Creative Juice

Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling...   In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling when it comes to your viral content.   If you're looking to capture and convert your attention online to grow revenue in your music business, this is your episode!   DISCOVER: How Risk Taking And Quick Validation Can Drive Your Next Big Idea What Your Band's Unique Moments Can Feed Into Your Marketing Why Involving Fans In Your Journey Matters How To Use Short Production Loops To Test New Ideas Why Staying Consistent With Your Content Keeps Fans Hooked How Personal Touchpoints Create Customer Loyalty   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Two Crow Collective Follow Jame on Instagram Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again...   In this episode of Creative Juice, Jack and Circa catch up with Jame McElroy, founder of Two Crow Collective, who pivoted from the world of band merch into building a successful e-commerce brand! Learn about bootstrapping a brand during COVID, how Jame found success selling shirts online, and what musicians can take away from his journey to build a thriving merch revenue stream!   Whether you're trying to grow your income streams or want to level up your merch strategy, this episode will open your eyes to the possibilities with e-commerce in your music career!   DISCOVER: - How Jame Bootstrapped A Successful E-commerce Brand From Scratch - What Lessons From Band Life Translated Into E-commerce Success - Why Your Merch Strategy Doesn't Need To Rely On Touring - How Sharing Your Authentic Story Can Drive Sales - How The DIY Ethos Paid Off For Two Crow Collective - What Long-Term Success Looks Like For Online Brands   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Two Crow Collective Follow Jame on Instagram Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Thinking that your fans will magically buy your music or merch without any effort? It's time to change that mindset...   In this episode of Creative Juice, Jack and Circa tackle the common sales mistakes artists make that tank their efforts to sell records, merch, and tickets! Learn about crafting clear and compelling sales messages, tapping into urgency and scarcity, and what it really takes to capture (and keep) your fans' attention!   If you're ready to boost your sales without feeling slimy, this episode will give you the tools to get started!   DISCOVER: Why Clear Messaging Is Crucial For Selling How Storytelling Makes Your Offers More Compelling What AIDA Means And How To Use It In Your Campaigns How Urgency And Scarcity Increase Your Sales Why Repeat Messaging Is Key To Successful Launches What Common Email Marketing Mistakes To Avoid   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Your website isn't just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you...   In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website and the strategies you should implement to transform it from a useless landing page into a powerful part of your marketing!   Whether you're launching a new website or revamping your current site, this episode will guide you in avoiding the mistakes tons of artists make!   DISCOVER: - Why Your Website Is More Than Just A Digital Business Card - How To Make The Most Of Your Website's Real Estate - What Common Website Mistakes Artists Make - How To Entice Fans With Compelling Opt-ins - Why Tracking And Data Collection Are Essential For Growth - How The Right Tools Can Boost Your Site's Effectiveness - What It Means To Align Your Website With Fan Intent And Behavior   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Finding solid music marketing advice feels like searching for a needle in a haystack these days...   In this episode of Creative Juice, Jack and Circa tackle the evolving challenges artists face in filtering through the noise of the music marketing landscape! Learn about the roots of Indepreneur's approach to teaching business marketing in the music industry, how to identify genuinely helpful information, and where the industry is heading with new strategies and tools!   If you're tired of sifting through misinformation and you're ready to learn marketing that works, this episode will guide you toward real results!   DISCOVER: - Why Most Music Marketing Tools Don't Live Up To The Hype - How The IndieFounder Coaching Program Transforms Artists' Careers - What Separates Gimmicks From Strategies - When To Trust Marketing Advice And Avoid The Red Flags - How Information And Knowledge Flows At Indepreneur - Why Understanding Business Fundamentals Is Essential For Artists   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Ever feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that...   In this episode of Creative Juice, Jack and Circa dive into the power of artist collaboration and how it can be a game-changer for your music marketing! Learn about expanding your reach and maximizing the impact of your collaborations beyond just making music together!   If you're ready to leverage the full potential of partnerships in your music career, this episode will show you the opportunities you can't afford to overlook!   DISCOVER: Why Thinking About Collaboration As A Business Decision Isn't Selling Out How Sharing Your Audience With Other Artists Can Double Your Reach What Makes Brand Collaborations A Goldmine For Musicians Why Artistic Integrity Can Get In The Way Of Practical Success How To Start High-Value Collaborations With Local Fashion Brands When Collaborating Turns Into Creating A New Business Ecosystem  

Feeling burned out in your music career? What if it's not burnout you're feeling, but something else...   In this episode of Creative Juice, Jack and Circa take on burnout in music careers and tips for dealing with it! Learn about how what we label as "burnout" might actually be frustration due to lack of progress or enjoyment, and why the framework you use to view your energy and tasks can ultimately change how you work!   Whether you're feeling overwhelmed or just looking for ways to beat the daily grind in your music biz, these insights will keep you on track with your career goals!   DISCOVER: - Why Burnout In Music Might Just Be A Myth - How To Manage Your Energy Daily - What Tactics Can Help Artists Avoid Feeling Overwhelmed - How Setting A Long-Term Goal Changes Your Daily Focus - Why Feeling Engaged In Your Work Eliminates Exhaustion - How Sidequests Can Benefit Your Creativity

"Data" gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business?   In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy!   If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth!   DISCOVER: What Core Metrics You Should Track Across Content, Email, And Offers Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business How To Use Location Data To Make Touring Decisions What Makes LTV Useful (And When It Doesn't Matter Yet) How Privacy-First Is Impacting Business Growth Why Marketers Say "Those Who Can Spend The Most To Acquire A Customer Win" How To Avoid Being Misled By Vanity Metrics What Balance Of Clarity And Persuasion Gets Fans To Take Action   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Everyone talks about how important "branding" is for artists… but few explain how it actually fits into how your fans engage with you...   In this episode of Creative Juice, Jack and Circa break down what artists really need to know about branding! Learn about how your brand identity directly impacts how your fans engage with you online and why the best branding often comes from listening to your fans!   If you've ever wondered how and when to invest your time in branding in your career, this conversation will help you cut through the noise and focus on what really matters!   DISCOVER: Why Most Artists Think About Branding Backwards What Ad Scent Is And How It Impacts Your Fans' Journey Why It's Nearly Impossible To "Perfect" Branding Early On How To Create A Branding MVP You Can Actually Use What Simple Elements Create Connection Across Your Brand Why "Ugly" Landing Pages Can Convert Better Than Pretty Ones How To Audit Your Copy And Content For Brand Consistency How Your Social Strategy Shapes Your Entire Online Presence   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO EP364: Building A 3 Dimensional Artist Brand Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward...   In this episode of Creative Juice, Jack and Circa explore how to move faster in your music business by adopting a "learning as you go" mindset and using it to validate fan demand! Learn how to test ideas, launch quicker, and build offers, marketing campaigns, and more without getting trapped in overthinking, second-guessing, or perfectionism!   If you're holding off on launching ANYTHING because you're not sure your fans will dig it, this episode will give you the mindset and tools to take action today!   DISCOVER: Why Speed Is Your Best Friend In Music Marketing How To Prototype Your Way To Fan Demand What Questions To Ask Before You Build (or Launch) Anything How To Create "Disposable" Products That Still Make An Impact Why Safe Testing Grounds Help You Build Faster What MVPs (Minimum Viable Products) Look Like In Artist Businesses How To Order Tasks And Remove Bottlenecks   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Most artists wait way too long to offer something premium to their fans…   In this episode of Creative Juice, Jack and Circa break down profit maximizers that create unforgettable experiences for your fans and unlock serious revenue in your music career! Learn when to start selling high ticket in your online store, what to offer, and how to keep it simple so that you don't get overwhelmed!   If you've been building a fan base and wondering how to drive more profit in your music business, this episode is your blueprint for unlocking a new level of monetization of your audience!   DISCOVER: What High Ticket Offers Look Like For Artists Why These Offers Are Usually The Last Thing Artists Try How To Know When You're Ready To Introduce One Who Your High Ticket Fans Are (And What They Want) What Tradeoffs Come With Premium Offers (And How To Handle Them) How To Audit Your Business For High Ticket Potential How To Create Simple Profit Maximizers Without Overcomplicating It   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO EP383: Offers We Wish Every Artist Knew About EP384: How To Eliminate Your Music Marketing Budget Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

What if your music marketing could pay for itself? For artists with the right offer, it can...   In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growth while building your fanbase at the same time!   If you've ever hesitated to invest in marketing your music because of budget concerns, this episode will help you rethink how your offers and your budget should ACTUALLY work together!   DISCOVER: What A Self-Liquidating Offer Is (And What It's Not) Why SLOs Teach You How To Spend Money To Make Money How To Find The "Liquidation Point" In Your Fan Journey What Most Marketers Don't Tell You About Self-Liquidating Offers How Big Brand Marketing Works What To Do When An Offer Doesn't Work The First Time Why Your Goal Is To Sell Full Price, But Get Paid On The Way   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude?   Go beyond bundles, variants, and presaves...Offers we wish every artist knew about and used in their business   -Self liquidating offer -Bribes -High ticket offers   the concept of the offer answering the question of why aren't i persausive/getting what i want feature so that benefit how your content is making offers the unfair advantage artists have when it comes to lead generation/bribes attention and access is a currency why artists cap their potential with bribes breaking down early access asking what else  

Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both...   In this episode of Creative Juice, Jack and Circa break down how to build an effective release plan that actually converts your fans' attention into impact! From stacking bonuses ahead of streaming drops to building experiences for your fans, learn how to make every moment of your release count!   If you've ever felt lost planning your next release or you want to rethink how you roll out new music, this episode will show you how to load up the right way!   DISCOVER: Why The Best Marketing Happens Before And After Your Release Drops How To Build A Timeline That Drives Action (Not Just Hype) What To Do Instead Of Chasing Pre-Saves How To Create Fan Experiences That Lead To Real Results Why Industry Advice Leans Too Heavily On Pre-Release Promotion What To Ask Yourself When Planning A Launch How To Avoid Overplanning And Actually Ship Your Release   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

More and more it seems like "Direct to Fan" is having a moment in the music industry...but it's not a new concept and a lot of what you're hearing about it misses the point entirely...   In this episode of Creative Juice, Jack and Circa set the record straight on what "direct to fan" really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers!   If you're building your artist business and want to understand what's real and what's noise in the "direct to fan" conversation, this episode cuts through and gives you a path to follow without distractions!   DISCOVER: Why "Direct To Fan" Is Becoming An Industry Buzzword and How To See Through The Hype What To Know About D2C Artist Businesses and D2C Brands How Gatekeepers And Middlemen Are Being Added Back Into D2C Unnecessarily What Direct To Fan Is Actually About (Hint: It's Fan Monetization, Not Platforms) Why You Can't Rely On Tools Alone To Build A Direct To Fan Business How To Evaluate The Costs Of Changing Platforms In Your Business What Direct To Fan Will Never Be and How To Build It The Right Way   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Shout out to Dame Ritter for the Inspiration Join Us In The Indepreneur Discord Server! Getting Everything You Can Out of All You've Got Looking to expand your team or need marketing help? Apply to work with IndieX!