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Creativity matters!

Author: Handelshøyskolen BI

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Welcome to “Creativity Matters!”, a podcast on creativity and innovation.


In a world where creativity and innovation are heralded as key components for staying competitive and gaining an edge in the market, it's crucial to truly understand these concepts. Are creativity and innovation just buzzwords, or can they be harnessed and managed effectively?

Join us on this podcast as we embark on a quest to answer these pressing questions. Through engaging discussions with professionals spanning diverse fields, we'll unravel the intricacies of creativity – how it operates, what influences it, and the practical tools we can employ to nurture and manage it in our daily lives and workplaces.


I'm your host, Federica De Molli - Associate Professor at the Department of Leadership and Organizational Behaviour at BI Norwegian Business School - and I have the pleasure of taking you on this journey towards the exploration of creativity!






Hosted on Acast. See acast.com/privacy for more information.

13 Episodes
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Lamberto Siega tells us about his journey: from working as consultant for a big four to becoming Marketing and Digital Director for his favorite football team: AC Milan. The conversation clearly shows the importance of teamwork not only on the football field but also in the management of the club. Hosted on Acast. See acast.com/privacy for more information.
Mauro Porcini, SVP & Chief Design Officer at PepsiCo - the largest food & beverage company in North America, with brands available in over 200 countries and over 300.000 employs - tells us how innovation is all about people and the importance of design in imagining and developing meaningful solutions for people's present and future needs. Hosted on Acast. See acast.com/privacy for more information.
Andrea Cottini, Member of the Executive Board and Operations Director of one of the major Italian fashion companies active in the global market, shares his long international work experience, developed for over 20 years, in the fashion and luxury industry and offers his advice on how to create a work environment that can empower imagination and thus facilitate the emergence of new ideas . Hosted on Acast. See acast.com/privacy for more information.
Giovanni Dolci, Head of Global Sales at IMAX Corporation, reveals his recipe for innovating in one of the most important entertainment technology businesses: IMAX Corporation, a company specializing in motion-picture technologies and large-format motion-picture presentations. Hosted on Acast. See acast.com/privacy for more information.
Today's guest will surprise us in illustrating how creativity is central even in a sector that we probably would not have associated with it, that of naval engineering. Hosted on Acast. See acast.com/privacy for more information.
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