Creative Juice

If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...   In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!   If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started!   DISCOVER: What The Three Key Levers Of Fan Base Growth Are And Why Each One Is Important Why Focusing Just On Getting Attention Is A Common Mistake Among Artists How To Create A Strong First Impression That Sticks With New Fans How To Educate Your Fans With Content That Keeps Them Engaged Where The Buddy System As A Customer Journey Fits Into These Attention Levers How The Stages Of Awareness Affect Fan Engagement And Business Growth How Different Levels Of Fan Awareness Affect Your Business Growth   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO How To Build A Fan Base Online EP12: The Steps To Building A Massive Fan Base ("The Buddy System") Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough...   In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between your current income and potential music-related income, and explore the three fundamental ways to grow a business!   If you're trying to figure out how to lay a solid marketing foundation that truly benefits your music career, this episode will provide the clarity and direction you need.   DISCOVER: What The Primary Goal Of Music Marketing Is And How It Should Serve Your Career How To Decrease The Gap Between Your Current Income And Potential Music-Related Earnings What Are The Three Ways To Grow Any Business, Including Your Music Career Which Two Paths You Might Take In Your Music Career And How To Choose The Right One How To Distinguish Between False And Helpful Narratives About Growing Your Fan Base   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO The Evolution of Sync Licensing with Mark Eckert and THATPITCH Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths...   In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales promotions can help you off the revenue rollercoaster, and live show and membership monetization strategies!   If you're looking to focus on monetization in your music career in the near future, this episode is a must-listen!   DISCOVER: How To Plan And Execute A Launch That Draws In Subscribers And Customers Why New Launches Short Circuit Your Brain To The Work of Monetization What To Consider When Building Offers and Funnels How Sales Promotions Smooth Out Your Revenue What Risks Come With Tour-Related Monetization And How To Navigate Them How To Excel With Your Membership (And Where Most Artists Fall Short) Which Two Types Of Artists Find The Most Success With Streaming Revenue Paths   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem...   In this episode of Creative Juice, Jack and Circa break down the biggest email marketing levers you can pull to make your email campaigns crush! Learn how to avoid common email marketing mistakes in the music industry, craft subject lines that make your fans beg to open your email, and use strong copywriting throughout your emails to keep your audience hooked.   If you're looking to boost your email marketing strategy so that your fans actually read your emails and engage, this episode is your crash course in email marketing for musicians!   DISCOVER: What Artists Get Wrong About Email Marketing (And How To Avoid It) How To Write Subject Lines That Compel Fans To Open Your Emails Why You Should Send Your Fans Other People's Content How To Maintain A Consistent Voice Across Multiple Emails Why Simplifying Your Email Strategy Can Lead To Better Engagement What Open Loops Are And How To Use Them To Keep Fans Interested How To Master The P.S. Section In Your Emails   RESOURCES: Learn Email Marketing for Musicians from Top To Bottom Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself...   In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the customer journey of your fans, how to craft compelling offers instead of just selling products, and why decision fatigue can make or break your online store!   If you're trying to figure out how to start selling to your fans online and want to do it effectively, this episode will give you the foundations to go from zero sales to customers fast!   DISCOVER: How A Customer Journey Framework Converts Fans Into Customers What The Two Paths Of E-commerce Look Like How To Design Offers That Resonate With Your Audience What Decision Fatigue Is And How To Beat It In Your Store How To Use Social Proof To Bolster Your Sales How Selling and Songwriting Tap Into The Same Creativity   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Black Friday 2024 is on the horizon, and it's shaping up to be another huge opportunity for artists ready to amplify their sales...   In this episode of Creative Juice, Jack and Circa dive into Black Friday sales strategies for artists of all sizes! Learn why Black Friday 2024 is set to be bigger than ever, how holiday promotions can effectively pull sales forward, and why customers are more inclined to buy during this shopping frenzy.   Whether you've been selling all year round and want to maximize your store or you're just kicking off your first Black Friday campaign, this episode is jam-packed with strategies to use in your promotion this year!   DISCOVER: Why Black Friday 2024 Is Expected To Set New Records How To Use Holiday Promotions To Maximize Your Sales What Motivates Customers To Buy During Black Friday How To Craft Your Offers And Leverage Discounts Effectively Where To Start If You're Planning Your First Black Friday Campaign   RESOURCES: Get Access To Our Black Friday Workshops Inside IndiePRO How To Add Value To Your BFCM Offers For Your Fans How To Segment Your Fan Base When Running A Black Friday Sale Where To Focus Your Black Friday Sale If You Have Limited Products Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships!   In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals.   If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a must-listen to get insights from Dame’s career and experiences in the industry!   DISCOVER:   Why Negotiation Is An Undervalued Skill In Music How Dame Navigated Deals At Funk Volume How To Understand And Approach Brand Deals What Makes Relational Deals Different Than Transactional Deals Why Aligning Incentives With Partners Is Crucial For Long-term Success How To View Compromises To Benefit Your Career   RESOURCES: Catch Dame on the Road At "Game From The GAUDS" Music Conference Tour! Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation... In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away.   If you're looking to secure deals that truly benefit your career, this episode is packed with the insights and strategies you need to get clear on what you want and how to negotiate for it!   DISCOVER: How To Navigate Contract Legalese To Avoid Common Pitfalls What Contracts Landmines To Watch Out For When To Use Different Negotiating Tactics Based On Your Situation In The Industry Why Understanding Your Leverage And Value Is Crucial In Negotiations How The Ability To Walk Away Can Be Your Greatest Strength In Deal-making   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away... In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged! If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute, and capitalize on a viral contest that works! DISCOVER: How To Choose Prizes That Act As A Magnet For Your Target Audience When To Implement Giveaways In Your Music Career What Tactics Increase The Chances Of Your Giveaway Getting Traction Why Consolation Prizes Can Be A Game Changer For Monetization How To Maintain High Engagement With Your Fans During And After The Contest   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Gleam.io Vyper.ai Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...   In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!   If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!   DISCOVER: Why Artists Need To Balance Creativity With Marketing Fundamentals What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies Why We Read Old Copywriting Books How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans Why Not All Opportunities Are Opportunities   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path...   In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn how to utilize all your marketing channels, maximize your merch drops and offers, sell out your tours, and leverage name recognition to hit your marketing goals!   If you want to shortcut your learning curve and organize your marketing, take a few lessons from our agency clients in this episode!   DISCOVER: How Artists Can Get Off The Revenue Rollercoaster What You Can Do To Sell Records at a Premium Why You Should Only Pay Attention to ONE Metric When It Comes To Ad Frequency How PR and Paid Social Work Together   RESOURCES: Looking to expand your team or need marketing help? Apply to work with IndieX! Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server!

Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"...   In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audience growth! Learn about the goals of advertising from top to bottom, finding your hero ad, and how to tap into customer journey marketing in your music career!   If you've ever felt discouraged by the speed of your fan base growth and want to set yourself up for success in the future, this episode is for you!   DISCOVER: What Artists Need To Know About The Pace of Audience Growth When Advertising Why You Should Be Polarizing In Your Online Presence What To Look For In a "Hero" Ad For Your Music How To Analyze Fan Engagement At Every Level of Your Marketing What Traps Artists Fall Into When Calling Fans To Action   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles!   In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of making art and making a living! Learn how to manage and set goals with the two essential resources every artist must invest, why artists are uniquely positioned to excel at marketing, and the smart way to analyze your vanity metrics!   If you want to make music and make it a profitable venture, this episode will help you see the long game and how to attack it!   DISCOVER: Why The Path To Profitability In Music Requires A Long-term Perspective How To Set Realistic Goals At The Intersection Of Art And Commerce What Resources You Need To Invest In Your Marketing What ROI To Look For On Your Time And Capital How To Use Vanity Metrics Intelligently Why Your Marketing Efforts Should Always Enhance Your Creativity Why Artists Are Uniquely Built To Be Great Marketers   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today...   In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our clients in their paid social ad campaigns! Swipe our current standard practices for Spotify growth campaigns, tour marketing, ad testing, how to target your fans effectively, and how we use retargeting for the most impact!   If you've ever felt lost trying to navigate the current best practices when it comes to Meta advertising, use these tips straight out of our agency playbooks to help you run your campaigns with confidence!   DISCOVER: How We Approach Retargeting Strategy In 2024 When To Use Interest Targeting vs Broad Targeting What Audiences Should You Target In Your Sales Promotions What Ad Campaign Structure Is Currently Working For Driving Streams How To Plan and Budget Your Tour Marketing Ad Campaigns   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How As December Falls Sold Out Their UK Tour Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Want to maximize the potential of your merch store sales? Even a small set of products can go a long way...   In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the attention of various customer avatars within your fan base, and reskin and refresh your offers to breathe new life into your marketing campaigns.   Whether you've got a merch store with tons of products or just a few offers, the tips in this episode will help you increase the reach and impact of your merch!   DISCOVER: How To Use Vinyl And CD Variants And Limited Runs In Your Marketing How To Design Offers For Different Customer Avatars Within Your Fan Base Why New Ad Creative Tests Will Increase Your Sales How To Reskin Your Offers Around The Calendar   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How to NEVER Need a Reason to Sell to Your Fans Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Musicians often ask how to capitalize on trends in their marketing without coming off as gross, insincere, or opportunistic. But the process of trendjacking for artists is subtle...   In this episode of Creative Juice, Jack and Circa explore how and when artists can tap into current trends and news to enhance their music marketing! Learn what musicians can take away from comedians, who have free reign over trends, why trendjacking is NOT a quick fix for problems in your marketing, and understand how news and current events influence your fans' online behavior!   If you want to engage with trends in a way that feels genuine to you and your fans, tune into this episode for strategies to approach trendjacking the right way!   DISCOVER: How To Use Subtle Trendjacking In Your Music Career What Musicians Can Learn From Comedians About Handling Trending Topics Why Trendjacking Isn’t A Solution For Marketing Infrastructure Problems How Current Events Shape Fan Interactions And Behaviors Online What Strategies Work Best For Integrating Trends Authentically Into Your Promotions   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Gated content can be a powerful way to turn fans into subscribers and customers, but most artists quickly realize it's not as easy as picking out a type of content and striking up a Patreon membership...   In this episode of Creative Juice, Jack and Circa dive into how to market gated content effectively and how to decide what's right for your music business and fans! Learn the mistakes artists make when gating exclusive music, videos, and other content and how to tease gated content with hooks and messaging that get attention straight from a client case study from our agency, IndieX!   Whether you’re just starting out with gated content or looking to enhance your current strategy, this episode is packed with strategies that you can put into practice today!   DISCOVER: How To Choose The Right Content To Gate Why Unique Hooks Make The Biggest Impact With Gated Content How To Choose Between Opt-ins, Memberships, And Paywalls What Can Make Your Free Offers Feel Exclusive And Enticing How To Effectively Tease Your Gated Content To Spark Interest Why The Music Industry Misses When It Comes To Bribes and Memberships What You Can Learn From Creators Like Podcasters, YouTubers, And Comedians     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO What Musicians Can Learn From Tabloids and Celebrity Gossip Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss...   In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for your future marketing initiatives! Learn how launches can boost the stages of the fan journey, build your ecosystem, and the biggest mistakes artists make when it comes to launches!   If you're planning a big milestone campaign like an album or EP launch, this episode will help you position your release for the most success and as a launchpad for your music business in the long run!   DISCOVER: Why Launches Boost The Stages Of The Fan Journey What Mindset Shifts Artists Need To Make When It Comes To Launches How Audiences Move In Your Business What Offers To Build For Different Kinds Of Audiences   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career?   In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best marketing channels for your next offer- no matter what it is! Learn how to analyze your offers, determine which fans would love it, and how to laser target them so that your next marketing campaign makes a big impact!   If you've ever felt overwhelmed about how social media, ads, email, text marketing, and everything else should fit together in your marketing campaigns, let this episode be your roadmap!   DISCOVER: How To Analyze Your Offer Based On Your Funnel What Questions To Ask Yourself When Planning Campaigns When To Use One Marketing Channel Vs Many Channels How To Talk To Your Fans On Social, Email, Text, and Ads How To Carve Out New Channels Ahead Of Music Career Milestones   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Sick and tired of feeling like you're on the content creation and release cycle hamster wheel with your music? Consistency is important, but there is a light at the end of the tunnel...   In this episode of Creative Juice, Jack and Circa talk about the flipside of content quantity and how one piece of great content can drive the majority of your audience growth! Learn why businesses of all kinds repeat their most successful ads, how to pick your best music to pull new fans into your world, and the marketing formula for evergreen videos that work for the long haul!   If you're looking for a strategy that will set you up to attract new fans with less content creation work, this episode is a must-listen with lessons from our agency and community that you can apply today!   DISCOVER: What The Real Goal of Producing Content and Singles Is The Social Psychology of Great Music Content Online How Organic Traction Feeds Your Paid Ads and Evergreen Marketing Why E-commerce Brands Focus On One Product (And Why The Ones That Don't Fail) What You Can Learn From JG Wentworth, Kellogg's, Disney, and Other Successful Advertisers   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP219: Is Making A Music Video Actually Worth It? Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!