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What does YouTube really want? For years, it was long-form content, where more minutes meant more revenue. But after the TikTok takeover, YouTube abruptly pivoted to short-form, which is great for getting creators more eyeballs, but not as great for ad dollars. This week’s creator, Aimee Page of the Crazy Craft Lady, has had success on YouTube with long-form content. But should she suddenly start creating short-form content to keep up with this trend? How should creators meet the algorithm at this moment? And, most of all: where do they find the time?Fresh off Made on YouTube 2025, we’re joined by Linda Petta, who delivers the hottest updates about what YouTube is doing to help creators out. Linda shares the best strategies she’s learned from years of helping creators achieve the biggest ROI from their efforts. Free creator resources:The next 20: Powering the future of entertainment together at Made on YouTubeResources for Raptive members:Turn your video views into sales with YouTube Shopping

Where did all my clicks go? This is a common question we’ve been hearing over the last few years as traffic has plummeted for creators across the board.Our creator this week, Organically Addison, has noticed that Google is ranking Quora or Reddit forums above her gluten-free recipes. Is that where her traffic went? Tom Critchlow, Raptive’s EVP of Audience Growth, joins Stephanie to explain  what happened. As it turns out, it’s a bit more complicated than just favoring community forums. But there’s good news: Tom has a bunch of simple, tactical SEO tricks you can apply today to help improve your traffic.Free creator resources:What Google’s June 2025 core update means for creatorsAnalyzing the impact of Google’s helpful content updatesWhat Google’s new AI Overviews means for Raptive creators and publishersOur take on the future of search: SEO, GEO, and beyondResources for Raptive members:Strengthen your site by reviewing low-performing contentRecipe roundups outperform single recipes: here’s how to make yours stand outOptimize your above-the-fold content to boost credibility and clicksUnlocking the power of Google DiscoverHow using one date improves SEO and click-through ratesA smarter SEO framework for updating recipes the right wayAbout page vs. author page: why both matter for brand and creator credibilityThe ultimate guide to refreshing content to boost rankings and drive trafficThe ultimate guide to content production for audience and traffic growth

The relationship between Google and creators has hit a rough patch. What was a match made in heaven–Google provided the platform, and creators provided the quality content searchers were looking for–has soured. With the rollout of AI Overviews and AI mode, creators are feeling left in the lurch, losing clicks and struggling to see a future with Google. The team behind the Inspired Taste website shares their story and asks: Is it time to break up with Google?Stephanie brings in expert Paul Bannister, Raptive’s Chief Strategy Officer, to counsel the pair and share his wisdom on how creators can look at this moment in their relationship with Google and build a stronger future in the face of AI. Free creator resources:What Google’s June 2025 core update means for creatorsWhat the DOJ’s ruling on Google means for creators and publishersHow creator-led retreats help build a stronger brandResources for Raptive members:How to improve content quality, according to Google’s latest Search Quality Rater Guidelines5 high-impact email plays that drive growthAbout page vs. author page: why both matter for brand and creator credibility Auto-DM tools: 7 expert tips for driving social traffic and email sign-ups

The advice show for web creators who are going through it. Each week, host Stephanie Woodin and an expert guest take calls from creators who are up against today’s challenges: AI updates, diversifying revenue streams, rebranding, or struggling with burnout – and we bring you actionable, data driven advice. If you want to leave a question or an idea for a future episode, get in touch at ctrlaltask@raptive.com.