Creatives Grab Coffee

Welcome to Season 6 of Creators Grab Coffee! To kick off 2026, we’re joined by one of our OG guests—Chris Stasiuk from Signature Video Group. Chris is celebrating 16 years in business, and in this episode, we go deep into what it actually takes to survive and thrive for nearly two decades in the creative industry.Chapters00:00 Celebrating Six Years of Podcasting02:58 Reflecting on Business Growth and Goals06:07 Maintaining Momentum in Business09:02 The Importance of Marketing and Content Creation11:59 Navigating Business Challenges and Scaling15:10 The Role of Freelancers and Partnerships17:53 The Impact of Goal Setting and Manifestation33:32 Trusting the Process36:56 Navigating Client Loss and Diversification39:27 Maintaining Client Relationships42:36 Maximizing Content Value43:39 The Impact of Generative AI on Content Creation49:35 AI as a Tool for Creatives52:11 The Future of AI in Creative Industries🎙️ About Our GuestChris StasiukFounder & Creative Director — Signature Video Group🎧 Hosts:Dario Nouri & Kyrill Lazarov — Lapse Productions, Torontohttps://www.lapseproductions.com🎙️ About Creatives Grab Coffee:Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.👇 Follow & Subscribe:Website – https://creativesgrabcoffee.comInstagram – https://instagram.com/creativesgrabcoffeeLinkedIn – https://linkedin.com/company/lapseproductionsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Jon Corbin — Founder of Corbin Visual — returns for his third appearance on the show, making him the official CGC Champ.  Jon dives into the new era of creative entrepreneurship: How vertical dramas are transforming storytelling online, why client value beats trend-chasing, and what it takes to stay profitable during hard economic times in the video industry.Timestamps 00:00 — Intro 02:18 — Jon returns: The Hat-Trick Episode  07:25 — From trend-chasing to client-value 11:33 — Understanding real business challenges 18:32 — Outbound vs. inbound sales realities 27:47 — The new bar for “good enough” in marketing 33:59 — Adapting in tough economic times 41:07 — The isolation of being a creative business owner 52:16 — Enter: Vertical dramas 55:10 — Hiring the right team + not doing it all yourself 1:04:27 — Staying ahead of industry shifts 1:25:17 — What’s next for Jon & the future of CV  1:26:40 — Sign-off🎙️ About Our GuestJon CorbinFounder & Creative Director — Corbin VisualToronto-based creative agency specializing in video strategy, branded content & next-gen storytelling formats.🎧 Hosts:Dario Nouri & Kyrill Lazarov — Lapse Productions, Torontohttps://www.lapseproductions.com🎙️ About Creatives Grab Coffee:Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.👇 Follow & Subscribe:Website – https://creativesgrabcoffee.comInstagram – https://instagram.com/creativesgrabcoffeeLinkedIn – https://linkedin.com/company/lapseproductionsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Dario Nouri and Kyrill Lazarov speak with Amr Khani, founder and creative director of AK Films, a Dubai-based production company operating at the intersection of high-end corporate and creative work.Amr shares how he built a successful production house in one of the world’s most competitive creative markets, what it’s like running shoots in the UAE, and how Dubai’s film landscape has shifted from cinema to corporate over the past decade. He also dives into the realities of pricing, international collaboration, and why strong systems matter as much as creative talent.Topics Covered:00:00 – Intro & background of AK Films05:00 – How Dubai’s film scene evolved over the last decade10:00 – The decline of film festivals & rise of corporate media15:00 – Industry diversity in the UAE17:00 – The reality of competition and pricing in Dubai25:00 – Why most clients are international31:00 – How AK Films structures its in-house and freelance teams36:00 – Scaling to a 7-person production company41:00 – Finding the right time to hire permanent staff47:00 – Client education and self-sabotage in production49:00 – Inbound vs outbound lead generation52:00 – Long-term goals and returning to filmmakingKey Takeaways:Dubai’s production market is booming — but competition is relentless.The corporate sector has overtaken cinema as the main driver of production work.Strong business systems and communication protect creative integrity.Local partnerships are essential for foreign productions due to legal structure.Balancing creative ambition with sustainable operations is the key to long-term success.🎥 Guest:Amr Khani – Founder & Creative Director, AK Films📍 Based in Dubai, United Arab Emirates🎧 Hosts:Dario Nouri & Kyrill Lazarov — Lapse Productions, Torontohttps://www.lapseproductions.com🎙️ About Creatives Grab Coffee:Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.👇 Follow & Subscribe:Website – https://creativesgrabcoffee.comInstagram – https://instagram.com/creativesgrabcoffeeLinkedIn – https://linkedin.com/company/lapseproductionsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Dario Nouri sits down with N’tchidjè Doumbia, founder and creative director of Great Things Studios, a Montreal-based video production company known for its cinematic commercial and corporate work.N’tchidjè shares his journey from music videos to full-scale agency operations, the growing pains of scaling, and how his company maintains creative quality while managing client expectations and large-scale productions. The conversation digs into leadership, team culture, and how the best studios evolve from purely creative shops into strategic, relationship-driven businesses.Topics Covered:00:00 – Intro & background of Great Things Studios05:00 – The shift from creative to strategic production work09:00 – Managing big clients and keeping creative control14:00 – Why relationships drive long-term agency success19:00 – How to scale a team without losing culture25:00 – Leadership lessons and defining your company vision33:00 – Balancing artistry with operational systems41:00 – Reinvesting profits into talent and technology46:00 – The creative risk of saying “no” to bad projects50:00 – Montreal’s evolving production landscapeKey Takeaways:Building a scalable studio requires structure, not just creativity.Strong client relationships are your most valuable business asset.Leadership means trusting your team and protecting creative integrity.Knowing when to say no is crucial for brand longevity.The Montreal video scene is diversifying fast, offering global opportunity.🎥 Guest:N’tchidjè Doumbia – Founder & Creative Director, Great Things Studios📍 Based in Montreal, Canada🎧 Hosts:Dario Nouri & Kyrill Lazarov — Lapse Productions, Torontohttps://www.lapseproductions.com🎙️ About Creatives Grab Coffee:Creatives Grab Coffee dives into the business of video production, featuring candid conversations with production company founders and filmmakers across the globe about scaling, leadership, and creative strategy.👇 Follow & Subscribe:Website – https://creativesgrabcoffee.comInstagram – https://instagram.com/creativesgrabcoffeeLinkedIn – https://linkedin.com/company/lapseproductionsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov sit down with Kris Simmons, founder and CEO of 6 STRONG MEDIA, a U.S.-based corporate video production agency headquartered in Chattanooga, Tennessee.With more than 280 vetted camera crews across the U.S., Kris has built one of the most operationally tight networks in the industry. He shares how 6 STRONG MEDIA maintains local presence in every major market, manages pricing consistency, vets freelancers, and protects margins while scaling sustainably.Topics Covered:00:00 – Intro & 6 STRONG MEDIA overview05:00 – Building a 280-crew national network08:00 – How to vet freelancers & build trust remotely13:00 – Freelancers vs production companies – who to partner with16:00 – Rates, value perception & industry ego20:00 – Budget pressures & short-term thinking in production25:00 – Insurance & legal bottlenecks on corporate shoots29:00 – Process improvement & client communication38:00 – Running a true family business with defined roles48:00 – Margins and pricing strategy for sustainable growthKey Takeaways:Why success in production is about systems, not just creativityHow to build a national crew network that feels local to clientsThe importance of pre-negotiated rates and expectationsWhy clear processes protect profit and culture simultaneouslyThe difference between running a creative studio and a scalable agency🎥 Guest:Kris Simmons – Founder & CEO, 6 STRONG MEDIA📍 Based in Chattanooga, Tennessee🎧 Hosts:Dario Nouri & Kyrill Lazarov — Lapse Productions, Torontohttps://www.lapseproductions.com🎙️ About Creatives Grab Coffee:Creatives Grab Coffee explores the business of video production, bringing together studio owners, producers, and directors from around the world to discuss growth, operations, and creativity in the industry.SPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov talk with Ana Rosales, founder of AVR Media Group, about her journey building a thriving video production company in Florida. We unpack the realities of scaling a production business — managing clients, leading a team, maintaining creative quality, and overcoming industry biases — all while staying grounded in your creative vision.Topics Covered:00:00 – Introduction & origin story of AVR Media Group07:40 – Scaling challenges and leadership growth15:00 – Client communication & expectation management27:30 – Balancing creativity and profitability39:20 – Building trust and long-term partnerships48:00 – Shaping the future of women-led productionKey Takeaways:• Why clear client education prevents 90% of project friction• How to build a sustainable production pipeline that supports creative integrity• The role of leadership in developing culture and accountability• Why representation and inclusivity matter in production hiring• How to future-proof your video business through relationship equity🎥 Guest: Ana Rosales – Founder, AVR Media Group🎧 Hosts: Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto https://www.lapseproductions.com🎙️ About Creatives Grab Coffee: Creatives Grab Coffee explores the business of video production — featuring agency founders, filmmakers, and producers who share tactical insights on creativity, operations, and scaling production companies worldwide.👇 Follow & Subscribe: Website – https://creativesgrabcoffee.com Instagram – https://instagram.com/creativesgrabcoffee LinkedIn – https://linkedin.com/company/lapseproductionsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, we sit down with Manuel Izquierdo, founder of Mi Media Production, a Miami-based video production company specializing in corporate and commercial work. We unpack the evolution of small production companies — from solo freelancers to fully fledged creative studios — and dive deep into how modern filmmakers are balancing business growth, creative integrity, and emerging AI tools in their workflow.Topics Covered:00:00 – Intro & on-set culture08:00 – The evolution of video businesses16:00 – Freelance to founder: building Mi Media Production22:00 – Balancing business and creativity 39:00 – How AI is changing storyboarding & pre-production46:00 – The Miami production market56:00 – Future of corporate & commercial videoKey Takeaways:• Why steady growth builds character, not ego• How to manage creative standards while scaling operations• Practical AI tools for storyboarding, previs, and voiceovers• The shift toward localized production support networks• Navigating today’s changing corporate video landscape 🎥Guest: Manuel Izquierdo – Founder, Mi Media Production 📍 Based in Miami, FloridaSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Israel Bonequi from IND Films (Montreal, Quebec) shares his journey from being a generalist offering multiple creative services to focusing on video production and scaling IND Films into a specialized studio. He discusses the challenges of pricing creative work, the importance of educating clients, and how niching into medical and industrial video has helped the company grow. Israel also dives into the process of building a new virtual production studio designed to make cutting-edge technology more accessible for smaller production companies. This episode offers valuable lessons for marketers and video professionals looking to refine their positioning, improve client relationships, and explore the future of video production.TIMESTAMPS:00:00 - Episode Introduction and Guest Welcome02:19 - Guest Bio: Israel Bonequi from IND Films03:22 - Lessons from being a generalist in creative services07:25 - How clients perceive value in video production10:01 - Client education tax: the hidden cost of cutting corners14:36 - Transitioning to video specialization and pricing challenges19:06 - Raising rates and overcoming mindset barriers21:44 - The reality of difficult clients and nonprofits23:04 - Asking “why” to uncover true client goals25:38 - Turning single projects into long-term campaigns27:57 - IND Films’ focus on medical and industrial video production32:44 - Niching down and growing through organic opportunities36:19 - Digital marketing: shifting from Google Ads to LinkedIn42:21 - Building a new Montreal studio for virtual production47:41 - The cost, process, and challenges of studio construction52:01 - Soundproofing lessons for production spaces55:17 - Balancing family businesses and shared spaces57:16 - Future growth plans for IND Films58:27 - Closing remarks and invitation to visit IND FilmsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In Episode 101 of Creatives Grab Coffee, we’re joined by Julian Tillotson, founder of INDIRAP (Chicago), to talk about why video alone isn’t enough. Julian breaks down how businesses can build a full content ecosystem, why “going viral” is not a strategy, and how educating clients on ROI is the real key to long-term success. We also dive into the debate of niching vs. staying generalist, the dangers of so-called marketing “gurus,” and what it really takes to build sustainable client relationships in the video production industry. Whether you’re a marketer, creative entrepreneur, or production company owner, this episode is packed with insights to help you scale smarter, diversify your client base, and deliver content that actually drives results. TIMESTAMPS 00:00 – Episode introduction and sponsor shoutouts 02:18 – Guest welcome: Julian Tillotson from INDIRAP 03:11 – The shift in content marketing: video isn’t enough 06:15 – Breaking down the content funnel (top, middle, bottom) 10:36 – Why client education matters for ROI 12:56 – The myth of going viral in today’s landscape 14:53 – How video companies can become strategic partners 17:25 – Repurposing video into multiple deliverables 19:28 – Why distribution and platform optimization are critical 21:46 – Educating clients through quarterly check-ins and content 23:52 – Building a personal brand with LinkedIn and YouTube 27:23 – LinkedIn strategy vs. Instagram engagement 32:06 – Cutting through industry noise and staying top of mind 34:16 – Time management, scaling, and building strong teams 39:09 – Avoiding burnout with systems and organization 45:34 – Expanding services into paid ads and distribution 49:55 – Measuring ROI: getting real results from video campaigns 53:24 – Choosing clients carefully: why not all money is good money 56:03 – Risks of offering paid ads without experience 59:38 – The importance of long-term brand awareness campaigns 1:01:02 – Fighting back against charlatans in the industry 1:04:17 – The niching debate: generalist vs. specialist approaches 1:09:42 – Retaining clients long-term by understanding their needs 1:13:29 – Diversifying industries to stay resilient in uncertain times 1:18:45 – Calling out fake marketing gurus and iPhone agencies 1:19:35 – Closing thoughts and wrap-upSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

WE DID IT! 100 episodes of Creatives Grab Coffee! 🎊 Join Dario Nouri and Kyrill Lazarov as they reflect on their 5-year podcast journey, from sweating it out in a hot condo during the pandemic to becoming a well-oiled machine. In this milestone episode, they dive deep into the biggest topics that shaped the video production industry over the past year.Timestamps:00:00 - Intro & Episode 100 Celebration02:18 - The 5-Year Podcast Journey03:48 - How We Got More Consistent05:09 - The Time Investment Reality06:13 - Posting Schedule Changes06:55 - Starting a Second Business08:45 - Partnership Agreements: The Big Topic10:30 - Business Valuation Reality14:53 - Partnership Agreement Details18:13 - Life Insurance for Partners20:10 - The Difficult Conversations22:10 - AI in Video Production24:14 - Dario's Hot Takes on AI26:04 - Will AI Replace Us?28:20 - Niching: Case-by-Case Basis31:03 - The Documentary Midlife Crisis34:29 - Passion Projects Reality Check36:30 - B Corp Certification Discussion37:22 - Business Evaluation Trends42:23 - Awards as Team Building44:10 - LinkedIn Strategy Deep Dive46:56 - Our 2025 Goals 49:01 - Riverside & AI Efficiency53:14 - Silver Leaf Weddings Story59:07 - Why Weddings Make Sense1:02:07 - Multiple Business Management1:04:31 - Project Satriali's Edit Shop1:07:15 - Organizing & Backing Up Everything1:17:42 - Finding New Freelancers Challenge1:19:45 - Cutting Costs & Storage Solutions1:25:12 - Advice for Starting a Podcast1:27:20 - Thanks & See You Next TimeSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Ben Amos from Innovate Media and Engage Video Marketing shares his journey from high school media teacher to agency owner, coach, and published author. Ben dives deep into the importance of video strategy, explaining how producers can elevate client outcomes by focusing beyond just production. He breaks down his signature seven-part video strategy framework, discusses how to incorporate strategic thinking into sales conversations, and explains how his retainer model works with select clients. Whether you’re running a corporate video agency or freelancing, this episode is packed with insights to help you grow your business through smarter, more strategic content.TIMESTAMPS00:00 – Episode Introduction and Guest Welcome03:05 – Ben’s transition from teaching to video production06:45 – Launching Engage Video Marketing and the podcast08:30 – The pivotal moment that sparked a strategy-first mindset14:00 – Ben’s 7 elements of effective video strategy21:10 – Strategy vs. production vs. management: the Venn diagram27:45 – Why Innovate Media avoids paid ad management34:16 – How to approach B2B vs B2C clients strategically42:51 – What makes a video retainer model actually work59:52 – Coaching and mentorship for video producers1:06:07 – Ben’s future goals and closing thoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

On episode 98 of Creatives Grab Coffee, we chat with Toby Trueman, Managing Director of HeeHaw, a Scotland-based video production studio known for its blend of live action, animation, and motion design.TIMESTAMPS00:00 – Intro and Guest Welcome: Toby Trueman from HeeHaw03:01 – Toby’s Path to Managing Director and HeeHaw’s Evolution05:03 – Rebuilding HeeHaw: From 5 People to 47 During COVID07:42 – Mistakes from Rapid Growth: No KPIs, Forecasting, or Structure11:03 – Scaling Challenges: Broken Systems and Need for Strategy15:55 – HeeHaw’s USP: Hybrid Live Action and Animation17:26 – Growing Pains: Management, Hiring, and Team Structure23:54 – Shifting from Generalists to In-House Specialists25:03 – Finding Their Niche: Playful Brands and Creative Focus29:25 – Future Growth Pillars: Hybrid, VFX, Experiential Content33:36 – Adapting to Economic Shifts and Boutique Studio Rise35:38 – No Retainers? Surviving in a Project-Based Model37:24 – Outbound Sales with a Lead Gen Partner43:06 – Inflation, Budget Cuts, and Losing NGO Work46:01 – Competing on Value: Scale, Quality, and Trust47:53 – Pricing Strategy and Balancing Internal Teams52:38 – U.S. Expansion, IP Projects, and Future Vision56:27 – Why It’s Called “HeeHaw”SPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #videoproductionbusiness #internationalvideo #videoagency #lapseproductions #GoogleAds #videostrategy #businesspodcast

On episode 97 of Creatives Grab Coffee, we sit down with Rodrigo from Republic24, based in Monterrey and Mexico City, for an inside look at building a sustainable video production company in Latin America. Rodrigo shares his journey from film school to founding Republic24 over a decade ago and discusses how he grew the company without loans, relying on organic growth, smart hiring, and an unwavering belief in Google Ads as a lead-generation tool. We explore his strategic expansion into industrial video content, how his team has tapped into cross-border collaborations with U.S. clients, and why niching down into B2B content has been a cornerstone of their success. Rodrigo also opens up about building a strong internal company culture, his cautious approach to scaling, and plans for a third location in Guadalajara. TIMESTAMPS 00:00 – Episode Introduction and Sponsors 02:18 – Guest Welcome: Rodrigo from Republic24 02:53 – Rodrigo’s journey from film school to starting Republic24 03:30 – Why expanding from Monterrey to Mexico City was essential 05:03 – Early lessons: making videos vs. selling video services 06:36 – From solopreneur to building a growing team 08:30 – How Google Ads fueled Republic24’s early growth 11:26 – Why Rodrigo still manages his Google Ads personally 14:41 – Targeting U.S. clients for shoots in Mexico 16:44 – Positioning as an English-speaking production partner in Mexico 17:17 – Niching into industrial and manufacturing videos 18:56 – Why industrial video is overlooked—and profitable 20:29 – Google vs. Meta vs. LinkedIn: what works for B2B 24:49 – LinkedIn’s underuse in Mexico 28:15 – Why Rodrigo never took out loans to build Republic24 30:03 – Budgeting growth through calculated hiring 32:32 – Hiring contract roles with long-term potential 35:15 – First key hires: editor and sales/admin assistant 36:49 – Building a positive workplace culture 37:59 – Activities that create a happy, loyal team 40:25 – Team loyalty through the pandemic 43:02 – Corporate video demand during and after lockdown 44:47 – Sales strategy: all inbound, no cold calls 45:39 – Risks of relying solely on Google Ads 47:19 – Nurturing past clients through personalized messages 50:34 – Future plans: expansion into Guadalajara and U.S. client growth SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #videoproductionbusiness #internationalvideo #videoagency #lapseproductions #GoogleAds #videostrategy #businesspodcast #mexico #mexicovideo #videoproductionmexico

On episode 96 of Creatives Grab Coffee, Zach Shapiro from One Hundred Seconds (Portland, Oregon) shares his journey from a 20-year career in restaurants to launching a purpose-driven video production company. Zach explains how his passion for local food systems inspired his first documentary and how he built a business around telling authentic stories for small businesses. He discusses the value of niching down into short-form documentary content, working with non-actors, and the impact of becoming a certified B Corp. This episode offers valuable insights for video professionals and marketers looking to align creativity with purpose and grow sustainably in a competitive industry.TIMESTAMPS:00:00 – Episode Introduction and Sponsors02:18 – Guest Welcome: Zach Shapiro from One Hundred Seconds02:39 – Zach’s journey from restaurants to video production03:33 – Inspiration behind his first documentary project in Italy04:59 – How his passion for local food led to filmmaking07:40 – Lessons from self-funding and editing his first film08:42 – Launching One Hundred Seconds and early business model10:38 – Building a portfolio through low-budget projects12:41 – How accessible gear shaped early career growth13:37 – Learning lighting through client demands14:59 – Finding a niche: helping real people shine on camera17:51 – Challenges of low-budget commercial productions20:28 – Why Lapse Productions avoids time-lapse projects22:58 – Partnering with other companies for large projects24:43 – Zach’s passion for authentic human stories25:47 – Working with B Corps and niche industries in Portland30:32 – The process and challenges of becoming a B Corp34:29 – Sourcing equipment locally vs. buying online35:24 – Business benefits of B Corp certification37:12 – Restaurant industry skills that translate to production40:33 – Client management parallels between restaurants and production41:23 – Editing as a parallel to cooking and creative process42:04 – From small team to solo: Zach’s company evolutionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Anthony Madani from Up Media (Vancouver, Canada) discusses his journey from animation into video production, and shares strategic insights on how focusing on healthcare and technology niches has accelerated his business growth. Anthony dives deep into the process of becoming a certified B Corporation, highlighting how aligning with purpose-driven initiatives and social impact projects attracts ideal clients. He also explores effective client communication, using detailed proposals and case studies to win trust, along with the value of reciprocity-driven networking. Additionally, Anthony reflects on the role of AI in video production, emphasizing its potential as a powerful tool rather than a threat. This episode provides actionable advice and valuable perspectives for filmmakers and marketers aiming to sustainably grow their video production businesses.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:38 - Guest Bio: Anthony Madani from Up Media02:46 - Anthony’s journey from animation to video production04:38 - Early experiences and the shift from passion projects to corporate work07:01 - The importance of exploring diverse industries when starting out07:57 - Niching into healthcare and technology sectors08:46 - Positioning as an industry expert without limiting new opportunities10:20 - Using targeted case studies to attract ideal clients14:39 - Organic process of identifying and growing a niche15:48 - Advantages of becoming a Certified B Corporation (B Corp)17:39 - The in-depth process and benefits of obtaining B Corp certification23:45 - How being a B Corp impacts lead generation and client relationships26:24 - Strategic approach to selecting ideal client leads27:56 - Creating effective case studies to showcase results and expertise31:36 - Importance of thoughtful, detailed proposals over rushed quotes41:42 - Benefits and strategies for creating behind-the-scenes content44:41 - Effective networking tips and building genuine reciprocity54:24 - Leveraging AI to enhance video production quality and efficiency01:07:16 - Future vision for Up Media and operational improvements01:09:40 - Strategies for managing client delays and keeping projects on track01:20:46 - Importance of clear proposals and transparent client communication01:27:31 - Origin story behind the name “Up Media”01:28:55 - Closing Remarks and Final ThoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Mark Currie from Chocolate Films (London, England) shares his journey of building a uniquely impactful video production business through strategic growth and meaningful community engagement. Mark discusses how Chocolate Films scaled organically over two decades, balancing commercial projects with creative social initiatives like filmmaking workshops and their ambitious “1000 Londoners” project. He offers insights on overcoming growth hurdles, managing a team of over twenty full-time employees across multiple locations, and developing effective internal systems that enhance productivity. Discover how Mark’s commitment to community-driven storytelling and fostering a positive team culture has become integral to Chocolate Films’ sustained success and influence.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:28 - Guest Bio: Mark Currie from Chocolate Films02:38 - Background on Chocolate Films and its beginnings in London, England03:35 - Expanding the business to Glasgow and strategic location benefits05:54 - Insights on gradually opening and growing a second office10:45 - Advantages of a second location and genuine local presence14:50 - Company history and early stages of Chocolate Films16:29 - Growth through various studio spaces and overcoming early challenges19:14 - Adapting strategically to major industry shifts and new technologies25:03 - Building a large in-house team and navigating growth stages30:57 - “1000 Londoners”: A creative community storytelling initiative36:55 - Running impactful filmmaking workshops for schools and community groups39:09 - Systems and processes for managing a large team and diverse projects41:19 - Workshop outreach and community engagement strategies43:53 - Lessons learned from scaling to 20+ employees48:36 - Developing effective communication and management systems57:48 - Preventing bureaucracy and maintaining agility as the team grows01:01:03 - Importance of fostering an open, communicative company culture01:05:35 - Using passion projects to drive team creativity and client interest01:11:56 - Effective sales strategies and relationship-building for growth01:16:47 - The value of personal connections and client communication01:16:47 - Origin of the name “Chocolate Films”01:18:45 - Final thoughts and conclusionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Steve Smith from Savvy Productions (Salt Lake City, Utah) shares his inspiring journey of building a successful and innovative video production company. Steve reveals the creative risks he took, from crafting elaborate props and unique sets to constructing his own dedicated production facility. He emphasizes the importance of maintaining strong client relationships, leveraging awards for client retention, and adapting to industry shifts with a positive, forward-thinking mindset. Discover valuable insights on navigating business growth, overcoming creative and financial hurdles, and why continuous experimentation is vital for staying ahead in the evolving video production landscape.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:28 - Guest Bio: Steve Smith from Savvy Productions03:04 - Steve’s early career and industry transition experiences06:30 - Finding a unique niche in prop and set building08:00 - Challenges and successes with creating specialized props12:57 - Understanding Salt Lake City’s video production market15:21 - Balancing client projects and collaborating with ad agencies16:27 - How Savvy Productions budgets and quotes for creative props and sets18:51 - Navigating budget uncertainty in custom creative projects21:51 - Leaving a job of 13 years to start his own business25:31 - Overcoming fears and discomfort in entrepreneurship28:35 - Transitioning smoothly from employee to business owner34:34 - Why business owners need to remain hands-on36:37 - Maintaining positive team culture and motivation40:01 - Building a custom studio space from scratch45:20 - Navigating the financial aspects of building a production studio47:49 - Lead generation strategies: SEO, referrals, and repeat clients51:02 - Exploring the value of Google Ads for video production56:07 - Effectiveness of social media vs. SEO for video production companies58:43 - The importance of industry awards for client retention01:02:32 - How awards can differentiate your production business01:08:23 - Steve’s future vision and adapting to AI in production01:18:45 - Closing Thoughts and ConclusionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Grant Jamison from Lift Video Production (Melbourne, Australia) shares practical insights on how niching down into the transport and logistics industry accelerated his business growth. Grant discusses his journey from navigating early pandemic challenges to building strategic relationships that secured long-term clients. He highlights effective LinkedIn outreach strategies, the importance of consistent marketing, and the power of creating specialized content that resonates deeply with target audiences. This conversation offers valuable lessons for filmmakers and marketers looking to leverage niche expertise, enhance their client communications, and sustainably scale their creative business.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:27 - Guest Bio: Grant Jamison from Lift Video Production04:07 - Overcoming business challenges during the pandemic05:10 - Landing the first major client and growing through referrals07:46 - Managing client relationships and gradually increasing pricing10:34 - Navigating price adjustments with long-term clients13:05 - Implementing project management fees and pricing structures16:16 - Niching down in the transport and logistics industry19:34 - Becoming an industry expert by understanding client pain points20:41 - Navigating conflicts with competitor clients within a niche25:30 - How niching simplifies targeted marketing33:38 - Importance of tracking business metrics and client data37:33 - Effective LinkedIn strategies for cold outreach41:04 - Building genuine connections through networking46:31 - Growing a small but specialized production team47:00 - Using LinkedIn consistently to drive business leads56:52 - Creating monthly recaps and leveraging behind-the-scenes content59:59 - Newsletter strategy for staying top-of-mind with clients01:02:28 - Developing retainer-like video packages for stable revenue01:06:49 - Closing advice on experimenting and finding your niche01:08:03 - Final thoughts and conclusionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Chris Kitchen from KGB Productions (Jackson Hole, Wyoming) shares valuable insights on building a successful video production business by mastering your niche. Chris dives into his journey from creating action sports films to running a commercial production company, emphasizing the importance of passion projects, leveraging personal networks, and staying creatively challenged. He offers practical advice on navigating client relationships, managing budgets, and expanding into new markets through targeted outreach and strategic spec work. This episode is packed with actionable strategies and relatable experiences for marketers and filmmakers striving to grow their creative businesses.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome00:30 - Guest Bio: Chris Kitchen from KGB Productions00:43 - Getting started in action sports filmmaking02:09 - Transitioning from ski films to commercial video production05:06 - Leveraging relationships and targeted outreach to build clientele07:21 - Strategies for business development and marketing outreach10:02 - Expanding your niche without losing your creative passion13:28 - Balancing direct clients versus ad agency relationships16:30 - Updating the website to attract new business and opportunities21:32 - Tips for growing and expanding within your niche23:52 - Importance of passion projects for portfolio development27:26 - Team structure and managing freelance crews31:21 - Navigating a partnership split amicably34:39 - Managing client relationships during a business transition38:18 - Ethical freelancing and respecting production company relationships41:36 - Balancing client demands with business growth45:01 - Transparency in budgeting and client communications51:15 - The hidden costs of pitching and creating project proposals55:49 - Long-term vision for KGB Productions and future goals56:53 - Reflecting on passion, motivation, and longevity in filmmaking01:02:28 - Closing remarks and key advice for aspiring filmmakersSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Arni Thor Jonsson from Republik (Iceland) dives into the intricacies of video production, documentary filmmaking, and running a creative business in Iceland. Arni shares his unique journey from growing up immersed in his father’s pioneering production company to founding Republik with his brother, highlighting the lessons learned from working with international crews and navigating unpredictable conditions. Discover valuable insights on balancing commercial work with long-format documentaries, managing creative partnerships, and overcoming production challenges like unpredictable weather and tight budgets. This conversation is packed with practical advice and inspiration for marketers and filmmakers aiming to thrive in competitive, specialized markets.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:19 - Guest Bio: Arni Thor Jonsson from Republik04:26 - Growing up in a family-run production business08:09 - Starting Republik and transitioning to independent projects10:07 - Navigating from commercials to documentaries and long-format content12:11 - Insights from buying out a business partner16:01 - Understanding the video production scene in Iceland19:37 - Standing out creatively in a competitive market22:23 - Navigating challenges of filming in unpredictable weather conditions27:13 - Overview of Iceland’s corporate video industry31:09 - How freelance filmmakers are shaping Iceland’s video market34:16 - Experience working with Kanye West on a music video shoot36:46 - Republik’s future ambitions in long-format filmmaking38:41 - Returning to school to enhance documentary filmmaking skills43:58 - The importance of impartial storytelling in documentaries47:15 - Creating and selling original TV series to networks49:01 - Managing and collaborating with Republik’s roster of directors57:46 - Origin of the name “Republik”59:00 - Closing Remarks and Final ThoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/