Cybba: On Display

18 Episodes

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The Power of SEO - Interview with John Vuong

2021-08-2540:33

For Episode 7 of Cybba: On Display, we sit down with John Vuong - founder and president of Local SEO Search, an SEO company based out of Canada that offers its' services to small businesses, especially family-owned traditional businesses that aren't well-versed in the digital marketing space. John speaks on his professional journey in ad sales, his introduction to digital marketing, and how his experience working with thousands of local businesses during his time at the Yellow Pages inspired him to start his own SEO company to help their growth.

Gaining Positive Attention with Cause Marketing - Interview with Everybody Water

2021-06-1530:34

For Episode 6 of Cybba: On Display, we sit down with Megan Hayes and Kimberly Reilly - friends, neighbors, and Co-Founders of Everybody Water. Everybody Water aka “water with a heart” is a socially-conscious business, focused on commitment to compassion, particularly towards people’s most basic need: water.With this in mind, Everybody Water donates 3% of their annual gross revenues to support clean water and sanitation infrastructure projects that bring running water, sinks, showers and toilets directly into homes for the first time.Megan and Kim join us to discuss their inspiration behind starting this new venture together, how they painstakingly designed their packaging, and how they were able to gain traction and success without one paid ad.

Generating Unlimited Story Ideas - Interview with Melanie Deziel

2021-05-1839:42

"Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently."Melanie, Director of Content at Foundation and best-selling author of The Content Fuel Framework, joins us to discuss the inspiration behind her book, how her journalism background has shaped the way she thinks of content, and the effective strategies all marketers should be employing.

Building Your Audience Organically

2021-05-0405:49

Just starting your business? Don't have a large marketing budget? Or any marketing budget? Not to worry! When starting out, it's important to not only define and understand your audience, but to interact with them. Reach out - start a dialogue - know where your product belongs in the market. It's important to set up these early relationships with loyal, early customers before finding new ones.

Niche Interests and Targeting

2021-05-0404:15

When setting up a campaign, interets are much more valuable than demographics. Send your message to the right audience at the right time, rather than cast a wide net. Rand Fishkin joins us to talk about his latest venture, SparkToro, and how their platform recognizes these modern marketing trends to help advertisers perform better.

Best Social Networks for Audience Insights

2021-05-0402:24

From Facebook and Instagram, to Quora and LinkedIn, data has never been more easily available to marketers. But not all data is equal in value! Are you taking advantage of these insights to target more efficiently?

Understanding and Growing Your Audience - Interview with Rand Fishkin

2021-03-1650:50

Understanding and growing your audience can be overwhelming. For our latest episode, we sit down with Rand Fishkin to talk about his newest venture - SparkToro - an online platform that can help you quickly and accurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective.

Words Are What Sell People

2021-03-0904:14

Think like a customer, not a business owner! Focus on the benefits rather than the features and allow your ideal customer base to understand what your product will provide for them.

Podcast Marketing Tips

2021-03-0903:39

Understanding your ideal audience and what they want to hear is much harder than you may think. It's important to provide useful information without overselling - and at the same time - keep the conversation interesting.

Marketing a Marketing Agency - Interview with Michael Norris

2021-02-0939:09

With so many marketing and advertising agencies around, finding ways to stand out can be a real obstacle. Michael Norris, CMO of Youtech, joins us to discuss the challenges of marketing a marketing agency, how he manages his team and content strategies, and why you should never be afraid of taking risks.

Does Influencer Work for CBD?

2021-01-1303:16

And if so, what sort of audience should you be targeting? What kind of personality should you collaborate with? And what about brand collaboration? All of these - plus more - get answered in this clip featuring Beau Schmitt from Sunday Scaries.

Growing Your Social Presence and Engagement

2021-01-1301:59

The best way to grow your audience is consistent, thoughtful content. But make no mistake, this is no easy task. Listen for some easy tips on creating new and exciting content to keep your followers engaged.

Sourcing the Best Hemp for Your CBD Brand

2021-01-1302:13

Whether you're just starting out or you're a veteran in the CBD world, how your source your raw product should be a top priority. Hear how and why Sunday Scaries still sources their hemp from US based growers.

Marketing Your CBD Company to the Right Audience - Interview with Beau Schmitt

2020-12-0742:59

Beau Schmitt wears many hats as the co-founder of Sunday Scaries - one of the most successful CBD companies today. Learn how he and his business partner Mike Sill formed their brand based off a brand mission, not the product itself, and won over the Millennial generation.

Black Friday: Tips to Help Your Brand Stand Out Among the Competition

2020-11-1803:24

Black Friday is less than 2 weeks away, is your brand doing everything possible to capture your audience's attention? Don't let your competitors win those sales! It's time to utilize every channel possible and remain top of mind for your customers.

Finding New Audiences With Social Ads

2020-11-1303:05

Finding loyal customers is hard. Finding loyal customers with no budget is nearly impossible. Listen as we discuss ways to expand your reach as a new brand and fine-tune your top-of-funnel efforts.

Using Social Media to Grow Your Fashion Brand (with Nancy Berger)

2020-11-0451:02

For our first episode, we sit down with Nancy Berger - a digital marketing consultant for fashion brands - to discuss how to properly utilize social media to grow your brand both organically and with paid ads, the smart way.

Welcome to Cybba: On Display

2020-11-0401:12

Hi and welcome to Cybba: On Display. This podcast is dedicated in bringing you exclusive insights and tips from some of the top marketing experts so you can grow your business. Each month, we'll be chatting with business owners, CMOs, Marketing Directors, and more to discover how they grew their brand so you can use those same strategies ASAP. Interested in accelerating your online growth? Contact Cybba today to learn more.

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