Creatively Optimized: Website Design Tips for Service Providers

<p>Welcome to Creatively Optimized, the show that provides web design, marketing, and systems tips to help you optimize and grow your business online. Get ready to learn web design strategies for high-converting websites, digital marketing tactics to reach ideal customers and systems to simplify operations. Let’s creatively optimize YOUR unique business.</p>

Should You Scrap Your Current Website Or Is It Salvageable?

Send me a message! Ever find yourself feeling embarrassed to share your website with others? Or maybe your Instagram presence looks drastically different from your outdated website? In this episode, I'm diving into the telltale signs that it's time for a website revamp. But the real question is — do you actually need an entire redesign, or can you get away with just a simple refresh? I'll share my insights on when a refresh is possible versus when you really need to tear it all down and start...

05-29
14:30

Nurturing Website Visitors Through Email Marketing With Bev Feldman

Send me a message! Join me and email expert Bev Feldman of Your Personal Tech Fairy as she reveals clever ways to turn website visitors into email subscribers. You'll learn an amazing hack to see exactly where people are signing up on your website - whether it's from your homepage, blog posts, or even the footer. Bev also shares tips on using personalization to keep subscribers engaged, avoiding common tagging mistakes, and positioning your emails so they provide value (not just a newsletter!...

05-22
36:57

Service Pages That Sell: Five Things You Need On This Page

Send me a message! You've poured your heart and soul into your services, but is your website actually selling them effectively? If your service pages are falling flat, this episode is a must-listen. I'm breaking down the 5 critical elements every high-converting service page needs to captivate visitors and turn them into paying clients. Whether you're just getting started or need a total refresh, you'll walk away knowing exactly what separates a boring online brochure from service offerings t...

05-15
21:42

This Is What Your About Page Is Actually About

Send me a message! In this podcast episode, I'm diving into something super important for your website: the about page. You might not realize it, but this page is typically one of the most visited pages on a website. I'll explain why it's so essential and share tips on how to make yours shine. From being real and showing your values to telling your story in a fun way, I've got you covered.Tune in to learn how to make your about page a magnet to attract ideal clients.Resources Mentioned: ...

05-08
12:20

The Six Secrets to a Money Making Homepage

Send me a message! Your website is more than just a digital brochure — it's an interactive storefront that should be actively helping your business grow.In this episode, I share six secrets to a money-making homepage. From perfecting your hero section to avoid dreaded visitor confusion, to limiting your navigation menu for a better user experience, I explore changes that can dramatically increase your lead conversion and website efficiency. Let's talk about how you can transform your website'...

05-01
23:49

3 Must-Knows Before Building A New Website

Send me a message! Creating a website that wows your ideal clients doesn’t have to be overwhelming. I'll share the only 3 things you need to know before starting your website project. And they are probably aren't what you are expecting!Plus I'll reveal what you DON’T need to worry about when hiring a designer. Get the details now before you start your journey designing a new website. About me, Website Designer, Mom + Biz Owner JennyB,Hi, I'm Jenny Belanger, CEO and creative director of JennyB...

04-24
19:06

How to get Google to love your business (and send you loads of traffic) with Claire Ransom

Send me a message! Want to get Google sending tons of FREE traffic your way? Join me and my guest Claire Ransom, founder of Aloha Life Digital, a Boston-based boutique SEO agency. We dive into easy, actionable strategies for making Google fall head over heels for your business. Claire shares her proven tips and secrets for ranking higher on search, driving qualified traffic, and ultimately, boosting sales. Whether you're new to SEO or ready to take it to the next level, this is a must-l...

04-17
41:31

3 Reasons Why Your Website Isn’t Making Money

Send me a message! Is your website falling short when it comes to making money? I'll reveal the top 3 reasons your site isn’t producing profits and what to do about it. About me, Website Designer, Mom + Biz Owner JennyB,Hi, I'm Jenny Belanger, CEO and creative director of JennyB Designs a brand + web design studio in Reading, Massachusetts. I adore helping others shine online and design websites that reflects you, your brand, and works for you 24/7 bringing in ideal clients and making y...

04-10
17:21

The 4 Website Personalities — Which One Are You?

Send me a message! Did you know there are 4 different website personalities? Let's chat about them and you'll learn how to channel it strategically to vibe with your ideal clients and attract more business, in a fun, engaging, and practical way!Links Mentioned:Why Your Website Needs A PersonalityKate Hollis CopywritingWebsite Personality QuizBetsy McCue Pictures About me, Website Designer, Mom + Biz Owner JennyB,Hi, I'm Jenny Belanger, CEO and creative director of JennyB Designs a...

04-03
23:44

Why Your Website Needs A Personality

Send me a message! Curious about what it means to bring out your personality on your website? Let's chat about how it can supercharge your biz and make it more relatable to your ideal customers.This is the first episode of a two-part series, so stay tuned to explore the four website personality types and their effects in the next episode. Links Mentioned: Episode 4 — High Converting Website TipsYour Personal Tech FairyWebsite Personality QuizHow To Work Together About me, Website D...

03-27
15:39

New Offer? Do This On Your Website!

Send me a message! Ever found yourself with an exciting new offer but not sure about how to present it on your website? Trust me, we've all been there! In this episode I'll show you how to showcase your unique offering on your website, ensuring it grabs the attention of your ideal clients and transforms their interest into sales. Let's turn those clicks into conversions!Links Mentioned:Spring Clean Your Website And Get More ClientsSpring Cleaning GuideJoin the newsletter About me, Website Des...

03-20
15:56

Spring Clean Your Website and Get More Clients

Send me a message! Today I'm bringing you my best tips on website spring cleaning. It’s time to freshen up your website to attract today’s clients. I will share everything you need to dust off your online home and turn it into a shiny, clutter-free, on-brand online space for your business! Don’t worry about note-taking; I’ve created an easy-to-follow checklist for you. So polish up your site and prepare to make money with your website while ushering in the new season, attracting new visitors,...

03-06
22:29

How To Choose a Website Designer You Love

Send me a message! Dive into this fun and informative episode where I share six transformative tips on finding a website design partner who aligns with your style and values, and how this perfect match can ease your stress and turn your dream website into reality. About me, Website Designer, Mom + Biz Owner JennyB,Hi, I'm Jenny Belanger, CEO and creative director of JennyB Designs a brand + web design studio in Reading, Massachusetts. I adore helping others shine online and design websites th...

02-21
14:50

Website Review: Fall In Love with Your Site Again

Send me a message! Join me as I take you behind the scenes of a recent website redesign project, revealing top strategies to make your site more client-attractive and profitable, so you can fall back in love with your online presence.Links:Website reviewed: Modern Muse BoudoirNotes with before and after screenshotsWhy a freebie is important About me, Website Designer, Mom + Biz Owner JennyB,Hi, I'm Jenny Belanger, CEO and creative director of JennyB Designs a brand + web design studio in Read...

02-14
16:07

What I’m Loving — Apps And Tools I Use And Love

Send me a message! Join me as I share the apps and tools I can't live without in my web design business, showcasing how they help me automate and optimize my work, allowing me to do more of what I love. Check out this episode and discover how you can elevate your productivity game too!Tools Mentioned:Notion HoneyBook Airtable + ZapierGoogle Calendar Pretty Links Link Whisper I would love to hear your thoughts over on LinkedIn. Send me a message! About me, Website Designer, Mom + Biz Owner Jen...

02-07
18:21

3 Best Practices for High Converting Website Design

Send me a message! Today I want to share 3 ways to turn more of your website visitors into clients. As a small business owner myself, I know the frustration that comes when you pour your heart and soul into creating a beautiful website, only for visitors to click away without taking action. In this episode, I share my top three tips for high converting web design and guide you on how to implement them onto your website. We'll delve into understanding website conversion rates, how you ca...

01-24
17:10

How To Know If You’re Ready For A New Website

Send me a message! As a website designer who's created sites for over 100 small businesses, I want to share the top six signs I've seen that your website might need a refresh. In this week's episode, I walk through what to look for - from whether your site's driving sales, matching your branding across platforms, mobile-friendly, and more. I explain why staying fresh and optimized can be a game-changer for connecting with visitors and attracting ideal clients. I'll break down the ke...

01-10
20:29

Everything You Need To Know About The Back-End Systems To Power Your Website

Send me a message! What if your website could attract clients around the clock, even while you sleep? Well it can with the right back-end systems! Find out the easily integrated tools you can use to effortlessly convert site visitors into leads. You'll learn:👉 Why CRMs and email platforms are critical👉 How to turn website goals into money-making realities👉 Key systems that do the work FOR youGet ready to put your website on auto-pilot to drive results 24/7! Tap to listen now.A...

01-01
20:22

What is a High-Converting Website?

Send me a message! Join me in this first episode as we unravel the mysteries behind a high-converting website! I'll be breaking down the key elements that turn a website into a powerhouse, paving the way for future episodes packed with insights. From clean design to compelling messaging, we'll explore the essential components that make a website truly effective. Whether you're a DIY website owner or work with a professional, get ready to understand how to optimize your website for succes...

12-11
12:21

Welcome to Creatively Optimized

Send me a message! Welcome to Creatively Optimized with me, JennyB, of JennyB Designs. In our first episode, I'll share the backstory of this podcast, offering insights into who it's for and why it exists. And if you're a small business owner eager to elevate your online presence through impactful web design, branding, marketing, and streamlined processes, you're in the right place. Tune in as we blend creativity with strategy, exploring ways to make your website work for you around...

11-28
08:41

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