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Creatives on Camera: Using Video to Teach, Sell and Inspire Online
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Creatives on Camera: Using Video to Teach, Sell and Inspire Online

Author: Lyric Kinard

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Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.

9 Episodes
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If you've ever thought about working with a company to help market and sell your online craft workshops, then you are going to love today's guests. In this episode—I'm joined by Amy Barrett-Daffin, the head of C&T Publishing, and Sophie Scardaci, who runs Creative Spark, C&T's online learning platform. They are two of the most knowledgeable and generous business leaders in the craft and quilting world and they've built a platform that not only supports educators, but amplifies their r...
Sam Hunter is not only an incredible quilt pattern designer and educator, but also a fierce advocate for creative entrepreneurs, fair pricing, and owning your work. I’m thrilled to welcome her on the show today. As the founder of The Revolutionary Craft Business Podcast, where she dives into the real challenges of the craft industry and shares practical advice for makers who want to build sustainable businesses. She’s a podcast veteran and has so many great things to share. When you tune in, ...
Have you ever met someone who blends creativity, business savvy, and fearless innovation into one powerhouse of a career? Well, today’s guest does just that. Carolina Moore is a quilter, product designer, businesswoman, and YouTube educator with over 80K followers, who has built a thriving brand by turning creative ideas into real, sellable products—and she does it with a mix of strategic thinking and an unstoppable drive. When you tune in, you will learn how YouTube can help you create authe...
Welcome to the newest episode of Creatives on Camera. Today we're diving into a game-changing way to share your skills, grow your business and connect with students all over the world by teaching live Zoom workshops. You think that teaching a hands-on skill like quilting or sewing or crafting or knitting or weaving or woodworking on Zoom will never be as good as in person? The truth is that teaching live on Zoom allows you to reach students beyond your local area, eliminate travel time, and o...
In this episode, I had the absolute pleasure of chatting with my friend, award-winning quilter and educator Mel Beach. We dove into her journey from quilter to teacher, her instrumental role in bringing quilting events online during the pandemic, and how virtual education has transformed the quilting community. Mel shared her insights on adapting to Zoom teaching, overcoming tech challenges, and the unexpected opportunities that came from embracing virtual learning. We also talked about the a...
I’m excited to share our next guest interview with Lisa Shepard Stewart, an author, designer, and entrepreneur who has successfully integrated a whole virtual arm into her thriving brick and mortar business, Cultured Expressions. Lisa shares her journey from a lifelong passion for fabric to creating innovative virtual shopping experiences that not only are very profitable, but foster community and connections among her customers. You’ll hear how she has avoided tech overwhelm and has created ...
I’m honored to have Alex Anderson, past HGTV television host and an author with over 1 million copies of her books sold, on the show today. Alex has worn many hats and I’m excited for you to hear her journey from being a reluctant television personality to becoming a beloved figure in the quilting community. She discusses her initial fears of being on camera, the importance of authenticity in connecting with her audience, and the shift to online teaching during the pandemic. Alex emphasizes t...
Welcome to the first full episode of Creatives on Camera! I’m excited to introduce myself and share a bit about my devotion to helping makers just like you find success as creative entrepreneurs. When you tune in, you will hear my journey as an artist and teacher, the transition to online education, the impact of COVID-19 on the teaching landscape and more. You will also learn how I support creatives in sharing their skills through video and online marketing and teaching platforms in The Acad...
Coming soon! Creatives on Camera: Using Video to Teach, Sell and Inspire Online Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audie...
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