Curation Conversations

As agentic advertising moves rapidly from concept to reality, what does this mean for the industry?  In Part 2 of this Curation Conversations episode, Tony Katsur, CEO of IAB Tech Lab, continues to share his thoughts on this major evolution taking place in digital advertising.  The conversation focuses on addressing the complexity in digital advertising, how containerization is impacting digital advertising, what AI means for curation’s development and the implications for work and jobs. 

As agentic advertising moves rapidly from concept to reality, what does this mean for the industry?  In Part 1 of this two-part Curation Conversations episode, Anthony Katsur, CEO of IAB Tech Lab, shares his thoughts on this major evolution taking place in digital advertising. He argues that what we’re facing is part of programmatic’s evolution, rather than an advertising industry reset. The conversation delves into the benefits of AI and why work needs to be done to articulate them better for brands, the intractable challenge the industry has today, who in the ecosystem has control and why it’s critical the industry develops a trust layer. 

Data is the foundation of effective advertising, and trusted, quality data is critical to realize the potential of AI-executed media trading. In this episode of Curation Conversations, Colin Grieves, Managing Director of Experian Marketing Services UK & Ireland, discusses the challenges around trust and transparency, why you can never abdicate responsibility to machines and how curation is key to linking insight and identity. As understanding data becomes even more important to tackle digital advertising’s complexities, Colin explains why data is the driver for effective advertising. 

In our second special edition of Curation Conversations, we look back at key topics from earlier episodes this year and revisit the thoughts of industry experts who have been guests on our podcast. This episode explores issues around CTV, sports advertising and programmatic. 

In this special edition of Curation Conversations, we look back at key topics from earlier episodes this year and revisit the thoughts of industry experts who have been guests on our podcast. It explores critical issues around AI, commerce media and curation.