Cult Brand Secrets

49 Episodes

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S4 E12 Scott O'Neil

2023-03-3047:14

Scott O'Neil is a thought leader, and a first time author who had recently released his new book, “Be Where Your Feet Are”. His book is refreshingly candid and vulnerable, and very timely given all the things we learned during the pandemic about how emotional intelligence is trumping mental intelligence, especially in regards to what people want most in their leaders. Scott provides a vivid reminder of how short and unpredictable life is, so we need to be super intentional about how we spend our time and who we spend it with. Learn more at CultBrandSecrets.com

S4 E11 Benevity

2023-03-1642:27

Benevity started in 2008 as a micro-donation platform to help different company’s employees donate to causes they believe in, and possibly enjoy a company match of some sort; but Benevity really hit their stride in 2013 when Nike chose them as their enterprise CSR solution. With that iconic client and case study under their belt; Benevity went on to win hundreds of new clients, go global with European operations, and hire over 1000 employees. Sona Khosla, Benevity’s Chief Impact Officer, shares personal stories about her life, and reminds us that our careers and our companies should be about so much more than the pursuit of profit. Learn more at CultBrandSecrets.com

S4 E10 TikTok

2023-03-0239:45

What drives culture? We think it’s when a moment becomes a movement. Traditionally, a select few have defined culture. But not anymore. Enter TikTok. A platform that empowers everyone to become a creator, where anyone can contribute their voice and be heard. Where content becomes joyful collaboration and a moment inspires a movement. In this episode of Cult Brand Secrets: Khartoon Wiess, TikTok’s Global Head of Agency & Accounts shares insight into how and why TikTok has become the fastest-growing social media platform on the internet. Learn more at CultBrandSecrets.com

S4 E9 Brian Whipple

2023-02-1649:22

Brian Whipple’s leadership skills, and communication skills, and business acumen, are off the charts. His company, Accenture Interactive, produces customer experiences for the world’s biggest and best brands. He showcases an admirable ability to come up with big, bold ideas, and also to expertly execute and bring those ideas to life in compelling ways. Brian reminds us that all business is personal, and our human interactions matter as much as our intelligence, or our creative ideas, our grit, or our work ethic. Learn more at CultBrandSecrets.com

S4 E8 NOBULL

2023-02-0255:09

NOBULL was founded in 2014, and they are already extremely successful. They are punching well above their weight, and a big reason for that is what CMO Todd Meleney will share about how culture fuels growth and how they don’t accept that growth or success creates culture. NOBULL's brand and marketing strategy masterfully employs multiple cult brand principles, and they have fully embraced an insurgent mentality that is so vital when taking on incumbents as capable as Nike, Adidas and Under Armor. Learn more at CultBrandSecrets.com

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