Creative Industry Audio Library

"Value" never had a universal meaning - everyone values products differently. The secret sauce is identifying the values within your work and communicating them effectively, one at a time. Let's analyze value, how to communicate it, and take a look at case studies within edition pieces.

This is a lecture-style discussion about the most common forms of marketing, both for Web2 and Web3. Kino and Black Label touch upon the pillars of three marketing types, then broaden the conversation into effectiveness for brain types, what garners the most sales, and, ultimately, which is "best."

How does Web3 fit into the future of art? Join the Web2 and Web3 community to pick apart how Web3 technology can empower our creative businesses. Maybe glance into the future.

In this episode, we take an anxiety-charged subject and try to bring real-world answers to every artist, no matter their genre or amount of work they've produced. Here's how to manage your scarcity (even if you haven't sold out yet!).

How should artists approach curation? We dive into the marketing elements of curation, how to leverage heavily curated collections, and what it means to self-analyze your work for the market.

Let's talk algorithms. Engagement wavers, and that can do a lot of damage to our self-esteem, income, and longevity. Here's a bundle of ways to navigate lack of engagement and keep your head up.

Not every launch has to be meticulously planned. But what happens if you get ahead of yourself and launch day is approaching? Or, for those who do plan, how to lead into launch week. Either way, let's nail launch week together.

This is an interesting debate around how artists should safe-keep their platforms, build their own audiences, and if the expenditure of time is worth their efforts.

Marketing on Twitter isn't all about shilling and traditional marketing. There are numerous opportunities to not only enjoy community, but engage with others in a personal way and add value to their lives, both of which lead to sales. What follows is a conversation about types of tweets, how to leverage them for sales, and manage your relationships to build the holy grail of conversion: advocates.