoupleCo should consider. And, that they’re both dog people is important. Without dogs, and without Bruce spontaneously telling Cathryn a story that eventually became a New York Times bestseller, we might not be here today. (And a lot of Hollywood dogs would be out of work.)
Can you become so efficient, you don’t think you’re busy—even when you are? Good bartenders are good listeners, but these bar owners are a great case study for couple entrepreneurs. We’re back with Michael Eccleston and Katy Willis of Quarters Arcade Bar. Their story has interesting intel about couple cooperation, business insight, and will cure you of any fantasy about owning a bar. This convo is where yin meets yang and chaos meets lists and notes. (One loves a list. The other? Well…). There’s learning about, coping with and forgiving each other’s idiosyncrasies. And, bonus, in a case of business topology, you’ll learn more than you ever imagined about efficient bar design—which is an object lesson in efficiency for ANY operation, even yours. Plus, more hilarity than ever in the lightning round.
Today, we are talking to a pair of publicans. We are in downtown Salt Lake with Michael Eccleston and Katy Willis of Quarters Arcade Bar. This is not about that place where everybody knows your name. If you ever thought about owning a bar, this is the story that might scare you away. We’re talking about everything from the kind of investor relationships that should make you very afraid, to the power of persistence that demonstrates how overnight success is years in the making. This is also our unofficial, talking each other off the ledge episode. We’re going to be examining the power of a solid brand and purposeful, intentional brand marketing. We’ll talk about the things you don’t ever want an investor to see. And this is the first CoupleCo convo that features a Zoltar machine.
We continue talking with Dave Lakhani and Sarah Skeem of digital ad agency, Growth Foundry. We discuss treating both customer and employee well, and the things in your business that marketing won’t solve. There’s an unexpected lesson from a digital agency. We talk about making clients cry. (It happens. We’ve done it at our agency, Slow Burn Marketing.) What if your marketing is the difference between your kid going to college or not? Why does hiring a marketing agency run by a committed couple have an added benefit? And, as a business owner, why is connecting on a human level so important? Hint: Marketing is about connecting with people on that level. There’s the power of story-based marketing. And how is a coupleco different from mere entrepreneurship? Plus, will your couple-owned business make you feel an even greater obligation to your spouse?
She was going to change the world by becoming a lawyer, a politician, and the first woman president. For a while, he was living life angry. At 16, he had the courage to leave a religious cult and go out on his own. Today, he’s a marketing and persuasion pro. He’s been seen on CNN and CNBC, and in magazines like Success, Entrepreneur, and Fast Company. As long as these two have been a couple, we kept wondering why they weren’t working together. Well, it happened. Dave Lakhani and Sarah Skeem finally started a business: a digital marketing agency called Growth Foundry. They wanted to build an agency that defied expectations, and it’s working. We talk couple dynamics, the conflicts in 21st century marketing, the difference between advertising a business versus growing a business. We discuss unhealthy advertising, like things that are ego driven or generate too big a response. Dave and Sarah have wildly different experiences in life. And be prepared: Dave doesn’t care if you like him, but he’s going to tell you the truth. Sarah cannot understand that.
Back with Reverends Paul and Laura Whitmore of Southport Congregational Church in Southport, Connecticut. Not obviously an entrepreneurial couple, they’ve accomplished something that requires a distinctly entrepreneurial sensibility: by their wit and wisdom and coupleco cooperation, they’ve grown a membership by over 300%, and increased the annual budget by 500%. In this episode, we get an up-close and personal idea how staggering the divorce rate is for married clergy. We also hear more about the job and relationship in terms of a Venn diagram—sometimes together, sometimes apart. But, can there be too much together? And can there be too much equality in the business? What advice would the clergy couple have for any other couple in business together?
This episode is unusual. Some might argue that these two are not really a CoupleCo. Paul and Laura Whitmore work together in a category with a ragingly high divorce rate: married clergy. The Reverends Whitmore are ministers who run a congregational church in Southport, Connecticut. We’ve interviewed all kinds of people from all kinds of faiths, from faithful evangelicals, to fallen Mormons who follow the Jedi, to atheists who converted to Judaism, to everyday agnostics. Here, it doesn’t matter who or what you believe, as long you are a couple committed to your mission and each other. This is a story about having faith in building something big. What Paul and Laura have done requires entrepreneurial sensibility, intense cooperation, and shared vision. They’ve been building their church since the 1990s. In that time, they’ve roughly quadrupled the congregation and tripled the annual budget. This from two people who swore they would never work together. Not unusual enough? Wait for Paul’s assertion that spirituality and marketing go hand in hand. This is a conversation with parallels and even allegories for all couples in business together.
We’re back with Mike Tuiasoa and Cori Christine, proprietors of an unusual mashup of a comic book store and coffee shop in Salt Lake City. We’ll be talking about the crowdfunding campaign that they used to fund their newer, better location—a campaign that succeeded in part because of national attention from important people. We’re also going to get even more candid. As nerds who were misunderstood and even harassed as kids, they have now found themselves with a business that is a haven for nerds, misfits and the under-represented. We’re going to be talking about their marketing, which shows how you can build a following with media that is cheap or even free. ADVISORY: This episode has some discussion of sexual orientation. It’s neither graphic or explicit, but it is couched in the context of being part of a group that’s misunderstood.
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