Course Creation Boutique's podcast

Are you putting off creating your course because you're not an expert in all areas? Don't have the time? Maybe you're not tech-savvy or you worry about how to organize all your content so it makes sense and isn't boring.   These were some of therapist Robyn Firtel's concerns when she set out to create her successful online course Overcoming Love Addiction. With almost 25 years of experience, she knew her clients would heal more quickly if they received a foundational education to make the most of their time in counseling sessions with her.    That's where I came in! Robyn trusted me to support her in areas where she was less sure.    In this episode, we'll walk you through some of the most common hesitations to creating an online course and how to overcome them, including: ✔️ How to create a format that works with your strengths; ✔️ Where having a custom solution can sometimes make the most sense for you and your audience–no cookie-cutters here;  ✔️ Ensuring your course content matches your approach and your promise and enhances your client experience; and  ✔️ How the right support can help you feel confident and realize your vision in surprising ways.   Robyn has such a beautiful message. I learned skills in our collaboration that have stayed with me and changed my life too.    It's time to get your brilliant course out to the people who need it!   I care about you and your message! Are you ready to push through your resistance and receive expert support? Apply for Done-For-You (coursecreationboutique.com/course) and let's GET IT DONE together!

Feeling the pull to host your own one-day or weekend workshop? You're in luck! In this episode, event guru Jessie Schwartzburg shares her tried-and-true strategies for planning workshops that leave a lasting impact. She's exceptional at making it all come together, and now we all get to benefit from her expertise!    In this episode, Jessie walks us through: ✔️ The essentials for hosting a successful workshop; ✔️ How to craft a topic and title that sells out;  ✔️ Key elements to ensure an unforgettable experience; and ✔️ Lessons learned from Jessie's years of experience.    Plus, Jessie reveals why pitching at the end of any event can be the game-changer you need!     Do you need a fresh perspective and expert execution for your mastermind, lead-generation, starter, live, or signature course? Apply for Done For You (coursecreationboutique.com/course) and let's GET IT DONE together! 

Be Ready When the Right Doors Open   Opportunities are all around you, but the question is, are you ready to take them?   In this episode, I'm walking you through how to recognize, prepare for, and say "yes" to the opportunities that move your business forward, whether that's a podcast invite, a media feature, or an unexpected collaboration.   Here's what we cover: ✔️ The 3 tiers of opportunity you should always have ready ✔️ How to align your offers with each type of opportunity ✔️ Why "being ready" is both strategy and mindset ✔️ The four places opportunities show up most often   🎧 Listen in and get inspired to seize the next big chance that comes your way!  

Meaningful Tweaks to Refresh Your Strategy   Feeling like your marketing needs a reset? This is your sign to take 15 minutes and give your strategy a quick, powerful refresh.   In this episode, I walk you through a mini marketing makeover that helps you identify what's working, what's not, and where to focus your energy heading into the new year. You'll learn: ✔️ The quick health check your email list needs ✔️ How to identify your "champion" social platform ✔️ Where your best leads are coming from (and how to get more) ✔️ How to find partnerships that move the needle ✔️ When to test paid ads, and when to wait!   🎧 Hit play now and give your marketing a makeover in 15 minutes or less!

If you've ever wondered whether your content is actually paying off, this episode is for you!   From podcasts and blogs to videos and social posts, you're pouring time, energy, and creativity into your content, but is it moving the needle?   This week, I'm breaking down how to evaluate the ROI of your content marketing, what metrics truly matter, and why showing up consistently is your best long-term strategy for growth.   Here's what you'll learn: ✔️The top 3 ways to measure ROI beyond sales ✔️ How consistency outperforms perfection every time ✔️Why content marketing is a long game (and how to play it well!) ✔️ Real examples of opportunities that came from consistent visibility   🎧 Listen in and discover how to make your content work smarter, and remind yourself why it's always worth the effort.  

Build Trust and Turn Subscribers Into Buyers   Getting new leads is just the beginning; the real magic happens when you nurture them. In this episode, I break down how to take someone who just joined your list and move them from curious subscriber to loyal student.   You'll learn: ✔️ The first 3 emails every new lead should get ✔️ How to balance value, story, and selling in your nurture sequence ✔️ Why consistency is more important than perfection ✔️ Simple ways to build trust without overwhelming your audience   🎧 Hit play now and learn how to turn your new leads into long-term students and fans.  

3 Proven Strategies to Fill Your Webinar on a Budget   Wondering if webinars are still worth it? The short answer: YES. But the real key is knowing how to promote them, especially if you don't want to spend money on ads.   In this episode, I share: ✔️ Why webinars are still one of the best ways to build trust and sell your course ✔️ How to fill your webinar without relying on Facebook or Instagram ads ✔️ The 3 proven strategies I use with my clients to get registrations ✔️ Simple tweaks to maximize the audience you already have   🎧 Hit play now and learn how to grow your list, get more sign-ups, and run webinars that actually convert, no ad spend required!  

How to Make Your Words Land Every Time   Your words matter, but how they land matters even more.   In this episode, I'm talking about what it really means to be "tone deaf" in your messaging, and how to make sure your communication connects instead of misses the mark!   You'll learn: ✔️ What tone-deaf messaging looks like (and why it disconnects your audience) ✔️ Real examples of when tone falls flat ✔️ How to check cultural and emotional context before hitting "send" ✔️ Simple strategies to add empathy and nuance back into your writing   Hit play now and learn how to capture emotional nuance so your students feel seen, heard, and understood.  

How to Use Video to Build Trust and Connection   In this episode of the Lead Magnets That Still Convert Series, I'm sharing:   ✔️ Why video is your unfair advantage in the age of AI ✔️ The ideal structure and length for a lead magnet video series ✔️ How to repurpose and recycle content you already have ✔️ Smart ways to use email and CTAs to nurture viewers into buyers   Tune in now and discover how to create a video series that stands out, connects, and converts.  

Why Quizzes Build Trust (and How to Create One That Works)   Quizzes aren't just fun, they're powerful lead magnets that build connection, deliver insight, and convert curious prospects into engaged students.   In this episode of the Lead Magnets That Still Convert Series, I'm breaking down: ✔️ Why quizzes are still one of the most effective opt-ins ✔️ The four elements of a great quiz (and how to nail each one) ✔️ How to design questions that feel simple, fun, and confidence-building  ✔️ What to do with quiz results so you nurture, not lose, your new leads   Hit play now and learn how to create a quiz that sparks engagement and sets you up for sales!  

Why Checklists Still Convert (When Done Right)   Lead magnets aren't dead, but the way we use them has changed.    In the first episode of my brand-new Lead Magnets That Still Convert Series, I'm diving into one of my favorite opt-ins: the step-by-step checklist.   You'll learn: ✔️ Why checklists still work in today's AI-driven landscape ✔️ How to design a checklist that delivers micro-wins and builds trust ✔️ The role of your story and social proof in making it irresistible ✔️ The "sweet spot" for checklist length (hint: less is more!)   🎧 Hit play now and learn how to create a checklist lead magnet that attracts the right people and positions you as their go-to guide.  

Find Your Unique Edge and Attract the Right People   Do you ever feel like your message is getting lost in a crowded marketplace?   This week, I'm breaking down how to stand out, even if it feels like everyone else is teaching or selling something similar.   You'll learn: ✔️ Why standing out matters (and why people choose YOU over the competition) ✔️ The key questions to uncover your unique value ✔️ How to clarify what makes your brand different ✔️ Simple strategies to position your course and offers with confidence   🎧 Hit play now and let's workshop your secret sauce, so you can cut through the noise and attract the students who need you most!  

You've worked hard to get your online course, program, or workshop ready to launch, and the last thing you want is to get stuck in delays, decision paralysis, or burnout!   In this episode, I'm sharing the four biggest roadblocks I see stall digital marketing launches (for both my clients and students) and exactly how to navigate around them.   You'll learn: ✔️ How to stop decision fatigue before it derails your momentum ✔️ Why perfectionism is a sneaky launch killer, and how to let "good enough" be your new best friend ✔️ What "messaging fog" is and how to clear it before you go live ✔️ How to avoid emotional burnout so you can actually enjoy your launch   🎧 Hit play now so you can sidestep these pitfalls, stay on track, and get your offer out into the world faster!  

Are you podcasting just for content, or are you turning it into a true growth strategy?   This week, I'm joined by podcast strategist and Podstar founder Melina Dio, who breaks down how to launch and grow your show with a plan that actually supports your business.   We cover: ✔️ The real reason to start your show (and how to avoid burnout) ✔️ How to structure your episodes so they lead listeners to your offers ✔️ Guest vs. solo episodes, and how to do both well ✔️ What most podcasters get wrong with their intros and CTAs   🎧 Hit play now to learn how to build a podcast that brings in leads, builds authority, and keeps listeners coming back.  

When's the last time you really looked at what's working (and what's not) in your marketing?   This week on the Course Creation Incubator podcast, I'm diving into the five signs it's time to take a closer look, and how a marketing audit can help you identify the leaks in your funnel, gaps in your messaging, and areas where your leads just aren't connecting.    I'll walk you through how to know if your content is still serving you (or just eating up ad spend), and how an audit might be exactly what you need to realign your offers and reconnect with your ideal students.   If you've been: ✔️ Spending money on ads or marketing without clear results ✔️ Seeing inconsistent or low-quality leads ✔️ Feeling like your funnel or messaging isn't converting like it used to ✔️ Or simply wondering what your next move should be…   This episode is your starting point!   P.S. Stop guessing and start fixing. Our Digital Marketing Audit gives you a clear breakdown of what's working, what's not, and how to optimize for results. Book now (coursecreationboutique.com/audit/).  

Lean Into the Niche — and Watch Your Audience Grow   In this week's episode of the Course Creation Incubator, I'm tackling one of the most common fears course creators face: "Will anyone actually buy this?"   I'm breaking down how to turn a focused course topic into a thriving offer, and what it really takes to connect with the right people.   You'll learn: Why niche offers often outperform general ones The signs that your niche is actually your superpower How to stop second-guessing and start standing out What I tell my clients when they think they've gone "too specific"   🎧 Hit play now and find out how to embrace your niche, and build a course people can't wait to buy!  

Is your email list just sitting there… waiting to hear from you?   This week on the Course Creation Incubator, I'm walking you through a simple, powerful new nurture strategy that helps you stay connected with your people, build trust over time, and gently guide them toward your offers.   You'll learn: ✔️ Why a nurture plan is essential—even if you've got a great offer ✔️ The 4 must-have elements every great nurture strategy needs ✔️ Easy ideas for staying consistent (without burning out) ✔️ How to repurpose what you already have to create weekly content   🎧 Hit play now and learn how to nurture your audience in a way that feels natural, valuable, and effective.   P.S. Want to outsource your nurture plan and marketing? Our Done-for-You Services include content strategy, copy, and tech setup. Find out more and book a call here (coursecreationboutique.com/course).   

What if you could pinpoint what's really keeping you stuck—and finally move forward with your course or program?   This week on the Course Creation Incubator, I'm kicking off a two-part series inspired by Dan Heath's book Reset: How to Change What's Not Working. In this first episode, we're focusing on how to find better leverage in your business and course creation—so you can get unstuck, maximize what you're already doing, and move forward with clarity.   You'll learn: ✔️ Why your "goal of the goal" might not be what you think it is ✔️ How to find and build on your bright spots ✔️How to identify and fix the biggest constraints slowing you down ✔️ Why mapping your system can reveal hidden bottlenecks   🎧 Hit play now and start resetting your approach with powerful, practical strategies.   If you feel stuck in your course business—or like you're spinning your wheels—this episode is for you. Inspired by Dan Heath's Reset, I break down four key elements that will help you maximize your efforts: clarifying your true goal, identifying what's already working, targeting the biggest bottlenecks, and mapping your systems for efficiency. These insights will help you rethink what's holding you back and get more out of everything you're doing right now!   Want hands-on support to implement these ideas? Our Done-For-You Services (https://coursecreationboutique.com/course) Gives you custom, high-touch guidance through every step of your course creation and marketing. Find out more and book a call here. Let's get you unstuck, together!

This week on the Course Creation Incubator, I share why your next online course sale doesn't need to come from a brand-new lead. Instead, I break down how to sell smarter by re-engaging your most trusted audience—your past students and clients. Learn how to maximize existing relationships to grow revenue and impact, without burning out chasing cold traffic.   You'll learn:   ✔️ Why acquiring new students costs 5x–25x more than re-selling to existing ones ✔️ How to reduce marketing friction and make it easy for someone to say "yes" again ✔️ The power of return offers, grad rates, and peer energy ✔️ What to include in a refresher offer or returning student incentive ✔️ Ways to deepen results through group coaching or limited 1:1s ✔️ Why testimonials, case studies, and feedback loops are growth levers   ▶️ Hit play now to reconnect with your best buyers and boost your revenue with ease.   Want to boost your course sales—without chasing cold leads or launching from scratch every time? Our Done-For-You Services don't just help you build an online course; we support you in growing your visibility and authority too. From crafting your course to creating a guesting strategy that gets you in front of the right audience, we walk you through every step. Find out more and book a call here (https://coursecreationboutique.com/course). Let's grow your online course and your reach—together.

Think you need thousands of followers to launch your online course? Think again. In this episode, I tackle one of the biggest myths I hear all the time: that you need a big list or massive audience to make a successful course launch. I break down what actually matters (spoiler: it's quality over quantity), how to test your idea with the audience you already have, and real-life stories of people who launched to engaged, niche followings with incredible success.   You'll learn: ✔️ Why you don't need a big list to launch successfully ✔️ What "engaged audience" really means ✔️ Real-world examples from small but mighty launches ✔️ How to grow your list without stalling your momentum   🎧 Hit play now and let's get you moving forward with your online course, no matter your list size.   Want to get booked on the right podcasts—and turn those guest spots into real business growth? Our Done-For-You Services don't just help you build an online course; we support you in growing your visibility and authority too. From crafting your course to creating a guesting strategy that gets you in front of the right audience, we walk you through every step. Find out more and book a call here (coursecreationboutique.com/course). Let's grow your online course and your reach—together.