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Creating The Perfect Experience
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Creating The Perfect Experience

Author: Mark Testa

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Creating the Perfect Experience explores how meaningful, culture-driven brand experiences are actually built. More than an event marketing podcast, it’s a conversation about creativity, strategy, and what makes experiential marketing truly connect.


Hosted by Mark Testa, Founder and Creative Director of Mark Stephen Experiential Agency, this experiential marketing podcast features candid conversations with CMOs, brand leaders, creatives, and producers shaping experiential marketing strategy, event production, and business growth.


Each episode delivers real insight into event marketing strategy, experiential business strategy, event design, and producing brand experiences at scale—through honest stories and lessons from the people doing the work.


If you care about how brands truly connect with people, Creating the Perfect Experience is where those conversations happen.



65 Episodes
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Event production is often described as one of the most stressful jobs in America—but is stress really the right way to describe it? In this solo episode, Mark Testa, founder of Mark Stephen Experiential Agency, takes a closer look at what actually makes producing live experiences so demanding. Drawing on decades of experience, Mark explores how great producers navigate complexity, uncertainty, deadlines, budgets, and the unexpected. This episode we discuss: Why the event itself is often the e...
Dior George is a marketing executive with a career spanning Condé Nast, Nike, McDonald’s, agency leadership, and financial services. Today, she serves as VP of Marketing at Truist Bank, where she develops integrated marketing programs at the intersection of culture, community, sports, entertainment, and financial services. Named one of Event Marketer Magazine’s Top 10 Women in Events, Dior has built her career around creating experiences that connect brands with people in meaningful ways—and ...
What I Learned at Cannes Lions 2026 [00:00:00] Welcome back to Creating the Perfect Experience. I'm your host, Mark Testa, founder and creative director of Mark Steven Agency, and today there's no guest, just me. I wanna talk about Cannes, Cannes Lions, that I went to for the first time this year. And I wanna talk about what I actually saw, not the highlight reels or the TikTok, but the version that I witnessed as an observer. It's a place to learn and be inspired and connect, but it wa...
Alicia Richardson is the co-founder and managing partner of Crowd Access, the first independent measurement company creating a standard for experiential marketing. With 18 years of experience across advertising, media, sales, and measurement, Alicia has held roles at Undertone, OpenSlate, DoubleVerify, and Essence Ventures, where she helped lead sales across a powerful portfolio including Essence, Beautycon, Refinery29, and Afropunk. Today, through Crowd Access, she is helping bring clarity, ...
In this episode, Mark Testa explores why the renewed excitement around live events is both an opportunity and a challenge for brands. Budgets are coming back, audiences are gathering again, and the energy around experiential marketing is real—but popularity alone does not make an event effective. In this SoloCast, Mark breaks down six key considerations every event marketer should keep in mind when investing in live experiences, from defining clear objectives to designing moments that create ...
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