Crickets to Cha-Chings

Summary Host Julie Berninger interviews Chelsea Shelton, a successful Etsy seller and coach, about the concept of evergreen printables. Sign up for the September 23rd Live Training with Chelsea here: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast Chelsea shares her journey from being an elementary school teacher to excelling in the printable space on Etsy. The conversation explores various evergreen product ideas, including games, scavenger hunts, gift tags, signature drink signs, and brain dump templates, emphasizing their potential for consistent sales throughout the year. Chelsea also discusses the importance of using existing templates creatively and the role of keywords in product visibility. Takeaways Evergreen printables can sell month over month, year over year. Bingo is a trending printable that can be customized. Scavenger hunts are versatile and can be themed for any occasion. Gift tags can be repurposed for various events beyond holidays. Signature drink signs are popular for weddings and parties. Brain dump templates help organize thoughts and are gaining popularity. Using AI can assist in generating creative ideas for printables. Repurposing existing templates saves time and effort. Evergreen products help maintain consistent sales throughout the year. Keywords are crucial for improving product visibility on Etsy. Chapters 00:00 Introduction to Evergreen Printables 02:46 Exploring Evergreen Product Ideas 05:42 Diving into Scavenger Hunts 08:47 The Importance of Year-Round Sales 11:20 Creative Gift Tag Concepts 14:26 Innovative Brain Dump Templates Resources Live Webinar Sept 23rd: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=youtube E-Printables Course: https://goldcityventures.com/e-printables-course/ Watch this episode on YouTube: https://youtu.be/5ovUEbeVZks

Julie sits down with Dori, an Etsy business veteran who’s been selling since 2007, to uncover the strategies behind long-term success. Dori reveals how persistence, smart SEO, and quality print-on-demand designs can turn simple ideas into consistent revenue. You’ll also hear surprising trends—like leopard print and puff embossed apparel—that are shaping Etsy right now.  👉 Register for the LIVE event September 23rd "Your First $50,000 Selling Printables" with Gold City Ventures: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast   Time Stamps 00:00 Dori's Etsy Journey and Multi-Passionate Business Ownership 05:00 Trends in Etsy: Hidden Gems for Success 09:03 The Power of Personalization in Products 19:02 Navigating the Digital Space: Planners and Baby Products   Resources 1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial 👉 Watch on YouTube: https://youtu.be/jNrnv7vOxAw   --------------------  Follow Dori on:  https://www.instagram.com/youretsybestie/ https://www.tiktok.com/@youretsybestie   Follow Julie and Gold City Ventures: Instagram:   / goldcityventures   Facebook:   / goldcityventures   

Summary In this episode of the Crickets to Cha-ching's podcast, Julie Berninger and Hannah Gardner of ProfitTree discuss five emerging trends in the Etsy marketplace. They explore the new features of ProfitTree, a tool designed to help Etsy sellers track profits and optimize their listings.   Takeaways ProfitTree helps sellers track profits and optimize ads. Personalized baby books are a growing niche in the market. Embroidered products can be sourced locally for customization. Cruise shirts are popular for group sales and bulk orders. Personalized dog shirts are trending and can be customized easily. Digital patterns are a low-cost entry point for sellers. AI can assist in creating digital products and patterns. Etsy favors listings that encourage bulk purchases. Understanding minimum order quantities can reduce startup costs. Networking with local artisans can enhance product offerings. Chapters 00:00 Introduction to Etsy Trends 02:46 Exploring the First Trend: Personalized Baby Books 08:00 Second Trend: Embroidered Blankets 11:16 Third Trend: Cruise Shirts 14:48 Fourth Trend: Personalized Dog Shirts 17:00 Fifth Trend: Digital Patterns Resources https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online https://goldcityventures.com/pdcst - Gold City Ventures Website Watch this episode on YouTube: https://youtu.be/OzQZIpmi3mQ About ProfitTree 1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial  LifeTime ProfitTree Offer: https://go.goldcityventures.com/lifetime-profittree  

Summary In this episode, Julie Berninger interviews Jay De Souza, who shares his journey from a stressful corporate job to becoming a successful print-on-demand entrepreneur. Jay discusses the importance of understanding customer needs, the significance of niche marketing, and the emotional aspect of selling products. He emphasizes the use of technology and tools to enhance business efficiency and the necessity of maintaining a positive mindset for long-term success. The conversation also covers emerging trends in the apparel market and practical tips for aspiring entrepreneurs. Takeaways Jay is about to cross 125,000 shirts sold on Amazon. Stress can manifest physically and is a silent killer. Designing for the customer is crucial for success. Niche marketing is essential for effective selling. Utilizing technology tools can streamline the design process. Selling emotions is key to connecting with customers. Competition in the market validates demand for products. A year of commitment is necessary for business success. Implementing what you learn is as important as learning itself. Quality design is essential; ugly designs won't sell. Chapters 00:00 Introduction and Milestones 01:58 Transitioning from Corporate to Print on Demand 07:34 Understanding Customer Needs 10:23 Niche Marketing Strategies 15:35 The Importance of Emotion in Design 24:34 Tech Stack and Tools for Success 31:05 Navigating the Algorithm: Understanding Customer Confusion 31:54 Targeting Big Niches: The Balance of Competition 33:13 Defining Your Ideal Customer: Niche Down for Success 35:07 The Importance of Keywords: Broad vs. Long Tail 36:50 Shopping Mindset: Understanding the Buyer’s Perspective 39:00 Creative Chaos: Organizing Your Design Process 41:11 Emerging Trends: Summerween and Beyond 45:57 Nutrition Label Parodies: A Unique Design Opportunity 48:53 Researching Trends: Finding Your Target Demographic 52:59 Mindset Matters: Resilience in Business 57:44 Setting Realistic Expectations: The Long Game in Business   Watch this episode on YouTube: https://youtu.be/V3yHdicbwXo   Resources Free POD Workshop: https://goldcityventures.com/gifting-gold-podcast Free Digital Product Workshop: https://goldcityventures.com/workshop-pdcst Gold City Ventures Website: https://goldcityventures.com/pdcst Follow Jay on YouTube: https://www.youtube.com/@jayswayworks Check out Jay's Membership: https://go.goldcityventures.com/jays-way

Summary Emily's Free POD webinar: https://goldcityventures.com/gifting-gold-podcast In this episode, Julie Berninger and Emily discuss the latest trends in print-on-demand products, focusing on five unique items that are currently performing well on Etsy. Emily shares her insights on wedding vow journals, funny career candles, teacher tote bags, personalized ornaments, and hidden message mugs, providing practical advice for beginners looking to enter the print-on-demand space. The conversation emphasizes the importance of understanding customer needs and the potential for unique, giftable products in the e-commerce market. Takeaways Emily crossed $600,000 in revenue from her POD shop. Wedding vow journals are a surprising bestseller on Etsy. Funny career candles connect with specific audiences. Teacher tote bags offer a unique gift option. Ornaments can sell year-round, not just during holidays. Hidden message mugs are a trendy gift idea. Etsy is a go-to platform for unique gifts. Understanding customer needs is crucial for product success. Simple designs can lead to significant sales. Print on demand allows for easy entry into e-commerce. Chapters 00:00 Introduction to Print on Demand Success 05:36 Exploring Wedding Vow Journals 10:51 The Rise of Funny Career Candles 13:43 Innovative Teacher Tote Bags 18:06 Year-Round Sales of Ornaments 22:53 Hidden Message Mugs: A New Trend Resources https://goldcityventures.com/gifting-gold-podcast - Emily's Free POD Webinar https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course https://goldcityventures.com/pdcst - Gold City Ventures Website Follow Emily on: https://www.instagram.com/ecommemily - Emily's Instagram https://www.youtube.com/@ecommemily - Emily's YouTube

Summary In this episode, Julie Berninger interviews Juna from Detour Shirts about the world of print on demand, specifically focusing on selling apparel like t-shirts. Juna shares his extensive experience in the industry, discusses various AI tools for design, and provides valuable tips for creating standout designs. The conversation emphasizes the importance of quality over quantity in design, the role of AI in enhancing creativity, and practical strategies for success in the print on demand space.   Takeaways Juna has been in print on demand since 2005. AI tools can significantly speed up the design process. Quality of designs is more important than quantity. Using unique typography can make designs stand out. Good use of color is essential for eye-catching designs. Creating interesting layouts can differentiate your products. AI can help generate ideas for phrases and designs. It's important to fill space effectively in designs. Designs without text can still be successful. Experimenting with different tools can enhance creativity.   Chapters 00:00 Introduction to Print on Demand Apparel 02:51 Exploring Technology in Print on Demand 05:34 The Role of AI in Design 08:27 Comparing AI Tools for Print on Demand 11:41 Maximizing Design Listings for Sales 14:31 Quality vs. Quantity in Design 17:28 Five Tips for Effective T-Shirt Design 20:56 Designing with Detail: The Importance of Elements 22:54 Creating Unique Designs: Standing Out in the Marketplace 26:10 Typography Matters: The Art of Text in Design 32:03 Color Choices: Using Color to Enhance Designs 38:31 Layout Creativity: Making Designs Visually Engaging Watch on YouTube: https://youtu.be/cVHEOcHs8TM Resources: https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online https://goldcityventures.com/pdcst - Gold City Ventures Website Kittl: https://go.goldcityventures.com/kittl Follow Juna on YouTube: https://www.youtube.com/@DetourShirts 

Summary In this episode of the Crickets to Cha-chings podcast, hosts Julie Berninger and Cody Berman discuss Cody's recent success with a new Etsy shop, sharing insights on strategies for achieving sales milestones, the importance of effective listing images, and the launch of a new eBook (grab it here - https://goldcityventures.com/1000-podcast). They also introduce a new podcast format called 'Hidden Gems' that will feature successful Etsy sellers sharing actionable tips. Additionally, they explore current trends in wall art and emerging aesthetic styles in the market. Takeaways Cody achieved $10,000 in sales in a new Etsy shop. Spending 5-10 hours a week can yield significant results. Main listing images are crucial for attracting buyers. First sales can happen quickly with the right strategies. The new eBook offers detailed strategies for Etsy success. The podcast will feature actionable insights from successful sellers. Many sellers are underpricing their digital products. Emerging aesthetic trends can influence product design. It's important to align product themes with market trends. The new podcast format aims to provide concise, actionable content. Chapters 00:00 Introduction to Gold City Ventures 02:24 Cody's Etsy Success Story 05:01 Scaling with Digital Products 09:02 The Importance of Listing Images 15:24 New eBook Launch 17:41 Introducing the Hidden Gems Format 20:48 Trends in Wall Art and Aesthetics   Resources https://goldcityventures.com/1000-podcast - Ebook to learn how to scale an Etsy shop to $1,000/month https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online https://goldcityventures.com/pdcst - Gold City Ventures Website

Free Trail of Simply Listed mockup software: https://go.goldcityventures.com/simply-listed In this episode, Julie interviews Cassiy Johnson, an established Etsy seller and software owner, who shares her journey from being laid off to finding success through print-on-demand and mock-ups. Takeaways: - Cassie's mock-up store has generated $70,000 in sales. - Simply Listed automates the mock-up creation process for Etsy sellers. The tool can create 1,000 mock-ups in just three minutes. - The Laws of Creativity is a recommended read for aspiring creatives. Resources: Simple Listed Free Trial: https://go.goldcityventures.com/simply-listed Gold City Ventures: https://goldcityventures.com/ Watch on YouTube: https://youtu.be/9lmp4nfasdY  

Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17 They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sale).  The discussion highlights how effective ad strategies can lead to increased organic growth and overall profitability. Takeaways: 1 Etsy ads can significantly increase profit if used correctly. Understanding your ad costs is crucial for profitability.  2 TACOS provides a more holistic view of ad performance than ROAS.  3 Organic sales should be established before running ads.  4 Not all products are suitable for advertising; focus on high-margin items. Investing in ads can lead to long-term organic growth.  5 The quality of your product listings impacts ad effectiveness. Data collection and analysis are key to improving ad strategies.  6 Etsy may favor sellers who invest in ads, creating a competitive edge. Resources: 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17  LifeTime ProfitTree Offer: https://lifetime.profittree.io/?via=julie40  Gold City Ventures: https://goldcityventures.com/  Hannah Gardner @ecommhannah on YouTube: https://www.youtube.com/@EcomHannah Watch this episode on YouTube: https://youtu.be/a1PtdpEWJ04  

The Gift Lab print-on-demand course ^ 50% off through Monday night at Midnight making it $147 Beyond ^ $397 package deal for annual membership plus The Gift Lab

Julie Berninger interviews Deanna Seymour, a creative Etsy seller and founder of The Playhouse. They discuss Deanna's journey from creating custom stuffed monsters to building a successful business through collaboration and community engagement. Deanna shares her innovative marketing strategies, including partnering with local businesses and utilizing craft shows to spread the word about her products. The conversation emphasizes the importance of networking, creativity, and the evolution of business practices over the years. In this conversation, Deanna Seymour and Julie Berninger explore the journey of scaling creative ventures, particularly in the Etsy space. They discuss the importance of seasonal trends, the challenges of maintaining the magic of handmade products, and innovative ideas for reviving old concepts. Deanna shares her experience with the Anti-Hustle Holiday Series, emphasizing the need for a break from the hustle culture. The discussion culminates in the creation of community through collaboration and the importance of supporting one another in the entrepreneurial journey. Takeaways 1 Deanna started her Etsy journey by creating custom stuffed monsters.  2 Creative marketing strategies can significantly enhance visibility.  3 Collaboration with local businesses can drive traffic and build community.  Resources Gold City Ventures: https://goldcityventures.com/ Anti-Hustle Holiday Series: https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/6733aa9b4e4bf/ The Playhouse:  https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/ Watch on YouTube: https://youtu.be/2ukb25dDaLU    

Julie Berninger welcomes back Emily, a successful Etsy seller who has generated nearly $450,000 in revenue in her first two years. They discuss the dynamics of holiday sales, particularly during Q4, and share valuable tips for print on demand sellers. Emily emphasizes the importance of personalization, customer service, and the need to prepare throughout the year for the holiday rush. They also announce an upcoming print on demand course aimed at helping aspiring Etsy sellers optimize their shops and succeed in the competitive market.   Takeaways Emily generated nearly $450,000 in her first two years on Etsy. Q4 is crucial for print on demand sellers, with sales often doubling. You don't need to sell holiday-specific items to succeed. Personalization can significantly boost sales and customer satisfaction. Customer service is vital during the busy holiday season. Investing in your shop year-round is key to success. Ornaments and gift-friendly items can be great alternatives to apparel. Setting clear shop announcements can help manage customer expectations. Sales peak around Black Friday and remain high until early December. Planning for post-holiday sales is essential for continued success. Chapters 00:00 Introduction to Emily's Success Story 02:51 Understanding Q4 and Holiday Sales Dynamics 05:51 Tips for Print on Demand Sellers 09:01 The Importance of Personalization 11:54 Customer Service Strategies for Q4 14:53 Preparing for Q4 Throughout the Year 17:58 Exciting New Course Announcement 21:03 Final Thoughts and Holiday Shopping Inspiration   Resources: Gold City Ventures https://goldcityventures.com/  

In this episode, Julie Berninger and Sasha Hutchison discuss effective strategies for Etsy sellers to prepare for Black Friday and the holiday season. They cover the importance of creating gift guides, utilizing Etsy promotions, collaborating with other sellers, and engaging audiences through social media. The conversation also touches on adapting listings for seasonal trends and exploring business growth opportunities beyond Etsy.   Takeaways: Creating gift guides can significantly boost sales during the holiday season. Etsy sellers can benefit from participating in promotional sales without feeling pressured. Collaborating with other sellers can expand your audience and increase visibility. Engaging your audience early about upcoming sales can create excitement and anticipation. Rethinking sales strategies beyond just Black Friday can lead to greater success. Adapting product listings to seasonal trends can attract more customers. Utilizing social media effectively can enhance marketing efforts for Etsy shops. Building relationships with other sellers can lead to fruitful collaborations. Understanding Etsy's promotional strategies can help sellers make informed decisions. Exploring additional revenue streams can help grow an Etsy business beyond the platform. Chapters: 00:00 Introduction to Black Friday Strategies for Etsy Sellers 06:08 Utilizing Etsy Promotions and Sales 12:04 Engaging Your Audience for Black Friday 17:46 Adapting Listings for Seasonal Trends   Resources Mentioned: Etsy Holiday Trend Guide Share & Save Program Awin Signup   Other Resources: Watch on YouTube Gold City Ventures Beyond Program

In this episode, Julie Berninger interviews Cody McGuffie founder and CEO of Everbee, an e-commerce platform that assists Etsy sellers in product research and marketing. Try Everbee: https://go.goldcityventures.com/everbee Cody shares insights on seasonal trends, particularly the significant sales spikes during Q4, and dispels myths about summer sales being slow. He also reveals upcoming features for Everbee that will enhance data accuracy and trend tracking for sellers. The conversation emphasizes the challenges and rewards of entrepreneurship, particularly in the digital product space. Q4 is a critical time for sales, often doubling revenue for sellers. Here is what you can do to prepare. Chapters 00:00 Introduction and Guest Introduction 03:36 Trends in Etsy Selling and Personalization 07:53 Niche Markets and Successful Selling Strategies 10:48 The Role of Social Media in Etsy Sales 13:44 Holiday Sales Trends and Insights 17:44 Summer Sales and Market Activity 19:47 Upcoming Features in Everbee 24:07 Data Accuracy and Sources 30:48 Final Thoughts and Advice Resources:  Gold City Ventures: https://goldcityventures.com/ Everbee: https://go.goldcityventures.com/everbee Watch on YouTube: https://youtu.be/zE4LiP4jIEk

Etsy's Cat Craze: A Purrfect Opportunity for Sellers The cat niche on Etsy is booming! In this video, we dive into the surprising popularity of cat-related products and how you can capitalize on this trend. Key Takeaways: Cat vs. Dog: While dogs may have a slight edge in search volume, cats are still a major force on Etsy. Cat-ify Your Products: Consider adding cat-themed variations to your existing products. This could include cat-shaped crochet toys, cat-inspired wall art, or even cat-themed phone wallpapers. Digital Downloads: Cat-themed digital downloads like printable wall art and pet care information sheets are highly sought after. Physical Products: Cat-themed physical products, such as cat shelves, cat toys, and cat collars, are also big sellers. Niche Down: Explore unique cat-related niches like cat psychic readings or cat costumes. Leverage Current Trends: Ride the wave of current trends, such as Halloween-themed cat products or political cat-themed merchandise. Specific Product Ideas: Cat Toys: Crochet cat toys, catnip-filled toys, and interactive toys. Wall Art: Cat-themed wall art, digital downloads, and custom pet portraits. Home Decor: Cat-themed pillows, blankets, and furniture. Accessories: Cat collars, cat hats, and cat backpacks. Digital Products: Printable pet care information sheets, phone wallpapers, and custom pet icons. By understanding the current trends and tapping into the growing cat niche, you can significantly boost your Etsy sales. Remember, creativity is key! Think outside the box and find unique ways to incorporate cat-themed elements into your products. Watch on YouTube (this Episode): https://youtu.be/tJ1qCveLymg Watch on YouTube (Dog ideas): https://youtu.be/HfsCujPHzuc Everbee: https://go.goldcityventures.com/everbee Gold City Ventures: https://goldcityventures.com/

This episode delves into the potential of medical subspecialties as lucrative niches on Etsy for digital products. While popular niches like nurses and doctors are often saturated, exploring subspecialties can offer a more unique and less competitive market. Key Points: Subspecialty Examples include EMT, pharmacy techs, veterinary techs, radiology techs, lab techs, surgical techs. Use tools like eRank to estimate search volume for specific keywords.  Product ideas include digital study guides, notes, flashcards, printable gifts, badge reels, funny jokes, and more.  Resources: Gold City Ventures: https://goldcityventures.com/ eRank: https://go.goldcityventures.com/erank Everbee: https://go.goldcityventures.com/everbee Watch on YouTube: https://youtu.be/FOGhPLsQF1A    

This episode dives deep into the lucrative potential of dog-related products on Etsy, highlighting highly searched but often overlooked niches. From practical items like dog stairs and ramps to personalized gifts and themed merchandise, the dog-centric market on Etsy is booming. Key Points: High-Demand Dog Products: Dog stairs, ramps, food scoops, crates, bowls, ornaments, apparel, and more. Personalized Products: Customize items with dog names, pictures, and breed-specific designs for increased appeal. Niche-Specific Ideas: Explore subcategories like dog weddings, Halloween costumes, and memorial items. Vintage-Inspired Trends: Capitalize on the popularity of vintage-themed dog products, as seen with 90s-style personalized shirts. Profit Potential: Discover examples of Etsy listings generating substantial revenue from dog-related items, including custom phone cases and personalized shirts. Resources: About Gold City Ventures: https://goldcityventures.com/ eRank: https://go.goldcityventures.com/erank Everbee: https://go.goldcityventures.com/everbee  

Julie interviews eRank Founder, Anthony Wolf, to find out if eRank accurate and where is the data from? See below for an eRank free trial link. They discuss eRank's features, data sources, and how it aids Etsy sellers in optimizing their listings. They delve into buyer insights from an annual survey, emphasizing the importance of quality images, effective communication, and shipping strategies. Resources: If you want to try a premium eRank plan for 7 days sign up using the Gold City Ventures link below and then navigate to the second linked page to sign up for the free trial. Resources: eRank Account: https://go.goldcityventures.com/erank eRank Free Trial: https://members.erank.com/a/goldcityventures Gold City Ventures: https://goldcityventures.com/ Watch on YouTube: https://youtu.be/5KaYX3fesSw  

Teachers can sell products on Etsy like t-shirts, printables, and classroom decor. This episode explores what is bestselling in the teacher niche. Key Takeaways: Niche Down: Targeting specific teacher subniches like math teachers or third grade teachers can increase visibility. Bulk Sales: Offering teacher gifts in bulk can appeal to schools and individual teachers. Personalized Products: Customizing items with teacher names or grade levels can make them more appealing. Teacher-Related Accessories: Items like pens, tote bags, bracelets, and classroom decor are in demand. Seasonal Themes: Incorporating holiday-themed elements can boost sales throughout the year. Digital Products: Printable resources like worksheets, classroom decor, and hall passes are popular. By focusing on these areas and understanding the specific needs of teachers, sellers can effectively tap into this lucrative niche on Etsy. Gold City Ventures: https://goldcityventures.com/ eRank: https://go.goldcityventures.com/erank Everbee: https://go.goldcityventures.com/everbee Watch on Youtube: https://youtu.be/7H_1t9gUa5k    

Nurse Niche Etsy Opportunities Lucrative Niche: The nurse niche is highly profitable on Etsy, with some shops having hundreds of thousands of sales. Popular Products: Nursing school notes, study guides, t-shirts, sweatshirts, badge reels, ornaments, and gifts are in demand.   Niche Down: Targeting specific subniches like oncology or NICU nurses can increase search visibility and sales. Customization: Holiday-themed and personalized products can stand out in a competitive market. Repurposing: Existing products can be relabeled to appeal to nurses, such as labeling a retirement gift for a nurse. By focusing on these areas and leveraging Etsy's search features, sellers can tap into the lucrative nurse niche and increase their sales. About Gold City Ventures: https://goldcityventures.com/ Everbee: https://go.goldcityventures.com/everbee eRank: https://go.goldcityventures.com/erank Watch on YouTube: https://youtu.be/ETkOL5DW8iY