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Curb Appeal is a podcast for real estate professionals who are looking to build out their business and get more deals done. In each episode, Rachel Gombosch uncovers what is and isn’t working when it comes to scaling in the industry. Ultimately, Curb Appeal helps real estate professionals identify actionable steps to effectively grow their real estate brand, attract more business, and expand their industry footprint.
17 Episodes
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Welcome to the vacation rental testimonial video featuring Taylor McCreary of SkyRun Breckenridge. Discover how investing in Virtuance's suite of services has brought significant success to SkyRun Breckenridge.In this video, Taylor McCreary, the Director of Business Development at SkyRun Breckenridge, shares how Virtuance emerged as a comprehensive solution for their real estate photography needs, addressing their challenges and transforming their operations. With Virtuance, they have achieve...
Want to supercharge your lead generation game and skyrocket your success? In today's fiercely competitive market, your online presence is more crucial than ever, and social media is the key to unlocking a goldmine of potential leads.Don't miss our latest expert-led episode, where Rachel Gombosch unveils the art of harnessing the power of social media platforms to generate leads that will fuel your business growth! Get ready to learn how to craft captivating social media content, unravel the s...
Ready to take your real estate success to new heights? It's time to tap into the power of referrals and transform your existing clients into lead generators! In this fiercely competitive market, building a successful referral marketing strategy is the key to enhancing your reputation and generating a consistent stream of high-quality leads. 🏆Join us as Rachel Gombosch dives deep into the strategies that will help you cultivate strong relationships with your past and current clients, implement...
In this episode, we unveil an inspiring real estate success story that showcases how innovation can revolutionize the industry. Join us as we sit down with Rick Ellis and Katie Sharp from Berkshire Hathaway HomeServices Texas Realty to explore their remarkable journey toward achieving marketing excellence through Virtuance.Discover the challenges faced by Berkshire Hathaway HomeServices Texas Realty before embracing Virtuance's cutting-edge solutions. Hear how Virtuance's HDReal® algorithm tr...
Join us as we sit down with Logan Abrams, the Part Owner and Managing Broker of Realty One Group Revolution in Charlotte, North Carolina. Logan shares his incredible journey in real estate, spanning almost two decades, and how he's achieved tremendous success while building lasting relationships with his clients.If you're a real estate professional looking to boost your marketing and sales game, while streamlining your operations, don't miss this insightful conversation with Logan Abrams.&nbs...
In the latest episode of Curb Appeal, join us as we chat with Yamuna Benedict, a successful Realty ONE Group real estate agent who has been partnering with Virtuance for a year. Yamuna shares her inspiring journey into the real estate industry and the importance of connecting with people rather than just houses, and how that connection can be created through the visuals you use to market your listings.Discover the key features Yamuna looks for in a real estate photographer, and how Virtuance'...
EPISODE SUMMARYAccording to our 2023 Real Estate Marketing Trends, most real estate professionals felt challenged in 2022 when educating their clients about the home-buying process. Taking this into consideration, it is hardly surprising that most professionals in 2023 will focus on improving client experiences and becoming experts in educating consumers as one of their goals. Educating your clients on market trends is more imperative than ever in 2023 as a real estate professional. When...
EPISODE SUMMARYThe importance of utilizing social media as a real estate professional cannot be overstated. With more real estate professionals actively using social media for their business, it has become an indispensable tool to establish brand presence, showcase properties, and engage with a wider audience. Furthermore, a consistent and strategic social media presence enables realtors to foster trust and forge strong relationships with their clients, ultimately driving long-term success in...
EPISODE SUMMARYReal estate SEO keywords are key words and phrases used by real estate professionals to increase their website's visibility on search engine result pages. These keywords should be tailored to the type of property, locality and target market of the business in order to ensure that they appear frequently when potential customers search for local businesses.Focused keyword research is essential for successful ranking in search engine results, so it is important for a business to r...
Episode Summary2022 has been a bumpy year for real estate. While the COVID-19 pandemic has eased its grip, the real estate market has shifted (and slowed down) considerably. Real estate professionals across the nation are reassessing their marketing strategies to gain leads and continually close deals as we enter 2023.And while we’ve been conducting surveys since 2019, one thing has remained the same, regardless of the market, agents’ top goals are to generate more leads, increase referrals, ...
Episode SummaryIn real estate, success breeds success. Understanding transaction processes, reading the market, and standing out from other real estate professionals becomes easier as you grow in your career - and one way to expedite your growth is through real estate mentorship.Finding a successful mentor at any stage of your career is crucial, not only when you're just starting your career but also as you mature. The insights and advice you receive from mentors will help you grow your busin...
Episode SummaryIt is common for real estate professionals to encounter buyer objections where the buyer does not like the rooms, the layout, the walls, or the overall interior design. In this case, remodelers can help real estate professionals present the buyer with new ideas and design a layout that fits a buyer's tastes and requirements.In this episode of Curb Appeal, Rachel Gombosch welcomes Jenny Rice from Icon Building Group, a Chicago-based remodeling company. Jenny and Rachel talk abou...
Episode SummaryReal estate professionals are constantly told to invest in their marketing tactics. The use of ads by real estate professionals is an excellent way to expand their marketing strategy!Advertising refers to a form of paid communication that promotes a service, product, or brand. Marketers use advertisements to help companies achieve their goals and increase revenue; in the process, they employ various platforms for advertising and attracting customers (Facebook ads, Google ads, Y...
Episode SummaryDigital marketing involves the promotion of products and services through digital channels, including social media, email, mobile apps, web apps, etc. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And you need both if you want to grow your real estate business.In this episode of Curb Appeal, our host Rachel Gombosch welcomes Anna Furmanov, the founder of Fur...
Episode SummaryIn 95% of the decisions you make, your subconscious mind plays an influential role - which means you are making immediate decisions and acting immediately, but you aren't actually thinking through scenarios and their impacts.When you don't pay attention to your subconscious thoughts and habits, you run the risk of issues negatively affecting your real estate business.As Cari Briner, Global Real Estate Leader and Holistic Business Coach at eXp Realty explains, almost all our sub...
Episode SummaryWhile growing their business, most startup owners try to go broad and attract as many people as possible. But according to many marketing experts, the key is niching down.Therefore, those looking to succeed in the modern-day business world should find an area they can specialize in and build a community around it.In this episode of Curb Appeal, Tony Farah, the founder of Tony Farah Group, joins our host Rachel Gombosch to discuss his niche. Tony is a real estate agent helping f...
Episode SummarySocial media is a powerful marketing tool and can work miracles for your brand. But, many business owners — primarily those who have been in the market since before the internet and social media — are still looking for proof on the value of building a social media presence. Therefore, we asked Maris Callahan to join us on this episode of Curb Appeal to share her experience and her clients' experience with social media. Maris is the founder of The Social Broker, a company s...
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