Podcasting Made Simple

Are you thinking big enough for your podcasting goals? Whether you're a podcast guest or host, you have a goal you want to accomplish through your podcasting efforts. The sad truth is that, on both sides of the mic, most people quit before reaching their goals. Don't let this be you! In this episode, join Alex Sanfilippo and Jay Papasan as they explore how to set bigger/better goals AND how to ensure that you accomplish them. Get ready to achieve extraordinary results in podcasting!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/275TakeawaysPrioritize tasks and focus on the most important onesAsk the right questions to uncover the one thing that will lead to extraordinary resultsAvoid multitasking and say no to unnecessary commitmentsThink bigger and aim higher to achieve extraordinary successChapters00:00 Introduction00:39 Passion for Creating Content02:06 The Power of Writing and Reading03:27 The Lies: Everything Matters Equally07:09 The Truth: The Focusing Question20:29 Unleashing Extraordinary Results33:53 Saying No and Thinking Bigger40:34 ConclusionMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/275

Most podcast guests are missing out on much of the impact they could be making before, during, and after their podcast guesting appearances. But this doesn't have to be the case! In this episode, Chris Stone shares comprehensive strategies to maximize your influence so you experience a new level of engagement, connection, and value. As a result, you'll leave a lasting mark on the podcasting world. Get ready to amplify your presence and influence every time you're a podcast guest!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/274TakeawaysEffective promotion is crucial for podcast guests to maximize the impact of their appearances.Content should be treated as a legacy, with a focus on creating extraordinary content that will resonate long after the episode ends.Guests should prepare for their guest spots by understanding the target audience and crafting a compelling narrative.Taking control of content includes recording audio and video locally and asking hosts for the files to promote the episode.Guests should strive to look and sound their best during recordings and be ready to pivot during the podcast.Repurposing content with purpose allows guests to reach new audiences and add value to their community.Embracing new platforms and technologies can amplify a guest's presence and reach.Guests should aim to leave a lasting legacy through their content, inspiring and serving the world.Chapters00:00 Introduction01:10 The Challenge of Effective Promotion03:05 Content as Legacy04:01 Preparing for Your Guest Spot07:08 Taking Control of Your Content08:31 Looking and Sounding Your Best10:23 Being Ready to Pivot11:19 Repurposing with Purpose15:26 Embracing New Platforms and Technologies15:53 Leaving a Lasting Legacy16:22 ConclusionMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/274

"How's it going with monetizing your podcast?" When asked this question, most podcasters sigh and explain that it's either non-existent or not going as expected. But there's good news! Generating a full-time income through podcasting doesn't have to be a dream. In this episode, Chris Williams explains how you can begin to sell to your podcast audience at scale, even if you have a small audience. Get ready to unlock the secret to the highest-yielding podcast monetization strategy!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/273TakeawaysUnderstand your audience's dreams, drains, and doubts to create a product or offer that addresses their needs.Build a minimum viable offer that provides a solution to the audience's challenges while minimizing time and effort.Promote the offer through your podcast and existing platforms to reach your audience.Take action and do the work to achieve results.Chapters00:00 Monetizing a Community01:10 Identifying the Audience's Dreams, Drains, and Doubts05:01 Building a Minimum Viable Offer09:10 Promoting the Offer to the Audience14:29 Taking Action and Getting ResultsMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/273

Do you ever question whether podcast guesting can yield the results you seek? Can it lead to book, course, or program sales? Can it drive traffic to my website/brand? The answer to these questions is a resounding YES. You can yield incredible results and drive sales/traffic through podcast guesting. In this episode, Sara Lohse shares how you can create a high-converting sales funnel and call to action as a podcast guest. Get ready to start earning the results you seek from your podcast guesting efforts!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/272TakeawaysKnow your topic and the common questions related to it when appearing as a podcast guest.Create a lead magnet to answer those questions and generate leads.Fill the sales funnel by moving potential customers through the stages of awareness, interest, consideration, conversion, and advocacy.Use a clear call to action and set up landing pages to capture leads effectively.Chapters00:00 Introduction and Goal of Podcast Guest00:43 Step 1: Know Your Topic01:39 Step 2: Identify Common Questions02:34 Step 3: Answer Questions with a Lead Magnet03:02 Types of Lead Magnets05:20 Step 4: Create the Lead Magnet05:49 Step 5: Fill the Sales Funnel06:19 Awareness Stage07:17 Interest Stage07:46 Consideration Stage08:44 Conversion Stage12:35 Advocacy Stage13:03 Call to Action14:27 Setting Up Landing Pages15:48 ConclusionMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/272

Most podcasters have yet to take steps toward legally protecting the business and brand behind their podcast. That's because the legal side of content creation seems complex and intimidating, but it doesn't have to be! In this episode, Gordon Firemark (The Podcast Lawyer™) explains how an LLC can protect your content while legitimizing your podcast and even save you money! Get ready to learn how you can benefit from using an LLC to lay a solid foundation for your podcast!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/271TakeawaysPodcasters should consider their podcast as a business and be aware of the risks they face.Forming an LLC can provide liability protection, flexible management and financial structures, potential tax benefits, and increased credibility.Alternatives like insurance and strong contracts can be viable options if an LLC is not the right fit.Consultation with a lawyer and tax advisor is recommended when considering forming an LLC.Chapters00:00 The Importance of Considering Your Podcast as a Business02:06 Risks Faced by Podcasters03:02 The Need for Legal Protection03:58 What is an LLC?05:24 Benefits of Forming an LLC07:19 Considerations for Not Forming an LLC09:10 Steps to Forming an LLC13:25 Reflection and Consultation13:53 Summary and Closing ThoughtsMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/271

Every day, people give up on podcast guesting. Those who quit report that they didn't see results from being a guest, and the extra stress/demand on their time was not worth it. This one-and-done mindset toward podcast guesting will not get you far, but there is an alternative! In this episode, Patty Block shares how you can build a system around podcast guesting that reduces stress while maximizing results. Get ready to unleash the benefits of a podcast guesting system!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/270TakeawaysSet clear goals for podcast guesting, such as building relationships with hosts, raising visibility, and developing reusable content.Realize that a one and done strategy is not effective in podcast guesting.Develop a system for podcast guesting that includes three stages: before, during, and after the interview.Pay attention to the after stage, as it can be the most powerful in terms of promoting the episode and engaging with the audience.Chapters00:00 Introduction00:28 Goals of Podcast Guesting01:25 Realization of One and Done Strategy02:23 Building a System for Podcast Guesting03:50 Three Stages: Before, During, and After05:15 The Power of After the Interview06:13 Developing Content from the Recording07:39 Collecting and Filing the Recording08:09 Editing the Recording09:09 Setting Standards for Video Clips11:02 Distributing the Video Clips13:55 Engaging with Podcast Hosts and Network15:22 Benefits of a Systematic Approach16:05 ConclusionMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/270

Do you ever feel like you're fighting an uphill battle with your podcast? How about the feeling that you're never gaining any substantial traction? If you're not seeing the results you expected from your podcasting efforts, it's time to make a change! In this episode, Chase Neely explains how you can break your podcast out of stagnation and into a position of thriving. Get ready to learn how to improve and reinvent your podcasting strategy to position for a huge response!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/269TakeawaysTake a 30,000-foot view of your podcast to identify areas for improvement.Adopt a mindset of improving or inventing until you get a huge response.Rethink your podcast strategy and software to optimize growth and reduce costs.Focus on incremental improvements to have a compounding effect on your podcast's growth.Chapters00:00 Introduction and Background01:11 The Importance of Taking a 30,000 Foot View03:08 The Mindset Shift: Improve or Invent for a Huge Response04:36 Case Study: Doubling Downloads and Cutting Costs08:22 Innovating and Testing for Growth09:21 The Power of Incremental Improvements10:49 Summary and Call to ActionMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/269

Do you feel lost in the crowd with so many people guesting on podcasts these days? Do you worry that you're just another voice on another podcast? There's something you can do to ensure this isn't you! In this episode, John Duffin explains how you can become an iconic podcast guest who leaves a lasting impression. By focusing on the fundamentals, you'll become a more confident speaker that listeners want to work with. Get ready to optimize your communication skills and "wow" listeners!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/268TakeawaysAuthenticity and differentiation are key in delivering a message that sets you apart.The Navy SEAL's Body of Evidence Technique, a breathing technique coupled with a mindset, can help center yourself and overcome fear and imposter syndrome.Preparation is crucial for effective communication as a host or guest on a podcast.Avoid fillers and up-speak by staying focused in conversations and using your authentic voice with confidence and engagement.Sit up, use your authentic voice, and maintain good body language to enhance your communication during podcast episodes.Chapters00:00 Optimizing Communications by Leveraging Your Voice01:12 The Arc to Authenticity02:03 The Navy Seals Body of Evidence Technique06:14 Preparation is Key08:43 Avoiding Fillers and Focusing on the Conversation11:07 Avoiding Up-Speak14:27 Game Day Physicality16:50 Getting Your Message ReceivedMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/268

Social media is the destination of choice for podcast hosts to grow their listenership. The problem is that social media, as we use it, does not help with growing a podcast audience or gaining more listeners. But this doesn't have to be the fate of your social media efforts! In this episode, Katie Brinkley explains a simple social media strategy you can implement that will grow your podcast listenership using social media! Get ready to unleash organic growth for your podcast by using social media correctly!MORE ON THIS EPISODE: https://PodPros.com/267TakeawaysSocial media should be used to build a community around your podcast, not just for self-promotion.Understand your audience and tailor your message to each platform.Use the four post strategy to create a variety of content that engages and attracts listeners.Focus on building relationships and having conversations with your audience.Chapters00:00 Introduction00:42 The True Intention of Social Media02:11 Understanding Your Audience03:08 Different Platforms, Different Strategies05:04 The Four Post Strategy08:02 Building a Community09:27 Actionable Posts11:48 ConclusionMORE ON THIS EPISODE: https://PodPros.com/267

Podcast guesting has become the most valuable form of content marketing and relationship building. As a result, getting booked has become hyper-competitive, and getting a return on investment from guesting is growing in complexity. But this doesn't have to be the case for you! In this episode, Beate Chelette explains 3 ways to gain a greater return on investment from podcast guesting. Get ready to take control of your podcast guesting in innovative ways to yield extraordinary results!MORE ON THIS EPISODE: https://PodPros.com/266TakeawaysPodcast guesting is a powerful growth strategy for businesses.Consistency and alignment with the host's audience are key to successful podcast guesting.ROI and monetization should be considered when investing in podcast guesting.Building relationships and partnerships through podcast guesting can lead to new opportunities.Chapters00:00 Introduction and Overview02:20 Secret #1: Podcast Guesting as a Growth Strategy06:09 Secret #2: ROI and Investment in Podcast Guesting09:02 Secret #3: Maximizing the Power of Being a Podcast Guest13:44 Conclusion and Call to ActionMORE ON THIS EPISODE: https://PodPros.com/266

If you've ever interviewed a guest on a podcast about their life and work, you know that interview is far more than an innate ability; it's a challenging skill to master! In this episode, former journalist and long-time podcaster Michael Ashford explains how to master your interview technique to create powerful conversations that listeners want to listen to on repeat and share with their friends. Get ready to excel as an interviewer and create content that listeners will want to binge!MORE ON THIS EPISODE: https://PodPros.com/265TakeawaysApproach interviews with a curious mindset rather than assumptions and opinions.Avoid asking lengthy questions and focus on asking shorter, more to-the-point questions.Take notes during the interview and refer back to interesting points for follow-up questions.Listen to oneself and analyze interviews to identify areas for improvement and celebrate successes.Master the art of the interview by clarifying, interrupting sparingly, giving space, and tying up loose ends.Find your own interviewing style that reflects your show and preferences.Chapters00:00 The Worst Question I Ever Asked02:08 What Went Wrong in the Interview03:56 The Issue of Lengthy Questions05:25 Basics of Interviewing07:18 Mastering the Art of the Interview08:14 Preparation and Patterns09:14 Clarifying and Flowing Between Questions10:13 Interrupting and Giving Space11:42 Silence and Tying Up Loose Ends13:36 Finding Your Own Interviewing StyleMORE ON THIS EPISODE: https://PodPros.com/265

Whether you're a podcast guest or podcast host, gleaning insights into the future of podcasting and where the industry is heading is an essential part of your podcasting journey. In this episode, Alex Sanfilippo is joined by podcasting influencer Chris Krimitsos, who shares what he's seeing happen in podcasting right now, along with his predictions for the future of this great medium. Get ready to learn what you need to do to continue to succeed in podcasting on either side of the microphone!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/264TakeawaysPodcasting started as a pure medium with no corporate involvement but has now grown into a vibrant and supportive community.Podcasters should be aware of the different platforms and the importance of owning their RSS feeds to protect their content.Community plays a crucial role in podcasting, providing support, education, and networking opportunities for podcasters.The future of podcasting includes consolidation of tools and software, as well as the potential for AI tools to replace niche players.Podcasting offers unique opportunities for monetization, with host-read ads and loyal listeners.Chapters00:00 Introduction and Appreciation01:49 Building Community in Podcasting02:13 Past of Podcasting (2015)03:08 Early Origins and Monetization04:33 Podfest and Growing Podcasting Community07:17 Present State of Podcasting08:43 Importance of Community in Podcasting10:05 Different Platforms and RSS Ownership12:30 Regulations and Protecting Podcasting13:48 Consolidation of Podcasting Tools15:36 Podfest and Building Community18:17 Importance of Community for Podcasters19:41 Shift in Podcasting Tools and Software24:01 Future of Podcasting at the High End26:18 Monetization and Advertisements27:42 Future Growth and Integrity in Podcasting30:09 Podcasting's Loyal Listener Base31:07 Closing Remarks and AppreciationMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/264

As podcast guests and hosts, we're all looking for a way to stay relevant and get ahead with our content. As we attempt to achieve this goal, we've neglected what will ultimately lead to our success. In this episode, Alex Sanfilippo shares why it's time for a paradigm shift in our approach to content. Instead of focusing on quantity, it's time to do less and ensure it's of the highest possible quality. Get ready to learn how to rise above the noise in podcasting and skyrocket your impact and influence!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/263TakeawaysShift your focus from quantity to quality in podcasting.Align with your why and think about who you serve.Join a community of like-minded, quality-first creators.Stay consistent and avoid compromising quality.Consider repurposing content to maximize its impact.Articulate the pain point your podcast solves in a few words.Measure the success of your podcast by its shareability.Engage with your listeners and make adjustments based on their feedback.Have a lot to share about your podcast in various contexts.Test the quality of your work and ensure it withstands scrutiny.Produce higher quality content to achieve better results.Chapters00:00 The Quantity Mindset01:06 Shift from Quantity to Quality02:03 The Shift in Social Media03:23 Quality Over Quantity in Content Creation04:19 The McLaren Analogy05:15 Podcasting is Like Taking the Stairs06:14 Finding Your Capacity07:11 Consistency is Key09:04 Joining a Quality-Focused Community09:58 Repurposing Content11:48 Articulating the Pain Point13:13 Getting Your Quality Right14:38 Testing the Quality of Your Work15:02 Producing Higher Quality ContentMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/263

In this episode, Brandon Turner shares his experience as the creator and host of one of the world's largest podcasts. Since its origin in 2013, The Bigger Pockets Real Estate Investing Podcast has been ranked among the top 10 of all podcasts. Brandon shares what led to their success and how he's been able to remain podcasting consistently for all these years. Additionally, Brandon explains what he's learned and what he's doing differently with his latest show, A Better Life with Brandon Turner. Get ready to learn critical insights for how to improve your craft as a podcast guest and (or) host!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/262Key Moments:00:00:16 - Introduction 00:02:13 - Leaving BiggerPockets 00:03:50 - Transitioning as a Solo Podcaster 00:06:19 - Podcasting as a Business 00:08:47 - The Why Behind A Better Life 00:15:17 - Openness to Pivoting and Following Market Demand 00:17:38 - Self-Discipline and Accountability 00:22:56 - The Importance of Tracking and Accountability 00:24:06 - Surrounding Yourself with the Right People 00:26:45 - Quick Hacks for Goal Setting 00:28:09 - Overcoming Procrastination 00:30:41 - Staying Focused on Success Island 00:33:42 - The Importance of Consistency 00:34:47 - Book Recommendations for Podcast Guests and Hosts 00:36:30 - Brandon's Insights on Podcast Success Timestamped Summary:00:00:16 - Introduction They discuss Brandon's background and his transition from real estate to podcasting. 00:02:13 - Leaving BiggerPockets Brandon explains why he decided to leave the BiggerPockets podcast after a decade of hosting. 00:03:50 - Transitioning as a Solo Podcaster Brandon reflects on the challenges and uncertainties he faced when transitioning from a co-host to a solo podcaster. 00:06:19 - Podcasting as a Business Alex and Brandon emphasize the importance of treating podcasting as a business, regardless of the topic or niche. 00:08:47 - The Why Behind "A Better Life" Brandon explains the reason behind his pivot to his new podcast, "A Better Life."00:15:17 - Openness to Pivoting and Following Market Demand Brandon highlights the importance of being open to the market's feedback and adapting accordingly.00:17:38 - Self-Discipline and Accountability Brandon shares a story about his struggle with self-discipline and how having someone hold him accountable helped him make progress.00:22:56 - The Importance of Tracking and Accountability Tracking progress and having accountability are essential for staying motivated and achieving goals.00:24:06 - Surrounding Yourself with the Right People Surrounding yourself with people who make the impossible seem achievable is crucial for personal growth.00:26:45 - Quick Hacks for Goal Setting Having the support of loved ones is important for goal achievement.00:28:09 - Overcoming Procrastination and Shiny Object Syndrome Procrastination often stems from a pattern of breaking commitments in other areas of life.00:30:41 - Staying Focused on Success Island Many people get distracted by new trends and opportunities, which can lead to a lack of focus and procrastination.00:33:42 - The Importance of Consistency Brandon uses the analogy of going to the gym to emphasize the importance of consistency in podcasting.00:34:47 - Book Recommendations for Podcast Guests and Hosts Alex asks Brandon for book recommendations for podcast guests and hosts.00:36:30 - Brandon's Insights on Podcast Success Brandon shares his insights on podcast success based on his experience with Bigger Pockets and The Better Life show.MORE FROM THIS EPISODE:

Your email list is one of your most valuable assets, but growing it can be a painful task. Thankfully, there is a simple solution! In this episode, Tracy Beavers shares how, through podcast guesting, you can create a powerful call to action that will lead listeners to sign up for your email list. Get ready to increase your visibility and explode your email list with new subscribers and potential future customers!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/261Key Moments:00:00:15 - Introduction00:01:47 - Types of CTAs00:03:58 - Importance of Consistent and Strategic CTAs00:06:19 - Leveraging Podcast Guest Spots00:09:35 - Choosing the Right CTA for TimingTimestamped Summary:00:00:15 - Introduction Tracy Beavers shares her experience of being a guest on a podcast and the importance of being prepared with a strategic call to action (CTA) to maximize business growth. 00:01:47 - Types of CTAs Tracy explains different types of CTAs that can be used, including free downloads, joining a mailing list, subscribing to a podcast or newsletter, and engaging with social media content. 00:03:58 - Importance of Consistent and Strategic CTAs Tracy emphasizes the need to consistently and strategically use CTAs in content creation to maximize email list growth and audience engagement. 00:06:19 - Leveraging Podcast Guest Spots Tracy highlights the special marketing opportunity of being a podcast guest and the credibility and trust that comes with it. She emphasizes the importance of having a strong CTA at the end of the interview to capitalize on the audience's interest. 00:09:35 - Choosing the Right CTA for Timing Tracy advises aligning the CTA with the timing of promotional activities in the business. She suggests offering free resources, promoting webinars or memberships, or directing listeners to podcasts, blogs, or social media channels.MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/261

The podcast listenership data on YouTube is staggering! But is your podcast getting the traction that YouTube claims is possible? In this episode, Jesús Ramirez, the creator behind a YouTube channel with over 2 million followers, explains the top 2 contributing factors for gaining traction as a podcaster on YouTube. From uncovering the pivotal metrics that impact your visibility to mastering the art of crafting compelling titles and thumbnails, Jesús will provide insights to skyrocket and elevate your podcast's YouTube presence!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/260Key Moments:00:00:15 - Introduction and YouTube Channel Success00:02:14 - Importance of Click-Through Rate and Retention Rate00:03:22 - Click-Through Rate (CTR)00:09:39 - Retention RateTimestamped Summary:00:00:15 - Introduction and YouTube Channel Success Jesus Ramirez introduces himself as a YouTube channel owner with over 2 million subscribers. He discusses the importance of high click-through rates and retention rates for success on YouTube.00:02:14 - Importance of Click-Through Rate and Retention Rate Ramirez explains that YouTube rewards videos with high click-through rates and retention rates because they keep viewers on the platform longer. He emphasizes that good content is key to achieving these metrics.00:03:22 - Click-Through Rate (CTR) Ramirez explains that click-through rate measures how many people click on your video when it appears in their YouTube feed. He provides tips for improving CTR, such as creating compelling and unique thumbnails and using engaging titles.00:09:39 - Retention Rate Ramirez discusses the importance of retention rate, which measures how long viewers watch your video. He emphasizes the need for engaging content and a strong opening to hook viewers and keep them watching.MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/260

Podcast guesting has become one of the most significant exposure-gaining opportunities in the digital world. Because of this, people are flocking to the medium. Unfortunately, most people end up making costly mistakes while being interviewed. In this episode, Mark Herschberg shares 3 tips to help you stand out as a podcast guest. Mark explains that by avoiding visuals, keeping content evergreen, and not talking over hosts, you'll step into a further level of guesting mastery. Get ready to start winning more as a podcast guest!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/259Key Moments:00:00:11 - Introduction, 00:00:28 - Avoid Using Visuals00:02:10 - Be Explicit with Visual Examples00:03:52 - Create Evergreen Content00:07:27 - Never Speak Over the Host00:09:51 - Editing Tips Timestamped Summary:00:00:11 - Introduction Mark Hirschberg shares his experience appearing as a podcast guest in over 350 episodes and introduces the three basic tips for giving a great episode as a guest.00:00:28 - Avoid Using Visuals Mark explains why visuals may not work well for podcasts, as some listeners may be visually impaired or accessing the podcast without video. He also highlights that people often listen to podcasts while driving or exercising, making visual content inconvenient or inaccessible.00:02:10 - Be Explicit with Visual Examples If visual examples are necessary, Mark advises being explicit and describing them rather than relying on slides or visuals. He suggests using air quotes as an example and explicitly mentioning it for audio-only listeners.00:03:52 - Create Evergreen Content Mark emphasizes the importance of creating content that remains relevant even in the future. He encourages providing temporal context when discussing time-sensitive topics, such as mentioning specific dates or seasons, to ensure listeners understand the timing of the conversation.00:07:27 - Never Speak Over the Host Mark advises against talking over the host during podcast conversations, as it can be frustrating for listeners and difficult to edit. He suggests being differential and pausing if overlap occurs, allowing for smoother editing if needed.00:09:51 - Editing Tips Mark shares two helpful editing tips: using clapping as an audio cue to indicate the need for a redo and visually marking the section with a piece of paper forMORE FROM THIS EPISODE: HTTPS://PODPROS.COM/259

If you've never explored the psychology behind podcast listener behavior, you're missing out on a wealth of insights that can help you attract new listeners. In this episode, Courtney Elmer shares the subconscious triggers that influence why someone clicks play on your podcast and how to use persuasive language that compels them to keep coming back for more. Get ready to discover the psychological "secrets" that will help you title your episodes to increase listeners and create an addictive podcast experience people can't stop raving about!MORE ON THIS EPISODE: https://PodPros.com/258Key Moments:00:00:15 - Introduction00:01:41 - Increasing Listens00:05:16 - The Four Solicitations00:07:52 - Subconscious Triggers00:09:47 - Understanding the Ideal Listener00:10:58 - Persuasive Language00:15:22 - Understanding the Value of Your Content00:16:17 - The Importance of Listener Psychology00:16:47 - Overcoming Struggles as a Host00:17:20 - The Power of Language in Podcasting Timestamped Summary:00:00:15 - Introduction Courtney Elmer discusses the challenges podcast hosts face when their episodes don't receive many downloads. She highlights the importance of understanding listener behavior and shares that increasing listens is key to growing a podcast.00:01:41 - Increasing Listens Courtney explains that increasing listens from current listeners is crucial for attracting new ones. She emphasizes the need to step into the mind of the ideal listener and address their pain points to capture their attention.00:05:16 - The Four Solicitations Courtney introduces the four elements that act as gatekeepers to capturing a listener's attention: cover image, title, description, and episode titles. She emphasizes the importance of making a strong first impression within milliseconds.00:07:52 - Subconscious Triggers Courtney dives into the subconscious triggers that cause someone to hit play or scroll past a podcast. She explains the need for hosts to communicate on a subconscious level and understand what motivates their ideal listener.00:09:47 - Understanding the Ideal Listener Courtney emphasizes the importance of understanding the specific problem, underlying cause, failed attempts to fix the problem, and the meaning the listener associates with it. This understanding forms the foundation of a successful podcast.00:10:58 - Persuasive Language Courtney introduces the concept of persuasive language and its application in podcast titles, descriptions, and episode titles. She encourages hosts to focus on addressing the listener's pain points rather than simply highlighting the benefits.00:15:22 - Understanding the Value of Your Content Learn how to effectively communicate the value of your podcast content to your ideal listener by addressing their pain points and solving their problems.00:16:17 - The Importance of Listener Psychology Gain a competitive advantage by understanding the subconscious triggers influencing listeners' decision to listen to your podcast. Adjust your language to effectively communicate the value of your show and keep listeners coming back.00:16:47 - Overcoming Struggles as a Host Many hosts struggle with understanding listener psychology, but by implementing these strategies, you can overcome these challenges and experience the satisfaction of making a positive impact on your listeners' lives.00:17:20 - The Power of Language in Podcasting Discover how adjusting your language can create an addictive podcast experience. By speaking directly to your listeners' pain points, you can effectively communicate the value of your content and create a loyal audience.MORE ON THIS EPISODE: https://Pod

There's a specific method to becoming every podcast host's favorite guest! In this episode, Juliet Hahn dives deep into the art of storytelling from the perspective of articulating your personal narrative effectively to fit the expectations of podcast hosts and their guests. Whether a 30-minute interview or an hour-long conversation, Juliet will explain how to tailor your story for different podcast formats and timeframes. Get ready to gain valuable insights and practical tips to become every host's favorite guest who connects deeply with the audience!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/257Key Moments:00:00:15 - The Power of Storytelling00:01:26 - Childhood Memories and Life's Path00:03:25 - Uncovering Hidden Connections00:06:12 - Finding Your Authentic Voice00:08:34 - Connecting Through Stories00:12:35 - Finding Space and Connecting with AudiencesTimestamped Summary:00:00:15 - The Power of Storytelling Juliet Hahn discusses the importance of storytelling in podcasting and how it can create a deeper connection with listeners. She explains that sharing significant moments and experiences from our lives can evoke emotions and engage the audience.00:01:26 - Childhood Memories and Life's Path Hahn encourages listeners to reflect on their childhood and past experiences that may have shaped their current path. Even seemingly insignificant moments can have a profound impact on our lives and can be powerful storytelling material.00:03:25 - Uncovering Hidden Connections Hahn shares an example of a podcast guest who discovered a hidden memory from her childhood that revealed her true passion for entrepreneurship. By exploring and articulating these memories, we can connect with our audience on a deeper level.00:06:12 - Finding Your Authentic Voice Hahn emphasizes the importance of being authentic when sharing our stories. She suggests that we consider how our brains work and whether we prefer a linear or non-linear storytelling approach. Being genuine and passionate in our delivery helps build a stronger connection with listeners.00:08:34 - Connecting Through Stories Hahn reminds us that while it is important to share information about our products or services, the real connection with our audience comes from sharing personal stories. Passionate storytelling captures the listeners' attention and makes them want to learn more about us and our journey.00:12:35 - Finding Space and Connecting with Audiences Juliet Hahn emphasizes the importance of finding space and articulating effectively on a podcast. She highlights the significance of connecting with audiences on a deeper level through storytelling, regardless of the topic being discussed.MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/257

Crafting a quality podcast interview is no simple task. A good podcast interview requires more than a list of questions. In this episode, Jennifer Furlong shares 5 critical interviewing tips that will take your conversations with guests from good to great. This is the art of recording confident, naturally flowing interviews that become captivating and engaging conversations that your audience will love and remember for years to come. Get ready to elevate your interviewing skills and take your podcast to the next level!MORE ON THIS EPISODE: https://PodPros.com/256Key Moments:00:00:15 - Introduction00:01:28 - The Skill Set of Successful Interviewers00:02:40 - Bringing Value to Listeners00:05:53 - Prepare Your Own Questions00:10:55 - Going with the Flow00:16:03 - The Importance of Nonverbals and Vocal Variety00:16:41 - Listening for Keywords and Asking Follow-up Questions00:17:40 - The Power of the Pause00:19:53 - The Impact of Mindful Listening and Pauses00:21:16 - Five Tips for Effective InterviewsTimestamped Summary:00:00:15 - Introduction Jennifer Furlong emphasizes the need for good conversation skills and highlights that the majority of popular podcasts are conversational in nature.00:01:28 - The Skill Set of Successful Interviewers Successful interviewers are described as good listeners, relatable, and willing to ask tough questions while remaining respectful. They create a synergy with their guests, allowing for a deeper exploration of topics and the possibility of revealing new ideas or perspectives.00:02:40 - Bringing Value to Listeners To elevate conversations and make interviews great, Jen suggests five tips. The first tip is to begin with the end in mind, considering the goals of the episode, audience expectations, and the suitability of the guest. Building rapport through a pre-interview and vetting the guest's intentions are also important.00:05:53 - Prepare Your Own Questions Jen advises interviewers to prepare their own questions rather than relying solely on guest-provided questions. Doing thorough research on the guest's website, social media platforms, and conducting a Google search allows for unique and meaningful questions.00:10:55 - Going with the Flow While having a list of prepared questions is important, flexibility is key to having a robust conversation. As guests answer questions, new doors may open, and interview00:16:03 - The Importance of Nonverbals and Vocal Variety Pay attention to the nonverbals and vocal variety of the guest's answers to understand their thoughts and feelings about the topic. Listening to volume, pitch, and speed will give you clues to their mindset.00:16:41 - Listening for Keywords and Asking Follow-up Questions Practice mindful listening and listen for keywords that pique your interest. Don't miss the opportunity to ask good follow-up questions that will enhance the conversation.00:17:40 - The Power of the Pause Embrace pauses in the conversation. They give the guest time to reflect and provide meaningful answers. Pauses also prevent information overload for the audience and make the message more impactful.00:19:53 - The Impact of Mindful Listening and Pauses Mindful listening combined with pauses creates a powerful tool. It builds trust and allows guests to share deeply personal stories.00:21:16 - Five Tips for Effective Interviews Begin with clear goals and understand audience expectations. Develop unique questions and go with the flow of the conversation. Practice mindful listening, pick up on keywords, and ask follow-up questions. Lastly, embrace the power of the pause for reflection and impactful storytelling.MORE ON THIS EPISODE: