DiscoverCreator Club | Social Media Marketing & Content Creation
Creator Club | Social Media Marketing & Content Creation
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Creator Club | Social Media Marketing & Content Creation

Author: Katie Steckly

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The Creator Club podcast, hosted by Katie Steckly, is a workshop-style show dedicated to teaching creators and entrepreneurs the latest strategies for social media marketing and content creation. Plus, we make sure to keep you in the loop with all the latest social media news and trends so that you can stay ahead of the curve.


Katie is a creative digital marketer, YouTube creator, and travel enthusiast. She is always down for seeing and trying new things, and she uses what she learned (the hard way) over her 10+ years as a creator online to teach her listeners how to navigate the adventure that is content creation.


She started her internet journey over a decade ago as an awkward teen girl making YouTube videos about Harry Potter in her bedroom. Now, she creates content on YouTube with over 200k subscribers, has a Top-25 Ranked Podcast in Marketing, and even runs her own content creation agency, Creatorly Media.


Whether you're into Instagram, creating on YouTube, trying TikTok, or producing podcasts, this show is made for you. Come join the club!

189 Episodes
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Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | This is the last video of 2024 - so we thought we would end on a Q&A episode - anything from business, social media, and a bit into my personal life 😉 See you next year!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Y’all know I spend a lot of time talking about the benefits of starting a YouTube channel, how to do it, and why I personally love YouTube so much... but the truth is, it’s not for everyone! Her are 5 questions to ask yourself before starting a YouTube Channel!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | There is so much advice online about how to grow on social media - it can honestly be overwhelming if you’re trying to formulate a plan for becoming a full-time creator starting from zero. You don’t know what content you should be posting, where you should be posting it, or how you’re even going to make money off of doing this.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I have chatted with a lot of you and I would say one of the biggest roadblocks I hear about is feeling embarrassed of making that transition to a content creator in the know those people you personally know might be judging you. But there comes a time where you just have to own it, and embrace the discomfort. Imagine if I let this stop me all those years ago, I would never be here telling you about my success and how being a full-time content creator is possible. So let’s chat about how you can get over your fears and finally stop caring about what others think about your journey.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Today, we're diving into a topic that's been on my mind for a while now: My content creator hot takes. Yes, we're going to discuss some strategies and trends that are a bit controversial in the creator world. So, buckle up, this is going to be a fun one!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Brand partnership revenue was my largest revenue stream in 2023, coming in at $217,000 - but this took years to build! And the two hardest parts are: getting brand deal offers, and knowing what to charge. In my episode about my income streams, I talked a lot about how to start getting brand deals when you’re starting out. So, today I want to focus on what you should be charging. So, let’s take some time to go over how to determine your initial rate for brands, and how to increase it over time.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Trying to decide between a personal brand and creating a brand persona can be super overwhelming. Would you rather have an online presence as yourself - using your name and your face as the forefront of your brand - or - would you prefer to develop a brand that doesn’t rely on you personally being on camera, or having your name be your brand? So today I want to break it all down for you, so you make the choice that is best for you.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
If you are creating content with the goal of monetizing, then your content creation is a business. However, how you monetize or turn your content into a business is up to you - and there are two terms we hear floating around a lot to describe those ways of creating content as a means to make money - and that’s Influencer or Content Creator. While some people see these terms as synonyms (and truly there is not actual dictionary definition) but the way I see it - they describe two distinct ways of approaching a content business online. So today I want to break them both down for you - and help you figure out which approach will work better for you and your goals.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
If you want the tea on the legal side of content creation, this episode is for you! Today, I am interviewing Magi Fisher from The Artist’s Lawyer - and asking your burning legal questions. We chat about all things contracts, brand partnerships, trademarks, LLCs, copyright, and more.Check out The Artists' Lawyer on IG: https://www.instagram.com/theartistlawyer/Get 15% contracts and other legal templates from The Artists' Lawyer with my code KATIE15Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | There’s a certain amount of financial instability that comes with the territory of being a content creator. One moment, you’re feeling super grateful because you can’t believe a brand is willing to pay you to mention them in your YouTube video - the next, you’re stressing out because you have no idea how much you’re going to make money next month.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Listen, you can change your niche without leaving your audience confused and overwhelmed. Trust me, I know from experience that it can be a struggle if you want to switch things up later on in your journey - but I have experimented and have some strategies to share with you today!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | In 2023 I discovered a tried and true Reels strategy that helped me go from 35K followers to now 144K followers. This strategy starts with finding the balance between original Reels content and trendy Reels content. But it goes deeper than that - though this is the start of a viral Reel strategy, there are many ways you can leverage this strategy… which is what we are going to talk about today!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | One of the most challenging parts of being a content creator is feeling stuck and not knowing what to post, and there’s one way that you can prevent this from happening and that is planning content in advance. Specifically, I am a fan of planning a month of content at a time - I find that’s the right balance of keeping your ideas fresh and relevant, while also maximizing on your ability to batch your tasks, which overall means spending less time on content creation.Listen to this episode for details on niche and pillars: https://katiesteckly.com/creator-club/build-a-six-figure-content-business-from-scratch-with-this-processI’m going to tell you how to do it in just an hour. Because content planning doesn’t have to be stressful, or take forever - it can actually be fun! So let’s do it.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I'm going to start this episode by saying, you do not need to be on every platform. Not only would that be super overwhelming, especially if you were just starting out, but also, not every platform is going to be the best place for you to reach your audience.There are a lot of different platforms out there, but I feel like the main ones that are used nowadays are YouTube, podcasts, Instagram, TikTok, and Facebook. So, in this episode, we are going to break all of these down and really chat about how to choose the best one for you and your brand.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I see many creators throwing out the advice, "Consistency is key," but then they don't really provide much guidance on how to actually be consistent on social media. So, I want to walk you through my secrets to being consistent on social media and how that works in my weekly workflow.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Your first 1000 YouTube subscribers are going to be the hardest to obtain, once you cross that threshold, I promise things will start to feel a little bit easier. Okay - let’s be real, YouTube never feels easier - but, each and every subscriber will be easier to get than your first 1000.Why are these early stages so difficult for growth? It’s because YouTube doesn’t know anything about you or your content yet. In the beginning, it’s like making your very first impression with someone; you don’t know each other yet, your background, your personality, or your expertise - all of that stuff you still need to share, and prove. You’ve gotta built trust.Once you built that “trust” with the algorithm, it will start to recommend your videos more and more, which will help to grow your audience.So today’s podcast, I really want to share with you five steps that will help you reach your first 1000 subscribers the right way, building trust with the platform (and your viewers) in a way that will help you grow more in the long term.Grab the Content Creator Starter Kit here 👇 https://katiesteckly.com/starterkitVisit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | This is maybe cringey to say, but my proudest accomplishment is that I am a full-time content creator. This honestly was always my dream job. I was an awkward 12-year-old when I first started my YouTube channel, and of course, it’s grown and changed a lot over the years, but one thing never changed: I was determined to do whatever it takes to make this work for me.Now, I know a lot of y’all are working towards being a full-time creator as well - but at the moment, you’re most likely a full-time something else. And unfortunately, it’s not viable for most people to up and leave their job to focus on making content full-time. And look, I would not advise that, actually. It’s probably not going to be the most responsible move. So instead, you need to find ways to balance being a full-time whatever AND creating content, and creating enough content, consistently enough, that you grow an audience that can support you as a full-time creator.I’ll be honest; I’ve never actually worked a “corporate job,” as an adult - but I do know what it’s like to balance content creation with other work. I started really focusing on creating content when I was a full-time student - I was doing a more-than-full course load, working a part-time job, doing extracurriculars, and making multiple YouTube videos per week. (They weren’t necessarily good videos, but hey - I was trying)When coming out of university, I worked as a freelancer doing videography for weddings and even real estate. No matter what I was doing, in my spare time, I was working on building my own content creation business. Eventually, I grew my freelance work into an agency, Creatorly Media - with a team that works with our clients. So even now - I’m a small business owner, and a content creator - and now, I’ve started another brand on the side (my van life vlog channel) in addition to my YouTube channel, podcast, and Instagram.All of this is to say - while I’ve technically never balanced an “adult full-time job” with being a content creator - I’ve certainly had times in my life where I have a lot of different things going on, and I’ve learned ways to prioritize content creation in the midst of all that.Over the years, while working on this, I developed a few strategies that I think will help you grow as a content creator while balancing a full-time job. So let’s get into it!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Honestly, it was only really in 2023 that I "saw the light" when it comes to digital products. I really started experimenting with digital products in 2022 - before that, I really hadn’t ventured into the space. However, my digital product strategy wasn’t very - well, strategic. I sort of was just making products here and there and seeing what stuck. But over the last year, throughout 2023, I learned a lot about how if you just simplify your offering and make sure that it will be actually useful to your community, you will see a change in sales.Today I am excited to share how I went from $0 in digital product income in 2021, to $80,000+ in the last two years in digital product sales, and how you can implement the same strategies to make digital products a part of your income streams as a creator.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I feel like any online creator, at some point, has thought to themselves, "Hmm... maybe I should start an email list."Perhaps you're not sure where to start or if you are doing it in the best way possible. The reality is, there are so many different ways you can learn about email marketing, and today I want to share the method that I think has performed the best and explain how to go about it. So welcome to email marketing 101 for creators - let’s go!Flodesk: katiesteckly.com/flodeskVisit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Do you know how people say that when you're not looking for love, that's when it will find you? That's pretty much what happened to my Instagram in 2023. I thought to myself, "If I can hit 50K followers by the end of the year, that would be great." Just for context, I started with around 35K followers at the beginning of 2023. But once I stopped putting pressure on growing, that's when I saw the most growth. It all started with trying something a little different, and honestly, this one thing shifted my entire Instagram strategy. So, today, I want to walk you through this strategy and how it helped me reach 100K followers before the end of the year. Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Milania Greendevald

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Apr 29th
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