Creators

Laura Zapata started her career by going to school to specialize in fashion merchandising and moved to New York to flourish in her career as a fashion stylist. Working in the Magazine, Entertainment, and Beauty industry for all things creative. Which ultimately led her to her current role within The Creative Exchange and her role as a Producer. Laura discusses the importance of organization when it comes to booking/sourcing creatives for shoots and projects, project timelines, photoshoot budgets, and the exploration for the future of fashion within the Meta Verse! FIND LAURA: https://www.linkedin.com/in/lauraczapata/ https://www.instagram.com/laura_zapata/ MENTIONS https://www.laurazapatanyc.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Alex Center started his branding career working for Coca-Cola and today he's gone on to own and operate his own design agency. Working with some of the most amazing brands and known for launching them into the world! We spoke to Founder of CENTER, Alex Center, about the steps it takes when building an agency and the importance of collaboration between brand and agency when it comes to launching a company. FIND ALEX: https://www.linkedin.com/in/alexcenter/ https://www.instagram.com/thealexcenter/ MENTIONS: https://center.design https://www.instagram.com/centerbklyn/ https://podcasts.apple.com/us/podcast/front-and-center/id1569104546 FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Authenticity in social media marketing is important, especially when trying to capture the attention of a TikTok audience. We spoke to Co-Founder of MushStudios, Jacob Winter, about staying unqiue when creating a brand. We we're interested in seeing how Mush used TikTok to Leverage there business during the pandemic, and the process behind running a rug focused design studio. FIND JACOB: https://www.linkedin.com/in/jacob-winter-9a94b31a1/ https://instagram.com/jacobwinterr MENTIONS https://www.instagram.com/mushstudiosny/ https://www.tiktok.com/@mushstudios?lang=en https://mushstudios.co FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Sticking to a purpose and having a sense of community is extremely important when building a brand. We spoke to the Founder of Kids Worldwide, Robbie Kingsmill-Stuart, about what it truly means to build a community around a brand. Tune in to listen how Kids Worldwide stays involved within the local community and the importance of story telling when it comes to building an apparel brand. FIND ROBBIE: https://www.linkedin.com/in/robbie-k-stuart-2a504148/ MENTIONS https://kidsworldwide.shop https://www.instagram.com/kidsworldwide/ https://www.instagram.com/riverfundny/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Authenticity in social media marketing is important, especially when trying to capture the attention of Gen-Z. We spoke to Social Media Strategist, Isabel Hewgley, about the power of authenticity, whether there is room for every brand on TikTok, and why listening is key when it comes to capturing Gen-Z's attention. FIND ISABEL: https://www.linkedin.com/in/isabelhewgley/ https://www.instagram.com/isabelhewgley/ MENTIONS https://www.tiktok.com/@duolingo?lang=en https://www.tiktok.com/@washingtonpost?lang=en https://www.tiktok.com/@wendys?lang=en https://www.tiktok.com/@backcountryaccess?lang=en https://www.instagram.com/takearecess/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

otherworld is on a mission to create plant-based pancakes and waffles that are good for you AND the environment. 
 This week we spoke with the CEO and co-founder of otherworld, Jennifer Ballen, about creating the brand, using marketing to bring an other-worldly experience to consumers, and the importance of building a company that embraces and celebrates everyone. FIND OTHERWORLD: https://eatotherworld.com https://www.instagram.com/eatotherworld/ https://www.facebook.com/eatotherworld FIND JENNIFER: https://www.linkedin.com/in/jennifer-ballen-6a2aa527/ MENTIONS: https://www.instagram.com/drinkcann/ https://www.instagram.com/takearecess/ https://www.instagram.com/magicspooncereal/ https://www.instagram.com/drinkolipop/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We interviewed CEO of Last Crumb, Matthew Jung, on this cult followed cookie brand. Last Crumb launched earlier this year and has quickly grown into a brand people can't get enough of. From their marketing to their actual cookies, they have their shit together. Mentions: https://truffl.com FIND LAST CRUMB: https://lastcrumb.com https://www.instagram.com/lastcrumb/ https://www.tiktok.com/@lastcrumb?lang=en FIND MATTHEW: https://www.linkedin.com/in/matthew-jung-9a275b6/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Emotionally intelligent personal care to ease the physical manifestations of feelings is how SELFMADE describes themselves. We spoke to their dynamic duo who handles all visual look and feel and marketing about building the brand on and off social media. FIND SELFMADE: https://www.beselfmade.co https://www.instagram.com/beselfmade.co/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Wondering what your brand should be doing on TikTok? The answer is something - and something now. We spoke to the team at Toodaloo foods and discussed what their TikTok strategy should be, what's important to track, and general best practices. FIND TOODALOO: https://toodaloo.com https://www.instagram.com/toodaloosuperfoods/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Greta Pagel, is the Fragrance Director for fragrance brand Good Chemistry (and it's parent company, Illume). Greta creates all of the fragrances you smell from these companies. Not only does a lot of love and creativity go into making these fragrances, but science, performance numbers, sales, and trends dictate what ends up making it to shelves. Not to mention, Greta helps develop the marketing stories that come along with each fragrance she creates. FIND GRETA AND GOOD CHEMISTRY: https://www.linkedin.com/in/gretapagel/ https://www.good-chemistry.com https://www.instagram.com/lovegoodchemistry/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We interviewed our previous (and first) TikTok Intern - Lindsey Gillespie about how she went to create TikTok videos for our clients, staying creative and on top of trends, and the process to get things done. FIND LINDSEY: https://www.tiktok.com/@tbslindsey FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Personal Fav is dedicated to seeking and delivering beautiful, clean, plant-powered sexual wellness products so you can pursue your own unique expression of pleasure. We spoke to their co-founders about creating the brand, marketing, and TikTok. FIND PERSONAL FAV: https://personalfav.co https://www.instagram.com/personalfavco/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Munchrooms, a mushroom based jerky, is trying out different marketing tactics and channels during their launch phase. We chatted about all of the new trends, TikTok, influencers, and more. FIND MUNCHROOMS: https://www.munchrooms.com https://www.instagram.com/eat.munchrooms/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We chatted with Leslie Green about how social media has changed over the last 7 years and what is trending in the social world, not to mention her group Women Who Gram. FIND LESLIE GREEN: http://www.womenwhogram.com FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We spoke to Erin of Startup CPG to talk about trends in the CPG space, her favorite CPGs, resources for brands, and even her own startup. FIND STARTUP CPG: https://startupcpg.com https://www.linkedin.com/company/startupcpg/ https://www.instagram.com/startupcpg/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Youthforia is a makeup brand that is breaking all the rules when it comes to their products and their approach to TikTok. We chatted with the founder about her journey to create the brand and using herself as the brand face on their successful TikTok account. FIND YOUTHFORIA: https://youthforia.co https://www.tiktok.com/@youthforia https://www.instagram.com/getyouthforia/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We spoke to August, a personalized period care, about cultivating community around their brand and their success on TikTok. FIND AUGUST: https://www.itsaugust.co https://www.tiktok.com/@itsaugustco https://www.instagram.com/itsaugust/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We interviewed Joanna Rutter - the founder of Tiny Megaphone, which is a company that works with brands to get them the attention they deserve through marketing. FIND TINY MEGAPHONE AND JOANNA: https://www.tinymegaphone.com https://www.linkedin.com/in/joannarutter/ https://www.linkedin.com/company/tinymegaphone/about/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

We interviewed the Director of Email and SMS Marketing of The Snow AGency, Daniel Monte about the importance of email and sms. Email and SMS marketing is important for brands to grow and scale. Listen in to learn more about the process and what these marketing avenues can do with for your business. FIND DANIEL & THE SNOW AGENCY: https://www.linkedin.com/in/danieljmonte/ https://www.linkedin.com/company/thesnowagency/ https://thesnowagency.com/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/

Mouth Off is a product that actually removes bad breath (and not just temporarily like every other gum out there). We spoke to their founder on the brand, creating something new, and how marketing will have to change consumer behavior. FIND MOUTH OFF: https://mouthoff.com https://www.instagram.com/mouthoffgum/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/