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Creating Superfans
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Creating Superfans

Author: Brittany Hodak

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In today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining crash course in turning customer experience into your superpower... no capes required! Each week, author and speaker Brittany Hodak spotlights brands she loves and interviews some of the most brilliant minds in business today. At the end of every episode, you’ll have a list of new ideas to turn your customers and employees into loyal, raving superfans.

67 Episodes
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What does it take to build a brand people don’t just buy from—but genuinely want to be part of? In this episode, Brittany sits down with Jesse McKinney, co-founder and CEO of Red Aspen, to talk about the mission, culture, and community behind the fast-growing beauty brand. Jesse and her co-founders, Jeannie Reese and Amanda Moore, started Red Aspen in 2017 with a mission to inspire women to stand up, stand out, and stand together—before they even knew what product they would sell. They explor...
It’s hard to think of another person who belonged to so many people quite like Dolly Parton. In this special episode of Creating Superfans, Brittany reflects on Dolly’s extraordinary life and legacy, sharing personal stories from the times she was lucky enough to work with her and exploring why generations of people felt such a deep, personal connection to her. Using the SUPER Model from Creating Superfans as a lens, Brittany breaks down some of the qualities that made Dolly truly one of a ki...
Luxury isn’t about spending more. It’s about noticing more. In this episode, Brittany sits down with Neen James, leadership strategist, keynote speaker, and author of Exceptional Experiences, to rethink what “luxury” really means—and why any business, at any price point, can make customers feel seen, heard, and valued. Neen shares why she believes luxury is about moments, not money, and how the smallest details can often create the biggest impact. She walks us through her Experience Elevation...
What if your customers are telling you exactly how to improve your business... and you've never heard a word of it? In this episode of Creating Superfans, Brittany sits down with Kevin Farley, Chief Customer Officer at InStore AI, a company that helps convenience store retailers understand what customers and employees are really saying during in-store conversations. By using AI to analyze millions of real-world interactions at the point of sale, InStore AI uncovers insights that help retailer...
What if the reason your customer experience strategy isn't working... is simply because nobody can remember it? The best processes in the world don't matter if your team can't recall them when a customer is standing right in front of them. In this episode, I'm diving into one of my favorite (and most overlooked) tools for creating consistent customer experiences: mnemonic devices. From "righty tighty, lefty loosey" to Starbucks' LATTE service recovery model, I'll share why simple frameworks s...
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