Claim OwnershipCourse Launch Podcast
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© 2023 Course Launch Podcast
Description
Training and resources around design, copy and strategy for sales pages, emails, social media and everything else you need to fill your online course or group program! Brought to you by Sarah Guilliot ("Sarah G." for short!) a Launch Strategist with 20+ years experience in User Experience (UX), design and copywriting. She's created hundreds of sales pages, site architecture, and high profile campaigns for big tech corporations such as Microsoft, GoDaddy, & T-Mobile. She currently runs her business at www.sarahdesign.com where she provides training and resources for course creators and coaches.
11 Episodes
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If you're a recovering perfectionist like me, you probably sometimes swirl on making decisions because you're so afraid of making the "wrong" one. Well...imagine for a second if all your choices were right? What if you assume you can't make a mistake. Every decision leads to INFORMATION and you can do what you want with that once you have it. (Credit to Shannon Mattern from the Profitable Web Designer podcast, and Erica Nash from the Next Level Course Creator podcast for teaching me to take the emotion out of business experimentation!)
Learn where I was with my business at the time of recording this episode (spoiler alert...a LOT has changed since then) and for encouragement for you to take stock and celebrate all your achievements. You're probably further along than you realize!
When you have a bad day was it the whole day that was bad, or just 5 minutes and you blew it out into an entire day ruined? Listen for encouragement on how to get better and recognizing this and faster at recovering so your day (and forward momentum in your business) can be saved!
Hot tips on how to protect yourself (and your sales) by checking in on the experience you've created for YOUR customers. Plus, a funny story about a poor user experience I had this week from a reputable company.
Pivoted your business idea a few (hundred) times? Me too and it's nothing to be ashamed of. Listen in for some encouragement around the process of pivoting ideas AND your identity, all at the same time. It's a wild ride and you're not alone!
I've reviewed hundreds of sales pages and landing pages and one of the most common design mistakes I see is centering ALL the copy on the page. In this episode I'll explain when it's ok to center align and when it isn't, so you make the strongest page possible -- a page that books out your program with ease!
A fancy Sales Page isn't always the right solution for everyone. Sometimes it's better to launch with a simple Google Doc and personal outreach instead. Think that might be the solution for you? Tune in for the deets!
Feeling stuck with your Sales Page because there's SO MUCH PRESSURE on that first headline (the "hook") to perform? I get it, and I feel it too! My trick to get past this scary section is to tackle the the easy stuff first...start at the bottom of the page instead!
Landing page, sales page, squeeze page...it's all so confusing! What do you need to create and what should be on it? I'll walk you through the common names and types so you feel more confident tackling this oh-so-scary step in your online course / program launch!
A little intro to the podcast and what you can expect to hear from me :)
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