What does it look like to stay grounded as both a parent and a business owner? Today, I sit down with Bridget KerMorris—mom of seven, therapist, parenting coach, and creator of the Steady + Connected Parenting Method. Bridget helps parents navigate the middle school years with calm and connection, and she shares how those same tools can transform how you run your business. We talk about emotional regulation, navigating anxiety, setting tech boundaries, and how finding her niche le...
In this week’s pep talk, I am sharing one of the most honest conversations I’ve ever had—how our revenue went down this year, but our profit went up (on purpose). This episode is about scaling smarter, protecting your peace, and redefining success on your own terms. In today’s episode, I share: 02:20 – Why lowering revenue can actually increase long-term profit (and why ours was intentional)05:29 – How simplifying launches and systems created more time, space, and sanity08:25 – The beh...
Want to make your content actually work for you? In this episode, I sit down with Katelyn Rhoades—social media strategist, keynote speaker, and host of the Call Her Creator podcast. With over 200K Instagram followers and 15 years of marketing experience, Katelyn knows how to blend storytelling, trends, and strategy to turn followers into clients. We talk about what’s working on Instagram right now, how to build real connection through content, and how to show up consistently without losing yo...
In this week's pep talk, I am sharing about the Fast Track Framework—a 30-day reset designed to give you clarity, a 90-day roadmap, and AI-powered systems that actually do the heavy lifting. In today's episode, I share: Why traditional courses have a 10–15% completion rate (and what actually works instead)How to run a full client + income gap audit before you make your next moveThe exact 90-day planning process Holly uses in her own business and with clientsHow AI bots can turn your id...
Thinking about running ads to scale your business? Before you hit “go,” you’ll want to hear this one. In today’s episode, I sit down with Melissa Litchfield, founder of Litchfield Media and seasoned digital ads strategist, to talk about what’s really working with ads right now—and what’s not. From the importance of building a strong organic foundation before investing in paid traffic to knowing when your offer is truly ready for ads, Melissa shares practical insights that will help you spend ...
In this week's pep talk, I am sharing what’s really working right now—and why more information isn’t the answer your clients are looking for. Instead of DIY overwhelm, buyers in 2025 are craving speed, clarity, and human support. In today's episode, I share: The truth about course completion rates (and what they mean for your offers)Why the “fast track” model—expertise + systems + accountability—is converting higher than everReal examples of how service providers, podcasters, and coach...
Ever looked at your website or copy and thought, this kind of sounds like me… but not quite? In this episode, I sit down with Laura Kendrick, copy co-conspirator and conversation strategist at Cheeky Copy, to talk all things clarity, copy, and websites that actually convert. Laura shares why clarity is the foundation of messaging that sells, how to think differently about your website so it works harder than you do, and why you can’t just copy and paste someone else’s process and expect resul...
In this week's pep talk, I am sharing why quarterly brand photoshoots are one of the most strategic tools I use to scale my business—without the burnout. In today's episode, I share: Why each season is a vibe (and how to capture it in your photos)How branded photoshoots force you to update essentials like your Instagram grid, press page, and websiteThe personal story of how we used our family suitcases (covered in travel stickers) to highlight our life-first business model—and why thos...
Tired of cookie-cutter marketing that feels like everyone else’s? In this episode, I chat with Nadine Nethery, a copywriter turned customer experience strategist who helps online business owners stand out by delighting their customers in unexpected ways. Nadine pulls back the curtain on the creative strategies she’s used—from website scavenger hunts to audio advent calendars—that not only grow email lists and boost retention but also spark genuine connection. If you’re looking for fresh, memo...
In this week's pep talk, I am sharing the exact process I use inside Anti-Social School™ and the CTR Club to create a simple, aligned content plan that actually moves the needle. In today's episode, I share: How to map content around your sales goals (instead of guessing)The 3–4 anchor themes that keep your ideas consistent and easyA step-by-step way to map your Q4 calendar without overwhelmHow I use AI-powered bots to turn ONE idea into blogs, carousels, emails, and podcast scripts—in...
Dreaming of turning your love for travel into something more? In today’s episode, I sit down with Allison Collier, founder of the Collier Travel Collective, who has built a boutique travel agency specializing in creating unforgettable life experiences. Allison shares how she transformed her passion for exploring the world into a thriving business, all while setting boundaries, bringing her family into the work, and redefining what luxury really means. If you’ve ever thought about blending bus...
In this week's pep talk, I share why we completely rebuilt our flagship offer and how we quietly launched it grassroots-style with our audience’s help. In today's episode, I share: Why we scrapped our original program and what’s new (brand-new modules, 90 days of support, and AI bots built into every step)How we rewrote the entire funnel based on client interviews and the “voice of customer” strategyThe affiliate program that helped us test the new system without a huge public launchWh...
Launching or growing your podcast in 2025? In this episode, I sit down with Cait Howard—founder of Amplify Boutique and the behind-the-scenes editor of this very show—to talk all things podcasting. Cait has helped entrepreneurs launch and grow hundreds of shows, leading to more than 5 million downloads, and she knows what it really takes to create a podcast that works for your business and your life. Together, we dive into the shifts happening in podcasting, from video and SEO to authenticity...
In this week's pep talk, I share exactly how to grow your email list in September so you can turn those subscribers into sales by the end of the year—without posting every day or burning out on social media. In today's episode, I share: Why most business owners wait too long to grow their list (and how it costs them sales)What’s actually working right now to build your list—like roundtables, monthly workshops, and seasonal freebiesHow your email list becomes your #1 moneymaker for holi...
Building a business isn’t just about strategy—it’s about the inner dialogue that keeps you moving forward when things get tough. In this episode, I sit down with Dawn Ledet, a life and business coach, author of Master Your Inner Dialogue, and host of the Self-Trust Solution podcast. With over 20 years of leadership experience and thousands of coaching sessions under her belt, Dawn knows exactly what it takes to strengthen your self-trust so you can follow through on your goals. Dawn sh...
In this week's pep talk, I share why the best holiday sales actually start in September—and how you can set up a stress-free, profitable Q4 without scrambling, posting daily, or relying on a Black Friday sale. In today's episode, I share: My exact Audit + Align process (straight from inside Anti-Social School™)How we mapped out our offers in September and avoided last-minute panicThe list growth strategies that actually work right now (and the one we’re using this month)How to review y...
Thinking about adding LinkedIn to your marketing mix? In this episode, I chat with Mollie Lo, LinkedIn business coach, CEO, and founder of Lotus Mentoring. With two decades of experience in HR leadership and entrepreneurship, Mollie blends strategy with business spirituality to help coaches and service providers attract aligned clients without cold DMs or burnout. We dive into how to decide if LinkedIn is right for your business, practical ways to build your presence without spending hours on...
In this week's pep talk, I share exactly how our business paid for a 10-day Hawaii vacation (yes, including flights + hotel), using a combination of travel savings and credit card points. In today's episode, I share: The 5% monthly travel fund strategy we use—no matter where we’re goingHow we pivoted from Maine to Hawaii just 6 weeks before leaving (because our points went further!)The exact cards we used, how we combined points, and why we never redeem them for anything but travelHow ...
Launching a business or leading life at full speed can leave you feeling out of sync—but what if the moon could help you reset? Today, I chat with Laura Kusto, astrologer and creator of Moon Chat, who helps high-achieving leaders reconnect with their divine design through lunar wisdom, astrology, and subconscious tools. Laura shares how tuning into the phases of the moon can offer clarity, balance, and a gentler way to move through business and life. If you’ve been craving more flow and inten...
In this week's pep talk, I share all about Holly-Days—the summer marketing experiment that turned into one of my most profitable and fun sales weeks ever. In today's episode, I share: How to create your own business holiday to boost sales any time of yearWhy branding + personality make your promo stand outThe easiest way to pick offers and structure your weekReal-life examples you can swipe for your own business 🔗 LINKS MENTIONED: 🎧 Download the New Anti-Social School™ Work...
Mahsa Mardani
thank you it's really helpful😍🤍