Cultura & Cash ™

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! In this solo episode, I’ll give you an update on life in Spain- 6 months in! 🎧 What You’ll Hear in This Episode: •An update on the Spanish translation of Cultura & Cash •Is the honeymoon period over? •Travel restrictions I have to abide by •The challenge in getting a Spanish driver’s license •How taxes and business formation has changed now that I’m based in Spain •Not being able to advocate for myself as a tenant •The benefits of life in Spain 6 months in 👉 Hit play to hear all about the challenges I’ve navigated and new information I’ve learned since moving abroad. 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: / thefirstgenmentor Instagram: / gigithefirstgenmentor LinkedIn: / giovannagonzalez #GiovannaGonzalez #FirstGenMentor #latinapodcast #businesstips

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!       In this episode I’m joined by ERG coach, speaker, and bestselling author, Hady Mendez!     🎧 What You’ll Hear in This Episode:   What life is like 2 months post her book launch Moments she realized her voice made leaders uncomfortable in the workplace How corporate culture can teach us to shrink or self-censor How she expresses her truth and advocates for other professionals through her content and book A new community for underestimated talent looking for community     👉 Hit play to learn how you can own your voice to make the workplace more inclusive for all     Connect with Hady Mendez: Website:  https://www.boldlyspeakingllc.com/ Instagram: @calladitanomore LinkedIn:  https://www.linkedin.com/in/hadymendez/ Substack: https://hadyunfiltered.substack.com/       📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok:   / thefirstgenmentor   Instagram:   / gigithefirstgenmentor   LinkedIn:   / giovannagonzalez         #GiovannaGonzalez #FirstGenMentor #latinapodcast #businesstips

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!       In this episode I’m joined by Vanessa Duran, Principal at Magda, a financial services firm supports founders with their tax and bookkeeping needs.     🎧 What You’ll Hear in This Episode:   How she got an early exposure to a career in accounting through her mom’s job How she navigated imposter syndrome as a Latina working in finance in NYC Why motherhood encouraged her to pivot into entrepreneurship How she supports founders get clear on their business financials How to overcome the fear of facing your business financials and how they can be used as a tool for growth     👉 Hit play to learn how accounting concepts and bookkeeping don’t have to be scary, and can actually be simple and help your business scale     Subscribe to my newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/     Connect with Vanessa Duran: Website: https://www.magdafinance.com/ Instagram: @magdafinance LinkedIn: https://www.linkedin.com/company/magdafinance/       📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok:   / thefirstgenmentor   Instagram:   / gigithefirstgenmentor   LinkedIn:   / giovannagonzalez         #GiovannaGonzalez #FirstGenMentor #latinapodcast #businesstips

  Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!       In this solo episode, I share how authors can get their books stocked at independent bookstores and how I landed an A-list celebrity endorsement.     🎧 What You’ll Hear in This Episode:   The future of the podcast and what you can expect moving forward Rose and Thorn of life in Spain An update on the Spanish translation of Cultura & Cash How authors can find indie bookstores and strategies they can use to get their books in stock The behind the scenes journey into landing my Eva Longoria endorsement     👉 Hit play to learn all things about indie bookstores and celebrity endorsements!     Subscribe to my newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/     Eva’s DM to me: https://www.tiktok.com/@thefirstgenmentor/video/7322637905061481771?is_from_webapp=1&sender_device=pc&web_id=7560680371081250335       📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok:   / thefirstgenmentor   Instagram:   / gigithefirstgenmentor   LinkedIn:   / giovannagonzalez         #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!       In this episode, I speak with Forbes contributor and founder of Brown Way to Money, Alejandra Rojas about the concept of financial trauma.  We explore how financial trauma can affect individuals' relationships with money, the cultural influences that shape these experiences, and the importance of community and professional support in healing.     Alejandra shares her personal journey and insights into the emotional aspects of financial literacy, emphasizing the need for a holistic approach to financial education. The conversation also touches on resources for overcoming financial anxiety and the significance of creating a big vision for financial goals.         🎧 What You’ll Hear in This Episode:   Financial trauma can stem from personal experiences or be passed down through generations. Understanding the emotional side of money is crucial for financial literacy. Financial trauma can manifest in various behaviors, such as avoidance or overspending. Seeking professional help is important for addressing financial trauma. Community support can help individuals feel validated in their financial struggles. Resources like books and podcasts can aid in understanding financial trauma.       👉 Hit play to unpack this important topic so that you can claim the financial abundance you deserve!     Subscribe to Alejandra’s newsletter: https://brownwaytomoney.substack.com/ Connect with Alejandra on Linkedin: https://www.linkedin.com/in/alejandrar2019/  Visit Alejandra’s website: https://brownwaytomoney.com/      📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok:   / thefirstgenmentor   Instagram:   / gigithefirstgenmentor   LinkedIn:   / giovannagonzalez         #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!     Today I’m celebrating 1 year of the release of the Cultura & Cash audiobook! If you’ve been following my journey, you may already know that the physical version of the book was released in January 2024, but the audiobook wasn’t available until September 2024.       Why? Because I had to narrate it myself and that took more time.       🎧 What You’ll Hear in This Episode: In this episode, I’ve released the audio for all of Chapter 5, titled Debt Should feel Uncomfy You’ll hear about my nightmare roommate situation, and how I felt stuck in a toxic living situation I reflect on the reason I felt stuck was because I was bogged down by debt In this audio chapter, you’ll learn what is debt, the benefits of a debt free lifestyle, limiting beliefs holding you off from aggressively paying off your debt, and actionable strategies to finally tackle that debt   👉 Hit play to learn how to pay off your debt and live like the queen you are!   📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok:   / thefirstgenmentor   Instagram:   / gigithefirstgenmentor   LinkedIn:   / giovannagonzalez       #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking with Jenn Jamali from @firstjennmoney about real estate investing! Jenn is a money and career coach, as well as a real estate investor. 🎧 What You’ll Hear in This Episode: •The story of how she was laid off while pregnant •How Jenn got into real estate investing •The difference between long term, mid term and short term rentals •Real estate horror stories and how to avoid them •Her recent move to Colombia, and how it’s allowed her to have a village as a young family 👉 Hit play to hear all about real estate investing Follow Jenn at: Instagram: @firstjennmoney LinkedIn: Jenn Jamali Website: firstjennmoney.com 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: / thefirstgenmentor Instagram: / gigithefirstgenmentor LinkedIn: / giovannagonzalez #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking all about book endorsements! A must listen for aspiring authors! 🎧 What You’ll Hear in This Episode: •Come see me in Phoenix on 9/10 or 9/11 •What are book endorsements? •How they can help you secure more readers •Five Do’s and Don’ts to keep in mind when doing outreach for book blurbs 👉 Hit play to hear all about navigating financial boundaries with family Get your Phoenix tickets here: https://thefirstgenmentor.kit.com/products/author-visit-phoenix Get your AZ HCC tickets here: https://members.azhcc.com/events/Details/financial-literacy-with-giovanna-gonzalez-1465281?sourceTypeId=Website 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: / thefirstgenmentor Instagram: / gigithefirstgenmentor LinkedIn: / giovannagonzalez #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking about how you can navigate financial boundaries with your family 🎧 What You’ll Hear in This Episode: •Phoenix author stop on 9/11/25- tickets are live! •HHM: Still booking speaking event for HHM •Why money boundaries are taboo in our community •How the Quiero y Puedo approach works •How an uncle made an unexpected money ask that resulted in conflict and how I resolved it •How I financially supported my grandma’s with caregiving costs, and had to stop the support when my finances changed •How I navigated guilt through these experiences 👉 Hit play to hear all about navigating financial boundaries with family Get your Phoenix tickets here: https://thefirstgenmentor.kit.com/products/author-visit-phoenix 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: / thefirstgenmentor Instagram: / gigithefirstgenmentor LinkedIn: / giovannagonzalez #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m answering all your entrepreneurship questions! After 4 years of entrepreneurship, I have lots of gems to share. 🎧 What You’ll Hear in This Episode: •Phoenix author stop on 9/11/25 •HHM: Still booking speaking event for HHM •My experience from corporate to entrepreneur •Why I pursued entrepreneurship •The unique challenges I faced as a First Gen Latina business owner •How to find your business idea •Advise for those who are still on the fence 👉 Hit play to hear all about my tips on entrepreneurship 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: / thefirstgenmentor Instagram: / gigithefirstgenmentor LinkedIn: / giovannagonzalez #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m sharing how life has been since I moved to Spain 3 months ago. 🎧 What You’ll Hear in This Episode: •2025 book tour stops coming to a city near you •HHM: Still booking speaking event for HHM •An update on the Spanish translation of Cultura & Cash •Biggest adjustments while living in Spain, things I love, things I hate, things I’ve been surprised by, what I’m looking forward to, and what a day in the life looks like for me here 👉 Hit play to hear all about my new life in Spain. 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: / thefirstgenmentor Instagram: / gigithefirstgenmentor LinkedIn: / giovannagonzalez #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Welcome back pod listeners! Big news- After 3 amazing years in Chicago, I’ve packed up my life and relocated to Spain!     🎧 What You’ll Hear in This Episode: * 2025 book tour stops coming to a city near you * The 4 most FAQs questions about my move to Spain * Newsletters community questions about my move abroad   👉 Hit play to hear what I’ve been up to and what you can expect from Season 2 of the podcast. 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok:    / thefirstgenmentor   Instagram:    / gigithefirstgenmentor   LinkedIn:    / giovannagonzalez   #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!   This episode is for future authors or current authors- or anyone launching a new product!     🎧 What You’ll Hear in This Episode: The 6 mistakes I’ve seen other authors make during their book launch and how you can avoid them. You worked so hard and spent so much money on your book. Don’t let the book flop by having a weak marketing strategy!   👉 Hit play to hear some helpful gems about book launching and book marketing 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok:  @thefirstgenmentor   Instagram:  @gigithefirstgenmentor   LinkedIn:  giovannagonzalez   #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!   After an 8 month hiatus, I’m back to go creating new episodes for your every Monday. When I ended Season 1 in May 2024, I was expecting to return in the Fall, but after a heavy H1 that was all about book launching, I decided to dedicate some time to self-care instead.     🎧 What You’ll Hear in This Episode: * 2025 book tour stops coming to a city near you * An update on the Spanish translation of Cultura & Cash and how small businesses can help fund it * Life updates since you last heard from me * The future and vision of the podcast for Season 2   👉 Hit play to hear what I’ve been up to and what you can expect from Season 2 of the podcast. 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: @thefirstgenmentor   Instagram:  @gigithefirstgenmentor   LinkedIn:  / giovannagonzalez   #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

In this week’s episode, I’m spilling the tea on my last book tour stop in South Florida. Please follow, rate and review! New episodes every Monday! Free Webinar: Book Tips with Gigi: https://thefirstgenmentor.ck.page/b13f3f740e Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak   Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

In this episode, I’ll sit down with our very first guest, award-winning podcast host of Yo Quiero Dinero and author of Financially Lit, Jannese Torres! We talked about: - Why she started her podcast, Yo Quire Dinero -Why she doesn’t believe 9-5s are as safe as we were told - How to create additional income streams and how to find the time for a side hustle - What is Coast Fire and why it’s important for First Gen professionals - The Debt Lasso debt repayment method - The importance of prenups and postnups - All about her debut money book, Financially Lit, and how she secured a book deal in just 5 months! You can buy her book, Financially Lit: The Modern Latina’s Guide to Level Up Your Dinero and Become Financially Ponderosa, here: https://financiallylitbook.com/ Please subscribe, rate and review! New episodes every Money Monday! Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak   Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

In this week’s episode, I’m answering more detailed questions about my book tour. Future authors, take notes ! I’ll cover: - how I came up with a budget for each event - how I pitched myself to sponsors - key tasks you should outsource to others and more ! Please follow, rate and review! New episodes every Monday!   Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak   Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

In this week’s episode, I’m answering one of the most frequently asked questions: How can I plan for my parents’ retirement? Please follow, rate and review! New episodes every Monday! FREE GUIDE: How to talk to your parents about retirement drama free y con carniño: https://thefirstgenmentor.ck.page/15f536ffaf   Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak   Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

In this week’s episode, the behind the scenes of organizing and going on a book tour. I’ll share:   Upcoming book tour events in Downey, CA and Fort Lauderdale More details on my VIP PR BOX giveaways. 3 boxes are up for grabs ! The cost of the book tour How I selected the cities to appear in Things I’d do differently and things I did well Please follow, rate and review! New episodes every Monday!   Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak   Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

Happy Financial Literacy month! In this week’s episode, I’ll share a hard business lesson I had to navigate this fall. I’ll share:   Upcoming book tour events My reflections 1 year post hysterectomy The real reason I started this podcast   Please follow, rate and review! New episodes every Monday!   Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak   Join my monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/