Create From Truth

In this episode, I’m walking you through The Hybrid Content Masterclass — the same system I use to turn one idea into a full week of high-converting content that attracts premium clients, builds authority, and fills your calendar with qualified calls... and that I teach all my clients.You’ll learn how to:🎯 Map your content around 1 Core Topic per week🧩 Turn that topic into 4 post types using the EPDO Framework:- Educate: Teach your audience something they didn’t know.- Personalize: Share your story or client story to build connection.- Demonstrate: Show proof, systems, or client wins.- Offer: Drive them to your CTA (Value Video, Quiz, or Gameplan Call).Repurpose your best content across long-form, social, and paid ads.Use your analytics to decide which posts to boost for $10–$30/day.Build a full monthly marketing ecosystem that naturally calls in clients.This is the same hybrid structure we use inside the TOP 20 Coaching Program and Lifestyle Wealth Mastermind, helping health and fitness coaches create consistent leads, fill their programs, and build authority — without spending all day on content creation.Watch the full breakdown to see how to:Build one weekly theme that drives all of your marketing.Turn every post into a system that feeds your business.Create “omnipresent” marketing that compounds over time.Want my help building your Hybrid Content System?Book a free Gameplan Call and I’ll help you outline your 2026 content ecosystem:👉 https://calendly.com/willschillerconsulting/top-20-coaching-calls

This is a recording from the Lifestyle Wealth Mastermind, Will walks the students through a quiz funnel to be able to book more calls and create more Value Video opportunities.Enjoy!

Today is a recording from a live training Will ran from the Lifestyle Wealth Mastermind.He talks about the sequential 8 beliefs that your ideal client needs to have in order to make a qualified buying decision with your coaching offer.This is a masterclass in buying psychology. Enjoy!

You’ve rewired your worth, shifted your identity, learned the math of freedom, built nervous system capacity, and stepped out of scarcity. Now it’s time to turn belief into action.In this final episode, I show you how to install the TOP 20 system — the simple, proven path to land your first high-value client and build a coaching business that’s calm, profitable, and designed for your life.👉 The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9. DM me “VIP list” on Instagram @willschillerconsulting and I’ll send you the private link.

You can’t build a premium business from survival energy. In this episode, I break down how scarcity shows up in your coaching, how to release old money stories, and what it looks like to step into abundance so your business creates calm instead of chaos.👉 The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9. DM me “VIP list” on Instagram @willschillerconsulting

Most coaches don’t have a marketing problem — they have a nervous system problem. If your body feels unsafe during sales calls, making premium offers, or even sending Value Videos, you’ll sabotage yourself every time.In this episode, I break down how to expand your nervous system capacity, why allostatic balance in real life determines how much success you can hold, and the exact practices to regulate your state so you can show up steady, confident, and trusted as a premium leader.👉 Want the full system to land your first high-value client? The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9. DM me “VIP list” on Instagram @willschillerconsulting and I’ll send you the link.

Most coaches think more clients = more freedom. But 50 clients at $300/month isn’t freedom — it’s burnout. In this episode, I’ll show you why 20 premium clients at $1k–$2k/month is the real path to $20k+ months and the life you actually want.You’ll also learn the science of the Reticular Activating System (RAS) — your brain’s filter that shapes what you notice — and how holding a clear vision can literally change the opportunities you attract. I’ll share how I’ve used this to attract Morgan, move to Vancouver Island, build our HQ, and now set my sights on land for Reconnected Health.👉 Want the exact system to land your first premium client? The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9. DM me “VIP list” on Instagram @willschillerconsulting and I’ll send you the private link.

You don’t attract premium clients with tactics alone — you attract them by identity. In this episode, I share the 5-step formula for holding the premium identity, why leadership attracts (and lack of it repels), how the boiling water lag keeps most coaches stuck, and how the Law of Resonance dictates the clients you attract.👉 Want the system to land your first premium client? The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9. DM me “VIP list” on Instagram @willschillerconsulting and I’ll send you the private link.

Most coaches hit an income ceiling — not because of strategy, but because of their financial thermostat. In this episode, I’ll show you how to reset it so you can step into the identity of a premium coach and unlock the path to $20k+ months with 20 dream clients.👉 Want the system to land your first high-value client? The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9. DM me “VIP list” on Instagram @willschillerconsulting and I’ll get you on the list.

This episode is a special recording of a masterclass I recently delivered inside my Lifestyle Wealth Mastermind — all about retention and building 12-month online coaching clients.

Most coaches think retention = “just keep working with me.”But that’s why their clients stall out, drift, or disappear.In this episode, I break down the 4 elements of retention that actually keep clients long-term:1️⃣ Solving a new problem instead of repeating the same one.2️⃣ Future pacing your clients with a 1–3 year vision.3️⃣ Planting the renewal seeds early so it never feels like a last-minute pitch.4️⃣ Timelining the next phase so your coaching feels like leadership, not winging it.You’ll learn how to turn retention from luck into design—and how to create long-term partnerships where clients stay, grow, and refer.

Today Will shares a reel from an account he saw the other day, see below: https://www.instagram.com/p/DOEo2ymk6un/ And it goes into finding what your ideal client really cares about, and how to provide a gesture for them that gets their attention... Especially heading into September for a strong end of 2025.

Will shares a snippet of a training he did yesterday in the Lifestyle Wealth Mastermind going over the 3 main hidden levers of online coaching sales that not many people talk about, including:1. How to position yourself and become 1 of 12. 6 trigger questions to establish the gap 3. Develop "Buying Pockets" periodically throughout your yearTake notes, this one is jam packed. Enjoy!

Sales is the first impression of your product. Long before someone experiences what you deliver, the way you present, position, and communicate in sales sets the tone. If it feels sloppy, rushed, or unclear, people assume that’s how your product or service will feel too. But if your sales process is confident, clear, and value-driven, it instantly builds trust and makes your product more desirable. Think of sales as the doorway—if the entry is welcoming and polished, people are far more likely to step in and explore what’s inside.

Most coaches think content is their business. But here’s the truth: content is just a supplement. It helps create attention, builds trust, and might spark a few conversations — but it’s not what pays your bills.The main thing is making offers and sending Value Videos (VV’s). That’s where the clients come from. Content only works if it fuels those opportunities.In this episode, I break down:Why relying on content alone will stall your growth.How offers + VV’s are the engine, and content is just the oil.Simple shifts to make sure your content is supporting sales, not replacing them.If you’ve been posting nonstop and wondering why clients aren’t coming in, this episode will give you the clarity you need.

In this episode, I break down the three currencies that truly define wealth as a man and father: presence, leadership, and financial provision.So many men get caught chasing money as the only measure of success, but the truth is that wealth isn’t just financial—it’s your ability to show up fully for the people you love, lead with clarity and strength, and create a stable foundation for your family’s future.For me, wealth is the ability to be present. And when presence combines with leadership and provision, you create a life where your family doesn’t just survive, they thrive.Tune in to hear how to recalibrate your priorities, shift your definition of success, and live a life of true wealth as a man, partner, and father.

n this episode, I break down the single most important skill for any coach who wants to scale: relentless focus.Here’s the math:👉 Value Videos convert at about 20%.👉 Send 15 per month, and you land 3 new clients at $1,000/month.👉 That’s $3K MRR, $18K/month in 6 months, and $216K/year.If you go bigger? 30 VVs per month at the same rate can turn into 6 new clients, $36K/month, and over $423K/year.Most coaches miss this because they don’t double down on what works—they get distracted by every new tactic. The truth is, the fastest way to grow is not adding more strategies, it’s relentlessly asking:“How can I send more Value Videos?”If you want to scale without burning out, this episode is your blueprint.

Most people try to force discipline, but the truth is, your environment makes success either inevitable or impossible. In this episode, I’ll break down how consciously designing your surroundings gives you an unfair edge, and why the 3 golden habits—writing, sales, and learning—are the foundation of lasting growth. You’ll learn how to build an environment that fuels creativity, attracts clients, and keeps you sharp every single day.

If you’re a health or fitness coach struggling to consistently sign high-ticket clients, the problem isn’t your offer — it’s your process.In this video, I break down the exact 3-Day Health & Fitness Assessment system you can use to:✅ Attract premium clients without needing endless sales calls✅ Uncover the biggest roadblocks your prospects are facing (so they see YOU as the solution)✅ Position yourself as the trusted authority from day one✅ Convert the right people into long-term, high-ticket coaching clientsThis assessment isn’t just about delivering value — it’s about creating the perfect bridge from prospect → paying client.If you want more predictability in landing high-ticket clients, watch this step-by-step breakdown and start implementing it in your coaching business today.👉 For more trainings and proven systems for signing premium clients, subscribe here to the podcast

A simple gesture at 1 Hotels South Beach turned me into a lifelong customer. In this episode, I share what happened, why it worked, and 3 ways health coaches can use the same psychology of surprise and delight to create unforgettable high-ticket client experiences.