Crack the Code

Crack the Code from Code3 brings you the latest on how to handle the behind the scenes challenges marketers face every day. Team members from the award-winning agency chat with key figures in marketing leadership from the most influential brands in the world to talk about what they do, what they’ve done, and how they make winning look easy. Each week, you’ll hear from creatives, analysts, CMOs, and more on how to launch successful in-market plays again and again – and what it takes to crack the code.

Crack the Code Video: Tapping into Audio for Brands

You have questions about podcast advertising and Code3’s Katie Kelly has all the answers. Listen in as Shalanna Clark and Ashley Harris do a deep dive into the growth of podcast advertising and the surprising benefits for brands.

06-20
23:54

Crack the Code: Tapping into Audio for Brands

You have questions about podcast advertising and Code3’s Katie Kelly has all the answers. Listen in as Shalanna Clark and Ashley Harris do a deep dive into the growth of podcast advertising and the surprising benefits for brands.

06-20
23:54

Crack the Code Video: Mental Health Hacks for Marketers

In this episode we speak candidly with Code3’s resident people expert to get to understand some of the best ways brand and agency pros can keep their cool in high pressure roles and avoid burnout in pursuit of great performance marketing results. 

06-13
23:07

Crack the Code: Mental Health Hacks for Marketers

In this episode we speak candidly with Code3’s resident people expert to get to understand some of the best ways brand and agency pros can keep their cool in high pressure roles and avoid burnout in pursuit of great performance marketing results. 

06-13
23:07

Crack the Code Video: Happiness for Sale

In this episode, Code3 co-hosts Shalanna Clark and Ashley Harris chat up Emma Chui of Wunderman Thompson to explore the seemingly unavoidable prospect of every brand becoming a wellness brand in the future and how they can benefit from the pivot.

06-06
30:54

Crack the Code: Happiness for Sale

In this episode, Code3 co-hosts Shalanna Clark and Ashley Harris chat up Emma Chui of Wunderman Thompson to explore the seemingly unavoidable prospect of every brand becoming a wellness brand in the future and how they can benefit from the pivot.

06-06
30:54

Crack the Code Video: For Us, It’s Personal

Season 2  kicks off with a rousing discussion of what personal service and ownership mean to Code3. Listen in as we chat with CEO, Craig Atkinson about Code3's new focus and the teams creating a refreshing agency experience for brands

05-31
14:43

Crack the Code: For Us, It’s Personal

Season 2  kicks off with a rousing discussion of what personal service and ownership mean to Code3. Listen in as we chat with CEO, Craig Atkinson about Code3's new focus and the teams creating a refreshing agency experience for brands

05-31
14:43

Coming Soon: Season 2 of Crack the Code

Crack the Code is back for a second season of connecting with marketing leaders from around the world to share the secrets to success. This season we'll discuss trendspotting, audio advertising, mental health for marketers, the Joyconomy, ChatGPT and more with brand experts and the experts of Code3!    Tune in on Tuesdays this Spring for personal insights from leaders who are overcoming the same brand challenges you face each day. Follow us to ensure you never miss an episode of Crack the Code. 

04-07
00:45

Crack the Code Video: From the Desk of the CEO

In the season finale episode of Crack the Code, co-hosts Ashley Harris and Shalanna Clark speak with Code3's newly-minted CEO, Craig Atkinson. Hear from the trio on the agency's makeup, client work they love and what you can expect from the agency in the new year!

12-14
40:25

Crack the Code Video: Meta Has Entered the Chat

As this year draws to a close, we're brimming with excitement for what is to come. Who better than Meta's Walker Clayton to chat with Code3's experts about what newness advertisers can expect in 2023?! Listen in as we dive into AR Lenses, Virtual Reality, the intersection of Organic and Paid Social, and more!

12-06
44:25

Crack the Code: Meta Has Entered the Chat

As this year draws to a close, we're brimming with excitement for what is to come. Who better than Meta's Walker Clayton to chat with Code3's experts about what newness advertisers can expect in 2023?! Listen in as we dive into AR Lenses, Virtual Reality, the intersection of Organic and Paid Social, and more!

12-06
44:22

Crack the Code Video: The Exploration of Web2.5 to Web3 for Brands

In this episode of Crack the Code, we demystify the brand activations of Web2.5 going into Web3. From the Metaverse to Blockchain technology, find out what it all means for brands and the 3 must-haves of any activation inside the space.

11-22
22:46

Crack the Code: The Exploration of Web2.5 to Web3 for Brands

In this episode of Crack the Code, we demystify the brand activations of Web2.5 going into Web3. From the Metaverse to Blockchain technology, find out what it all means for brands and the 3 must-haves of any activation inside the space. 

11-22
22:44

Crack the Code Video: Holiday Messaging Trends to Watch

With so many advertisers relying on Q4 sales growth to sustain their brands, we sat down with Code3's Aislinn Shevlin to uncover the anatomy of a sound holiday campaign effort, the hottest trends in market right now and the hallmarks of the 'most wonderful' time of the year. Listen in!

11-15
24:37

Crack the Code: Holiday Messaging Trends to Watch

With so many advertisers relying on Q4 sales growth to sustain their brands, we sat down with Code3's Aislinn Shevlin to uncover the anatomy of a sound holiday campaign effort, the hottest trends in market right now and the hallmarks of the 'most wonderful' time of the year. Listen in!

11-15
24:36

Crack the Code Video: Breakthrough Sports Messaging

In this episode of Crack the Code, we're doing a deep dive on what it takes to build fandom. Listen in as we speak to Matt Knighton of SailGP and Code3's own Anne Beuhner about the wins and learnings of creating sports messaging and content for the niches and expanding to the masses. 

11-08
31:38

Crack the Code: Breakthrough Sports Messaging

In this episode of Crack the Code, we're doing a deep dive on what it takes to build fandom. Listen in as we speak to Matt Knighton of SailGP and Code3's own Anne Beuhner about the wins and learnings of creating sports messaging and content for the niches and expanding to the masses. 

11-08
31:36

Crack the Code Video: On Location at Amazon Unboxed

In this episode, we're bringing you behind the scenes with us to Amazon Unboxed 2022! Listen as commerce and retail media expert, Greg Wolny, explains how to get more from your advertising, what we can expect at this year's event and drops spoilers from his upcoming Lightning Talk. 

10-24
22:31

Crack the Code: On Location at Amazon Unboxed

In this episode, we're bringing you behind the scenes with us to Amazon Unboxed 2022! Listen as commerce and retail media expert, Greg Wolny, explains how to get more from your advertising, what we can expect at this year's event and drops spoilers from his upcoming Lightning Talk. 

10-24
22:30

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